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Jolina Pettice

5 Cheat Sheet Basics for International SEO

Jolina Pettice on Sep 30th, 2011     Online Marketing, Search Engines, SEO

International SEO 5 TipsThe growing Global Economy has significantly increased the number of companies seeking search marketing strategies to connect with target audiences all over the world. Many clients we work with at TopRank Online Marketing are either already global organizations or aspiring to deliver products and services in different countries. As a result, we routinely field questions as clients begin their journey into International Search.

Many companies don’t know where to start with International SEO, so here are 5 basic and tactical SEO considerations for companies looking at expanding into International Search:

1. Domain Name
3 common domain setups include Country-specific, Subdomain and Subfolder.

Whenever possible, a country-specific domain name is preferred. i.e. companyname.co.uk

Pros
The country-specific domain is a strong signal to the search engine and may provide better visibility for country-specific searches.

Jolina Pettice

SEO Considerations in a Connected Consumer World

Jolina Pettice on May 20th, 2011     Google, MIMA Seminars, Online Marketing, Search Engines, SEO

Mike Grehan On a sunny, warm day in Minneapolis, marketers gathered near one of the city’s best attractions – LakeCalhoun – to learn about “Search and the Connected Consumer”, a view of how people retrieve information online and what that means for the future online and search engine marketing.

Hosted by MIMA, the event featured Mike Grehan, Global VP Content, Search Engine Watch, ClickZ & Search Engine Strategies.

Mike started by educating the audience on the history of the World Wide Web and the Internet (note: they are not one in the same).

Jolina Pettice

SES New York 2011 Roundup

Jolina Pettice on Mar 28th, 2011     Google, Online Marketing, Search Engine Strategies, SEO Tools

The SES New York 2011 conference wrapped up last week on the heels of one of the biggest Google updates in recent years.

And although there was enough Panda talk to make a passerby think we might all be zookeepers, there were other themes running through the conference as well including content, paid strategies and tools, tools, tools.

Here’s a quick recap:

Panda: The Aftermath, as it was called essentially recapped what TopRank and other content advocates have been saying along.

Create unique, quality content that is written first for the target audience and second for the search engines. It’s those who have been living dangerously – or maybe just naively – creating what’s now referred to as shallow content who likely got hit the worst.

Lee Odden

5 Instant Search Engines & the Mash-up

Lee Odden on Sep 21st, 2010     Google, Marketing Industry News, Online Marketing

instant searchImitation is the sincerest form of flattery and on the social web, that flattery goes one step further, often in the form of a mash-up. Google has launched a variety of services to much fanfare by the media and yawns from the masses (Google Wave, Buzz).

However, the recent implementation of Google Instant has resulted in a number of “instant” implementations on other types of search. Twitter has tempted us with the promise of real-time, all the time and Google’s effort at real-time results has resonated with a number of developers. How much it has resonated with the searching public at large, is not yet being disclosed.

Check out the following Instant Search applications and see which you like best:

Lee Odden

Interview: Mel Carson of Microsoft Advertising on Social Media

Lee Odden on Sep 6th, 2010     Interviews, Microsoft Bing, Online Marketing, Social Media, Spotlight on Search


Spotlight on Search Interview: Mel Carson of Microsoft Advertising on How Microsoft Does Social Media and the Yahoo Bing Search Alliance

mel carson microsoft advertisingIf you attend Search Marketing industry conferences, you’ve no doubt run into the ever optimistic and charming Mel Carson from Microsoft.  When I was last in London, Mel connected me with an excellent Fish n Chips that the pubs around Trafalgar Square couldn’t get close to.  Mel is active as an advocate of Microsoft Advertising , especially via social media channels and at conferences to the Webmaster and search marketing community. His work is global and very interesting. With the Bing and Yahoo convergence, I thought it was time we did an interview – and he agreed.

TopRank Online Marketing

10 Reasons Why Your Analytics Are Failing & 13 Tools To Help

TopRank Online Marketing on Jun 29th, 2010     Google, Marketing PR Conferences, Online Marketing, Other Events, Web Analytics

Fail Whale AnalyticsWeb Analytics are a key indicator to the health and performance of any website, but online marketers often get lost in the complexities and details, forgetting how important analytics actually are and why.

Analytics can provide a wealth of information but marketers often look at high level indicators such as: top content, bounce rates, entrance sources and keywords without tying it all together. In most cases, there is a tremendous amount of insight that can be used to make smarter marketing decisions, but most companies barley scratch the surface. At the OMS Minneapolis event last week  Adam Proehl gave an excellent presentation on analytics failures and successes. I’ve taken my notes from that presentation and combined them with my own opinions to create this list.

