Online Marketing Blog » BIGLIST SEM Blogs

My Picks: 5 Top Online Marketing Blogs from the UK

Lee Odden — Tue, 15 Feb 2011 08:00:10 +0000

Thank you to all who participated in our little poll seeking votes for the best UK Online Marketing Blog last week. That link will take you to the full list as well as the voting results.

The purpose was to create awareness of UK centric blogs that share as much of a passion for Online Marketing topics as we do here at Online Marketing Blog. 35 blogs were listed and many put effort into promoting themselves via blog post, Twitter, email, Facebook and other channels of communication. That combined promotion effort plus our own drove thousands of visits to the post and subsequently back out to the individual UK Online Marketing blogs that were listed.

After reviewing each blog’s poll votes, AdAge Power 150 scores (combination of editorial, links, social & traffic), PageRank of home page, post recency, frequency, topics, comments and design, I’ve made the following picks as my top 5. Let me be clear, picking only 5 sucked.

Econsultancy - This industry news blog covers a variety of online marketing topics with a very high number of posts, great mix of writers and somewhat inconsistent use of images. At first I was not sure what to call this blog since the Title tag says “Online Marketing Blog” and “Internet Marketing Blog” but the on-page title says “Digital Marketing Blog”. Econsultancy was one of the first blogs to incorporate Twitter in the sidebar. Social sharing are presented at top of and after each post. Content is fresh and topical with a moderate amount of commenting activity on each post.

we are social – For an agency blog, posts are information rich, with particular effectiveness at repurposing of content (stats, infographics, YouTube). Multiple offsite social integrations ranging from Twitter to Facebook to Flickr add the social to this blog. Commenting activity is below average for a blog with so much social connectivity. I haven’t seen a mybloglog widget in a very long time. As the name implies, content is focused on social media marketing as well as advertising and applications like Facbeook and Twitter.

Distilled – This search marketing focused agency blog features robust content, few commenters and a modest amount of social sharing and features. Topics of focus include SEO, PPC, reputation management and web design.

David Naylor - This SEO centric blog easily has the best design. Posts are written by Bronco agency staff and Dave Naylor. Social sharing links are included with each post and top level social links are part of the side navigation. Most posts have around 10 comments or more showing great on-site engagement.

Blogstorm – Posts are concise and not all that frequent, however, comments are high. All posts are written by Patrick Altoft, Director of Search at Branded3. Social features are limited to a Retweet button on each post. This blog has nearly 10k subscribers and a fair amount of ReTweet activity.

Some of these blogs post very frequently with snack sized posts and very few comments. Others offer several posts per week that do a deep dive into advice, inspiring many comments. Others offer a great design and balanced content with social features. Still others offer robust, niche content with very little social sharing or integration features. The notion of “best blog” really comes down to what you’re looking for and what type of content resonates with you most. Blogs like SEO Wizz and SEO Gadget are very focused on SEO and if that was your focus of interest, then they will undoubtedly fit the bill.

If you subscribe to all 35 blogs on our initial list and then filter about 10 or 15 out from that, you’d be in great shape. Don’t forget to add Fresh Networks too, because unfortunately we did. Also be sure to visit the BIGLIST of 400+ SEM blogs.

If you’re a writer or reader of this great collection of blogs and are attending SES London next week, I hope to see you there. I’ll be giving away our new Content Marketing Guide on Feb 23rd after my 11am presentation “Content Marketing & Optimisation” where we outline 10 steps to incorporating content, SEO and social media to better acquire and engage customers online.

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What Are the Best UK Online Marketing Blogs?

Lee Odden — Wed, 02 Feb 2011 08:45:40 +0000

Photo from my trip to Tower of London

2/8/11 5pm CST: The Poll is now closed. Vote logs will be reviewed & if necessary adjustments will be made. The final rating of the top 5 blogs will be based on: A review of content, post quality & quantity, Links, PR & PostRank. A review of the top 5 and “lessons learned” will be posted on Monday 2/14. Thank you for participating.

A while back I created a list of SEO blogs and continued to review and add a handful of blogs every week for about 2 years. I use “SEO” somewhat loosely, since most search marketers are adept at a variety of online marketing tactics including social, PPC, email and content.

With a trip to London coming up soon and plenty of great online marketing advice being published by UK internet marketing bloggers, what better time than now to offer a BIGLIST update focused on UK marketing blogs?

To make it interesting, I’ve compiled an initial list of 35 internet marketing blogs for you to choose from. There are links to all at the bottom of the post. Now vote!

Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.

Winners might get some kind of cool TopRank shwag or other prize (I’m still deciding) but will definitely see a well written review with links for each of 5 the winners.

I decided to use 5 simple criteria for selection with this initial list of 35:

Eyeball review of the blog for intended audience and topics covered
If available, subscriber counts
PageRank of the home page
Most recent post date
PostRank score

Be sure to check out the 35 UK Online Marketing & SEO blogs using the links below, but not before you’ve had a chance to pick your five favorites in the poll above.

One really good blog that I missed in this roundup was Explicitly Me by Rishi Lakhani. There are others as well, and the entire group is in the queue for review to be included in our BIGLIST of SEM blogs.

Voting is open until Feb 8, end of day (-6 GMT). I’ll be announcing the top 5 winners at SES London as I moderate the SEO Through Blogs & Feeds session. There will also be a review of each winning blog posted here as well.

Thanks to: @kevgibbo, @AllisterF, @DavidTutin and @peteyoung for suggestions that contributed to this list.

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10 Most Subscribed Search Marketing Blogs

Lee Odden — Mon, 09 Aug 2010 13:10:28 +0000

What are the best Search Engine Marketing blogs to follow? Which are the most popular? The chart above from Feed Compare shows a comparison of the RSS feed subscriber counts published by Feedburner for: Google Webmaster Central (red), Search Engine Land (blue), Search Engine Watch (green) and our very own Online Marketing Blog (purple).

As evidence of how successful a well executed business blog can be, TopRank’s Blog has about as many RSS subscribers as top industry publication Search Engine Watch (37,517/37,028). It’s a great position for an agency to have that kind of reach and also to be able to bring first hand, successful business blogging expertise to our consulting clients.

