Clay Shirky, Author of Here Comes Everybody, kicks off SES San Jose 2009 as today’s keynote speaker.
He dives right in and shares a story about HSBC, which launched a program to acquire new accounts from college students. In doing so, some less-than-great details about the program like extra fees started to enraged those who had signed up.
Instead of students being upset, but having no way to congregate, an upset student decided to rally other students via Facebook starting a group called ‘Stop the Great HSBC Graduate Rip-off!!!’.
Before the offline rally could happen, HSBC stepped in and tried to right the wrong specifically because – as Shirky says – “Their customers had become organized. Facebook has become not only a social network, but a site of organization.”


If you’ve exhibited, presented or moderated a Search Engine Strategies conference, it’s more than likely that you’ve had the opportunity to meet Stewart Quealy, VP, Content Development at Incisive Media, parent company to Search Engine Strategies, Search Engine Watch and ClickZ. Stewart (L), along with Mike Grehan (R) were recently named co-chairs of the SES Advisory Board, which is charged with shaping the future direction and ongoing growth of the SES conference.
Over the next 2 weeks several staff from 

























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