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Eliza Steely

12 Easy, Simple Ways to Up Your Blog-Writing Game… From a Fortune Cookie

Eliza Steely on Jan 7th, 2014     Blogging, BlogWorld NMX, Marketing PR Conferences, Online Marketing

spud hilton #nmxFortune cookies are notoriously cheesy. They tend to be something that could happen to anyone (e.g. you’ll meet someone special today) or something extremely vague (e.g. there is a big success in your future). But what if they could teach you how to become a better blogger and a better writer?

Spud Hilton made it so they could. While in San Francisco, he had tips printed and folded inside the sugary cookie to pass out to random strangers. He dedicated his NMX session to teaching those 12 tips, and elements of good writing to help bloggers up their writing game.

Why Quality Matters:
People will tire of you before they tire of the topic. Your topic is always going to have more longevity than you do. You need to make sure you’re presenting that topic in a straightforward way that’s unique.

Nick Ehrenberg

How to Get Thousands of Facebook Fans in 6 Months #NMX

Nick Ehrenberg on Jan 7th, 2014     BlogWorld NMX, Online Marketing, Social Media

Social Marketing, Andrea Vahl, NMXWhen I first wrote this headline, it almost sounded too good to be true. Sure, you can generate Facebook fans via random followings, scattered postings, and local word-of-mouth. Eventually, you’ll run out of steam – and your company page will run out of influence. There is a better way to handle social marketing on Facebook – and it can bring thousands of active people into your community.

Social media consultant Andrea Vahl presented such a plan at NMX, focusing on the harmonious relationship between content strategy and efficient Facebook page design. You won’t even need to raid the company budget much – Vahl emphasized that these tips are made for businesses with little room for additional social marketing funding.

Here are Vahl’s 5 easy steps to skyrocket your Facebook brand page:

Eliza Steely

How to Build Your Blog Community with the Right People #NMX

Eliza Steely on Jan 6th, 2014     Blogging, BlogWorld NMX, Marketing PR Conferences, Online Marketing

Blog communityThe internet has redefined communities. My grandparents, who are in their 80s and 90s, still consider a community the people they see pulling out of their driveway, or those they run into at the grocery store on a weekly basis. To them, a community is the physical people around them that share a similar lifestyle to their own. They also don’t own a computer.

For those of us that do, we know that a community doesn’t have to be made up of those in close proximity to us, and often times aren’t.

Take the TopRank blog for instance. We have loyal readers from Minnesota, Texas and Illinois. Then we have international readers from India, Australia, the Netherlands and France. They’re all joined by east and west coast readers from California and New York. Regardless of where they’re from or how far away they are, they make up our community.

Ben Brausen

Guide to Surviving the Zombie Content Apocalypse #NMX

Ben Brausen on Jan 6th, 2014     BlogWorld NMX, Content Marketing, Online Marketing

Tamsen Webster NMX 2014Uh oh. The apocalypse is coming. It’s like impending doom, lurking closer and closer, threatening to take us down. What’s even worse is that we’re bringing it upon ourselves.

But there is still hope for survival. We can draw our proverbial swords, channel our inner hero and fight back. In her NMX session, Social Media Explorer’s Tamsen Webster taught how with The Content Apocalypse Survival Guide: How to Keep Your Content Alive and Kicking in 2014.

I thought this talk was about content. I never imagined what happened next.

Crap content and hoax headlines are starting to take over. They’re even being picked up by big media. You know the kind, headlines just to get the click. They’re zombies. We have to stop them before they kill us. Everyone is content marketing and so many are creating content just to get views without anything of value to the content. Readers are starting to get distrustful of what we’re offering.

Eliza Steely

How to Craft Jaw-Dropping Content & Become a Better Writer #NMX

Eliza Steely on Jan 6th, 2014     BlogWorld NMX, Marketing PR Conferences, Online Marketing

Crafting Jaw-Dropping Content #NMXGrowing up, there was always a battle in my life: school vs. cartoons. School taught me to be structured—the elements of good writing, the processes to follow, the fundamentals. Cartoons taught me to be creative—to think outside the box (thank you Wile E. Coyote), to be creative, and to strive for the eye-bulging, jaw-dropping outcome.

On weekends, cartoons always won out. But Paula Pant, a blogger, journalist and entrepreneur, believes the lessons of cartoons should always triumph. The title of her NMX session, The Art of Crafting Jaw-Dropping Content: Why You Should Forget Everything You Learned in School proves that.

Crafting creative, memorable content that motivates readers to share is the goal of almost every digital marketing agency. Each has it’s own approaches, methods, and beliefs. Regardless, Pant believes that you should “kill your darlings, murder your adverbs, and embrace active tense” through stories, the power of thirds, and your own natural pacing.

Nick Ehrenberg

Unleash Your Inner Influencer with Content Marketing #NMX

Nick Ehrenberg on Jan 6th, 2014     BlogWorld NMX, Content Marketing, Online Marketing

Chris Ducker, Content Marketing, InfluencerEveryone wants to be valued for their insights, and today’s content marketing-fueled age presents multiple opportunities for people to become influencers. I covered how to crowdsource these influencers in an earlier post, but what if you wanted to become one yourself? What does it mean to be an influencer? How do you reach a point where people in your industry are clamoring for your perspective? Finally, how do you build your business from such influence?

