Lee Odden

New Improved Yahoo Sponsored Search

Yahoo advertisers received an email recently announcing up and coming enhancements including instant ads & geotargeting to the program. I know a lot of complaints I hear from clients about Yahoo Search Marketing/Oveture has to do with the length of time it takes for the editorial process. This is a step in the right direction. The addition of geotargeting will also be a nice addition and help local search advertisers.

It looks like even more changes are in store:

“This is just the first step. After all advertisers have successfully transitioned to the new Sponsored Search, we plan to quickly introduce many more innovative products, features and tools that will give you even more ways to connect with customers.”

Loren Baker over at Search Engine Journal offers up more details.

Lee Odden

YPN Party – Boston Pubcon

Yahoo threw an invite party at “Saint” in Boston last night and it proved to be a good time. It was a good thing they were letting in “guests” of people on the list or I think there would have been only half as many people there. Good for you Yahoo in doing this as Microsoft has really shot itself in the foot at SES conferences by being uber strict with their “invite only” events.

LOTS of great conversations at this party. Thomas and I got there around 7pm and it was a nice, cozy little event with an open bar, (extended to 10pm) and a wide variety of hors d’oeuvres. Many familiar faces too: Todd Malicoat, the super cool guys from BOTW.org, Mike McDonald of iEntry and Jeremy Zawodny, my co-presenters for this morning’s PR session Robin Liss and Lawrence Coburn, Brandy and Daron Babin, Roger aka Martinibuster and many others I cannot remember right now because I’m supposed to be practicing my presentation. 🙂

TopRank Marketing Editor

Yahoo Site Explorer Firefox Extension

TopRank Marketing Editor     Online Marketing, SEO, SEO Tools, TopRank Agency News, Yahoo

Thomas here and I just wanted to let you all know that I’ve released a Firefox extension called yExplore to quickly access the Yahoo Site Explorer.

Back in September Yahoo released their site explorer and it’s quite a handy little tool. However, I wanted quicker access to the tool so I created the yExplore Firefox extension. It simply allows you to right click on any web page, select yExplore and it’ll open Yahoo Site Explorer in a background tab with the URL already submitted.

A few more details are available at my yExplore Extension page or you can get yExplore from the Mozilla site.

TopRank Marketing Editor

Five things to consider when changing websites.

TopRank Marketing Editor     Google, Microsoft Bing, Online Marketing, SEO, Yahoo

Every year or so, companies decide to go and update their website. Not just a few pages, but usually the entire design and structure. This can be a big factor in search engine optimization and whether it’s positive or negative depends on how you do it.

There are lots of things everyone has to keep in mind when changing websites. Most things need to be thought of before hand, not after, and any issues should be addressed before a new site goes live.

Here are five things to keep in mind.

• URLs
URLs are very important. Not only are search engines referring you traffic, but what about links from other peoples‚Äô sites, bookmarks, press releases or social bookmarking sites? You could have hundreds of links out there and you don’t want to forget about them or else your visitors may be coming to a ‘Page Not Found’ error instead of an information page.

TopRank Marketing Editor

How to create Google & Yahoo Site Maps – Easily

TopRank Marketing Editor     Google, RSS, SEO, SEO Tools, Yahoo

At TopRank we’ve been building Google & Yahoo site maps ever since each search engine debuted the service. However, recently I’ve been focusing on how to better automate the process and optimize my time spent creating site maps. I’ve researched and tried tool after tool until I came up with one that worked well for us.

It all started at Google. Google actually lists out a bunch of third party resources. How convenient! You can see them here: http://code.google.com/sm_thirdparty.html

Ones listed under Programs/Code Snippets appear to be code that you add to your website to create your own sitemaps. What I was looking for is a program to create site maps for client sites, so those were out.

TopRank Marketing Editor

WordPress – Heading into 2006 at high speed.

TopRank Marketing Editor     Blog Marketing, Online Marketing, Yahoo

WordPress is arguably one of the best blogging packages out there. From it’s full list of features to its many themes and plugins, it seems to have it all.

The past few weeks were big for WordPress and they are starting the new year with a bang.

On November 21st they opened up WordPress.com to the public, meaning that now anyone is free to sign up for a WordPress blog without having to install the software. I feel the free hosting was added to compete with Blogger, however, WordPress.com blows Blogger’s free service out of the water with better usability and more features.