Blogs covering the search engine marketing industry, including our own Online Marketing Blog, started popping up around 2003 and we’ve been covering SEM blogs pretty well with our BIGLIST of SEO Blogs for the past 3 years or so. One of the dimensions worth considering when deciding which blogs to subscribe to is the social proof of how many others have subscribed to a particular blog. There are other factors at play obviously, like topic, writing style, frequency and level of engagement by other readers, but SEM blogs have been around long enough for the good ones to attract a noticeable following.

Below is a list of blogs that cover Search Engine Marketing topics ranked according to how many RSS subscribers they have as of August 6th, 2010. It’s important to note that not all blogs run their feeds through Feedburner, nor do all blogs that run their feeds through Feedbuner enable the Feedcount option which makes the chicklet counters below possible. That said, it’s a pretty good list. If you want a much larger list to pick from, be sure to visit the Online Marketing Blog BIGLIST of SEO Blogs.

1. Google Webmaster Central
The official blog from Google that supports the resource center for webmasters.

2. Matt Cutts Blog
Google Web Spam team leader Matt Cutts’ personal blog which includes a mix of personal and Google content posts which can affect search marketers. Recently there’s such a mix of content topics that I almost didn’t include this blog in our list.

3. SEOmoz Blog
A staple for popular SEO advice for years that has experienced substantial growth, especially the past 3 years since we’ve been tracking RSS subscriber counts on SEO blogs.

4. Search Engine Land
One of the most cited, read and trusted sources of information on search engine marketing.

5. Online Marketing Blog
Started in 2003, TopRank Marketing’s blog has posted over 2,000 tips, interviews, conference liveblogging, videos, polls, book reviews and many other forms of content covering Search Marketing.

6. Search Engine Watch
An industry original, this blog has been a source of essential Search Marketing news, articles and insight for many of the most respected internet marketing professionals in the business.

7. Search Engine Journal
One of the oldest and most popular Search Marketing blogs on the web, SEJ is a goldmine of tips, opinion and news.

8. Search Engine Roundtable (Normal feed)
No other Search Marketing blog provides the unique perspective that SER does by rounding up important threads from Search Marketing forums, tracking news on search engines and is a pioneer of liveblogging SEM conferences.

9. Marketing Pilgrim

A must read for Search Marketing industry news, Andy Beal and crew deliver perspective and smarts you can’t always get elsewhere.

10. HubSpot
Source of the popular phrase, “inbound marketing”, this blog has become a source of practical search & Internet marketing information for tens of thousands of marketers world-wide.

Obviously there are many other blogs writing about search marketing like SEOBook and some might even have over 22k RSS subscribers, but they’re not pushing their RSS through Feedburner and/or not enabling the Feedcount feature. Therefore, those blogs are not on this list. I will note that the Search Engine Roundtable blog publishes more than one feed as do a few other blogs, but we’re picking the most popular feed for the purpose of this list and that’s the only one being counted.

One of the interesting things about this mix of blogs is the variance in their designs. It’s obvious that some blogs are doing a great job of slimming down their pages of images to increase page speed, which we’ve obviously completely ignored with posts like the one above. The addition of certain social sharing buttons is also more explicit on most blogs.

When looking for great resources to learn more about Search Engine Marketing, should you always go with the most popular blogs? Of course not. There are plenty of newer blogs putting out useful information. A mix of tenured blogs plus an effort to discover a few new blogs always makes sense in my book. That’s how I started the BIGLIST of SEO blogs, by reviewing new blogs to see what else was out there.

Which 10 Search Marketing blogs would make up your top ten list?

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BIGLIST SEO Blog Reviews 052410

Lee Odden — Mon, 24 May 2010 11:36:46 +0000

It’s time for a new update to the BIGLIST review of SEO blogs. I started with a list of 15 new blogs in a queue for this update and four made the cut. Once a new blog hits our radar, we watch it for a few weeks before reviewing. Broken links, neglecting to post (far too many one trick pony SEO blogs out there) or design that makes content difficult to consume are all reasons not to be included. This update includes a mix of individual and agency blogs, all primarily focused on SEO.

Stay on Search - This update of the BIGLIST gives design recognition to Mark Thompson for his Stay on Search Blog. Besides offering a consistent post format with images and template, Mark blogs a lot of how-to and tips posts along with a much better than average effort at being truly useful. Great design plus great content = a blog worth subscribing to.

Maile Ohye: Love & Technology – A smart sense of humor and informal insights into various Google and webmaster topics makes this personal blog by Google employee Maile Ohye worth a BIGLIST inclusion.

AgentSEO Blog – Written by Jacob Stoops, this web site/blog provides personal entries on SEO with a side of SEO and plenty of SEO after that. Actually, the AgentSEO blog contains a very smart structure of content including video, useful resources, smooth display of Twitter, RSS options and Facebook plus an obvious but not offensive call to action. The bottom navigation is very different than most blogs and so far, that seems like a good thing.

Epiphany Digital Marketing Blog – This UK agency offers a mix of internet marketing posts from agency staffers on search, social and industry topics. Many of the posts go into detail about insights, testing and general observations from solving digital marketing problems.

Did your SEO or SEM blog make the cut? Share the good news with your readers using the badge and link from the badges page.

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BIGLIST Update: These SEO Blogs Are No April Fools

Lee Odden — Thu, 01 Apr 2010 11:33:52 +0000

On this fine April Fool’s day BIGLIST foregos the tricks and brings you yet another collection of better than average SEO & SEM blog reviews. Over the past 2 years we’ve reviewed over 1,000 SEO blogs and we offer you 5 more to add to your RSS reader and get search engine smart.

Think Traffic – This blog by internet entreprenuer Corbett Barr makes some serious promises: “…teach you the techniques, tools and knowledge you need to build real, sustainable web traffic without a big budget.” Sounds pretty good to me. Corbett relates his experiences with past projects and growing an audience for Think Traffic to the benefit of readers. This very new blog offers practical tips and is well designed enough to get our top listing for this week’s review.

Bryan & Jeffrey Eisenberg – Best selling author of multiple books, Bryan Eisenberg begged me for months to add his new blog to the BIGLIST. I challenged Bryan to write another best selling book, start a new company, become a keynote speaker at several popular industry conferences and lose at least 30 pounds. (Hey, we set the bar high for the BIGLIST). Of course, I’m kidding about the challenge (and the begging). Bryan has accomplished all of those things and much more while writing an excellent blog on conversion optimization and internet marketing strategy with his brother Jeffrey, who is also a best selling author, keynote speaker and online marketing strategist for major brands.

