Lee Odden

Search Engine Weather Reports

Yahoo gives a new weather report that they rolled out a search index update but not any more detail than that.

There’s a particular phrase that’s very competitive on Yahoo that I spot check every time an update is announced (286,000,000 search results) and we have 2 of our sites in the top ten for the phrase. With this most recent Yahoo update, we dropped from #1 to #3 and the second listing moved up to #5 which is fine, but Yahoo is completely ignoring our 301 redirects and showing the wrong domain names.

Matt Cutts from Google gave his own weather report as well talking about better handling of supplemental results, related sites, a pagerank export and the insight that there probably won’t be too many huge changes with webspam ranking, but in true Matt-style, he leaves the door open a bit.

Lee Odden

Yahoo’s Terry Semel on Google, YouTube and MySpace

Fortune Magazine posted an interview with Yahoo CEO, Terry Semel today with questions about Yahoo’s mater plan, and Yahoo vs Google: “…just being really good at one thing may not be enough.”

It’s tempting for mainstream media to compare Yahoo and Google but I don’t think most people do. At least not head to head. When I want to search, I do think of Google first. But when I want to use maps, or web based email, or instant messaging I use Yahoo. I also use Flickr a lot, but I don’t necessarily associate it with the Yahoo brand. Yahoo is getting some traction with Answers, but it’s delay with Panama isn’t doing the stock any favors.
Full article.

Lee Odden

SES San Jose Exhibit Hall Photos

I have to say, when I walked into the exhibit hall this am for a quick look, I was impressed! Lots of space and lots of exhibitors. Incisive Media has done a bang up job. Here are a few candids:

SES San Jose
Google Booth

SES San Jose
Yahoo Booth

SES San Jose
Microsoft adCenter Booth

SES San Jose
Ask.com Booth

SES San Jose
Daron Babin and Greg Hartnet

SES San Jose

SES San Jose
Mick Jolly and David McInnis of PRWeb

SES San Jose
Fionn Downhill and a co-worker from Elixr Systems

SES San Jose
Giving away a car?

SES San Jose
An animated Rand Fishkin

Lee Odden

Yahoo Webzari and Weather Report

Some interesting info from Yahoo recently including an updated “Weather Report” announcing that a new and improved (Slurp) is in action. So now Yahoo has a new look and feel and a new and improved spider. I don’t use Yahoo much more than I used to, maybe a little more. Old habits are hard to break. I was checking my Yahoo account and see that I’m coming up on my 10 year anniversary. Long live Yahoo.
Yahoo Search Blog posted about a modification of the very useful Yahoo Site Explorer tool that Yahoo Korea put out called Webzari, a visual representation of your link neighborhood. It’s only in Korean now, but hopefully Yahoo will publish versions in other languages or at least English.¬† Here’s the Online Marketing Blog link universe. (via Barry)
You know what they say about a picture being worth a thousand words, right? Personally, I like graphic representations like Webzari. Some other cool visual search tools you might like include: The Google related tool over at Touchgraph, that slick new tool at Digg labs called Swarm or trusty visual search engine Kartoo.

Lee Odden

Sunday Search Marketing News

Lee Odden

Interview with Laura Lippay of Yahoo

Spotlight on Search Interview with Laura Lippay, SEO Program Manager for Yahoo

We’ve been on a bit of a “Spotlight on Search Interview” hiatus the past few weeks, but I can assure you this one is worth the wait. Today we have a very nice interview with Laura Lippay, SEO Program Manager for Yahoo Media Group. I first became aware of Laura’s SEO wisdom via her animated stick figure avatar in Jill Whalen’s High Rankings SEO forum. Dispensing excellent advice to newbies and old timers alike, Laura has gone from circus performer extraordinaire to Flash-superstar-wannabe to a dream gig as an in-house SEO for Yahoo. I want to say thank you to the exceptionally thorough legal and marketing folks at Yahoo for letting Laura do this interview. Now on to the good stuff.

Lee Odden

Search Engine Relevancy

Aaron Wall has posted an excellent article on search engine relevancy over at SEOBook.com explaining his perception of the different relevancy criteria used by Google, Yahoo and MSN. Aaron offers both a short version and long version. Yahoo is great, but can still be manipulated. Google is best at determining relevancy. MSN is still new and currently easiest to manipulate. Ask is good, but their small market share does not necessarily warrant specific attention from a SEO perspective.

This is a great resource offering some very useful tips and insights for those that are grappling with understanding how search engines determine what’s relevant. This article is not just for newbies though. Aaron pays attention to concepts like the importance of site age, editorial and social factors that you don’t see in other articles of this sort and that are increasingly important.

Lee Odden

Paid Search Can Be A Bitch

Yes dear friends, I’ve said it. Paid search can be a pain in the rear. But no worries, search engine marketing guru Andrew Goodman of Traffick and Page Zero Media promises to shed some light on the subject in conjunction with a Minnesota Interactive Marketing Association (MIMA) seminar next week.

Goodman’s presentation, “IT’S NOT JUST YOU: PAY-PER-CLICK CAN BE A REAL BEAST” will cover examples of Google AdWords and Yahoo Search Marketing challenges, SEM relations, click fraud, CPOs vs. market share growth, data privacy, auctions and more.

Lee Odden

Yahoo Updates MyWeb

Yahoo MyWeb

Yahoo SearchBlog has announced the update of the Yahoo MyWeb service. The MyWeb blog also offers feature details including:

  • Top Tags and Interesting Today
  • Finding Friends
  • Searching
  • Export

Yahoo continues to push further into the realm of “social search” and the implications for search marketing is significant.¬† The editorial relevancy that comes with the links as well as tags from the web at large promises to make searching a much different experience than it is now. Hopefully quality is one of those characteristics. But how will search marketers change what they do to help clients take advantage of the changing nature of search relevancy?

Lee Odden

Search News for Thursday

ClickTracks offering a $1000 credit towards ClickTracks Pro, JDC or Agency edition for Google Class Action Lawsuit Members

MSN AdCenter tools – excellent rundown by Aaron Wall

A new and improved Yahoo Video launches

WebAward competition entry deadline is extended

ClickZ.com Hosts First ClickZ Online Video Advertising Forum

3rd Annual Web Analytics Forum, June 26-28, 2006 – Register

Lee Odden

The Power of the Link

Last night a PR manager from the New Yorker emailed me about the Terry Semel interview, so I watched it and put up a link to the actual video. I emailed a few SEO related bloggers about it and thought nothing more. (other than the interview being great insight into Yahoo).

While the bloggers I emailed did not mention the video, a few other sites did link to the blog post I put up about it including Digg.com (front page right now) and the Financial Times.

While I’ve had other things hit Digg and grow traffic as part of a SEO program, this was 100% natural. There was no suggested email to a large network of friends with digg accounts or anything like that. Not that I would ever do THAT.

Lee Odden

Yahoo CEO Terry Semel Interview Video

Terry Semel
New Yorker writer Ken Auletta interviewed Terry Semel, the chairman and C.E.O. of Yahoo! today, at a breakfast sponsored by the Newhouse School and The New Yorker. Semel covers everything from how Yahoo got into search to what’s in store for the future of search.

More coverage on this over at mediabistro, BuzzMachine and of course, Barry.