“Do you have any mustard?”
“Give me the mustard.”
“Pardon me: Do you have any Grey Poupon?”
These three statements mean the same thing, but each is a unique way of asking for the desired item. Often, it’s not what you say, but how you say it.
In her session at Authority Rainmaker 2015, Ann Handley shared the belief that brand voice is key to creating good content marketing that will set you apart.
There is this idea that as quantity of content increases, quality takes a nose dive. So how do you maintain or increase quality of content while increasing quantity?
It starts with being really good at the basics, like brand voice.
Not More Content…Ridiculously Better Content
- 77% of B2C organizations are using content marketing. (Source: CMI/MarketingProfs)