Jeff Bullas’s Blog – Jeff works as a sales and marketing manager at Infinity Technologies and his self-titled blog flavors towards social media – offering examples, case studies, lists of tips posts and insights from setting aside his traditional marketing roots and current focus on building trust and relationships with customers through social media, permission and inbound marketing.

CanuckSEO – Long time internet marketing veteran Jim Rudnick writes with passion and flair about “Canadian SEO for Google Success!” as well as small business, local SEM and plenty of flavorful opinion posts on a variety of search marketing industry topics. Go for the tips, stay for the story telling and enthusiasm.

Honorable Mention

Lip Service – Laura Lippay is an ex-circus performer, SEO pioneer, very classy woman and currently Director of Technical Marketing for Yahoo! Media. Laura teases us all by occasionally writing about life and search marketing on this blog that just isn’t active enough to be added to the full BIGLIST. But the Feb 2010 posts are certainly worth an Honorable Mention.

Did your SEO or SEM blog make the cut? Share the good news with your readers using the badges page.

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BIGLIST Social SEO Blogs Update 031110

Lee Odden — Thu, 11 Mar 2010 21:02:25 +0000

Welcome to the post-Winter/pre-Spring version of the BIGLIST review of SEO blogs. Snow is starting to melt and you can actually walk around outside (in Minnesota) without your eyelashes freezing together. We have a nice group for you to review so fire up your RSS reader and subscribe.

LyndiT blog gets our attention for great design and user experience in this BIGLIST update. Lyndi Thompson is a Social Media and Online Marketing Specialist and like me, is addicted to peanut M&Ms. Besides writing about a mix of social media, SEO, web design and online marketing topics, you might be interested to know Lyndi lives on a mini farm, owns several animals including a donkey and supports some great causes in the Northwest.

Frank Thinking About Internet Marketing – Frank Reed blogs on several sites including Marketing Pilgrim and Biznology. Here, he shares is talented writing skills to tell stories about SMB internet marketing topics. This isn’t a how to blog, it’s a broader topic and things to think about blog as the name implies about Search, Mobile, Social and Local.

State of Search – What’s going on in the search and social media marketing space? This new blog from Dutch internet marketer, Bas van den Beld of Search Cowboys fame, and friends promises to be a source for what’s happening in the world of search and social. It also compliments a weekly radio show on WebmasterRadio.fm of the same name.

ezlocal blog – If you’re in search of great advice on local search marketing, this might be your lucky day. You can expect detailed how to posts including those about Google Maps and Local Business Center and local marketing topics. ezlocal itself is a local business search resource and directory.

Digital Marketing Zen – David Wells is a digital marketing strategist for an agency in Charlotte, SC and publishes a blog that documents his observations via posts, podcasts and a curated collection of videos on topics that include everything from Augmented Reality to SEO and Social Media to Web Analytics.

Single Grain Blog – This agency blog is written by Sujan Patel and Ross Hudgens on SEO, PPC, Design, Link Building and some social media.

Website Workshop – Buzzhound Learning Lab is a St. Louis, MO based agency with a newer blog that has started writing posts again about SEO and topics that support the SEO training courses offered. Hopefully they continue.

Aussie Internet Marketing Blog – Sean Rasmussen writes “down under” about practical tips on a variety of online marketing topics including SEO, blogging, social media and general web 2.0.

Did your SEO or SEM blog make the cut? Share the good news with your readers using the badge and link below or choose one from the badges page.

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BIGLIST Update: SEM Blog Reviews Snarky Edition 020410

Lee Odden — Fri, 05 Feb 2010 00:13:04 +0000

Welcome to the newest BIGLIST review of Search Marketing Blogs. We have a little bit of everything today ranging from Chinese focused PPC to the World’s Greatest SEO to a steaming pile of SEO Bull$#*t. Enjoy!

If you think your blog deserves to be included, then write a compelling and maybe humorous comment below. We’ll almost certainly ignore it but you never know.

The SEO blog design recognition for this week’s BIGLIST update goes to a newer blog from an experienced search marketer: SEO Mofo. I like the clean, yet colorful (and irreverent) design of this blog by Darren Slatten, self proclaimed “world’s greatest SEO”. Darren has a sense of humor, SEO and blog smarts and according to his bio, no social life. That should mean some entertaining and useful blog posts – at least from what I’ve seen so far.

Gordon Choi’s PPC Blog – If you need to know about Google AdWords, Baidu or any Chinese internet marketing and PPC topics, this is the blog to read (in English). Gordon’s been blogging since 2006 and has covered a variety of SEO and SEM topics and has assembled his own list of SEM Blogs.

Efficient Frontier Insights -For a large agency that has been providing SEM services since 2002 to have a blog less than a year old in 2010 might seem off, but as the name implies, you’ll find plenty of insights and best practices on search marketing here with posts written by a mix of agency staff.

ClickRain Blog – Based in Sioux Falls, Paul Ten Haken blogs about his agency, online marketing tips/how to’s and personal observations. There isn’t a slant towards SEO tactics dujour or limited to agency chest beating, you get a mix of everything which is good for an agency blog.

Sixth Man Marketing Blog – Working out of Spokane, Ed Reese blogs on a variety of search marketing topics, industry/events and about his own consulting experiences. But his focus is mostly on local search.

SEO Bull$#*t – Catches your attention doesn’t it? If you’re not really into SEO, sarcastic humor or expletives, then this blog isn’t for you. Expect an ongoing rant about SEO topics from SEO smarties like theGypsy and Sebastian as well as a promise to “tread the fine line between personal expression and just being a %&#$ !@*&#%”.

Certainly it should go without saying that blogs that are recognized on the BIGLIST should share the good news. This is the social web after all, so get your BIGLIST badge here and shine it up.

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BIGLIST Update: Search Marketing Blogs 012810

Lee Odden — Thu, 28 Jan 2010 12:00:06 +0000

Welcome to a new BIGLIST review of SEO blogs. While it’s by no means a requirement for blogs to post daily or even every week to provide useful content to readers, it does take at least 1 post every 2 weeks to be included in the BIGLIST. We’re seeing a shift with many blogs to posting less frequently and yet most of those bloggers are active on Twitter or Facebook. Is there a connection? Are Twitter and Facebook reducing the frequency of blogging overall in the Search and Social Media Marketing industry?

