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Archive for the 'Interviews' Category


Lee Odden

Web 2.0 Expo - Video Interview Brian Solis

Posted by Lee Odden on Apr 25th, 2008 in Interviews, Marketing PR Conferences, Online Marketing, Social Media, Video Interviews, Web 2.0 Expo |

Social media evangelist Brian Solis of Future Works, PR2.0 blog and bub.blicio.us during the Web 2.0 Expo in San Francisco. Brian took a few minutes to share his insights into what’s hot in Web 2.0 and the interplay of technology and communications.

Lee Odden

Web 2.0 Expo - Video Interview Dave McClure

Posted by Lee Odden on Apr 25th, 2008 in Business of SEO, Interactive Marketing, Interviews, Marketing PR Conferences, Online Marketing, Social Media, Video Interviews, Web 2.0 Expo |

While in the blogtropol.us blogger lounge today, I caught up with a dapper Dave McClure of 500 Hats who took a few minutes before a PayPal reunion dinner to talk about his work helping co-chair the Web 2.0 Expo event, a little something about “AARRR” for startups and thoughts on marketing with Facebook.

Lee Odden

Web 2.0 Expo - Video Interview Robert Scoble

Posted by Lee Odden on Apr 25th, 2008 in Interviews, Marketing PR Conferences, Online Marketing, Video Interviews, Web 2.0 Expo |

When registering for Web 2.0 Expo I ran into Robert Scoble, famous blogger and Managing Director of FastCompany.tv, whom I had just met 2 weeks ago in San Francisco at Media Relations Summit. He a agreed to do a quick video interview on what’s new in the Web 2.0 world and offered a few tips on how to get more out of attending conferences.

Lee Odden

Groundswell Interview with Charlene Li

Posted by Lee Odden on Apr 21st, 2008 in Interactive Marketing, Interviews, Online Marketing, Social Media |

This week might as well be called “social media week” with the NewComm Forum, SMX Social Media and the Web 2.0 Expo all happening at pretty much the same time. Companies worldwide are trying their best to make sense of the emerging landscape of social technologies and the new book, Groundswell, from Josh Bernoff and Charlene Li of Forrester does a fantastic job at just that.

charlene-li.jpg
Photo Credit stuartliroff

Lee Odden

Joseph Jaffe Interview

Posted by Lee Odden on Apr 13th, 2008 in Interviews, Social Media, Social Media Smarts |

joseph-jaffee.jpg
Photo Credit, CC Chapman

At last year’s DMA07 Annual Conference, I had the good fortune of giving half of a workshop on social media with renowned author, speaker and new media marketing guru, Joseph Jaffe. Too many marketing pundits don’t “walk the talk” and I found this not to be the case with Jaffe. A brilliant marketer who dares to challenge established marketing groupthink and advocates experimentation, Jaffe brings a fresh perspective that has attracted blue chip clients like P&G, The Coca-Cola Company, American Airlines and Motorola. He has also written two excellent books: “Life After the 30 Second Spot” and “Join the Conversation“.

Lee Odden

SES New York Video: Mike McDonald WebProNews

Posted by Lee Odden on Mar 17th, 2008 in Interviews, Marketing PR Conferences, Search Engine Strategies, Video Interviews |

At SES San Jose in 2006, I took a 21 second video of Mike McDonald from WebProNews while we were standing in line for the bus to the Google Dance. That short video was followed by many other videos interviews with interesting people in the search marketing business which you can find on TopRank’s YouTube channel, and on our Videos category.

Lee Odden

Search Marketing Tips from Online Marketing Heroes

Posted by Lee Odden on Feb 27th, 2008 in Interviews, Online Marketing, Search Industry News |

Online Marketing Heroes

Wiley recently announced the launch of a new book, “Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus”, in which TopRank has an entire chapter on the subject of social media marketing for SEO and PR.

The list of internet marketing experts interviewed for the book include consultants, agencies, CEOs, PR professionals, client side bloggers and marketers. Topics range from paid search to online copywriting to online PR and social media marketing. The list of marketing experts includes:

Lee Odden

Matt McGowan Interview: Lowdown on SES New York 2008

Posted by Lee Odden on Feb 11th, 2008 in Interviews, Search Engine Strategies, Spotlight on Search |

Spotlight on Search Interview with Matt McGowan of Incisive Media: Search Engine Watch, ClickZ, Search Engine Strategies.

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The Search Engine Strategies conference in New York undoubtedly one of my favorites and the next SES NYC show is coming up fast, March 17-20, 2008. Since SES has changed its format starting with the New York show, I pinged Incisive Media’s Marketing VP Matt McGowan with a few questions on format, speakers, Yahoo/Microsoft, recession and his 5 top reasons for attending a SEM conference in the Big Apple.

Lee Odden

Internet Marketing Ninja Interview with Jim Boykin

Posted by Lee Odden on Jan 3rd, 2008 in Interviews, SEO, SEO Tips, SEO Tools, SEO Training, Spotlight on Search |

Jim Boykin

The Internet Marketing Ninjas instructional program including videos and tools conceived by Jim Boykin of We Build Pages, has officially launched. I think a lot of people in the search marketing industry will be wowed by the sheer volume of quality information that’s available. Currently there are a series of 12 videos from the likes of Aaron Wall, Shoemoney, Neil Patel and Jim himself. Plus, most of the famous We Build Pages SEO and link building tools have been taken offline and included in the program along with many of the private WBP tools.

Lee Odden

Interview With Terry Plank SEMPO Institute

Posted by Lee Odden on Jan 2nd, 2008 in Interviews, SEMPO, SEO Training, Search Industry News |

The opportunities in the search marketing industry are as good now as they’ve ever been. With a new year many people working for agencies, just getting out of college or the military will be looking for careers and training that fits their need for a technical yet creative job that also doesn’t stagnate.

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To help fulfill the growing demand for training and education in the search marketing industry, SEMPO Insitute has been created to provide structured, peer reviewed educational opportunities. The Institute is led by dean, Terry Plank and Online Marketing Blog is pleased to provide readers with this interview about how SEMPO Institute was created as well as the challenges and opportunities facing the search marketing industry.

Lee Odden

Search Insider Summit Utah

Posted by Lee Odden on Dec 10th, 2007 in Interviews, Marketing PR Conferences, Online Marketing, Search Insider Summit, Spotlight on Search |

A whirlwind conference schedule winds up this year with Mediapost’s Search Insider Summit being held in Park City Utah at the Stein Eriksen Lodge Dec 12-15, 2007.  As part of our media sponsorship duties, I caught up with conference chair, David Berkowitz from 360i and the host/MC, Gord Hotchkiss of Enquiro for a quick interview:

david-berkowitz.jpg gord-hotchkiss.jpg

Please tell us a little about yourself - a mini bio if you will.

Lee Odden

Pubcon Video: Melanie Mitchell AOL

Posted by Lee Odden on Dec 7th, 2007 in Interviews, Online Marketing, Pubcon, Video Interviews |

I met Melanie Mitchell at last year’s Pubcon and was amazed at what a job being a Vice President of SEO/SEM at a company like AOL must be. The insights she shared in a keynote presentation at the WebGuild’s Searchnomics conference were impressive so I was fortnuate to get a few minutes of her time to do a short video interview on what she does for AOL and what some of her challenges and accomplishments have been.

Be sure to check out the TopRank SEO video channel on YouTube for interviews from Pubcon and many other search marketing event.


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