Lee Odden

Major Social Media & Search Engine Relationships

Lee Odden on Jun 8th, 2010     Online Marketing, Search Engines, Social Media

Adding real-time search and social search to the mix in the search engine world has created a number of new opportunities for marketers that want to do a better job of reaching customers. With new data sharing announcements happening fairly regularly, it can paint an interesting picture when you lay out the relationships between major social networks and search engines. It’s not unlike the search engine relationship chart from Bruce Clay I remember from several years ago documenting the relationships between Inktomi, Yahoo, Lycos, Alta Vista, Excite, HotBot, Direct Hit/Teoma, Northern Light and even Google. Not many of those are still around.

As the diagram above illustrates, the major data sharing for real-time search is between the social sites Twitter and Facebook and the major search engines Google, Yahoo and Bing. To be more specific:

TopRank Online Marketing

10 Easy Local SEO & Online Marketing Tips

TopRank Online Marketing on May 20th, 2010     Google, Local SEO, Microsoft Bing, Online Marketing, SEO, Small Business, Yahoo

Google Places Pin There are currently 29.6 million small businesses in the U.S. (SCORE). 63% of consumers and small business owners use the Internet to find information about local companies and 82% use search engines (Webvisible & Nielsen).  That means there’s a lot of opportunity for local SEO.

Recently I attended GetListed.org’s Local University in Minneapolis which focused on how to optimize web sites for local search.  Out of all the good information that came out of the event, here are 10 easy things you can do today to optimize sites and content to attract local customers.

1. Claim your profile.
It’s as simple as logging into Google Places, Bing Local and Yahoo Local and walking through the verification steps which include a phone call or post card to verify your address.

Lee Odden

Google is Skynet. Search Suggest Opinions

Lee Odden on Apr 21st, 2010     Google, Microsoft Bing, Online Marketing, Search Engines, Yahoo

To know what the world is searching for must be amazing. Search engines like Google, Yahoo and Bing are in that position but they’re not exactly sharing those insights. Well, except if you do a little guess work and leverage their keyword research or keyword suggest tools. For example, the suggest-as-you-type features that all the major search engines now offer can provide some interesting insight “on the fly” into what people are searching for.

For quick keyword research, Aaron Wall has a Google Suggest tool for keyword suggestions that adds more options and insight.

There’s some entertainment value to this as well. Start typing in “my girlfriend” or “my boyfriend” and you’ll see what I mean. Along those lines, let’s see some examples for each major search engine using the syntax, “Google is “:

TopRank Online Marketing

Top 5 Search Terms at Online Marketing Blog – Including Pirates

TopRank Online Marketing on Apr 16th, 2010     Blogging, Online Marketing, Search Engines

Here on Online Marketing Blog, we post a tremendous amount of insight on organic  search optimization and content marketing related topics each month. But how about the site search tool on our own blog? Who’s searching for what, and why? And what are they finding?

Mining the site search report from Google Analytics can be very useful since it’s an indication of what our visitors want to read more of. Here are the six most popular site search terms for Online Marketing Blog including our favorite, “pirates”.

1. Facebook

With Facebook taking off as a top channel for social media marketing, it’s no wonder that them comes up as our leading search query. Just consider the recent numbers:

  • Facebook boasts more than 400 million active users
TopRank Online Marketing

5 Ways to Leverage Real Time Search in Your Online Marketing Mix

TopRank Online Marketing on Apr 9th, 2010     Blogging, Content Marketing, Online Marketing, Search Engines, SEO, Social Media

real-time searchSince late 2009 when Google introduced real time search, the concept has gained a lot of attention.

Today, real time search is at the top of the priority lists for all the major search engines – Google, Bing and Yahoo!.

As part of the new technology, Google is combining live updates from sites like Twitter with the latest news headlines and blog posts in search results.

For web searchers, real time search means the ability to discover breaking news the minute it’s happening.

For marketers, it presents a whole host of opportunities to increase online visibility. Here, we’ve provided five ways to leverage real time search in your online marketing efforts.

Lee Odden

New Google Design & Not Entirely Unlike Jeremiah Owyang

Lee Odden on Apr 3rd, 2010     Google, Online Marketing

No this is not linkbait using Jeremiah’s name. Read on to find out what this “not entirely unlike” business from Google is all about and what it has to do with him.

A while back I wrote about the new design Google is testing (which I like a lot) that adds a third column to search results along the left side.  It’s come and gone a few times since then as I move about the country and as Google reveals it for testing.

As of this morning, Google is delivering the new design to me again and I noticed something different after doing a search on my name. (Admit it, you Google your own name too!) At the bottom of the new column it shows an unconventionally named, “Not entirely unlike” result.  What kind of label is that? It reminds me of the slang phrase, “it doesn’t suck”.

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