Lee Odden

SES Video Tim Mayer of Yahoo Interview

Tim Mayer Yahoo

Going through proper channels, I was able to coordinate a short video interview with Tim Mayer of Yahoo. I’m a bit of a Yahoo fan and it was great being able to chat with Tim for a few minutes before we recorded on the various questions other speakers suggested.

In this video, Tim answers a few questions including:

  • What’s in store for Yahoo’s version of Universal search?
  • From Mike Grehan: “Why does my spam work so much better in Yahoo than it does in Google?”
  • From Stephan Spencer: “If another Yahoo web property was found to have violated Yahoo’s guidelines, what would you do?” ie, “What if you caught another Yahoo web site spamming, would you ban them?”
Lee Odden

Interview: Mike Grehan, World Traveler & Global SEO


Spotlight on Search: Interview with Mike Grehan

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Photo credit: webmoxy

One of the most popular categories of content we publish at Online Marketing Blog is the interviews. Recently, we ran a poll asking OMB readers for suggestions on people we should interview in anticipation of SES San Jose. There were some great suggestions and I’ve just started contacting a few folks as well as their mega company PR depts for pre-approval.

A book author, popular columnist at ClickZ, sought after public speaker and man about town, Mike recently joined the Bruce Clay organization as VP International Business Development and even more recently, was named the chairperson for the 2008 Search Engine Strategies conference in London.

Lee Odden

Gord Hotchkiss Search Insider Summit Interview

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Spotlight on Search Interview with Gord Hotchkiss of Enquiro, SEMPO

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It’s been too long since we’ve done a Spotlight on Search interview and I’m happy to say we’ve been able to catch up with world traveler and search marketing ninja master Gord Hotchkiss. He’s probably never been characterized quite that way, but there’s a first for everything. Gord is CEO of search marketing agency, Enquiro out of BC Canada and is a very busy/active speaker with a variety of industry conferences.

This isn’t Gord’s first appearance at Online Marketing Blog though, he was good enough to talk about Enquiro’s most recent analysis and eye tracking report of the major 3 search engines last year. I would highly recommend checking out this very insightful review of Google, Yahoo and MSN search results – at least until personalized search takes over. 🙂

Lee Odden

Interview: Amanda Watlington on Second Life and Blogs

Spotlight on Search – Interview with Amanda G. Watlington, Ph.D., APR of Searching for Profit

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Photo by Jeremy Zawodny

I first bumped into Amanda Watlington via AIM, (Association for Interactive Marketing) and then in person at a WebmasterWorld Pubcon conference several years ago. Further collaboration occurred through involvement with the next iteration of AIM, the Direct Marketing Association’s Search Engine Marketing Council, of which Amanda was a past chair.

Amanda is famous for her in-depth knowledge of blogs, RSS and podcasting and she has one of the first popular books on the subject. However, this long time marketer’s roots are in public relations and she also has an extensive background with search marketing.

Lee Odden

Interview with Andy Beal of Marketing Pilgrim

Spotlight on Search: Interview with Andy Beal

andy-beal.jpg I’ve known Andy Beal via blogging and search marketing conferences for a while now and had the privilege of speaking with him on a SEO Blogger and Reporter panel at the last WebmasterWorld Pubcon in Las Vegas.

While I had great respect for Andy’s accomplishments at building search marketing companies and developing top notch blogs, his performance during the panel was genuinely impressive. His grasp of the big picture and business aspects of search marketing were/are very insightful. My public relations firm has even hired Andy for some consulting on reputation management and I am happy to recommend him.

Lee Odden

Yahoo Panama – Interview with John Slade of Yahoo!

Spotlight on Search: Interview with John Slade of Yahoo!

John Slade
There has been quite a bit of buzz on the paid search marketing front with the launch of the new Yahoo! Search Advertising platform aka “Panama”. At the WebmasterWorld Pubcon conference in Las Vegas, Yahoo! announced the launch during a sponsored lunch. Dan Zarrella did a good a review of that session here.

Our YSM account recently went through the upgrade and we’re going through the process of getting familiar with all the new platform features. After talking to my contact at Yahoo PR as well as Mona Elesseily from Page Zero who has written a book about the Yahoo Search Marketing program, I thought it would be good to get some insight directly from Yahoo for Online Marketing Blog readers. John Slade, Senior Director of Yahoo Global Product Management was kind enough to field a few questions for me.

