Ashley Zeckman

Online Marketing News: Mobile Shows Muscle, Google Panda to Penguin, Google Drive(s) Storage

Mobile Marketing

Mighty Trends in Mobile Marketing

Every day we see mobile being used more and more for online shopping, local searches, email, social networking. And that is just scratching the surface.  This infographic from CultureLabel.com provides insight into the astounding use of mobile for Internet searches, as well as why mobile friendly marketing should be an essential part of your online marketing strategy.  Highlights include:

  • 87% of the world’s population have mobile phones
  • 300,000+ apps have been developed in only 3 years
  • 74% of people use mobile at work
Ashley Zeckman

Online Marketing News: Maximize Facebook Timelines, Maximize Value Propositions, Drive Engagement

That’s Old News! [Infographic]

This new infographic from Schools.com dives into social media and how it is quickly replacing traditional journalism as a widely used news source.  Highlights:

  • Facebook makes up 59.5% of news consumed online
  • Since 2009, traffic to news sites from social media has increased by 57%

“5 Ways Businesses Are Using Facebook Timelines” New Facebook changes are opening the doors to even greater creativity for brands.  Additional storytelling and education of customers can now take place via the social networking giant.  Be sure to see this post for 5 awesome tips that you can apply to your organization’s Facebook page.  Via Social Media Examiner.

Ashley Zeckman

Online Marketing News: Facebook Gobbles Instagram, Sharing is Caring, New LinkedIn Stats, Location is Where it’s at: Literally

History of Instagram

Instagram The Timeline

This infographic detailing the evolution of Instagram by Visually is powerful for a couple reasons, including the fact that the entire timeline is visualized through the use of Instagram photos.  From launching in 2010, to their first million users, and finally to the recent purchase of Instagram by Facebook this is a must read for any fans of the popular social app.

“LinkedIn Introduces Targeted Updates and Follower Statistics”  With over 150 million professional users worldwide, LinkedIn is a powerful marketing asset.   Recent upgrades revealed this week that marketers can now effectively target prospective clients with advertising campaigns and deliver unique content to those users Via SocialTimes.

Ashley Zeckman

Online Marketing News: Google Analytics Goes Social, Relationship Marketing, 7 Networking Secrets, Facebook Gets Green

Social Media Marketing: The long term and short term value with Avinash Kaushik

This interview from #SESNY features Google evangelist Avinash Kaushik on monitoring social media value.  Kaushik stresses that social media should be about quantifying your efforts.  Companies must determine what they did that ended in specific results, and the economic value that was created due to these efforts. You can see another interview with Avinash Kaushik here on the power of storytelling and web analytics.

Tips & Tactics for Improving Your Business

“Why Relationship Marketing is Important for Businesses” This video interview with author and social media guru Mari Smith(@marismith) sheds some light on the notion of “people-to-people” marketing.  In this video you’re learn why businesses must have listening skills and what businesses are doing well in relationship marketing. Via Social Media Examiner.

Ashley Zeckman

Online Marketing News: Train Employees to be Social, Update Talent Management, Become a Master Storyteller

Train your employees on social media policy

How to Train Employees to Handle Your Social Media

This infographic by mindflash encourages companies to focus on uncovering the social media rock stars within the organization and prompting them to get on board with company goals and initiatives.  Highlights include:

  • Options available to organizations for social media execution
  • Group training
  • Determining employee familiarity with web technology
  • Commonly included guidelines

“Are Your Talent Management Practices Out of Date?”  Having trouble retaining key employees?  This article suggests that it’s time for companies to take a different approach to talent management and find a balance between give and take with employees.  Via Inc.

Ashley Zeckman

Online Marketing News: Facts Tell & Stories Sell, Start-up Tips from Tech Giants, Mobile Skyrockets, Breaking Up With Customers

The Content Marketing Institute Presents A Brief History of Content Marketing

The History of Content Marketing

From the dawn of time people with things to sell have been using stories to attract, engage, and retain customers ala #optimize. The infographic above from the Content Marketing Institute takes us all the way through the evolution of content marketing and provides some meaningful insight into what companies have done in the past to generate results. You might learn a thing a two, plus it’s a great read.

 “6 Start-up Tips From the World’s Biggest Tech Companies”  Every company has to start somewhere.  Famous companies such as Google, HP, and Microsoft were built on a set of core principals including creating long term customer relationships and listening to feedback.  This post provides tips from some of the largest companies in world on how to get through the start up phase of your business. Via Inc.

