TopRank Online Marketing

Search Marketing


Lee Odden

Landing Page Optimization Deep Dive: Interview with Tim Ash

Lee Odden on Apr 6th, 2010     Interviews, Online Marketing, Spotlight on Search

Tim Ash is a marketing machine. He writes a blog, contributes to Search Engine Watch, hosts a weekly show on WebmasterRadio.fm, is author of the book “Landing Page Optimization”, speaks at numerous conferences and is the chair of the upcoming Conversion Conference in May.

Oh, and he also runs SiteTuners, a successful landing page optimization consulting business and has launched a new tool called AttentionWizard that offers eye tracking “without the eyes”.

Tim has worked with American Express, Sony Music, American Honda, Coach, COMP USA and many other major brands.

“Landing page testing is the best accelerator of your business that you have available.”

Tim is a very smart and very nice guy who took a few rare moments of time to answer a few questions about measuring social media ROI, budgets for testing, common mistakes, tips, tools and how he stays current in such a fast paced and changing field.

Lee Odden

Marketing in the Age of Google: Vanessa Fox Interview

Lee Odden on Jan 18th, 2010     Interviews, Online Marketing, SEO, Social Media, Spotlight on Search

(CC) Randy Stewart, blog.stewtopia.com

Vanessa Fox works as Entrepreneur-in-residence with Ignition Partners but is especially well known in the Search Marketing world because of her past work as Google’s search engine strategy spokesperson and creator of Google Webmaster Central. I’ve interviewed Vanessa several times on video in the past here, here, here and podcast here but nothing as substantial as what you’re about to read.

Vanessa has a new book coming out called “Marketing in the Age of Google“, which I’ve had the opportunity to preview and it reminds me of how important it is to draw attention to her exceptional insight. My kudos for the book:

TopRank Online Marketing

5 Online Marketing Resolutions for 2010

TopRank Online Marketing on Jan 8th, 2010     Email Marketing, Online Marketing, Search Marketing, SEO, SEO Tips, Social Media

We may already be a week into 2010, but that doesn’t mean it’s too late to starting making resolutions.

Resolve to give your online marketing efforts a boost this year by recognizing areas for improvement and putting in place a plan to make positive changes.

To help you get started, TopRank Online Marketing has come up with New Year’s resolutions for 5 different online marketing channels: Search Engine Optimization (SEO), Social Media, Email Marketing, Pay-Per-Click and Mobile Marketing.

Lee Odden

TopRank BIGLIST of 100+ Search Marketing Resources

Lee Odden on Sep 22nd, 2009     BIGLIST SEM Blogs, Online Marketing, Search Marketing, SEO, SEO Training

100 Plus Resources to Learn Search Marketing

TopRank’s Rather Large List of Search Marketing Resources

How do new marketers learn SEO and Pay Per Click? How do professionals stay current with search marketing tactics considering the sheer volume of social media distraction?  Last month we ran a poll of Online Marketing Blog readers to discover preferences for learning and staying up to date with current search engine marketing strategies and tactics.  Below are the top categories selected by readers. However, we’ve taken it a step further and listed over 100 different resources for marketers to start, maintain or advance their level of SEO, PPC and any other type of search based marketing. Enjoy!

Search Engine Marketing Blogs

  • TopRank’s BIGLIST of over 400 Search Marketing Blogs (updated weekly/monthly since Jan 2007)
Lee Odden

Careers at TopRank: SEM Account Manager

Lee Odden on Jul 9th, 2009     Online Marketing, Search Marketing, SEO, Social Media, TopRank Agency News

sem account managerClient focused, dynamic, challenging, rewarding, did I say fast paced? Those are some of the words I would use to describe our agency at TopRank Online Marketing.

TopRank has continuously evolved over the past 8+ years to become a well known and authoritative brand in the Search, Social and Online Public Relations space.  Our clients include an engaging mix of companies ranging from start-ups like Marketo, a marketing automation software company, to the Public Relations Society of America (PRSA), to the Fortune 20 such as McKesson, a $100 billion healthcare services company.

As one of the leading internet marketing agencies in the Midwest, TopRank Online Marketing has a fantastic opportunity for an experienced Search Marketing Account Manager to join our team of dedicated, client-focused internet marketing professionals.  While plenty of advertising, public relations and interactive agencies are downsizing, TopRank is growing smarter with new team members. Could you be our next Superstar?

Lee Odden

When is PPC Better Than SEO for Public Relations?

Lee Odden on May 4th, 2009     Online Marketing, Public Relations, Search Marketing, SEO

SEO tips for PRWhen search engine marketing enters the conversation in PR circles and vice versa, it’s usually search engine optimization, not pay per click that gets attention. However, there are numerous opportunities to use the on-demand visibility of Pay Per Click as a method to attract visitors to news related content.

nytimes ppc spyfu

Publishers of online news and media use Pay Per Click to create instant search visibility for hot and trending news stories. Here’s an example of the NY Times using AdWords to promote a story about Twitter.  You can also see from this screenshot via Spyfu, some of the topical and time sensitive keyword phrases they’ve bid on to drive traffic to news stories.

