In Driving ROI Across B2B Marketing Strategies at SES New York yesterday, Maura Ginty from Autodesk aimed to teach marketers the context of B2B digital, alongside the principles of B2B marketing. In sharing her A to Z tips on B2B ROI improvements, Ginty gave marketers 26 great takeaways to help prove and build the value of their digital marketing strategy.
With host Laura Roth, Senior Conference Manager, SES Conference & Expo on hand to guide the conversation and Lauren Vaccarello, Senior Director of Online Marketing, Salesforce.com at our digital disposal (she was tweeting in to the session), there was a lot to be learned from these experienced marketers.
A- Audience. You have to be able to reach the right audience members with the right message, at the right time.


The afternoon of Day One at SES New York featured a high-level mobile marketing panel hosted by
Social media marketing for B2B brands requires creativity, scalability and buy-in across the organization. Just after the Tuesday morning keynote at SES New York,
Recent changes to social ad platforms mean marketers may have a bit of catching up to do in the social advertising arena. Twitter recently launched their 
Companies all over the social web are confronted with the need for 



On a gray and snowy morning marketers from the healthcare, finance and government sectors headed to the Swedish American Institute in downtown Minneapolis for a MIMA event titled Interactive Innovation in Highly Regulated Industries.


I am amazed at how much Debba Haupert (





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