Take a look at the new crop of blogs in this BIGLIST update and you can be the judge.

The blog that gets our design recognition is Directory Journal – This nicely designed, Internet marketing, social media and SEO blog is part of a network of blogs attached to directories. The posts cover a range of SEO topics but posts are unsigned but I suspect they are written by the site owner, Hasan Saleem.

SEO & Content Marketing Revue – Do I even need to introduce Heather Lloyd-Martin? Maybe not Heather, but certainly this new blogging gig she’s landed with Target Marketing Magazine where’s just started writing about, what else, content and SEO.

Urban Wall – As Traffic and Lead Delivery Optimization Manager at Petersons.com, Justin Freid posts his personal insights and tips on SEO, PPC and Social Media on this very new blog. It appears Justin blogs in “collaboration” with Korean Clothing, CD Rates and Bank Rates.

SEO in The Desert – Richard V. Burckhardt, aka The Web Optimist works as VP of Search for FramesDirect.com and blogs out of Palm Springs, CA mostly about search engine optimization. He also accepts guest blog posts about SEO.

Webster Jorgensen – A self proclaimed Drupal junkie, Webster works as Online Marketing Manager at Ryan Transportation in Kansas City. He’s addressed the posting frequently issue by not publishing dates on his blog posts and writes with a decidedly SEO- focused opinion on internet marketing topics.

Keyword Driven – This is Acronym Media’s agency blog (55th floor of the Empire State Building) which has a variety of posts on SEO topics, tools and observations from a mix of staff. Although, with just 2 posts in December and only 1 in January, blogging isn’t a high priority at the moment.

Honorable Mentions: These blogs offer some good content, but are not posting often enough to make it into the BIGLIST.

Websimple – Jeremy Bencken is one of those entreprenurial SEOs who built up a few sites, sold them to a larger company, then started another venture (BuzzStream) and still does some consulting out of Austin, TX. Jeremy has very interesting things to say and even though his blog is VERY new, I mention it here thinking maybe he’ll post more often.

Ecommerce Blog from MightyMerchant – Michael Strears from HEROweb/MightyMerchant was on a roll blogging advice, insights, and articles focused on Ecommerce for small business owners and then in December, stop. Hopefully he hasn’t been eaten by Twitter .

No decent SEO blog would be complete without a smart looking BIGLIST badge. For blogs included in a BIGLIST update, we just happen to have a few extra badges just for you.

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BIGLIST Update: Local Search Marketing Blogs 010710

Lee Odden — Thu, 07 Jan 2010 20:41:34 +0000

Welcome to the first BIGLIST review of SEM and SEO blogs for 2010! What a year it will be. We reviewed hundreds of marketing blogs in 2009 and well over a thousand since we started the original list. Today’s BIGLIST update focuses on a few local search marketing blogs we’ve recently discovered.

Absence makes the heart grow fonder and we know online marketers already like the BIGLIST of online marketing blogs reviews.

Expand2Web Blog – The design winner for this BIGLIST Update Local SEM Blog Edition goes to Expand3Web by Don Campbell. This blog offers a rich mix of WordPress and Local search marketing advice as well as how to screencasts & videos as well as a podcast.

And now on to the other Local Search Marketing additions to TopRank’s BIGLIST this week:

GEO Local SEO - Steve Hatcher aka Stever recently branched out from his main blog to this new local SEO focused blog that offers specific, firsthand and actionable tips for local search marketing. The first posts focus on Google Local & Maps and promises to cover “just about anything pertaining to local web marketing”.

Optimized! – Mary Bowling is an experienced online marketer who writes for a Local Search Marketing column for ClickZ. She’s also blogged her observations and insights about a range of SEO topics and of course, local SEM since December 2007.

Mihmorandum – David Mihm is a well known local search marketer and designer out of Portland that blogs about his involvement in the search marketing industry and offers opinions and observations of what small businesses should know about local SEO. This blog is well worth adding to your RSS reader.

Local Search Simplified – Shagun Vatsa is a consultant in Toronto and with her blog, she focuses on adding value to tried and tested online marketing strategies and offering quality advice on how small businesses can leverage local search, Google maps, SEO and SEM.

Local Search Optimization – Netherlands based Martijn Beijk blogs about local search optimization, Universal search, mobile, Google’s Local Business Center and location-based services. He also reviews tools, which is handy and a definitive guide to KML and sitemaps for SEO.

Search Marketing Insights – Dev Basu is another Toronto based search marketer and he promises “no BS marketing strategies for small and big biz alike”. He writes about local search, small business marketing, online yellow pages and social media. He also writes about industry involvement such as speaking at conferences like Search Engine Strategies.

For reference, here are a few Local Search Marketing Blogs already included in TopRank’s BIGLIST:

Small Business SEM by Matt McGee
Screenwerk – Greg Sterling
Local SEO Guide by Andrew Shotland
Kelsey Group Blog
Understanding Google Maps & Local Search by Mike Blumenthal
Local MN Blog by Paul Jahn

If you’ve been included in the BIGLIST of SEM Blogs, then be sure to add some BIGLIST Badge flair to your blog.

What Local search engine marketing or online marketing blogs would you add to BIGLIST?

BIGLIST Development Note: We’ve been working to develop a more effective and interesting way to organize and manage the BIGLIST of marketing blogs, which will offer categorization, sorting and ranking as well as many other pieces of information about each blog. The all new BIGLIST will launch in February 2010.

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BIGLIST Search Marketing Blogs 113009

Lee Odden — Mon, 30 Nov 2009 12:00:21 +0000

Absence makes the heart grow fonder and we know online marketers already like the BIGLIST of online marketing blogs reviews. This new update that is decidedly focused on search engine optimization should start your week off right.

While we have a good looking group this week, the Search Agents was the winner for the best looking Search Marketing blog. Not only does it offer a clever theme, but content and usability to boot. There are more contributors listed than most SEM agencies have in their employ. Content is balanced between SEO and SEM followed by everybody’s friend, Social Media. The Search Agents is the official corporate blog of The Search Agency, an integrated online marketing firm headquartered in Santa Monica, CA.

