When it comes to creating quality content that informs, entertains, engages and inspires action from our target audience, we marketers wish we knew one thing: exactly what our audience is thinking.
Unfortunately, that’s not exactly possible. While we’d all like to believe we have amazing mind-reading capabilities, most of us really only have the informed assumptions we’ve built with research and data.
But what if I told you there were a few things you could do to get closer to savant status? Well, it just so happens that I received some nuggets of insights today on that very topic.
During their session Are You A Marketer Or A Mind-Reader? How To Know What Your B2B Buyer Is Really Thinking at MarketingProfs B2B Marketing Forum in Boston, Aberdeen Group’s Director of Content Strategy Matthew T. Grant and Research Analyst Andrew Moravick shared three options for getting deeper into the minds of B2B buyers.