Ashley Zeckman

A to Z Internet Marketing News: Tacky Social PR, Can You Measure Up, Is Sales #1?, Sharing 2011, Email/Social Become One

Ashley Zeckman     Marketing Industry News

Data for Social Shares in 2011

2011 Social Sharing Trends [INFOGRAPHIC]

A new infographic recently released by Clearspring provides a good overview of social sharing in the past year.  I especially liked the breakdown of shares by social media platform.

Facts You May Not Know You Didn’t Know:

  • 73% of the top 10 shares were related to death & disaster
  • Twitter makes up 52% of sharing in Japan
  • Google sharing declines by 8% even with the addition of the +1 button

Is Google Scheming on Your Location?

“Google follows Currents launch with activity-recommendation tool Schemer and face recognition on Google+ Econsultancy” If you want to try out the new location based tool recently released by Google, get in line.  Currently in beta testing mode “Schemer” is an online application that allows users to make plans and explore suggestions for things to do.   In addition to launching new services Google+ is also putting it’s best face forward with a facial recognition feature.  Sounds like Google’s been busy!  But will it pay off in the end?  Via Econsultancy.

Ashley Zeckman

A-to-Z Internet Marketing News: Bloggers Beware, Google Trust, Mobile SEO, New Twitter, SMBs Heart SEO

B2B Content Marketing Report

New Report on B2B Content Marketing for 2012:

This week started off right with the new report (pdf) from Content Marketing Institute and MarketingProfs:  “B2B Content Marketing: 2012 Benchmarks, Budgets & Trends”. The report offers a great mix of insight into most and least effective content marketing tactics, social media tools, measurement, budgets and compelling data points like:

  • 9 in 10 organizations market with content
  • Content marketers use 8 different content marketing tactics (on average) in their mix
  • The most popular content marketing tactics included social media, blogs, newsletters, case studies and events
  • The least effective content marketing tactics: podcasts, mobile content, digital magazines
Ashley Zeckman

A-to-Z Internet Marketing News: Google Redesign, Cyber Monday, Speed Linking, Self Serve Twitter Ads, Damn Humans

Lee Odden

Essential Statistics from Technorati’s State of the Blogosphere 2010

State of the Blogosphere 2010Jon Sobel of Technorati has published the latest State of the Blogosphere Report for 2010 including stats from 7,200 blogger respondents world-wide. Started in 2004 by Dave Sifry, this annual report has provided insight into the growth of the blogging community and helps answer questions like: who is blogging, why, what are they blogging about, how often and where are they blogging from.

In 2008 Technorati added insights of individual bloggers to the report with an emphasis this year on women blogging. As a long time blogger and advocate of blogging for online marketing, I’ve always taken a lot of interest and insight from these reports.

For marketers and communications professionals seeking to better understand the changing nature of the social web and the role blogs pay within in it, here are some essential statistics from Days 1 & 2 (of 3) from the 2010 State of the Blogosphere Report:

Lee Odden

5 Instant Search Engines & the Mash-up

instant searchImitation is the sincerest form of flattery and on the social web, that flattery goes one step further, often in the form of a mash-up. Google has launched a variety of services to much fanfare by the media and yawns from the masses (Google Wave, Buzz).

However, the recent implementation of Google Instant has resulted in a number of “instant” implementations on other types of search. Twitter has tempted us with the promise of real-time, all the time and Google’s effort at real-time results has resonated with a number of developers. How much it has resonated with the searching public at large, is not yet being disclosed.

Check out the following Instant Search applications and see which you like best:

Lee Odden

10 Resources on Google Instant & What it Means for Search Marketing

Google InstantYesterday Google implemented their new search experience, Google Instant and the SEO and Tech blogs lit up like a Christmas tree. It’s nice to see something get these folks excited for a change. While the notion of instant search isn’t new, Yahoo had it in 2005, Google commands the vast majority of search engine market share so such a major, public change to the Google interface warrants attention.

Essentially, in Google’s quest to improve user experience and increase speed, they’ve already lowered the time it takes to return results on a query.  The actual act of searching and refinement of queries by users is what takes time, so Google Instant is designed to shorten the time it takes for users to find what they’re looking for by showing search results as you type. If you’re logged in to Google, those results are personalized as they have since personalization was implemented.

Lee Odden

Video Interview: Dave Roth of Yahoo

Dave Roth works as Director of Search Marketing at Yahoo. That means Dave is a Search Engine Marketer that works for a search engine. I’ve known Dave for several years and we finally decided to do a video interview. Watch the interview below to learn what a search marketer that works for a search engine does, especially the challenges and opportunities in communications on search marketing performance in a large company.