Let’s get to it with the last BIGLIST class of November 2009:

Actionable Insights – Covario isn’t just a leading San Diego company in the interactive marketing analytics space, it’s full of Covarians. What do those Covarians do when they’re not using their clever software to automate and analyze SEO and PPC? Why, they’re writing about industry news and updates, indepth analyses, strategic and tactical advice on a blog good enough to make it on the BIGLIST.

SEO Contrarian – What are the chances of another SEO having been a Combat Engineer in the Army? Except my stint was long, long ago. Ari Ozick has his opinions and even a Manifesto, which makes for interesting blogging, especially when mixed with skill and first hand experience. Don’t let the SEO Scum category scare you, just read.

Shark SEO – Dave Peiris works for iCrossing in London and besides playing with search engines all the live long day, he likes coffee, jaffa cakes, napping and designing clever linkbait. The good kind. The blog has a very cool design but reading what’s on a good SEO’s mind is even better. And no sharks to be seen.

Best SEO Blog - With an awfully literal name, (oh wait, we do that too) this blog by Michael Martinez, Nicholas Ramirez and Gene Tapang from Visible Technologies puts out “the latest in search engine marketing tactics, the tried and true techniques.” With posts back to 2007 there’s plenty of SEO insight to gain, which is a good thing in a world currently dominated by social media content.

SimpleFuzz – Jeremy Martin admits to his vices: webaholicism. Which of course, is a good thing when you blog, since that openness means the opportunity to exchange ideas. Say, on the topics of seo, social media, ppc, blogging or web design. This blog is a great resource for small businesses in Utah, where it’s written and beyond.

Holistic Search Marketing – Like TopRank’s BIGLIST, Peter Young (Head of SEO at Mediavest in Manchester) has his own list called TSMR (Top Search Marketing Resources) that you may want to get on. I can’t tell you how here, you’ll just have to visit his blog and find out. While you’re there, check out all the fine SEO and Google focused blog posts too.

Made the BIGLIST did you? Well then don’t forget to wear this impressive badge.

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TopRank BIGLIST of 100+ Search Marketing Resources

Lee Odden — Tue, 22 Sep 2009 11:00:31 +0000

TopRank BIGLIST of Search Marketing Resources

How do new marketers learn SEO and Pay Per Click? How do professionals stay current with search marketing tactics considering the sheer volume of social media distraction? Last month we ran a poll of Online Marketing Blog readers to discover preferences for learning and staying up to date with current search engine marketing strategies and tactics. Below are the top categories selected by readers. However, we’ve taken it a step further and listed over 100 different resources for marketers to start, maintain or advance their level of SEO, PPC and any other type of search based marketing. Enjoy!

Search Engine Marketing Blogs

TopRank’s BIGLIST of over 400 Search Marketing Blogs (updated weekly/monthly since Jan 2007)
invesp Ranked List of Top SEO Blogs
Daily Blog Tips Top 25 SEO Blogs
HuoMah Big Ass List of SEO Blogs
FutureBuzz Essential List of Marketing & SEO Blogs
SEOmoz Ranking 50 Top Blogs in the Search Space (2006)
SEOBook SEO Blogs and Search Engine Blogs (2006)
Fantomas SEO / SEM Blogs (2005)

SEO/SEM Blog Aggregators:

Testing Tactics on Your Own Web Sites

A/B Testing resources: (Google Website Optimizer, 7 Free Resources)
Multivariate Testing service: (Omniture)
Heatmap & User Testing tools: (CrazyEgg, Clickdensity, Clicktale, userfly and Eyetools)
Web Analytics tools: (Google, WebTrends, Omniture SiteCatalyst, Unica NetInsight, Lyris HQ, Clicky, Yahoo, BLVD Status)
Ranking Software: (Advanced Web Rankings, WebPosition, Web CEO)

Search Engine Marketing Forums

Paid Subscription SEM Communities

Search Engine Marketing Webinars

Search Marketing White Papers, Research, Special Reports

SEO & SEM Email Newsletters

Online Groups for Search Marketers (Facebook, LinkedIn, Ning)

Facebook: SEO
Facebook: PPC
LinkedIn: SEO
LinkedIn: PPC
Ning: SEO
Ning: PPC

The Big SEM Conferences

SEM Consultant/Agency Advice

TopRank Online Marketing – That’s right, we put our own agency - The reality is, your current SEO/SEM agency or consultant should offer some kind of ongoing education and/or training on top of ongoing consulting services. If not, call us!

Print Magazines

Offline Networking Groups or Meetups

Books on SEM

SEO Warrior – John I. Jerkovic
Art of SEO – Eric Enge, Stephan Spencer, Rand Fishkin, Jessie C. Stricchiola
Search Engine Marketing Inc, 2nd Edition – Mike Moran & Bill Hunt
Search Engine Optimization: An Hour a Day – Jennifer Grappone & Gradiva Couzin
The Truth about Search Engine Optimization – Rebecca Lieb
Search Engine Visibility, 2nd Edition – Shari Thurow
SEO: Search Engine Optimization Bible – Jerri L. Ledford
SEO Made Simple - Michael H. Fleischner
Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing – Kristopher B. Jones
Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition – Steve Krug
Building Findable Websites: Web Standards SEO and Beyond – Aarron Walter
The Findability Formula: Easy, Non-Technical Approach to SEM -
Ultimate Guide to Google AdWords – Perry Marshall & Bryan Todd
Winning Results with Google AdWords, 2nd Edition – Andrew Goodman
Google Advertising Tools – Harold Davis
Landing Page Optimization – Tim Ash
Website Optimization: Speed, Search Engine & Conversion Rate Secrets – Andrew King
Inbound Marketing - Brian Halligan & Dharmesh Shah
Best Selling “SEO” books on Amazon
No, SEOBook is no longer available
Coming 2010: Search Engine Optimization Secrets – Danny Dover
Coming 2010: Marketing in the Age of Google – Vanessa Fox

Niche or Regional SEO/SEM Conferences and Workshops

Search Marketing Industry Web Sites

SEM Workshops, Training & Certifications

Search Marketers on Twitter

30 Must Follow SEO Twitter Users
200+ Internet Marketing Gurus on Twitter
Follow the Top 40 SEO Experts on Twitter in One Click
UK Based SEOs on Twitter
SEO Tips
@LeeOdden Twitter List of Search Marketers
@Danny Sullivan Twitter List of Search Marketers

SEO & PPC Focused Podcasts

SEO Rockstars – Daron Babin
Office Hours – Vanessa Fox
Webcology – Jim Hedger & Dave Davies
PPC Rockstars – David Szetela
SEM Synergy – Bruce Clay

What did we miss? Please share in the comments.

