Search Marketing

Lee Odden

SEO at Turner Broadcasting: Dan Perry Interview

Spotlight on Search Interview with Dan Perry, SEO Director at Turner Broadcasting

SEO expertWorking with Enterprise SEO projects is compared to smaller company sites is as different as marketing to BtoC vs. BtoB customers. This interview with Dan Perry, the SEO Director for Turner Broadcasting covers his SEO dream job, in-house SEO career advice and skills, enterprise SEO, the future of outsourcing to agencies, being persuasive inside organizations and of course, Golf!

We met while you were with and now you’re with Turner Broadcasting. (Congrats) How did you get into the SEO world and what is it that keeps you there?

Lee Odden

SEO at Wall Street Journal: Interview with Alex Bennert

Spotlight on Search Interview with Alex Bennert, Chief Search Strategist at The Wall Street Journal

Spotlight on Search is an interview series that shines a light on search marketing professionals to learn more about the nature of their work, differences in SEO amongst categories of web sites and of course, SEO tips, tactics and useful tools.

AlexThis interview with Alex Bennert, a longtime SEO professional with experience working on very large web sites such as Zillow and now with the Wall Street Journal, offers SEO career advice, explores the difference between in-house, agency and solo SEO practitioner, her experiences providing SEO services for a large publisher and the inevitable obsolescence of technical SEO. Oh yeah, we hit the obligatory social media topic too. Enjoy:

Lee Odden

SEO Google Style: Interview with Maile Ohye

Spotlight on Search Interview with Maile Ohye, Developer Programs Tech Lead at Google

Spotlight on Search is an interview series that shines a light on search marketing professionals to learn more about the nature of their work, differences in SEO amongst categories of web sites and of course, SEO tips, tactics and useful tools.

MaileMaile Ohye has become a well known public figure from Google that works with webmasters and web marketers coordinating Google Webmaster Central outreach efforts, including the Webmaster Central Blog. She has been speaking at search conferences for several years and has done many interviews like the one at the bottom of this post with Greg Jarboe on real-time search. Her involvement with Google’s Webmaster Central has been instrumental in helping many web site owners find solutions to their Google problems.

Lee Odden

Max Kalehoff on Social Media Advertising, Blogging & the Future of Paid Search

One of the most insightful voices in the online marketing industry when it comes to advertising is Max Kalehoff of Clickable. I was introduced to Max at a Search Insider Summit conference several years ago with very high regard by David Berkowitz, another intelligent voice in the industry, so I knew immediately he was someone to pay attention to.

Max’s company recently announced the addition of Facebook Advertising to their PPC management platform and he was very kind to take the time to answer several detailed questions about social media advertising on the Clickable platform, the future of the online advertising industry, slimy SEO middlemen, how he stays current and blogging about his Weber grill. :)

Lee Odden

Landing Page Optimization Deep Dive: Interview with Tim Ash

Tim Ash is a marketing machine. He writes a blog, contributes to Search Engine Watch, hosts a weekly show on, is author of the book “Landing Page Optimization”, speaks at numerous conferences and is the chair of the upcoming Conversion Conference in May.

Oh, and he also runs SiteTuners, a successful landing page optimization consulting business and has launched a new tool called AttentionWizard that offers eye tracking “without the eyes”.

Tim has worked with American Express, Sony Music, American Honda, Coach, COMP USA and many other major brands.

“Landing page testing is the best accelerator of your business that you have available.”

Tim is a very smart and very nice guy who took a few rare moments of time to answer a few questions about measuring social media ROI, budgets for testing, common mistakes, tips, tools and how he stays current in such a fast paced and changing field.

Lee Odden

Marketing in the Age of Google: Vanessa Fox Interview

(CC) Randy Stewart,

Vanessa Fox works as Entrepreneur-in-residence with Ignition Partners but is especially well known in the Search Marketing world because of her past work as Google’s search engine strategy spokesperson and creator of Google Webmaster Central. I’ve interviewed Vanessa several times on video in the past here, here, here and podcast here but nothing as substantial as what you’re about to read.

Vanessa has a new book coming out called “Marketing in the Age of Google“, which I’ve had the opportunity to preview and it reminds me of how important it is to draw attention to her exceptional insight. My kudos for the book:

TopRank Online Marketing

5 Online Marketing Resolutions for 2010

We may already be a week into 2010, but that doesn’t mean it’s too late to starting making resolutions.

Resolve to give your online marketing efforts a boost this year by recognizing areas for improvement and putting in place a plan to make positive changes.

To help you get started, TopRank Online Marketing has come up with New Year’s resolutions for 5 different online marketing channels: Search Engine Optimization (SEO), Social Media, Email Marketing, Pay-Per-Click and Mobile Marketing.

Lee Odden

TopRank BIGLIST of 100+ Search Marketing Resources

100 Plus Resources to Learn Search Marketing

TopRank’s Rather Large List of Search Marketing Resources

How do new marketers learn SEO and Pay Per Click? How do professionals stay current with search marketing tactics considering the sheer volume of social media distraction?  Last month we ran a poll of Online Marketing Blog readers to discover preferences for learning and staying up to date with current search engine marketing strategies and tactics.  Below are the top categories selected by readers. However, we’ve taken it a step further and listed over 100 different resources for marketers to start, maintain or advance their level of SEO, PPC and any other type of search based marketing. Enjoy!

Search Engine Marketing Blogs

  • TopRank’s BIGLIST of over 400 Search Marketing Blogs (updated weekly/monthly since Jan 2007)
Lee Odden

When is PPC Better Than SEO for Public Relations?

SEO tips for PRWhen search engine marketing enters the conversation in PR circles and vice versa, it’s usually search engine optimization, not pay per click that gets attention. However, there are numerous opportunities to use the on-demand visibility of Pay Per Click as a method to attract visitors to news related content.

nytimes ppc spyfu

Publishers of online news and media use Pay Per Click to create instant search visibility for hot and trending news stories. Here’s an example of the NY Times using AdWords to promote a story about Twitter.  You can also see from this screenshot via Spyfu, some of the topical and time sensitive keyword phrases they’ve bid on to drive traffic to news stories.

TopRank Online Marketing

5 Internet Marketing Haikus from TopRank

In an online world that increasingly values the 140 character message, keeping campaigns, strategies and tactics short and sweet is the best approach for engaging audiences. To celebrate the succinct, we’ve created the following search marketing Haikus for your weekend reading pleasure. Enjoy!

[Note from Lee: I edited some of these so any of these that are bad would be my fault. The good Haikus are all Dana and Ashley.]

Search Engine Optimization
sem haiku

Social Media

Blog Marketing
Post great ideas - Join and share conversations - Be useful get links

Online PR

Email Marketing
Put trust in email - Spam in can, not in inbox - Clean lists convert best

Feel free to share your own Haiku or any other search-inspired poetry, and keep the creative juices flowing!

[Photo credits go to: shapeshift, TahoeSunsets, Juliana S. ]

Jolina Pettice

SES NY: 8 Tips to Boost SEM Results

In the last session of the day, attendees were rewarded with 8 awesome tips to boost Search Engine Marketing (SEM) Results in a sponsored session  “Wpromote Workshop: 8 Things You Aren’t Doing That Will Boost Your SEM Results”.  

Using real-life examples, this session promises to teach attendees the secrets top online marketers are using to beat the competition and squeeze the greatest results possible from their SEM efforts.   Topics include: PPC, SEO, landing page optimization and social media. 

Speakers are Michael Mothner, Founder & CEO and Michael Stone, Vice President, Sales & Strategy – both from Wpromote.  Some tips you may know and some you may not, but there is definitely something for everyone.