Marketing PR Conferences

Joshua Nite

Michael Brenner’s Tips, Tools, and Templates to Build Your Content Marketing Strategy #CMWorld

Joshua Nite on Sep 10th, 2015     Content Marketing, Content Marketing World


“The world has changed. Most content stinks. Attract people through stories they love.” –Michael Brenner

NewsCred Head of Strategy Michael Brenner knows the challenges facing content marketers. Consumers no longer accept that content has to be ad supported. They–or, rather, we, since we’re all consumers–no longer tolerate interruptions. Not only that, but the best content we as marketers create still has to compete for attention with pictures of babies and puppies.

Michael’s solution? Create content your customers will love. Talk to them, understand their questions, and leverage the intelligence your organization already has. Michael estimates that “50% of the content you need is already present in your organization.” Auditing your existing content, and tapping your knowledgeable co-workers, can get your content hub off to a roaring start.

Alexis Hall

5 Step Algorithm Hack to Achieve Greater Social Visibility from Erin Monday #CMWorld

Alexis Hall on Sep 9th, 2015     Content Marketing World, Online Marketing


I would consider myself an excellent Googler. As a consumer and a digital marketer, I have believed that you can find almost anything with a few quick keystrokes into the search engine.

However, recently I found myself querying “healthy smoothie recipes”. Millions of results, but the first page of results were mostly mass produced round ups, not what I was looking for. I opened Instagram on my phone and searched again “healthy smoothie recipes”.  Bingo. Hundreds of beautiful foodie images appeared. I become a follower, consumer of content and a prospect of at least 5 new brands.

User behavior, like mine, is evolving. Whether social media provides better results or is just more convenient because you’re already on the app, more people are using social media to research and discover than ever before. According to Twitter, there are 19 billion searches on Twitter every month.

Joshua Nite

Ian Cleary Discusses Essential Tools to Optimize Your Content Marketing #CMWorld

Joshua Nite on Sep 9th, 2015     Content Marketing World


RazorSocial Founder Ian Cleary is passionate about using tools to make content marketing better. At RazorSocial, he trains companies to use technology to increase their reach, search ranking, and audience relevance.

Ian took us on a whirlwind tour through 15 common content marketing problems and the tools he uses to solve them. Here are my picks for the top five:

Problem #1: Blog Posts Don’t Get Ongoing Organic Traffic

After the initial post-launch spike, you may find your traffic results dwindling. In most cases, organic traffic dies off completely.

Solution: Create Content Designed for Continued Visibility

Use a tool like InboundWriter to see what topics will be more successful in the long term, and what keywords to use that will keep your content visible to search traffic.

Ashley Zeckman

Cleveland Rocks! TopRank Marketing Kicks off Content Marketing World – #CMWorld

Ashley Zeckman on Sep 9th, 2015     Content Marketing World, Online Marketing


It’s fitting that the kickoff for Content Marketing World is at the Rock and Roll Hall of Fame. This year’s speakers and workshop leaders are rock stars of the industry. Each one has a solid back catalog of hits; together, they’re a content marketing supergroup.

So for those about to rock, we salute you. Team TopRank (Alexis, Ashley, and Josh) will be bringing you highlights, insights, and takeaways throughout the event. Keep an eye on the blog if you can’t make it to the big show, and if you’re here, please seek us out.

Here are just a few of the presentations we’re excited to attend over the next few days:

15 Essential Tools to Optimize Your Content Marketing

Ashley Zeckman

The Future of Content Marketing: Integration, Optimization and Participation

Ashley Zeckman on Aug 24th, 2015     Content Marketing, Content Marketing World, Online Marketing


In 2015 the world celebrated the 126th birthday of Paris’ iconic Eiffel Tower. This important piece of history is comprised of over 18,000 individual pieces and was built by nearly 300 people participating in the project.

Developing content for content marketing programs can be approached with a similarly participative framework and in a way that satisfies some marketers’ top needs. According to Altimeter Group, 60% of surveyed marketers said that content creation was a top need while 53% named distribution. That means it’s time for organizations to begin looking outside of their marketing teams for content co-creation partners and to improve content promotion at the same time.

But how does an optimized, socialized and co-created content program work?

Lee Odden

Where to Find Useful Signal in the Noise of Content and Digital Marketing Events

Lee Odden on Aug 12th, 2015     Content Marketing, Marketing PR Conferences

content marketing signalIn the Digital Marketing and PR world, success requires a continuous effort to stay sharp and on top of what’s working and what is not. Information overload from social media has brought an exponential increase in noise, causing many marketing and PO pros to “overdose” on digital content or shut it out altogether.

I like to think that we’ve done our best to provide you with a nice, clear signal here on TopRank’s Online Marketing Blog and at industry events.