It’s not as difficult as you think, and it all revolves around efficient content marketing and re-purposing. Serial entrepreneur Chris Ducker outlined the process in an NMX super session, charting the path for people to build their influence.

Ducker, author of The New Business Manifesto, presented a plan for entrepreneurs to build personal/brand influence with content marketing, eventually seeking to launch a business from that attention.

Ben Brausen

Becoming A Pinterest Power User and Taking Your Pinning To The Next Level #NMX

Ben Brausen on Jan 5th, 2014     BlogWorld NMX, Online Marketing, Social Media

Cynthia Sanchez NMX 2014Social media has the power to drive an insane amount of traffic.  While many may not think of it has a source of huge potential, Pinterest drives more traffic than Twitter, LinkedIn, and Reddit combined.  But how do you harness the power of this social network powerhouse to drive that traffic to your blog?  Cynthia Sanchez, one of TopRank’s 25 Women who Rock Social Media, gave a session on Taking Your Pinterest Account to the Next Level. Her  strategies for attracting followers and driving traffic to your blog showed great ways to blow your blog up on Pinterest.

Eliza Steely

The What, How and Why of Schema for Bloggers #NMX

Eliza Steely on Jan 5th, 2014     Blogging, BlogWorld NMX, Marketing PR Conferences, Online Marketing, Search Engines

Mitch Canter #NMXI use Google more times a day than I should ever admit. I look for restaurants, gas stations, and other businesses around me. I use it for directions, looking up people or places, and occasionally for spelling if I just can’t seem to get that word right. My point is: I expect Google to have the information I want and present it in a way that I can consume at a glance or on-the-go.

Google must think there are others like me because the way they display their results is constantly and dynamically changing to provide more relevant, meaningful information in SERPs. Things like carousels for local results, image and video results, and authorship markup are helping searches find what they wanted, even if they didn’t know it.

Nick Ehrenberg

How to Create a Mobile Content Marketing Strategy #NMX

Nick Ehrenberg on Jan 5th, 2014     BlogWorld NMX, Content Marketing, Online Marketing

mobile content strategy, Greg Hickman, #NMXWhen was the last time your checked your mobile device? Ten seconds ago? A minute? An hour? (Wow, you have strong willpower.) Whatever the case, you know that mobile is already a significant influence in our lives. For businesses, it’s fast becoming a necessity for content marketing: 57 percent of mobile users wouldn’t recommend a business with a poorly-designed mobile website.

However, creating an effective mobile content strategy involves more than repurposing desktop content to fit on a smaller screen. The magic formula, according to MobileMixed podcast host Greg Hickman, involves a restructuring of control between businesses and customers.

Ben Brausen

Want To Be A More Productive and Effective Blogger? Here Are 15 Social Media Tools To Help #NMX

Ben Brausen on Jan 4th, 2014     Blog Marketing, BlogWorld NMX, Online Marketing, Social Media Tool

Ian Cleary Presenting at New Media Expo 2014If you’re a blogger or a social media marketer, you”ll undoubtedly end up multitasking. Multitasking doesn’t usually work very well.  We overwork.  There has to be a better way.  This is where the tools come into play.  In his New Media Expo 2014 session, Ian Cleary reviewed 15 Social Media Tools to Become a More Productive and Effective Blogger.

Some are designed to help you find content to write, others to automate and monitor, or optimize. Regardless, they can all help make your social media life a little easier.

Finding The Best Content To Write

Nick Ehrenberg

5 Tips on Crowdsourcing Your Brand’s Influence #NMX

Nick Ehrenberg on Jan 4th, 2014     BlogWorld NMX, Content Marketing, Online Marketing

Content Marketing, Crowdsourcing, Dino DoganLeveraging your audience for blog post ideas is common practice in content marketing, and it can generate unique ideas from a customer-side perspective. But what does it take to use crowdsourcing as a tool for generating influence? Brands frequently target thought leaders to help amplify their content, but what is the best way to collect these resources?

Dino Dogan, founder of influencer marketing service Triberr, proclaimed a new age of crowdsourcing influence at his NMX content marketing super session. Dogan summarized his perspective with a simple question for brands: If your customers doesn’t know the brand, why would they trust its assessment of itself?

Eliza Steely

10 Marketing Lessons from 10 Years of Blogging @LeeOdden Keynote at #NMX 2014

Eliza Steely on Jan 4th, 2014     Blogging, BlogWorld NMX, Marketing PR Conferences, Online Marketing

Lee Odden Keynote NMX

Over the past 10 years of blogging, TopRank Online Marketing’s Lee Odden has learned a lot. In his New Media Expo 2014 keynote address to full room with standing room only, Lee talked about the 10 lessons he learned in 10 years and over 3,500 blog posts.

1. Stand For Something Specific

If you’re trying to be all things to all people, you’re competing with all companies in all spaces and yourself. That’s a lot to try to outrank! Ask yourself: what is the one thing I want to be known for? Be specific and make it easy for others to understand what you’re all about.

Each of the things you want to be known for can have it’s own spoke, own content plans, and each their own channels for distribution. After all, specificity rules when it comes to search and social!

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