Should we respond, get angry, fire back, ignore the situation, censor comments, or just see what happens? Those are some of the many questions that marketers are faced with today. With more and more consumers and customers turning online to share what they think of a particular brand or company it has become increasingly difficult to capture everything that is being shared.
In April of this year Yelp.com reached 50 million users with over 17 million reviews on their database. If you are a professional responsible for online reputation management it makes you wonder how many other means are there for your customers and critics to share their opinion about your company.