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Lee Odden

SES New York 2009 – Search, Social, Blogs and Reputation

Lee Odden on Mar 23rd, 2009     Marketing Industry News, Marketing PR Conferences, Online Marketing, Search Engine Strategies

ses-newyork
This week Thursday 3/26 I will be presenting on 3 panels during the Search Engine Strategies Conference in New York March as well as an iBreakfast meeting on Wednesday 3/25.  If you’re attending SES New York, please be sure to stop by and say hello. It’s great to meet Online Marketing Blog readers in person. 

As a Media Sponsor, TopRank will also be liveblogging SES New York Tuesday afternoon through Thursday and Tweeting from @leeodden. Watch for posts from TopRank Senior Account Manager, Jolina Pettice.   Here are the details for the sessions I’ll be speaking on:

Search Meets Social Media (Wednesday 7:30am – 10:00am) Located in New York City, CresaPartners Executive Center: 100 Park Ave. 40 – 41st St. (24th Fl.)  The Silicon Alley Breakfast Club (iBreakfast) is a long time networking event in Manhattan and this particular meeting is all about how Social Media is powering businesses forward.  

Lee Odden

ComcastCares Social Media Interview with Frank Eliason

Lee Odden on Dec 15th, 2008     Interviews, Marketing Industry News, Online Marketing, Social Media, Social Media Smarts

Social Media Smarts: Interview with Frank Eliason of Comcast aka @ComcastCares

Frank Eliason
Photo by Shel Israel

Twitter has become many things to many people and organizations for that matter, including Comcast.  It really says something when a company experiences the bite of consumer malcontent via social media and then turns around and becomes known as a best practitioner.  This is the experience of Comcast and Director of Digital Care, Frank Eliason.  

Based in Philadelphia, PA, Frank started with Comcast as a Customer Service Manager in September, 2007 and as you’ll read in the interview below has evolved into the social media face of Comcast through his Twitter name ComcastCares.

Lee Odden

Dell Social Media Interview with Richard Binhammer

Lee Odden on Dec 8th, 2008     Interviews, Marketing Industry News, Online Marketing, Social Media, Social Media Smarts

Social Media Smarts: Interview with Richard Binhammer from Dell – @richardatdell

Photo Credit www.briansolis.com 

Of all the companies known for making advances in the realm of social media, Dell holds a place that reaches both ends of the spectrum. References to “Dell Hell” are less about something wrong and more about one of the most popular examples of a major corporation that “gets” social media listening and engagement.  One of the key people at Dell responsible for the successful social media presence so many have come to know is Richard Binhammer. 

Richard has enjoyed a career that has taken him from Canadian politics, lobbying and election campaigns to public relations in the Midwest to Corporate Communications in NYC and then public affairs, now social media/blog outreach at Dell.

Lee Odden

Spotlight on Search: Interview with Rebecca Lieb

Lee Odden on Sep 8th, 2008     Blogging, Interactive Marketing, Interviews, Marketing Industry News, MIMA Summit, Online Marketing, Spotlight on Search

One of the fun things we get to do on Online Marketing Blog is interview interesting people we meet and get to know by being involved with the industry. This interview is with Rebecca Lieb, Editorial Consultant to ClickZ and former Editor for the past 7 years. In addition to previously offering sage advice on getting more out of marketing conferences here on OMB, Rebecca works as a consultant, is writing a book on search marketing and is often retained as a speaker for industry events.

In this interview Rebecca shares tips on selecting interactive marketing vendors, shares her insights into upcoming marketing strategies and talks briefly about her upcoming book on search marketing as well as the MIMA Summit here in Minneapolis where she’s the keynote speaker.

Your journalism and editorial background has taken you many places topically and geographically. What are some of your favorites?

Lee Odden

Shiny New Google Chrome

Lee Odden on Sep 1st, 2008     Google, Marketing Industry News, Online Marketing

There’s already a ton of buzz on this but it’s potentially a big change for the web as John Battelle called it, “This Is Web OS, Make No Mistake“. Google’s release plans (in comic book form) for their new web browser were first posted by Phillip Lenssen with follow up by Google Blog and many others including Google’s Matt Cutts.

Outside of a better browser that is to run faster and more securely, the search engine marketing side of this story is that Microsoft’s new browser MISE 8 is to have functionality capable of blocking text ads, such as Google ads.

According to a story on Google Chrome and implications related to Microsoft’s Internet Explorer by AP:

Lee Odden

2009 Search Marketing Benchmark Guide

Lee Odden on Jul 14th, 2008     Marketing Industry News, Online Marketing, Search Marketing, SEO

MarketingSherpa 2008 SEM Benchmark Guide

For the 5th year in a row, MarketingSherpa has published their Search Marketing Benchmark Guide which has been completely re-written and edited including results from the Marketing Sherpa members search marketing survey, other studies performed over the last 12 months and “best of” research provided by over 50 respected sources.

The SEM Benchmark Guide is helpful for marketers looking to get a handle on the state of the SEM industry, trends, strategies and tactics.

If you’re a data enthusiast, there are 215 charts, tables and eyetracking heatmaps to help illustrate what’s happening in search marketing and what companies need to be paying attention to. There are also several good case studies. This particular edition is formatted into 5 sections:

Lee Odden

Day One SES NY 2008 Summary and Photos

Lee Odden on Mar 18th, 2008     Marketing Industry News, Marketing PR Conferences, Online Marketing, Search Engine Strategies

SES New York Audience

Yesterday proved to be an interesting kickoff to this year’s Search Engine Strategies conference here in New York. The Organic Listings panel was entertaining and informative as always and the Build Investment Interest in your SEO/SEM firm was an early indulgence for myself that offered great tips for those looking at the future liquidity and monetization for their agency.

