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Eliza Steely

#NMX 2014 Wrap Up: Top Tips, How To’s and Lessons Learned

Eliza Steely on Jan 9th, 2014     BlogWorld NMX, Marketing PR Conferences, Online Marketing

NMX 2014 Wrap UpFlying is one of the most beautiful things in the world to me.

There’s just something so breathtaking about getting to see cities from above—their lights twinkling brighter than any nightlight—and being surrounded by clouds that look so fluffy cotton candy would be jealous.

Last weekend I got to experience it all while flying to Las Vegas for NMX with my coworkers Ben Brausen and Nick Ehrenberg. Needless to say none of us were sad to watch the cold fall away and land in a balmy 50 degrees.

After being teased by our taxi driver about our short sleeves and catching a few glimpses of The Strip, we arrived at the Rio All Suites Hotel & Casino to learn all we could about new media, blogging, and how people achieve success in both arenas.

Ben Brausen

How UFC Is Throwing Big Blows On Social Media

Ben Brausen on Jan 9th, 2014     BlogWorld NMX, Facebook, Online Marketing, Social Media, Social Networking

UFC NMX 2014Big sports are big business.  There are billions of dollars to be made and no sport is growing faster than the Ultimate Fighting Championship (UFC).  Millions of viewers worldwide tune in to watch fighters pummel each other.  Jackie Poriadjian SVP/Strategic Marketing/PR & Distribution for UFC and Dave Taylor sat down and discussed How The UFC Rocks Social at NMX 2014.

The Stats

Lets take a look at some of the numbers that make the UFC a true heavyweight.

  • Largest PPV Event In The World – Bigger than the WWE, professional boxing, or any other pay-per-view event out there.  The UFC is the real king of the ring when it comes to transactional viewing events.
  • Broadcast In 28 languages – That’s just as many as the BBC, the world’s largest broadcaster.  That’s the big reach their fighters wish they had.
Nick Ehrenberg

How to Make the Most of Vine’s 6 Seconds #NMX

Nick Ehrenberg on Jan 9th, 2014     Blogging, BlogWorld NMX, Content Marketing, Online Marketing

Vine, social marketing, NMXDoes your business utilize Vine for micro-content creation? The nascent video social network may not seem like a business-friendly target for social marketing, but there are several opportunities for engagement and retention within it. We may be conditioned to use Instagram or YouTube to tell longer video stories, but Vine’s six-second limit forces marketers to truly be creative with their time.

What makes a good, business-centric Vine video? Spud Hilton, Martin Jones, Jon Skogmo, Josh Entman and Richard Spalding explained the key traits in an NMX panel session.

Emphasizing mobile social marketing first

Vine is inherently mobile – they may have recently added a Windows client, but its foundation stems from mobile devices. That itself presents a unique opportunity for brands. Spalding noted that content created on Vine is instantaneous, spontaneous, and quickly shareable. Add the connection with Twitter, and you have a large audience at the ready.

Ben Brausen

Building Your Blog Into A Survivable Source Of Income

Ben Brausen on Jan 8th, 2014     Blog Marketing, BlogWorld NMX, Online Marketing

Make Money Blog NMX

Blogging is easy. Write good content and people will read it. But how do you take the next step and make it profitable? What does it take to make it your full-time gig? In their New Media Expo 2014 session, The Honest Truth About Professional Blogging: How We Lost Readers and Money During Our First Year, Amanda Brooks, Carol Cain, and Paula Pant talked about how to monetize and become profitable as a blogger.

Get Started

Eliza Steely

Best Practices: How Your Brand Can Work With Bloggers #NMX

Eliza Steely on Jan 8th, 2014     BlogWorld NMX, Marketing PR Conferences, Online Marketing

salinas and downs #nmxTraditional advertising is expensive, and sometimes not effective for your brand. Some have found podcasts to be incredibly lucrative, while others have found that promoting their message through blog posts works best.

The latter is becoming increasingly popular. Engaging bloggers has relatively low cost (compared to other forms of promotion), a high return on investment, and gives readers a sense of honesty and transparency that they wouldn’t necessary feel from brand-generated content.

But finding a blogger who can speak to your audience and appeal to the customers you want can be extremely difficult. Tara Salinas and Bill Downs have figured out how to make it much easier through their blogging program for Global Resort Homes. Their NMX session reviewed how they were able to find the right bloggers for their brand.

Nick Ehrenberg

How to Build Your Brand’s Voice Through Blogging #NMX

Nick Ehrenberg on Jan 8th, 2014     Blogging, BlogWorld NMX, Content Marketing, Online Marketing

Branding, #NMX, content marketing, online marketingWhen you think of your brand’s online voice, what comes to mind? Perhaps it is embodied by the people running your social media accounts, or by the marketing professionals that craft content for your website. In any case, your online brand goes far beyond the logo – and it needs to be nurtured with a robust content marketing strategy.

Digital strategist Luvvie Ajayi used her NMX session to stress the importance of identifying and optimizing brand voice and reputation. Businesses that don’t tend to their online identities risk appearing isolated and disconnected from their audiences.

The process for building or repairing an organization’s online identity begins with an analysis of the current situation: How are people talking about your brand now?

