Alexis Hall

Good Content Vs. Good Enough Content: A Fight for Sore Eyes with Ann Handley

Alexis Hall on May 19th, 2015     Marketing PR Conferences, Online Marketing

Ann Handley Authority Rainmaker 2015

“Do you have any mustard?”

“Give me the mustard.”

“Pardon me: Do you have any Grey Poupon?”

These three statements mean the same thing, but each is a unique way of asking for the desired item. Often, it’s not what you say, but how you say it.

In her session at Authority Rainmaker 2015, Ann Handley shared the belief that brand voice is key to creating good content marketing that will set you apart.

There is this idea that as quantity of content increases, quality takes a nose dive. So how do you maintain or increase quality of content while increasing quantity?

It starts with being really good at the basics, like brand voice.

Not More Content…Ridiculously Better Content

Evan Prokop

Danny Sullivan on the State of Search Marketing in 2015

Evan Prokop on May 19th, 2015     Marketing PR Conferences, Search Marketing

Danny Sullivan Authority Rainmaker 2015

To say there have been major changes in search marketing in recent times would be a big understatement. From the increased complexity and intelligence brought about by several Google search algorithm updates to the meteoric rise of mobile device usage, search marketers have had plenty to keep them busy.

Founding editor of Search Engine Land, Danny Sullivan has been an authoritative voice in the search marketing industry for nearly two decades, so he’s certainly seen and weathered plenty of big changes since the inception of search.

In his presentation at Authority Rainmaker 2015, Danny educated and entertained the audience with insights into the current state of search and how businesses and marketers can prepare for the future.

There isn’t One ‘Front Page’ of Google Anymore

Google Search Results Page Components - Authority Rainmaker 2015

Evan Prokop

Content Marketing: 6 Steps for Building a Massive Audience

Evan Prokop on May 18th, 2015     Content Marketing, Marketing PR Conferences

Joe Pulizzi

Joe Pulizzi has been a content marketer before content marketing had a name. While working at a media company in the Custom Publishing department, he had dreams of starting a small business, which he eventually did in 2007 by starting a blog about content marketing.

Fast forward 3 years later and he had built Content Marketing Institute, which is well-known today as a source of content marketing thought leadership, training, events and consulting.

Today, Joe is joined by many other companies who built their businesses aided by the power of creating an audience first through content marketing, such as CopyBlogger Media, Social Media Examiner, Moz and even our very own agency, TopRank Online Marketing.

Alexis Hall

Stand Out or Don’t Bother: Sally Hogshead on Harnessing Your Fascination Advantage

Alexis Hall on May 18th, 2015     Marketing PR Conferences, Online Marketing

Sally Hogshead Keynote

Why is Jägermeister the bestselling liquor brand that no one likes?

Because it’s toxic taste is what sets it apart from all the other liquor choices behind the bar. The worst it tastes, the more people talk about it. That creates a unique experience that people seek out.

This illustrates what Sally Hogshead suggested in her opening keynote at Authority Rainmaker – different is better than better. Sally is a best selling author, keynote speaker and marketer who has consulted for brands ranging from BMW to Target.

Sally says that the uniqueness of a brand is what can be translated into their competitive advantage. When you are able to put that competitive advantage into words, it translates into something people will evangelize and purchase.

Evan Prokop

Dr. Evil’s Guide to Landing Page Design and Optimization

Evan Prokop on May 15th, 2015     Marketing PR Conferences

Sonia Simone - Authority Rainmaker 2015

Copyblogger’s Sonia Simone kicked off her Authority Rainmaker presentation with a question that has certainly been asked before. Is marketing evil? Unfortunately we’ve all come across misguided campaigns that seem intended to trick people rather than help them. But that’s not how it’s supposed to be.

“Like brushing your teeth before going out on a date, marketing is about putting a good face on what you have”, explains Sonia. You may be able to pull the wool over people’s eyes in the short term, but tricking your audience is a sure path to failure in the long run. Every brand’s reputation is pretty easy to research on the internet these days and people just aren’t dumb enough for a truly ‘evil’ strategy to work.

Alexis Hall

How to Create a Remarkable Content Experience with Podcasting

Alexis Hall on May 15th, 2015     Marketing PR Conferences

Jerod Morris - Authority Rainmaker 2015

Podcasting is one of the most intimate content marketing experiences because we take podcasts with us during our daily rituals. A podcast is not words on the page, it is the human voice in your ear while you are brushing your teeth, out for a morning jog or driving home from work.

Podcasts numbers have been growing steadily for years.  As smartphone ownership explodes, internet connectivity increases and the consumers’ desire to consume niche content on demand grows, podcasting becomes more popular.

The average podcast is about 35 minutes. Compared to the average length of a user engagement with a blog post, Tweet or even white paper – 35 minutes presents a tremendous opportunity.  Combined with the particular intimacy of the medium, the podcast has the ability to create a deep and lasting impression of your brand with your prospect.