I took a quick poll on Twitter for some of the resources and want to thank those that made suggestions: @chrisgarrett, @scottclark, @danperry, @katemorris, @jonnytee, @Phil_EH, @steveplunkett, @chiropractic, @pratt, @kennyhyder, @kalena, @goglobalwebs, @scottdeto, @thashow.

chrisgarrett

scottclark

danperry

katemorris

jonnytee

Phil_EH

steveplunkett

chiropractic

pratt

kennyhyder

kalena

goglobalwebs

scottdeto

thashow

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Big Ben Edition: BIGLIST SEO Blog Reviews 090909

Lee Odden — Wed, 09 Sep 2009 15:11:55 +0000

What a remarkable date today! 09/09/09. Welcome to the UK Edition of TopRank’s BIGLIST of Search Marketing Blog reviews. Since I’m in London this week, (photo above was taken with my trusty 3GS iPhone) I decided to focus mostly on SEO/PPC and Social Media Marketing Bloggers here in the UK. It’s a nice mix of search, social, web dev/design and analytics, so fire up your RSS reader and subscribe!

Our Featured SEO Blog this week is from Malcolm Coles. This is a personal blog by Malcolm Coles of Digital Sparkle that offers observations about internet marketing categorized mostly as good and bad reviews. He also focuses very specifically on newspaper web sites. If you want to know anything about UK based newspapers and their place within search engines this is the place to be.

Blogs are featured on TopRank’s BIGLIST that have a great combination of both design, user experience and content. Now on to the rest of the fine UK based SEO blogs for this week:

Distilled Blog – Will Critchlow and the team at Distilled, a London based SEO/PPC agency write this blog on search and online reputation management issues along with geo location, mobile and web design topics.

Self Made Minds – Al Carlton and Scott Jones as well as contributions from Jason Rickard about their experiences making money on the web. There really is no substitute for the insights gained from “eat what you kill” internet marketing (vs working for an agency that gets paid either way) and this blog offers many of those insights.

I – Com Blog – Searched, designed and developed. That about sums up this Manchester based internet marketing agency blog that covers design, development, copywriting and search marketing.

Vertical Leap Blog – This UK agency blog covers practical search marketing tips, insights specific to UK search engines and industry news. Comments are turned off, which is a disappointment.

Hallam Internet Marketing Blog – This blog out of Knottingham is a mix of posts about industry news & observations, training programs offered by Susan Hallam and aggregated Tweets. Making all of one’s tweets for the day into a blog post is automatic and therefore easy for the blogger to create an entry, but the real question is whether it offers useful info to blog readers? In this case I think sometimes yes and sometimes no.

SEO Blog Reinclusion:

Apple Pie & Custard Blog – Originally added to BIGLIST 2 years ago, this blog is written mostly by Kelvin Newman, John McElborough and someone named “Jennie” from Site Visibility about SEM, social media and PPC topics.

Receptional – Added on November 2007, we’re happy to see this UK based blog re-added to BIGLIST. Dixon Jones and the team at UK internet marketing agency Receptional blog the gamut of web marketing topics including affiliate and search marketing, usability, analytics and social media.

Be sure to visit these blogs and recommend them to your friends. Heck, add them to your Blogroll. We did!

The well above average Blogs reviewed for TopRank’s BIGLIST owe it to their diligent readers and fans to display the impressive and well earned BIGLIST Badge.

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BIGLIST Search Marketing Blog Reviews 083109

Lee Odden — Mon, 31 Aug 2009 17:42:16 +0000

This week I’ll try something a little different with our BIGLIST of online marketing blogs reviews and share a screen shot of the week’s best looking SEO blog to be added.

That honor goes to Mikkel deMib Svendsen who’s been blogging for a very long time, except it’s been mostly in Danish.

Recently, Mikkel decided to launch a SEM blog in English, which is great news if you know Mikkel. At my first SES conference I recall seeing this guy in a bright red suit taking lots of photos and not sure who he was. Then after seeing him speak on a few panels quickly realized the deep search marketing knowledge he was offering. Now you can get that insight online. This blog is a mix of both text and video SEO content, plus Mikkel has a new book on SEO you should check out.

And now for our SEM/SEO Blog reviews.

Link Building Best Practices – Eric Ward, aka Link Moses aka old school OLB (original link builder) has re-launched a link building Q/A and tips blog that offers new and updated posts covering one of the most important aspects of boosting web site traffic directly and indirectly: links! Of course, the blog already ranks #2 on Google for “link building best practices”.

seo zombie – Justin Briggs is the recent winner of Marketing Pilgrims SEM Scholarship with tons of fabulous SEO prizes including a press release announcing his accomplishment from TopRank. Justin makes sense out of SEO by providing tips and observations on SEO basics ranging from keywords to blogs to SEO Lessons.

Everett Sizemore – Aka @balibones is the SEO at Gaiam and recently launched this blog dedicated to SEO. Gotta love the tag line because it’s keyword rich AND creative: “SEO Consultant – Organic Farmer of Keywords and Tomatoes”.

Be sure to visit these blogs and recommend them to your friends. Heck, add them to your Blogroll. We did!

Blogs included in the BIGLIST have every reason to express their SEO bloggedy awesomeness with an impressive badge.

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26 Top Search Marketing Blogs By RSS Subscribers

Lee Odden — Thu, 06 Aug 2009 17:03:07 +0000

Remember the Grinch? “Noise, noise, noise!” Many marketers feel the same way about the plethora of search marketing blogs. We’ve been managing a list of over 500 search marketing blogs (BIGLIST) for the past 3+ years and know a little something about the category. SEO blog reviews are helpful, but some people want a qualifyer when deciding what’s noise and what’s worth checking out. That’s why we’ve assembled a top SEM blogs list ranked by RSS Subscribers. The first list is here.

