Lee Odden

Urchin is Now Google Analytics and it’s Free

I’ve been raving about Urchin to clients for quite a while at only $199/mo and now Google has decided to change Urchin over to Google Analytics and offer it for free. Wow.

The Urchin site is now redirecting to http://www.google.com/analytics/

According to Digital Inspiration blog, “the free version is limited to 5 million pageviews a month but the limit is is removed if you’re also an active AdWords publisher.”

Also, Google Analytics is said to intergrate very well with Google AdWords to better measure paid search ROI and you can track up to 50 profiles.

Online sign up is easy and only requires a Google account. Once signed up, just paste a snippet of JavaScript code into your web pages and that’s about it.

Lee Odden

Google to Pay $1 for every Firefox Download

Lee Odden     Google, Marketing Industry News

But who cares about that, when Google will pay $100 once you sign up a publisher on AdSense that makes their own $100.

Google is certainly bumping up it’s referral program. If you have an AdSense account, login and click on the referrals tab, you get code for Google AdWords and FireFox with Google Toolbar referrals.

Google AdWords Referral Ads
AdSense Referral Ads

FireFox with Google Toolbar
Firefox Referral Ad

Lee Odden

Search Engine Updates

Looks like Tim Mayer of Yahoo has announced a “fourth weather report” about an imminent update to their index.

Matt Cutts of Google also posts on Jagger3, referencing recent changes made with Google’s ranking particulars as “coming along”.

Not only are there names being given to these updates, but iterations – 1, 2, 3, etc. I suppose this is akin to software updates: Version, 1.1, 1.2, 1.3, etc.

Web site owners, don’t need to “do” anything in reaction or proactively to these kinds of updates. They should know something is happening though, should site rankings fall or fluctuate dramatically and then persist.

One thing I’ve found is that the less “dramatic” the SEO tactics implemented on a site, the less “dramatic” the fluctuations these types of updates will have on a particular web site.