Evan Prokop

The New Era of Sales and Content Marketing – Daniel Pink Keynote

Evan Prokop on May 14th, 2015     Marketing PR Conferences

Dan Pink Keynote

This week’s forecast calls for heavy rain. Not from the sky, but from the stage at Authority Rainmaker 2015, hosted by CopyBlogger. The conference got off to a bang with an electrifying keynote from Daniel Pink, TV show host, keynote speaker and author of To Sell Is Human: The Surprising Truth About Moving Others.

According to Dan, the buying experience has changed more in the last ten years than in the previous 100, due in large part to the unprecedented access to information that the average consumer has today. However, many companies’ sales processes have yet to catch up to the meteoric changes that the internet has brought to the marketplace

Alexis Hall

3 Ways to Create a Lasting Customer Relationship Online

Alexis Hall on May 14th, 2015     Marketing PR Conferences

Pamela Wilson - Authority Rainmaker 2015

A warm handshake, an inviting smile and a shared joke. These types of in-person interactions create a personal connection that builds trust. As more and more business today is conducted on the internet, brands are challenged to create a warm customer experience online which is crucial to build the trust required for transaction.

In this post, we cover three basic tactics which build a warm experience in person and how that translates to the online experience as told by Copyblogger’s Pamela Wilson at Authority Rainmaker 2015.

3 Ways to Create a Warm Customer Experience in Person

  1. The Introduction – A warm introduction is the first step in building trust with a prospect. Introducing yourself can make your prospect more open to hearing from you and more likely to listen.
Evan Prokop

Authority Rainmaker 2015: Conference Peaks & Previews

Evan Prokop on May 14th, 2015     Marketing PR Conferences

Authority Rainmaker Conference in Denver Colorado

Did you know that there are 53 mountains in Colorado with an elevation over 14,000 feet? Known as the “Fourteeners”, ascending all of these peaks is a lifelong goal for many avid climbers.

What better setting to learn about Online Marketing from the authorities on the subject. This year, Copyblogger’s Authority Rainmaker 2015 will be held in Denver Colorado, with a full view of the rocky mountain peaks for visitors to take in. The TopRank Marketing team will be represented at the conference by Lee Odden, Alexis Hall and me, Evan Prokop.

In addition to majestic scenery, great food and entertainment of downtown Denver, we can’t wait to learn from some of the leading authorities on online marketing on how they recommend marketers take their craft to new heights.

Ashley Zeckman

Infographic: 14 Online Marketing Tips to Improve Design, Content & Conversions

Ashley Zeckman on Apr 30th, 2015     Online Marketing, Other Events

Winning With Authority Infographic Header

A trusted resource can be a friend, colleague or industry expert and we may turn to them from time-to-time for guidance.

Today’s online marketing landscape is crowded with advice from marketers that may have the power to influence you, but not necessarily the authority to give you sage advice.

In our eBook “Winning with Authority – 15 Experts on Integrated Online Marketing”, we pulled together advice from trusted thought leaders in the marketing field. Now we present you an infographic with even more insights from the industry experts that will be presenting at the upcoming Copyblogger Authority Rainmaker conference.

Lee Odden

eBook: Winning with Authority Rainmaker – Integrated Content, Search & Social Media

Henry Rollins Authority Rainmaker eBook

When faced with the seemingly insurmountable odds of information overload, 63GB per person per day in the USA, how can brands, let alone enterprising individuals stand out?

Be the best answer wherever customers are looking.

And how do you do that?

By creating authority across channels and media from search to social to wherever content can be discovered, consumed or acted on.

To provide you with a clear roadmap on creating authority through integrated marketing, our latest conference eBook project launches today for Copyblogger’s Authority Rainmaker conference.

Featuring top experts including: Dan Pink, Ann Handley, Danny Sullivan, Sally Hogshead, Joe Pulizzi, Sonia Simone and many more, this eBook is both inspirational and tactically insightful. Both the eBook and the conference are organized by 4 key areas necessary for integrated online marketing success: Design, Content, Traffic, Conversion.

Lee Odden

An Authoritative Interview with Podcast Master Jerod Morris, VP of Rainmaker.FM

Lee Odden on Apr 16th, 2015     Interviews, Marketing PR Conferences

Jerod Morris Interview

Who is Jerod Morris?  I think that’s an important question and one deserving of a public answer because if you’re in the online marketing and especially, the podcasting world, you need to know Jerod.

So let’s get started. Jerod (@JerodMorris) is part of a small team that plans, produces, and markets the content for Rainmaker.FM, Copyblogger’s digital marketing podcast network. He hosts two shows on the network: The Lede and The Showrunner and also develops new shows. Jerod speaks regularly at industry conferences and produces Rainmaker Platform webinars. Simply put, Jerod is an Authority on podcasting and Rainmaker for Copyblogger Media.

As part of our ongoing series for the Authority Rainmaker conference, check out this interview where Jerod provides a view into his start and success with podcasting including tips, examples and some insights into the top talent at Copyblogger Media.