Below is an updated list of 26 top Search Marketing Blogs with Google Webmaster Central dominating followed by upward movement by SEOMoz and Search Engine Land. Online Marketing Blog, Marketing Pilgrim and Graywolf’s Blog have seen big increases as well. We’ve also added several blogs that made the 2,000 subscribers cutoff. Enjoy:

Google Webmaster Central

Search Engine Roundtable (normal feed)

Search Engine Roundtable (full feed)

Search Engine Journal

Online Marketing Blog

There are plenty of really good SEO blogs not included because they don’t publish their RSS feed numbers. These include: SEOBook, Stuntdubl, SEO by the Sea, Bruce Clay, DaveN, SEO 2.0 Blog, 97th Floor, 10e20, Johnon, Biznology, ClickZ Blog, Multilingual Search, Bing Webmaster Blog, jane and robot, Mediadonis, Search Engine People, Daily SEO Tip, Traffick, Yahoo Search Marketing Blog, Cre8pc, Yoast, and others.

Are there other SEO or SEM blogs that have at least 2,000 RSS subscribers AND that are using/publishing Feedburner subscribers we should add?

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BIGLIST Marketing Blog Reviews Summer Edition 073109

Lee Odden — Fri, 31 Jul 2009 18:53:56 +0000

Here in Minnesota it’s been a roller coaster summer with hot smacking up against cold in the blink of an eye. The irony of that observation is that our BIGLIST of online marketing blogs has been cold for about 4 months, but just like a Minnesota summer, we’re going to smack that BIGLIST with some hot. Hot SEO/SEM/Social blogs that is. Enjoy:

B2B Online Marketing Blog – The folks at Business.com have put together a fine resource for B2B businesses and marketers with a problem/solution format that includes case studies, conference coverage and insights on search, social media and a few Business.com product posts from time to time.

Adam Sherk Blog – Adam Sherk works as a Search/PR Strategist for Define Search Strategies, part of The New York Times Company and writes about the publishing industry, enterprise SEO and social media.

The Acquisio Blog – Naoise Osborne writes this “Canadian Flavoured Marketing Soup” blog mostly on PPC but a little Foo makes it interesting.

vervesearch blog – Lisa Myers and Sam Murray write this new, yet classically written UK based blog (personal insights, practical tips, conferences, etc) about search marketing and their experiences as internet marketing consultants.

Upright Communications Blog – As the name implies, this is an agency blog written mostly by Eric Frye and Allison Kulage with image a video rich posts on search and social media marketing topics.

Three Minds on Digital Marketing – Two heads are better than one and in this case, three is better yet. The folks at Organic blog about digital marketing topics and according to the tag cloud, “exceptional experiences” are the emphasis along with design, social web, user experience and marketing strategy.

SEO.com Blog – The team at SEO.com blog definitvely about search engine optimization from some pretty creative angles from “If your SEO skills were a song, what would it be?” to movie references like “Transformers of SEO” and Wall-e. There are also plenty of tips and how to’s.

Fresh Edge Media – Rebecca Kelley, Jason Arango and Josh Patrice contribute to this snarky new blog about Advertising, Branding, Business and Fresh Edge News. Who says “snarky” anyway? Ah, the same people that say “douchey”. I’m just wondering if that’s pronounced “doo shee” or the snobbish, “doo shay”.

Remember, blogs included in the BIGLIST should express their bloggy hotness with a hot badge.

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BIGLIST SEO Blog Reviews 040909

Lee Odden — Thu, 09 Apr 2009 18:22:40 +0000

The week is nearly done and Spring is nearly here. Unless of course, you live in the “Never Summer Land” of Minnesota, where we’re apparently destined to enjoy a balmy 35-50 degrees indefinitely.

Take a break from your daily dose of social media overstimulation and work focused multi-tasking to check out a new batch of the TopRank BIGLIST search marketing blogs. This week’s update includes a mix of new and familar names:

SEO Wizardry - Pete Hollier is an information science type of guy that writes informative and often illustrated posts about various aspects of search engine optimization and some on PPC.

Future Searches – UK based and multi-lingual, Pelin B. Demir writes all about search marketing from SEO to link building to social media.

Vanessa Fox Blog – Ex Googler and now an Entrepreneur in residence at Ignition Partners as well as being very active in the SEM industry, Vanessa writes about the online marketing industry, her travel adventures and other projects like the O’Reilly Found conference that she co-chairs. There’s also abundant reference material and analysis.

Kate Morris - Also known as “Longhorn Kate”, is a MBA student and Director of Client Strategies at New Edge Media in Austin, TX. Kate writes observations personal and professional about SEM.

Jane Copland Series Three, Episode One – Ex SEOmozzer and now with Ayima Search Marketing, Jane writes (so far) this new blog about her adventures as a SEO Consultant in the UK and world traveler.

SEO Diva - Kay Frenzer publishes this flowery blog mostly about SEO basics, content, keywords, Google, WordPress as well as other online marketing topics.

Level 343 Articles – Most of the posts on this SEO and content centric blog are written by Gabriella Sannino who offers her opinions on a mix of topics ranging from industry trends to social media.

Remember, blogs included in the BIGLIST deserve a shiny new badge.

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BIGLIST SEO Blog Reviews 030909

Lee Odden — Mon, 09 Mar 2009 04:33:15 +0000

We’ve been reviewing the TopRank BIGLIST of search marketing blogs for over 2 years, starting in January 2007. In that time we’ve reviewed nearly 1,000 blogs covering internet marketing and search marketing related topics.

Blog features we like include: Design, On-topic to SEO, Social Media and Internet Marketing, an About page (for the blog specifically), Categories and Frequency (at least once per week). The only way to get added to the BIGLIST is for us to notice your blog linking to us or being mentioned on another blog that we follow. Direct requests are not accepted. Please enjoy this week’s new additions, runner up and reinclusion to the BIGLIST.

Daily SEO Tip - Search Marketing blog guru Loren Baker and SEO smartie, Ann Smarty have partnered to deliver practical, usefuland often creative SEO tips that are good for new pracitioners as well as experienced online marketers.

Marketingsherpa Blog - The famous Marketing Sherpa site publishes this well written & cross referenced blog on a range of internet marketing topics from email to search engine optimization by reporters Natalie Myers, Sean Donahue and Adam T. Sutton.

