Proper execution of a local and social media strategy is still a head scratcher for many internet marketers. The session on “Local + Social: the Future of Promotion” featuring Gregg Stewart and Benu Aggarwal at SES Chicago was a must see to answer several important questions.
A Best Practices Approach with Gregg Stewart
Did you know that roughly 20% of all Google searches have local intent? When you look at mobile data that number is even higher. These statistics alone should show us as marketers how important a online local strategy is for improving engagement.
Checking the Box Won’t Work
While website All Facebook says that 96% of small businesses are on Facebook, Mashable.com says that 64% of small businesses think that social media is unnecessary. Part of what this data tells us that many companies are simply checking the box, but aren’t sure how to properly utilize social media marketing channels.