Lee Odden

Interview with Laura Lippay of Yahoo

Spotlight on Search Interview with Laura Lippay, SEO Program Manager for Yahoo

We’ve been on a bit of a “Spotlight on Search Interview” hiatus the past few weeks, but I can assure you this one is worth the wait. Today we have a very nice interview with Laura Lippay, SEO Program Manager for Yahoo Media Group. I first became aware of Laura’s SEO wisdom via her animated stick figure avatar in Jill Whalen’s High Rankings SEO forum. Dispensing excellent advice to newbies and old timers alike, Laura has gone from circus performer extraordinaire to Flash-superstar-wannabe to a dream gig as an in-house SEO for Yahoo. I want to say thank you to the exceptionally thorough legal and marketing folks at Yahoo for letting Laura do this interview. Now on to the good stuff.

Lee Odden

Web Analytics Demystified – Interview with Eric T. Peterson

Spotlight on Search – Interview with Eric T. Peterson

When you think of authorities on web analytics, one person that should be on your list is Eric T. Peterson. Eric is currently Vice President with the Visual Sciences division of web analytics firm, WebSideStory, is the author of several books on web measurement and moderates several popular discussion lists on analytics. He also manages an excellent site on web analytics called Web Analytics Demystified. He previously worked as an analyst with JupiterResearch and has been cited in the Wall Street Journal, Washington Post, New York Times, CNN, Business 2.0 and others as an expert on the topic.
Eric will be speaking at a MIMA event tomorrow evening here in Minneapolis so I thought I would check in with him and do a little interview.

Lee Odden

Interview with Daron Babin of WebmasterRadio.FM

Spotlight on Search – Interview with Daron Babin of WebmasterRadio.FM

Daron Babin
Photo courtesy Strikepoint Blog
There are many success stories on the web and one of the most interesting is WebmasterRadio.FM. The brainchild of Old, Old School SEO Daron Babin and his partner Brandy Shapiro, WebmasterRadio.FM has become the “go to” resource for live streaming radio and podcasts on all things related to search and interactive marketing.

After threatening Daron with sex, fame and a nice hangover, he succumbed to answering a few questions about how he got into the SEO game, what’s up with New Gen Media and his evil plan for a multi media search engine and delivery platform.

Tell us about your background, how did you get involved with search marketing?

Lee Odden

Interview with CEO of PRWeb David McInnis

Spotlight on Search – Interview with David McInnis of PRWeb.

Undoubtedly one of the companies that has had a major impact on the convergence of public relations and search engine optimization is PRWeb. David McInnis and his talented team have created more innovations surrounding press release distribution than any other wire service.

While I’ve used PRWeb in one way or another since 1999, it wasn’t until 2003 that my company implemented press release optimization for both our SEO and public relations clients. In the past 2 years PRWeb has grown immensely and has led the way as a Web 2.0 wire service. Many new online wire service companies have sprung up trying to emulate the services of PRWeb and a good number of “old school” wire services have added the kinds of services to their mix that were originally pioneered by PRWeb.

Lee Odden

Lowdown with Brett Tabke of WebmasterWorld

Spotlight on Search Interview with Brett Tabke of WebmasterWorld.

Recently I had the opportunity get the scoop from WebmasterWorld and Pubcon Search Engine Marketing conference owner, Brett Tabke. In this interview, Brett gives an interesting perspective on RSS, insight into how web services can be the next “golden goose” of revenue and the good news that Pubcon is kicking things up a notch in terms of advanced content.

The upcoming Pubcon in Boston has some really impressive speakers lined up. Personally, I think it’s smart of you not to have a search engine specific keynote speaker; there are only so many of those. What made you decide to pick Malcolm Gladwell as a keynote?

Lee Odden

Interview with Dan Thies of SEO Research Labs

Spotlight on Search – Interview with Dan Thies of SEO Research Labs

When you think of keyword research services, the name that often comes to mind these days is Dan Thies. In developing his search marketing business, he was able to find a niche in keyword analysis and successfully progress that into search engine marketing and optimization training with SEO Research Labs and also a book, the Search Engine Marketing Kit.

In this interview with Dan, find out how he started out, his take on keyword research tools, common misconceptions about search engine optimization, search engines and SEO training.

Please describe your background and how did you get involved with search marketing?