Ashley Zeckman

Online Marketing News: Pinterest’s Sneaky Tactics, Keeping Leaders Honest, 100 Million Videos Watched Per Day

How Social Media Keeps Leaders Honest

David Jones of Havas and Mashable CEO Pete Cashmore recently sat down to talk about the responsibilities of the leaders of today to respond to social media, and how it holds them accountable.

“Google Clarifies: No, Ads Shouldn’t Help Rankings & No, SEO Isn’t Bad”  Recent comments made by a new Google employee have some SEO’s up in arms.  Apparently his comments included “SEO isn’t good for users” and “It’s a bug that you could rank highly in Google without buying ads.”  Curious to know what else he has to say and what reaction this has caused within the online community?  Via Search Engine Land.

Ashley Zeckman

Online Marketing News: Facebook IPO, Harmonize with Google+, Pinterest Dominates Traffic

Prior to IPO

Facebook in Numbers: Prior to the IPO

The big news in social media and business this week is Facebook’s new IPO.  This infographic from statista and creative commons shares some very interesting figures about Facebook, before it goes public.

Highlights include:

  • In 2012 Facebook is expected to reach: 90% of U.S. Social Network Users & 60% of Internet Users.
  • Assuming a valuation of $100 billion, Facebook would be work 67 to 100x’s it’s estimated 2011 net income.

The Social Media Buzz

“How to Harmonize Google+ With Your Other Social Platforms”  Search Plus has placed even more importance on blending your online marketing strategy in order to adhere to the social, personal, and personalized search algorithm.  This post offers some great tips on harmonizing Google+ with your current platforms.  Via Search Engine Watch.

Ashley Zeckman

Online Marketing News: Say NOPA to SOPA, Google+ Strikes Again, Coca Cola “Gets It”, Twitter Gobbles Up Summify

Using Social Media to Find a New Job

The Social Job Seekers

The social media job market is hot! This infographic visualizes the 2011 Social Job Seeker Survey that was conducted by Jobvite.  It examines who the job seekers are and how they are utilizing social media to find jobs.  Some interesting statistics you may not be aware of:

  • 61% of all employed Americans are open to a new job or actively looking for a new one.
  • 4 out of 10 job seekers are “Super Social” and have 150+ contacts on Facebook, Twitter, or Linkedin.
  • 1 in 6 job seekers found their last job through an online social network.
Ashley Zeckman

Online Marketing News: Google+ Who?, Know Thy Customer, Social Media Law, TopRank Team News

Google+ Statistics

Who’s Using Google+?

The launch of Google+ in 2011 has put Google in the social networking boxing ring.  When it comes to user statistics some of them may surprise you.  This infographic by Flowtown shares some interesting information about the increasingly popular social media site.

  • 63% of users are male
  • Only 17% of users are considered active
  • 61% of top 100 brands have a page on Google+
Be sure to connect with TopRank on our Google+ page.

Online Marketing Tips & Tricks

“10 Brand-Building Steps For Beginners” For many companies 2012 marks the year that they will begin implementing a social media strategy.  This article provides 10 easy steps for those who have not yet many the plunge into social marketing.  Via Fast Company.

Lee Odden

Was 2011 The Year Facebook Killed Google?

Google vs. FacebookA recent post on PC World, “2011: The Year Facebook Killed Google” reflects a common mis-perception about the emerging role of search and social media for consumer information discovery. In the post, the author Dan Tynan shares that he’s finding and consuming more information on social networks vs. Google during “moments of leisure”. Citing unique visitor traffic and time on site statistics from Nielsen, Dan then makes the argument that Google is falling behind.

Was 2011 the year Facebook killed Google? 

People don’t surf the web anymore, they socialize & share.  Consumer behaviors and expectations towards content discovery, consumption and engagement are always changing online and more-so in the past few years with the emergence of today’s social networks and media sharing sites. People use search engines and social networks to find answers, yes – but I’d argue that they use them differently.

Ashley Zeckman

A to Z Internet Marketing News: Happy Birthday TopRankBlog!, 2012 Marketing Predictions, Social Disasters, Cashing in on XMAS


21 Social Media Marketing Trends for 2012

Curious to find out what 2012 could have in store for online marketers?  This presentation from DreamGrow shares 21 predictions on what 2012 could look like.

Highlights include:

  • Social CRM making inroads
  • Social media influencing more sales
  • Social commerce on mobile devices

Facebook IPO and Most Popular Social Sites:

“Nielsen: Top Web Destinations, Social Networks and Video Sites in 2011”  As 2011 comes to an end, Nielsen released a review of the top online destinations, social media sites, and smartphone devices.  It is no surprise that Google was the most visited U.S. Web Brand and Facebook was still the leader among social networks and blogs.  Via Nielsen.