Lee Odden

SES Chicago SEO Videos – Reprise Media

Next up in our series of SEO videos from Search Engine Strategies here in windy and cold Chicago is Joshua Stylman and Peter Hershberg from Reprise Media. In this short interview they talk about the multiple sessions each of them are presenting as well as commentary on the search marketing industry.

[googlevideo]868588596628604993[/googlevideo]

Reprise Media also publishes a well-written blog called Search Views.

Lee Odden

Marketing with Widgets – Interview with Lawrence Coburn

Spotlight on Search Interview with Lawrence Coburn

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I first met Lawrence Coburn when we presented together on a Public Relations panel during a WebmasterWorld Pubcon conference in Boston. Lawrence told a great story about being at the right place at the right time and taking proper advantage to build publicity for his web site, RateItAll.com.

At the recent Pubcon conference in Las Vegas, Lawrence presented on a panel about viral marketing where he focused on using widgets as a way to drive traffic and links. Unfortunately, I was not able to attend this session since I was presentingon a different panel at the same time, but Karen and Jolina did and they came back with excellent feedback. Multiple people mentioned this session to me actually, including Rand Fishkin in this video interview.

Lee Odden

Interview with Adam Lasnik of Google

Spotlight on Search – Interview with Google’s Adam Lasnik

Adam Lasnik
One of the fun things about being involved with the search marketing industry is getting to meet really bright and interesting people. Whether they are long time SEO gurus, CEO’s of fast growing corporations or employees of the major search engines, this industry rarely disappoints with its variety of perspectives.

With the majority of search market share, most webmasters pay a significant amount of attention to Google. Google has done an increasingly good job of interacting with the webmaster community through the efforts of Matt Cutts and Vanessa Fox as well as Adam Lasnik. After having the chance to talk to Adam, I thought he and his job sounded pretty interesting and he agreed to do a short interview.

Lee Odden

Interview with Chris Pirillo

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Normally when I do interviews, I categorize them under “Spotlight on Search or Spotlight on Blogging”, but Chris Pirillo doesn’t fit in just one category. He’s a bit of a renaissance man when it comes to all the enterprising projects, ventures and activities he’s involved with.

Chris started Lockergnome in 1996 and hosted TechTV’s “Call for Help” show for 2 years. He hosts a popular conference every year called Gnomedex which has been sponsored by the likes of Google, Yahoo and Microsoft. He’s written books, columns and many articles and he produces a popular online radio show.

I met Chris when I started writing about SEO on Lockergnome and in person at SES conferences. Chris did a podcast interview with me at SES New York in April and I’ve been threatening to interview this fellow Midwesterner (he’s from Iowa) for almost a year. Things finally worked out and I was able to do a short interview.

Lee Odden

Interview with PRWeb CEO David McInnis

David McInnis
PRWeb is best known for being in the news distribution business. With the acquisition by public relations software firm Vocus last week, PRWeb has bumped up it’s own presence in the news. During the Search Engine Strategies conference in San Jose last week, I had the opportunity to talk to PRWeb CEO, David McInnis about the Vocus acquisition and what lies ahead for PRWeb.
What prompted the acquisition?

Lee, I will probably blog about this more in depth this week on the PRWeb blog. We have been talking with Vocus for well over a year now. The timing was not right until recently for a few reasons. First, I felt that I had a lot left to accomplish (read try) with PRWeb before I handed the reigns over to someone else. I wanted to do these things on my own to see if I could execute a few new enhancements on my own dime and vision. In the last year alone we have really changed the practice of PR.

Lee Odden

Interview with Phil Hollows Founder of FeedBlitz

FeedBlitz
Spotlight on Blog Marketing Interview with Phil Hollows of FeedBlitz

And now for something completely different. Since so much of what’s covered here on Online Marketing Blog deals with the marketing of blogs, I thought adding some interviews with people involved with blog marketing would be of interest to our fast growing audience of readers.

Today’s interview is with Phil Hollows, Founder and CEO of the popular RSS to email service, FeedBlitz. With an active circulation of 682,330 and 53,955 active feeds, FeedBlitz is likely the most popular RSS to email service available. I had a chance to preview some features of FeedBlitz a while back and have been using it personally and with our PR and blog consulting clients ever since. Recently Phil took FeedBlitz on as a full time gig, has secured investor financing and is hiring. What better time than now to check in with Phil for a peek behind the FeedBlitz curtain.