[youtube]http://www.youtube.com/watch?v=dqJ4bCjD7O4[/youtube]

Of course, we couldn’t talk to someone like Dave at Yahoo without mentioning the transition of search results to Bing over on the Yahoo site. What does this mean for SEO? What does it mean for Paid Search?  What’s the fate of Site Explorer and where does it fit within Bing Webmaster Tools? Is SEO good or bad for search engines? How much of a signal does social media provide search engines? We discuss these topics and more.

Lee Odden

10 Essential SEO Interviews

interviewI started interviewing people in the search marketing industry long ago (inspired by Aaron Wall) as a way to provide access to search marketing practitioners, pundits and employees at search engines. Beginning in 2005 with this interview with Brett Tabke from WebmasterWorld & Pubcon, interviews with search marketing types have been posted here covering a variety of search marketing topics.

The search engine marketing industry changes often, so it’s pretty interesting to see some of the predictions made in some of those older interviews. Below are 10 more recent SEO interviews from client side practitioners or search engine employees that you can get a lot of value from in terms of understanding how facilitating SEO works in organizations, SEO and social media, resources, tools and specific SEO tips.

Lee Odden

3 Things You Should Know About the New PRWeb

new PRWebAs a longtime customer of PRWeb, I’ve seen many changes over the years. The oldest optimized press release I could find of mine that’s still online dates back to mid 2001 and in the years since, it’s been an evolving relationship moving from customer to consultant.

From the days of talking new features as a super user with founder David McInnis to our current role as search and social media consultants, the focus on innovation and serving customers has always been a mutual focus. I’ve had the pleasure of getting to know Vocus Product Manager for PRWeb, Jiyan Wei, Director of Online Marketing, Meg Walker and Vocus CMO Bill Wagner as well as other members of the Vocus team and they’ve been working very hard to make an array of substantial changes to the PRWeb platform to better serve customers.

Lee Odden

eMarketer: 12 Digital Marketing Predictions for 2010

eMarketer is one of the most cited resources for internet marketing trends, so when I received some tasty predictions for 2010, I thought they were too useful to keep to myself. These insights include future monetization models, the effect of transparency on advertising, social and search, mobile, social commerce, public relations, social advertising, Twitter, video and mom/pop internet usage. Enjoy!

Hybrid Plans that Combine Subscription Fees with Advertising
More marketers will increasingly embrace online video advertising, supported by the twin boom of video streams and video ad networks.

emarketer-video-ads

Further support for video ad growth will come from sites that offer a deeper catalog of professional video content—such as whole seasons of TV shows (both present and past), exclusives of entire sports events and other premium content. Such offerings will attract larger audiences. But in order to maintain the costs of deep-catalog video, the sites and their studio and TV network partners will need to introduce hybrid plans that combine subscription fees with advertising.

Lee Odden

SES Chicago – Search: Where to Next?

SES Chicago Future of Search

Moderated by Simon Heseltine, Senior Marketing Manager for AOL with panelists including: Eli Goodman from comScore, Justin Merickel of Efficient Frontier and Doug McMillen from Microsoft Advertising.

First up is Justin Merickel from Efficient Frontier, which runs about $180m in PPC through their platform. Justin talked about two main trends:

The changing SERP. Data comes front and center to the results page
Justin shows a SERP page for “bottled water” where the top PPC ads display images of bottled water. Not sure of it’s impact. However, if you’re not leveraging Google features (like images in PPC or local listings) you’re missing out on significant visibility.

Advertisers need to think about how to get their products and services into the new multimedia search results page.

Lee Odden

Reader Poll Winner: SEO Dojo for Best Paid Subscription SEM Community

poll_winner.png TopRank has been publishing the BIGLIST of SEM blogs since Jan 2007. We’ve created other BIGLISTs of resources as well including the BIGLIST of 100+ Search Marketing Resources posted in October.  The categories for that list of SEM resources includes books, conferences, newsletters, blogs, forums and many more. We decided it would be interesting to see which resources from that list our readers felt were the best.

In the past 3 plus years TopRank’s Online Marketing Blog has run over 50 polls: Everything from Best Social Media Podcast to best Keyword Research Tool to Best City for a Search Marketing Conference. In that longstanding tradition, we recently conducted a poll focused on Best Paid Subscription SEM Communities. We defined the category as membership and subscription model sites that include forums,  tools and/or training or content focused on search marketing. After asking for additional suggestions in the BIGLIST 100+ SEM Resources post, no additional sites besides SEOmoz, SEOBook, WebmasterWorld Supporters and SEO Dojo were suggested.