Ben Brausen

5 Ways To Create Great Content Without Writing A Lot

Ben Brausen on Jan 7th, 2014     Blogging, BlogWorld NMX, Online Marketing

Marcie Hill NMX 2014We want to create engaging content but we don’t always feel like typing a lot. For some, it’s a constant struggle to get our thoughts on to paper (or in this case on pixels). Typing isn’t always required to create content your readers want. Marcie Hill showed us 5 Ways To Create Engaging, Sharable Blog Posts Without Writing… A Lot, in her New Media Expo 2014 presentation. Check out these quick and easy ways to create great stuff that your readers will want to see and share.

Photos

Over 1 billion people will buy a phone this year and most of them will have cameras. Most of us take pictures all the time. These can be great sources of content for your posts. With more than 350 million photos uploaded to Facebook each day and 55 million to Instagram (35 million are selfies), it’s obvious that people love pictures.

Eliza Steely

12 Easy, Simple Ways to Up Your Blog-Writing Game… From a Fortune Cookie

Eliza Steely on Jan 7th, 2014     Blogging, BlogWorld NMX, Marketing PR Conferences, Online Marketing

spud hilton #nmxFortune cookies are notoriously cheesy. They tend to be something that could happen to anyone (e.g. you’ll meet someone special today) or something extremely vague (e.g. there is a big success in your future). But what if they could teach you how to become a better blogger and a better writer?

Spud Hilton made it so they could. While in San Francisco, he had tips printed and folded inside the sugary cookie to pass out to random strangers. He dedicated his NMX session to teaching those 12 tips, and elements of good writing to help bloggers up their writing game.

Why Quality Matters:
People will tire of you before they tire of the topic. Your topic is always going to have more longevity than you do. You need to make sure you’re presenting that topic in a straightforward way that’s unique.

Nick Ehrenberg

How to Get Thousands of Facebook Fans in 6 Months #NMX

Nick Ehrenberg on Jan 7th, 2014     BlogWorld NMX, Online Marketing, Social Media

Social Marketing, Andrea Vahl, NMXWhen I first wrote this headline, it almost sounded too good to be true. Sure, you can generate Facebook fans via random followings, scattered postings, and local word-of-mouth. Eventually, you’ll run out of steam – and your company page will run out of influence. There is a better way to handle social marketing on Facebook – and it can bring thousands of active people into your community.

Social media consultant Andrea Vahl presented such a plan at NMX, focusing on the harmonious relationship between content strategy and efficient Facebook page design. You won’t even need to raid the company budget much – Vahl emphasized that these tips are made for businesses with little room for additional social marketing funding.

Here are Vahl’s 5 easy steps to skyrocket your Facebook brand page:

Eliza Steely

How to Build Your Blog Community with the Right People #NMX

Eliza Steely on Jan 6th, 2014     Blogging, BlogWorld NMX, Marketing PR Conferences, Online Marketing

Blog communityThe internet has redefined communities. My grandparents, who are in their 80s and 90s, still consider a community the people they see pulling out of their driveway, or those they run into at the grocery store on a weekly basis. To them, a community is the physical people around them that share a similar lifestyle to their own. They also don’t own a computer.

For those of us that do, we know that a community doesn’t have to be made up of those in close proximity to us, and often times aren’t.

Take the TopRank blog for instance. We have loyal readers from Minnesota, Texas and Illinois. Then we have international readers from India, Australia, the Netherlands and France. They’re all joined by east and west coast readers from California and New York. Regardless of where they’re from or how far away they are, they make up our community.

Ben Brausen

Guide to Surviving the Zombie Content Apocalypse #NMX

Ben Brausen on Jan 6th, 2014     BlogWorld NMX, Content Marketing, Online Marketing

Tamsen Webster NMX 2014Uh oh. The apocalypse is coming. It’s like impending doom, lurking closer and closer, threatening to take us down. What’s even worse is that we’re bringing it upon ourselves.

But there is still hope for survival. We can draw our proverbial swords, channel our inner hero and fight back. In her NMX session, Social Media Explorer’s Tamsen Webster taught how with The Content Apocalypse Survival Guide: How to Keep Your Content Alive and Kicking in 2014.

I thought this talk was about content. I never imagined what happened next.

Crap content and hoax headlines are starting to take over. They’re even being picked up by big media. You know the kind, headlines just to get the click. They’re zombies. We have to stop them before they kill us. Everyone is content marketing and so many are creating content just to get views without anything of value to the content. Readers are starting to get distrustful of what we’re offering.

Eliza Steely

How to Craft Jaw-Dropping Content & Become a Better Writer #NMX

Eliza Steely on Jan 6th, 2014     BlogWorld NMX, Marketing PR Conferences, Online Marketing

Crafting Jaw-Dropping Content #NMXGrowing up, there was always a battle in my life: school vs. cartoons. School taught me to be structured—the elements of good writing, the processes to follow, the fundamentals. Cartoons taught me to be creative—to think outside the box (thank you Wile E. Coyote), to be creative, and to strive for the eye-bulging, jaw-dropping outcome.

On weekends, cartoons always won out. But Paula Pant, a blogger, journalist and entrepreneur, believes the lessons of cartoons should always triumph. The title of her NMX session, The Art of Crafting Jaw-Dropping Content: Why You Should Forget Everything You Learned in School proves that.

Crafting creative, memorable content that motivates readers to share is the goal of almost every digital marketing agency. Each has it’s own approaches, methods, and beliefs. Regardless, Pant believes that you should “kill your darlings, murder your adverbs, and embrace active tense” through stories, the power of thirds, and your own natural pacing.

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