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Archive for the 'Marketing PR Conferences' Category


Lee Odden

Web 2.0 Expo - Photo Picks

Posted by Lee Odden on Apr 24th, 2008 in Marketing PR Conferences, Online Marketing, Web 2.0 Expo |

Web 2.0 Expo

After finding out my new camera’s SDHC card wasn’t recognized by my Sony Vaio laptop, I was stuck taking lots of photos but not posting to Flickr as I normally would. After checking several stores I finally found a card reader and below are a few photos from the Web 2.0 Conference here in San Francisco this week.

Dave McClure
Dave aka “PayPal Mafia” McClure

Josh Bernoff Charlene Li
Josh Bernoff and Charlene Li of Forrester

Geoff Livingston Brian Solis Rohit Bhargava
Geoff Livingston, Brian Solis and Rohit Bhargava

Facebook Marketing Panel Web 2.0 Expo
Facebook Marketing Panel

Web 2.0 Expo Audience
Audience Questions

Charlene Li Josh Bernoff Groundswell
Charlene Li and Josh Bernoff @ Groundswell Book Launch

Lee Odden

Web 2.0 Expo - Facebook Marketing Best Practices

Posted by Lee Odden on Apr 24th, 2008 in Interactive Marketing, Marketing PR Conferences, Online Marketing, Social Media, Social Networking, Web 2.0 Expo |

facebook11.jpg

After the keynote frenzy this morning, the session that stood out for me was “Facebook Marketing: Best Practices” with Jeremiah Owyang from Forrester Research as moderator, Evan Mager from AKQA, Holly Liu from Watercooler, Brett Keintz of 750 Industries and Stanford GSB and Kevin Barenblat of Context Optional.

Some of the key takeaways from this session were:

  • Be clear with your objectives
  • Test spending money on Facebook marketing even if you aren’t sure about the return. Hey, 1,000,000 visits can’t be wrong!
  • Understanding the ROI of Facebook requires a new kind of mindset
Lee Odden

Web 2.0 Expo - Microblogging and Micromedia

Posted by Lee Odden on Apr 23rd, 2008 in Marketing PR Conferences, Online Marketing, Social Media, Web 2.0 Expo |

Nothing smacks more of ADD in a Web 2.0 world than micro blogging and microcontent. “Flow Apps” as Stowe Boyd calls them. As such, the last session I’m blogging on day two of Web 2.0 Expo is appropriately named: “Short Attention Span Theater: The Birth of Microblogging & Micromedia

The cast of characters in this session includes: Greg Narain of Blue Whale Labs who moderated, Jeremiah Owyang from Forrester Research, Brian Solis from Future Works and PR 2.0 and Stowe Boyd of The /Messengers.

Follow these guys on Twitter and you may learn an awful lot about this space:

Lee Odden

Web 2.0 Expo - Creating a Social Strategy

Posted by Lee Odden on Apr 23rd, 2008 in Marketing PR Conferences, Online Marketing, Social Media, Web 2.0 Expo |

The first session for me on day two of Web 2.0, “Creating a Coherent Social Strategy for Business” with Josh Bernoff and Charlene Li of Forrester, was one I’ve been looking forward to since I first read Groundswell. See my previous interview with Charlene Li on Groundswell.

In this session, both Li and Bernoff emphasize the importance of not jumping into social technologies and applications just because the competition does, but to have specific objectives and measurement. With defensible results, a social technology will be in a much better position to survive slimming budgets. The focus is on people, not technology with social technologies and applications.

Lee Odden

Web 2.0 Expo - Day 2 Session Planning

Posted by Lee Odden on Apr 23rd, 2008 in Marketing PR Conferences, Online Marketing, Social Media, Web 2.0 Expo |

Sessions on day two begin at 8:30 PST and while I appreciate that, it’s aggressive in my book. So, I’ll be attending, Twittering and blogging the following sessions at Web 2.0 Expo today as well as visiting blogtropol.us:

Now comes a tough call. Three sessions in the 1:30 slot that I’d really like to attend at the same time.

Lee Odden

Web 2.0 Expo - Startup Marketing Web Metrics

Posted by Lee Odden on Apr 22nd, 2008 in Marketing PR Conferences, Online Marketing, Web 2.0 Expo, Web Analytics |

The second workshop of the day at Web 2.o Expo, “Startup Metrics 101: Product & Marketing Workshop” provided attendees a glimpse into the vast depth of knowledge from Dave McClure of 500 Hats who offered some pirate speak, “AARRR” to help delegates remember his model for building web businesses.

Hiten Shah of CrazyEgg and KISSmetrics provided practical examples and Vanessa Fox of Ignition Partners and Nine By Blue offered a combination of SEO centric tips, analytics and examples.