Best Rank Blog - Mike Shannon, Zac Heisey, Guillermo Bravo & Ryan Frank post to this agency blog focusing on quality of posts over quantity, which is a good practice I think. Topics cover the gamut of tips, news, events and agency news.

Social Media Rockstar - With a background in SEO and Sociology, Brett Borders aka “Brett from Tibet” is a kindred spirit that also blogs with interesting articles, interviews and tips with a strong social media flavor.

SEOAly - Alysson Fergison writes this small business SEO blog that doubles as a web site for her consulting business with posts about on and off page SEO, social media, WordPress, a few rants and something called “Scam Watch”.

North South Media Blog - This Scotland based agency blog offers tips, news, interviews and an interesting “Top SEO Companies” feature each month that ranks regional, national and international SEO agencies by keyword rankings.

IMBroadcast Blog - David Snyder and friends at Traffic Blends publish this blog that supports the Internet Marketing Video community with a few tips about online video mixed and most posts about IM Spring Break.

Runner Up:
(There are some blogs that posess several of the qualities we look for, but are lacking such as post frequency or design issues that warrants a mention, but not actual inclusion in the BIGLIST of SEO blogs)

Canadian SEO Blog - Alberta based Melanie Nathan publishes a brand new and very well designed blog that offers the promise of posts on link building, interviews and miscellaneous. We’re hoping she can tap into her vast link building knowledge and post more often so the blog can get included in the BIGLIST at a future date.

Reinclusion:
(One of the reasons blogs get removed from BIGLIST of SEO blogs is lack of posting activity. If the blog owner restarts posting and contacts us, we may re-add them)

JenSense - If you need to know about Google AdSense and affiliate marketing, then this is the blog to read. Welcome back Jennifer Slegg!

Remember, blogs included in the BIGLIST deserve a shiny new badge.

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BIGLIST SEO Blogs Update 021009

Lee Odden — Fri, 20 Feb 2009 04:05:34 +0000

In this update of the TopRank BIGLIST of search marketing blogs we have a mix of new and old, funny and serious. We hope you find these blogs as informative and interesting as we do. Enjoy:

Mediatrust Blog – Peter Bordes, Trip Foster, Scott Parent and Christopher Smith combine to write this agency blog about everything from performance marketing to industry news to company news. The best part of the blog is the video series, “Relevantly Speaking”, which is nicely produced and informative.

Outspoken Media Blog – New blog for a new consortium of SEOs (Rhea Drysdale, Rae Hoffmann, Lisa Barone) that have no problem saying or writing what’s on their minds. Still new, most posts are announcements or live blogging from SMX West but hopes should be high for a range of internet marketing topics .

SEOMFG – What a great name for this blog about SEO humor, tips and advice from Drew (mostly), George and Frank who are mythically located in a shack in Montana – but probably not. Content is search marketing centric and aims to educate the SEO community about what they’ve learned from experimentation, knowledge and experience.

The Internet Marketing Driver - Glenn Gabe covers the gamut of internet marketing topics in this blog and makes up for infrequent posting by going deep on a lot of posts with detialed how to’s and insights into tools, SEO and media.

Remember, blogs included in the BIGLIST deserve a shiny new badge.

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BIGLIST SEO Blog Reviews 0020209

Lee Odden — Mon, 02 Feb 2009 15:38:45 +0000

Today’s BIGLIST update of search marketing blogs includes a smattering of agency blogs from the US and the UK as well as appearances from Poland and Singapore. Step right up and get your daily dose of SEO, social media and PPC with this collection of new entrants.

The Whoa Factor - Brad Shorr and Jeanne Dininni write this insightful company blog (Whoast) about search engine marketing topics, especially SEO.

Latitude Group - This UK based search marketing agency blog posts the gamut of internet marketing topics including Affiliate, Email, PPC, SEO, Social Media and Analytics. Company news and case studies can be found as well.

Sazbean Blog - Sarah and Aaron Worsham post about a wide range of internet marketing topics including strategy, marketing, design, and technology in this well written blog that also includes a nice “Morning Edition” collection of links post.

Social Media Top Tips - With their roots in search engine optimization, this corporate blog for London based Weboptimiser, emphasizes the use of social media within search marketing and general online marketing.

MaxRoy Blog - Need to know about search marketing in Central and Eastern Europe? This very new company blog from Poland offers a best effort at English to explain the importance of search marketing.

Antidote – Smart Internet marketing advice from Singapore with Antidote.

PPCPROZ Blog - Pay per click tutorials, tools and opinions from Dan and Elan Perach.

Today is a very good day to get the BIGLIST badge for those who’ve earned it.

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BIGLIST of SEO Blogs Update 011909

Lee Odden — Mon, 19 Jan 2009 11:17:24 +0000

Agencies and Eurpoean blogs make up most of our reviews of this week’s BIGLIST of search marketing blogs with several less than 6 months old. Blogs are a great way for agencies to demonstrate expertise as well as personality to help potential clients get a handle for who they might be working with. TopRank can attest to this after 5 years of writing our own agency blog.

Saad Kamal – This is a very nicely designed SEO blog that covers industry news and tools with commentary/opinion, hot picks, and tips with a focus on search marketing for bloggers and small business. Saad lives in Malaysia but works for a SEO agency based in Toronto.

Search Cowboys - Bas van den Beld has assembled an impressive crew of internet marketing experts to write for this online newspaper style blog with regular columns, tools, book reviews, video and events info emphasizing the search and internet marketing industry in Europe.

Klik Marketing Blog – New agency founder Eric Fransen has started a new blog about Internet marketing topics for small businesses.

Holistic Search Blog - UK based Peter Young blogs mostly about internet marketing topics with an emphasis on tips, commentary and insights related to SEO, PPC and online marketing.

Dream Systems Media Blog - Mat Siltala, David Mink and Andrew Melchior “blog” in the true sense of the word, about their experiences as an internet marketing agency as well as a range of web marketing topics and tips ranging from SEO to social media marketing.

Mannix Marketing Blog - This agency blog focuses mostly on SEO, web design & Internet marketing as well as agency news and involvement with industry events.

Congratulations for making the list bloggers. Now spread the good news with a BIGLIST badge.

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