To say there have been major changes in search marketing in recent times would be a big understatement. From the increased complexity and intelligence brought about by several Google search algorithm updates to the meteoric rise of mobile device usage, search marketers have had plenty to keep them busy.
Founding editor of Search Engine Land, Danny Sullivan has been an authoritative voice in the search marketing industry for nearly two decades, so he’s certainly seen and weathered plenty of big changes since the inception of search.
In his presentation at Authority Rainmaker 2015, Danny educated and entertained the audience with insights into the current state of search and how businesses and marketers can prepare for the future.
There isn’t One ‘Front Page’ of Google Anymore