Speaking of events, we’re providing several options for a clear digital marketing and PR signal across 11 different conferences over the next few months. Topics include:

  • Digital & Integrated Marketing
  • Personal Branding With Content & Social Media
  • B2B Content Marketing & Blogging
  • Participation & Influencer Marketing
  • Modular Content Planning & Repurposing
Ashley Zeckman

5 Impactful Digital Marketing Takeaways from MNSearch Summit

Ashley Zeckman on Jul 2nd, 2015     Digital Marketing, Marketing PR Conferences


In order to be an effective digital marketer, it’s imperative that you understand the role that search plays in all of your marketing initiatives. The search landscape is quickly evolving and sometimes what you need is a helping hand from some industry experts to set you down the path to success.

Amazingly, that is just what we experienced at this years MNSearch Summit. Alexis Hall, Evan Prokop, Joel Carlson, Kat Steiner and I took a leap across the river into St. Paul Minnesota for a day filled with actionable information that can be used to improve any digital marketing program.

If you were not able to attend, or maybe didn’t get to see all of the sessions that you would have liked, we’ve provided a helpful roundup of 5 of the takeaways that we believed were most impactful for digital marketers.

Lee Odden

Blockbuster Content Marketing Success: Xerox Marketing VP Jeannine Rossignol #CMWorld

Lee Odden on Jun 23rd, 2015     Content Marketing, Content Marketing World, Interviews


Everything is bigger on the silver screen: hopes and dreams, heroes and villains, successes and failures. Simple human drama can become mythical when projected onto a giant movie screen. We go to the movies to laugh, cry, and gasp along with our fellow moviegoers, all of us sitting in the dark together sharing the experience. It’s a powerful example of how great content can create an experience that not only informs, but makes you feel. Creating those experiences is a whole crew of specialists, actors, director and producers, each playing their part.

Similarly, every successful content marketing program has a team of people working behind the scenes to create quality content that connects with customers. One trailblazing example of a marketing leader creating great content experiences is Jeannine Rossignol, VP of Marketing for Large Enterprise Organizations at Xerox.

Ashley Zeckman

Marketing Superstars Tell All: Measuring Content Marketing Box Office Success

Ashley Zeckman on Jun 22nd, 2015     Content Marketing, Content Marketing World


“Show me the money. Show me the money!” – Jerry Maguire

In the summer of 2010, the Internet was abuzz about the upcoming movie Scott Pilgrim Vs. the World. It was based on a comic book with a rabid cult following and directed by the indie darling behind Sean of the Dead and Hot Fuzz. When the movie was released, the buzz intensified, dominating social media for its opening weekend. By almost every measurement, it was a blockbuster success. Unfortunately for the film, the one metric it missed was number of tickets sold. Scott Pilgrim was very good at generating excitement, but failed to deliver on the one metric that mattered.

Lee Odden

How to Create Oscar-Worthy Content Marketing: Ann Handley of MarketingProfs #CMWorld

Lee Odden on Jun 17th, 2015     Content Marketing, Content Marketing World, Interviews


My pal Ann Handley has made it her life’s work to, in her words, “wage war on mediocrity in content.” Her best-selling book, Everybody Writes, is a practical guide to writing the kind of content that truly engages an audience.

As the Chief Content Officer of MarketingProfs (the world’s first Chief Content Officer, in fact), Ann advocates quality over quantity in all of her content ventures. She also spreads the gospel of good content at speaking engagements around the world, including the upcoming Content Marketing World conference September 8-11 in Cleveland.

To get a sneak preview of Ann’s Content Marketing World presentation, Good Content Vs. Good Enough Content: A Fight For Sore Eyes, I did my best to catch up with her during some pretty crazy travels. Along the way, she shared her journey on learning to write compelling content, the role of technology in content marketing, and the death of the marketing funnel.

Lee Odden

Learn How to Land Your Content a Leading Role: Jay Acunzo of NextView Ventures #CMWorld

Lee Odden on Jun 16th, 2015     Content Marketing, Content Marketing World, Interviews


A talented movie director makes sure that actors give an authentic performance that will emotionally affect the intended audience. A good content marketing strategist has the same goal: authenticity that creates audience engagement. And just like a movie director, content marketers are expected to deliver on time, under budget, and follow up each hit with a fresh blockbuster.

Jay Acunzo, VP of Platform & Content at NextView Ventures, has built his career on getting star-making performances out of content. He began as a Digital Media Strategist at Google and has spent time managing content for Dailybreak Media and HubSpot. In his position at NextView, Jay helps startup entrepreneurs with education and business development including content marketing strategies that addresses tech startups’ unique marketing challenges.

Ashley Zeckman

13 Experts Discuss Making Content Marketing the Star of Your Marketing

Ashley Zeckman on Jun 15th, 2015     Content Marketing, Content Marketing World, Online Marketing


“Personality is the glitter that sends your little gleam across the footlights and the orchestra pit into that big black space where the audience is.” –Mae West

We may not know the names of actors like Sylvester Stallone, Mel Gibson and Jon Heder if it were not for their breakout roles in movies like Rocky, Mad Max and Napoleon Dynamite. Not only did these movies serve as a launching pad for major acting careers, but they also have something else in common. They were all low budget films that ended up being a phenomenal success.