First up was the Web 2.0 Pirate, Dave McClure with his “AARRR” model:

  • Acquisition - Where users come to your site from the web
Lee Odden

Web 2.0 Expo - Social Media Optimization

Posted by Lee Odden on Apr 22nd, 2008 in Marketing PR Conferences, Online Marketing, Other Events, SEO, Social Bookmarking, Social Media, Web 2.0 Expo |

My first post from the Web 2.0 Expo in San Francisco is the second half of “Free Traffic: SEO/SMO 101 (Search Engine & Social Media Optimization) with Stephan Spencer of Netconcepts and Muhammad Saleem of Advantage Consulting Services. Unfortunately, I missed the SEO portion and gauging by the crowd around Stephan, it went quite well.

Muhammad Saleem’s portion of the presentation focuses on Social Media Optimization and Marketing 101. I’ve not met Mahammaed in person before and he’s sporting a very cool goatee with a waxed moustache.

Saleem’s presentation focuses on 4 aspects of social media:

  • Blogs
Jessica

Conversation Marketing - Join In!

Posted by Jessica on Apr 17th, 2008 in Interactive Marketing, Online Marketing, Other Events, Social Media |

Joseph Jaffe Presentation

[Note from Lee: Please join me in welcoming Jessica Cameron-Ruud as a contributor to Online Marketing Blog. Jessica works as an Account Coordinator with TopRank's Online Marketing clients]

Over the past few months, MCAD and MIMA have hosted a series of events here in Minneapolis entitled ‘Conversations About The Future of Advertising’ (CATFOA). The most recent of which featured Joseph Jaffe, author of the new book “Join the Conversation”, who discussed conversational marketing as the next step for companies to connect with their customers.

Lee Odden

Media Relations Summit Wrap Up

Posted by Lee Odden on Apr 10th, 2008 in Online Marketing, PR Conferences, Public Relations |

China Town San Francisco

M&O PR’s Kevin Sawyer and I are now finally back in the office after two jam packed days of Media Relations Summit. Public and media relations professionals, academics and business communicators from across the country gathered at what is known as the largest event for media relations in the world. Kevin blogged the event over at Media Relations blog and I made a few posts here and many more on Twitter.

Here’s a summary of the sessions we attended and covered:

The compelling morning keynote presentations were sandwiched by PR Technology updates and then followed by 4 tracks of sessions. Here are the sessions that Kevin and I blogged:

Lee Odden

Charlie Rose Keynote with Howard Rubenstein

Posted by Lee Odden on Apr 10th, 2008 in Online Marketing, PR Conferences, Public Relations |

charlie-rose.jpg

In the opening keynote at Media Relations Summit, the legendary TV journalist and interviewer, Charlie Rose, had the tables turned and became interviewee with the famous PR guru, Howard Rubenstein.

Rubenstein: Why are your interviews so revealing? How do you get your guests to reveal so much?

Rose: The thing about a story… Describes the recent news over the weekend about the Clinton campaign manager getting sacked. People that do what I do want to advance a story like that. Stories are about communicating the range of emotions that are important to people.

Lee Odden

Mike Moran Keynote: What Corporations Need From PR in a Web 2.0 World

Posted by Lee Odden on Apr 8th, 2008 in Online Marketing, PR Conferences, Public Relations, Social Media |

The day two Media Relations Summit lunch keynote is given by Mike Moran, a distinguished engineer from IBM, who starts out with a question: Did Robert Scoble make you feel technologically stupid this morning and now you’re thinking you have to listen to an engineer? Mike admits he can’t be Robert and neither should we.

“You have permission to sip from the new web 2.0 world, rather than drink from it like a fire hose”. Give yourself permission to do a little bit of this. What I don’t want is for you to feel overwhelmed by all of this. Also, “I’m going to count clips and thats it”. Don’t retreat to what you’re comfortable with. Be willing to experiment.

Lee Odden

The Future of PR: Media Relations Summit 2008

Posted by Lee Odden on Apr 6th, 2008 in Online Marketing, Online PR, PR Conferences, Public Relations |

Union Square San Francisco

Our client visit to San Francisco last week fell right next to the Media Relations Summit conference happening this week at the Westin St. Francis on Union Square. The near crossover meant a weekend in one of my favorite cities.

mrs2008.gif

As one of the largest conferences dedicated to media relations, this event attracts an array of public relations practitioners including the top PR agencies in the world, large and small corporate PR staff and academics from PR programs at major universities. Overall theme seems to be looking to the future.


SES San Jose 2008

Blog World Expo

SEMPO Institute

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