Jolina weighed in with her posts on excellent sessions, Four Ways to Redfine the Customer and Three Tips for Successful Analytics. There was also a spontaneous goofball interview with Mike McDonald of WebProNews offering a few insights about the future of SES/SMX.

Lee Odden

SEO News Aggregators

Lee Odden on Mar 11th, 2008     Blogging, Marketing Industry News, Online Marketing, SEO

With the TopRank BIGLIST at over 450 blogs, it can be a more than a challenge to read so many RSS feeds to stay current on SEM industry news. SEO blogs and news feed aggregators can make it much easier to track what’s going on whether its news, tips or events. This post highlights two services that have launched recently including Alltop from Guy Kawasaki and socialblogroll from Nick Wilsdon along with several others.

Alltop
Alltop

Launched by Guy Kawasaki, Alltop is based on popurls and shows top stories for selected SEO blogs plus a preview pop up.

socialblogroll
socialblogroll

Nick Wilsdon launched socialblogroll along the lines of a popurls style blog aggregator, but ranks them according to the number of links identified in blogrolls of the known SEO blogs. The more other SEO blogs link to a certain blog, the higher up it shows. Clever.

Lee Odden

Search Marketing Tips from Online Marketing Heroes

Lee Odden on Feb 27th, 2008     Interviews, Marketing Industry News, Online Marketing

Online Marketing Heroes

Wiley recently announced the launch of a new book, “Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus”, in which TopRank has an entire chapter on the subject of social media marketing for SEO and PR.

The list of internet marketing experts interviewed for the book include consultants, agencies, CEOs, PR professionals, client side bloggers and marketers. Topics range from paid search to online copywriting to online PR and social media marketing. The list of marketing experts includes:

Joan Holman, Greg Hartnett, Jacob Hawkins, Mark Oldani, Jeffrey Glueck, Lauren Freedman, Tamara Adlin, Steve Rubel, Greg Jarboe, Eric Ward, Jordan Gold, Heather Lloyd-Martin, Chris Baggott, Ed Shull, Brian Lusk, Lee Odden, Jill Whalen, Liana Evans, Perry Marshall, Kevin Lee, Paul O’Brien, Ron Belanger, David Fischer, Phil Terry and Patrick Duparcq.

Lee Odden

Next to Last Post from London

Lee Odden on Feb 22nd, 2008     Marketing Industry News, Online Marketing, Search Engine Strategies

SES London 2008 has ended and I am now tasked with spending a few extra days in London to see a few sights and visit a few friends plus a fiesty 75 year old great uncle.

This SES has included a variety of firsts including my first time to London, first time speaking on two panels at a SES show, first time moderating a SES panel, first time doing a video interview with Adam Lasnik and the first time writing a blog post from a Blackberry.

I wouldn’t attempt such a feat of manual dexterity but I’m captive on a train for a while.

As with nearly all SES shows SES London was a nice mix of inspiring keynotes (even if Marckini was repackaging info as new that some of us have been evangelizing the past year). informative sessions and excellent networking.

Lee Odden

SES London Day One Photos

Lee Odden on Feb 19th, 2008     Marketing Industry News, Online Marketing, Search Engine Strategies, SEO

Let’s kick things off for SES London 2008 with a few photos:

The Business Design Centre Islington
Business Design Centre – Cool venue for a conference

Matt, Sock Puppet and Greg
Matt Bailey getting the sock puppet treatment from Greg Jarboe, pre-conference

Frank and Li
Frank Watson and his budda belly gets rubbed by Li Evans

Kevin, Kevin, Kevin2 Boss, Stewart
Kevin Heisler, Kevin Ryan, Gary Lynch and Stewart Quealy from Incisive

Mike Grehan Dr Ralph Wilson
SES London co-host Mike Grehan and Keynote speaker Dr. Ralph Wilson

SES London Registration
Registration

SES London Exhibit Hall
Exhibit Hall

Dave, Edward and Ralph (Fantomaster)
Dave Naylor, Edward Cowell and Ralph Tegtmeier, aka Fantomaster duing the Organic Listings Forum

Mike Grehan
Mike Grehan moderates the Organic Listings Forum

Andy, Dixon, Kristjan, Mel, Brian
Andy, Dixon, Kristjan, Mel, Brian

Matt and Rebecca
Matt McGowan and Rebecca Lieb

Frederick Marckini iProspect
Frederick Marckini from iProspect giving day one keynote

Be sure to view many more photos from our SES London 2008 Flickr set.

Lee Odden

The Fox, Social Whirl, Cutts Smackdown, UGV, B2B and PRSA Webinar

Lee Odden on Jan 28th, 2008     Marketing Industry News

Sometimes a Monday blog post deserves a good collection of links:

  • The Fox on viral link building and listening to your audience
  • Smackdown on Matt Cutts re: spanking SEO blogs
  • Jeff Jarvis @TheGuardian and the social whirl driving the development of search
  • eMarketer says B2B’s are buzzing over Marketing 2.0
  • Vox on Video: Measuring engagement of user generated video
  • SEO Lowdown on the LED: “You’re doing the SEM industry a dis-service by characterizing the level or complexity of SEO work according to the size of a company.”
  • Grehan Clickz’s the SEO and Public Relations connection. Mike, what took you so long? :)
  • Speaking of PR and Search, be sure to check out Himler, Bradfield, Miele and Odden @PRSA Webinar on PR and Social Media Feb 26

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