TopRank Online Marketing

5 Internet Marketing Haikus from TopRank

TopRank Online Marketing on Apr 24th, 2009     Blog Marketing, Email Marketing, Online Marketing, Online PR, Search Marketing, SEO, Social Media

In an online world that increasingly values the 140 character message, keeping campaigns, strategies and tactics short and sweet is the best approach for engaging audiences. To celebrate the succinct, we’ve created the following search marketing Haikus for your weekend reading pleasure. Enjoy!

[Note from Lee: I edited some of these so any of these that are bad would be my fault. The good Haikus are all Dana and Ashley.]

Search Engine Optimization
sem haiku

Social Media
semhaiku-julianas

Blog Marketing
Post great ideas - Join and share conversations - Be useful get links

Online PR
semhaiku-tahoesunsets2

Email Marketing
Put trust in email - Spam in can, not in inbox - Clean lists convert best

Feel free to share your own Haiku or any other search-inspired poetry, and keep the creative juices flowing!

[Photo credits go to: shapeshift, TahoeSunsets, Juliana S. ]

Jolina Pettice

SES NY: 8 Tips to Boost SEM Results

Jolina Pettice on Mar 25th, 2009     Blogging, Google, Online Marketing, Search Engine Strategies, Search Marketing, SEO

In the last session of the day, attendees were rewarded with 8 awesome tips to boost Search Engine Marketing (SEM) Results in a sponsored session  “Wpromote Workshop: 8 Things You Aren’t Doing That Will Boost Your SEM Results”.  

Using real-life examples, this session promises to teach attendees the secrets top online marketers are using to beat the competition and squeeze the greatest results possible from their SEM efforts.   Topics include: PPC, SEO, landing page optimization and social media. 

Speakers are Michael Mothner, Founder & CEO and Michael Stone, Vice President, Sales & Strategy – both from Wpromote.  Some tips you may know and some you may not, but there is definitely something for everyone.

Lee Odden

Spotlight on Search: Interview with Rebecca Lieb

Lee Odden on Sep 8th, 2008     Blogging, Interactive Marketing, Interviews, Marketing Industry News, MIMA Summit, Online Marketing, Spotlight on Search

One of the fun things we get to do on Online Marketing Blog is interview interesting people we meet and get to know by being involved with the industry. This interview is with Rebecca Lieb, Editorial Consultant to ClickZ and former Editor for the past 7 years. In addition to previously offering sage advice on getting more out of marketing conferences here on OMB, Rebecca works as a consultant, is writing a book on search marketing and is often retained as a speaker for industry events.

In this interview Rebecca shares tips on selecting interactive marketing vendors, shares her insights into upcoming marketing strategies and talks briefly about her upcoming book on search marketing as well as the MIMA Summit here in Minneapolis where she’s the keynote speaker.

Your journalism and editorial background has taken you many places topically and geographically. What are some of your favorites?

TopRank Online Marketing

SES San Jose: Ads in a Quality Score World

TopRank Online Marketing on Aug 20th, 2008     Online Marketing, Search Engine Strategies, Search Marketing

quality score image

“Quality over quantity” applies to almost everything we encounter, from the foods we eat to the people we interact with. It certainly applies to pay-per-click ads, in which the quality of your campaigns, from keywords to ads to landing pages, takes precedence over the quantity of money you bid. Your keyword quality scores can be either a barrier of entry to ad rankings or your free pass to the head of the line. This session explores everything quality score, from what affects your score to how to improve it.

Dana Todd, CMO of Newsforce, directed a panel of four industry leaders in quality score, who take the discussion from the basics to detailed, actionable advice.

The Basics of Quality Score

TopRank Online Marketing

SES San Jose: Landing Page Utopia Expert Roundtable

TopRank Online Marketing on Aug 20th, 2008     Search Engine Strategies, Search Marketing, SEO

Segmented Landing Page: Landing Page Utopia

Continuing the day’s trend, I attended another landing page-related session to round out Day Two of SES San Jose. The Expert Roundtable brought together four ‘knights’ of landing page optimization, armed with their tips and tricks to achieving the ‘holy grail’ of pay per click ads: Landing Page Utopia.

Moderator Ron Belanger, Vice President of Agency Development at Yahoo! Search Marketing, helmed this team of experts. Each speaker had their own unique ideas as to what achieves the most effective landing pages, and I’ve highlighted some of their original ideas and basic tips.

Scott Brinker, President and Chief Technology Officer at Ion Interactive, began the session with a challenge to the typical landing page format. “Landing pages look the same today as they did five years ago,” he observed. Scott offered three ways marketers can move beyond the standard with their landing pages:

TopRank Online Marketing

SES San Jose Session: Advanced B2B Search Marketing

TopRank Online Marketing on Aug 19th, 2008     Interactive Marketing, Online Marketing, Search Engine Strategies, Search Marketing, SEO

Advanced B2B Marketing

If you are in the market to harvest leads from your web site, then this is the session for you! Industry experts Barbara Coll, CEO of WebMama.com, Patricia Hursh, President and Founder of SmartSearch Marketing and Adam Goldberg, Chief Innovation Officer for Clearsaleing gave some tips and insight to help B2B marketers develop search strategies to increase the number of qualified leads from their search campaigns.

Patricia kicked off the session with 10 tips for B2B Marketers!

1. Reach prospects early in the buying cycle
The sales cycle can often be long and complicated. B2B marketers rarely face the fact that people are conducting product searches at the beginning of the buying cycle. Reality is, your customers are looking for your product information way before they are ready to convert. You have to be there early!

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