Lee Odden

Interview with Jill Whalen of High Rankings

Spotlight on Search – Interview with Jill Whalen of High Rankings

One of the long-standing and popular voices on search engine optimization is without question, Jill Whalen. From back in the day, you might remember the Rank Write Roundtable that she published along with Heather Lloyd-Martin. Today, Jill is a regular speaker at Search Engine Strategies, writes many articles, publishes the High Rankings Advisor newsletter, runs her SEO consulting practice High Rankings and has another company called Search Creative.

Jill’s High Rankings Forum has been a source of information for newbies and old hands alike for many years. I don’t get to visit the forum as much, but when I do, I always find some useful insights.

Lee Odden

Interview with Eric Ward of URLwire

Spotlight on Search – Interview with Eric Ward

If there is a ying and a yang to search engine optimization then many SEO professionals would agree that content is the ying and links are the yang. OK I’m simplifying, but work with me. Optimizing content without implementing a linking campaign is like trying to drive a car without wheels.

Linking is important for more reasons than building PageRank though. Links from high profile sites can drive significant amounts of traffic AND attract inbound links as well. In that field there’s one person that stands out as the prominent “old school SEO” authority on link building and that is Eric Ward.

Lee Odden

Interview with Heather Lloyd-Martin of SuccessWorks

Spotlight on Search Interview with Heather Lloyd-Martin of SuccessWorks

A lot of buzz in the SEO community lately has been focused on the value of creating compelling content as if it’s a new idea. Writing web site copy that satisfies both search engines and users is nothing new to Heather Lloyd-Martin. She’s been an active proponent since the late nineties.

I first came across Heather’s copywriting wisdom a long time ago when explaining the Internet to potential clients was still common and the idea of Internet marketing and optimizing web sites for better search engine rankings was gaining popularity. Since then, Heather has been a very influential force in educating search marketers on the value of copywriting for the web, for SEO and most importantly, for conversions.

Lee Odden

Interview with Aaron Wall of SEOBook and Threadwatch

Lee Odden     Interviews, Spotlight on Search

Spotlight on Search Interview with Aaron Wall of SEOBook.com and Threadwatch

One of the most visible SEO pundits on the web is unquestionably, Aaron Wall. Aaron is a very unique individual in the SEO world since he is exceptionally knowledgable and networked but until recently, has not overtly offered search engine optimization consulting services.

Aaron is one of those people who has been great about sharing and exchanging good information about SEO tactics with those fortunate enough to be on his IM list. But he does not limit his advice giving to a personal network. He’s written a very popular book on SEO, plus you’ll see him at many SES and Pubcon conferences as well as on industry forums, discussion threads and blogs handing out excellent advice that other SEOs charge big bucks for.

Lee Odden

Interview with Todd Malicoat aka Stuntdubl of We Build Pages

Lee Odden     Interviews, SEO, Spotlight on Search

Spotlight on Search Interview with Todd Malicoat (Stuntdubl)

I was planning to post this interview with Todd next Monday, but as usual, Todd has done a super job and providing insight into all things important about SEO. I first met Todd via email almost a year ago by commenting on a post at his blog. Since then we’ve met in person several times at Pubcon and SES conferences.

One of the great things about the SEO industry is the networking and opportunity to meet and collaborate with some of the smartest people you’ll find anywhere. Todd is certainly one of those people. He is highly regarded by many of the most prominent and talented SEOs in the industry. I’m happy to get 10 min of his time via IM once in a while, so getting him to answer 11 detailed questions on SEO is very much appreciated. Once you read the interview below, you’ll see why.

Lee Odden

Interview with Andrew Goodman of Traffick and Page Zero Media

Spotlight on Search: Interview With Andrew Goodman

Andrew Goodman is known as the guy who “wrote the book” on Google AdWords or at least that’s one of the ways I like to think of him. He’s authored/edited Traffick.com since long before blogs became popular, speaks at numerous industry conferences and also has a successful SEM agency, Page Zero Media. In this interview, Andrew explains how he tossed in the towel on his PhD to become, gasp, an internet marketer!

Andrew, we’ve been bumping into each other at conferences for a while now and Ed Kohler is nowhere to be seen. Maybe if he reads this he’ll hit SES New York?

I hope so. I’ve been missing Ed!

Please tell us about your background. How did you get involved with search engine marketing?