On December 20th, it was announced that WordPress is now available on Yahoo! This time targeting businesses. Yahoo offers complete setup and maintenance of a WordPress blog as part of its Small Business hosting packages.

Lee Odden

Yahoo Mail Beta

Lee Odden     Yahoo

Finally!  I thought I would never get a chance to check out the new Yahoo’s Beta Mail system. Today when I logged in there was an offer to check it out. I’ve had a Yahoo email account since 1997. I was hoping to get a chance to try this out sooner – oh well.

Yahoo Mail Beta is a bit like Outlook in the layout. I can say my very first impression was that it looked too similar. I liked that Yahoo mail looks very different that Outlook because I have both open at the same time and it’s easier to quickly distinguish them. Now that I’ve been using it for a little bit, I’m used to it.

Lee Odden

SES Chicago: Q&A on Links with the Search Engines

I had some distractions earlier in the day and did not get to blog any of the pre-lunch sessions. So here’s the first post-lunch session:  Links Q/A with Search Engines moderated Detlev Johnson from PositionTech.  This session is a combination of short presenations followed up with Questions and Answers.

Speakers include:  Kaushal Kurapati – Ask Jeeves, Charles Martin – Google, Tim Mayer – Yahoo, Ramez Naam – MSN.

Detlev announces a part this evening sponsored by WebmasterRadio, Bruce Clay, PositionTech, TrueLocal and NY Times.  This is kind of funny: Tim Mayer takes a photo from the podium of Barry Schwartz blogging from the front row.

First up was Kaushal Kurapati from Ask Jeeves to talk about how links work with Ask Jeeves.

Links from high quality pages are best.

Lee Odden

Search Engine Thanksgiving

Here’s a very happy online marketing Thanksgiving to you. Here are a few logos from search engines:

Google Thanksgiving

Yahoo Thanksgiving

I guess MSN Search isn’t in the Thanksgiving spirit, or they just don’t get into the seasonal logo changes.

Happy Thanksgiving to Online Marketing Blog readers!

Lee Odden

Lee Odden

Pubcon X Keynote: Robert X. Cringley

The first session at Pubcon 10 started out with a keynote presentation from Robert Cringley.

Robert Cringley has been on the internet since 1977. He was a war correspondent in ’77 in Beiruit and had enough and went back to CA and started working for Steve Jobs. Apple offered him stock but he regretably, took cash. Cringley taught at Stanford University. Came back to Apple for work on Apple Lisa user interface.

Claim to fame: He invented the trashcan icon, which he created as an experience he had when writing a book. He accidentally deleted 8000 lines of text – 96,000 words. So he was resolved to create the trashcan functionality and make delete a two step process. Shared other anecdotes regarding trashcan.

Lee Odden

WebmasterWorld Pubcon Day 1

Today starts Pubcon X. My hotel is right next to the Las Vegas Convention Center and there’s a huge WebmasterWorld.com banner hanging outside. A pretty good match to most things here in Vegas, BIG.

Sessions I’ll be attending today include:

Keynote : Robert X. Cringely

Big Site – Big Brand -Big SEO
Marshall D. Simmonds, Jeremy Sanchez, Chris Zaharias, Bill Wise

Competitive Intelligence
Jake Baillie, Anne Kennedy, Joseph Morin, Andy Beal

Yahoo YPN Sponsored Lunch : What is the Yahoo! Publisher Network
Will Johnson, David Zito, Donald Loeb, Arnie Gullov-Singh

Organic Search Forum
Bruce Clay, Aaron Wall, Todd Friesen, Todd Malicoat

Super Session : Blogging for Fun and Profit
Barry Schwartz, Jeremy Zawodny, Andy Beal, Mark Fletcher, Chris Pirillo

Lee Odden

Search Engine Updates

Looks like Tim Mayer of Yahoo has announced a “fourth weather report” about an imminent update to their index.

Matt Cutts of Google also posts on Jagger3, referencing recent changes made with Google’s ranking particulars as “coming along”.

Not only are there names being given to these updates, but iterations – 1, 2, 3, etc. I suppose this is akin to software updates: Version, 1.1, 1.2, 1.3, etc.

Web site owners, don’t need to “do” anything in reaction or proactively to these kinds of updates. They should know something is happening though, should site rankings fall or fluctuate dramatically and then persist.

One thing I’ve found is that the less “dramatic” the SEO tactics implemented on a site, the less “dramatic” the fluctuations these types of updates will have on a particular web site.