Lee Odden

Pubcon X Wrap Up

The conference portion of Pubcon ended yesterday. Exhibitors pulled down their booths promptly at about 5pm. It would be great if there was more time in between sessions to visit the exhibit hall though. Overall, it was a great show and opportunity to connect with many of the leaders in search marketing.

Yahoo drew a lot of attention to the Yahoo Publisher Network (YPN) program and seems very committed to building a great program for publishers and advertisers.

Yahoo also announced the availability for blog publishers that are participating in the beta YPN program to place ads in their RSS feeds. That’s something that I will be testing with this blog very soon. Feedback is welcome.

Lee Odden

Pubcon X – Link Building

Lee Odden     Marketing PR Conferences, Pubcon, SEO

Linking is still a critical part of helping sites rank higher in search engines and to drive traffic. This session included linking legend, Eric Ward, Jim Boykin of WeBuildPages and Bill Hartzer of MarketNet.

First up was Jim Boykin WeBuildPages. Jim decided not to speak from the podium and walk the aisle. Google Jagger update. Some did well, some not. Shortcuts are no good.

He presented a list of linking paranoia that pops up every time there’s a shift in rankings.

What does Google rank highly?

EDU, GOV
High TrustRank (lots of authority and .edu backlinks)
Huge and powerful websites sub pages (Amazon)
Old page that never changes, but gets steady links over time
New page on old stablished sites (good internal links)
Old sites that update and get a steady flow of backlinks that coincide with new content additions

Lee Odden

Matt Cutts Coffee Talk at Pubcon

Matt Cutts presented at Pubcon a very good Q/A. Barry Schwartz and Aaron Wall have very good posts on the session as I missed much of it. Instead, I had breakfast with Amanda Watlington, Eric Ward and Heather Lloyd Martin.

Here’s an interview Aaron did with Matt Cutts that’s a must read.

With about half of the audience being first time conference attendees, the questions were less about how to not get caught spamming, and more about Google in general. Cutts says Google going public has not affected people at the Googleplex, too much at least. Also that having Google stock explode in value has not changed him that much. Just that now he buys books whenever he wants.

Lee Odden

Pubcon X – RSS Feeds and Podcasting

In this session on day two of the Pubcon 10 conference, presenters provided very good insight into how podcasting and RSS are being used now and what’s in store for the future.

First up was Amanda Watlington from Searching for Profit.

Sound files (podcasting) is not such a new topic. What’s new are the tools for production and distribution. Podcasting is growing fast. Avg subscribers per podcast 65. It’s not realistic to expect a large audience right away, it must be built up.

According to TDG Research, there will be 56.8 million users of podcasts by 2010.

How cane search marketers make money from podcasting?

  • Content
  • Advertising
  • Publishing (RSS)
  • Marketing Podcasts to listeners
  • Tools such as directories to help listeners find podcasts
Lee Odden

Pubcon X Big Site – Big Brand – Big SEO

This session was moderated by Stephanie Leffler of Monster eCommerce and included: Marshall D. Simmonds, Jeremy Sanchez, Chris Zaharias, Bill Wise

First up Marshall Simmonds from NY Times (About.com) who talked (very fast) about the complexities of search engine optimization for large publishers.

His employer, the NY Times also hosts several other publications adding to the size and complexity of their SEO initiative.

With the NY Times, he wanted to make it focused, but the NY Times ego created unrealistic expectations. As with many prominent companies, they equated their reputation in the offline world with justification for ranking well online.

Issues contributing to the complexity of big site SEO included: large amount of content, writers not familiar with web writing. rigid CMS and others.

Lee Odden

Pubcon X Keynote: Robert X. Cringley

The first session at Pubcon 10 started out with a keynote presentation from Robert Cringley.

Robert Cringley has been on the internet since 1977. He was a war correspondent in ’77 in Beiruit and had enough and went back to CA and started working for Steve Jobs. Apple offered him stock but he regretably, took cash. Cringley taught at Stanford University. Came back to Apple for work on Apple Lisa user interface.

Claim to fame: He invented the trashcan icon, which he created as an experience he had when writing a book. He accidentally deleted 8000 lines of text – 96,000 words. So he was resolved to create the trashcan functionality and make delete a two step process. Shared other anecdotes regarding trashcan.

Lee Odden

WebmasterWorld Pubcon Day 1

Today starts Pubcon X. My hotel is right next to the Las Vegas Convention Center and there’s a huge WebmasterWorld.com banner hanging outside. A pretty good match to most things here in Vegas, BIG.

Sessions I’ll be attending today include:

Keynote : Robert X. Cringely

Big Site – Big Brand -Big SEO
Marshall D. Simmonds, Jeremy Sanchez, Chris Zaharias, Bill Wise

Competitive Intelligence
Jake Baillie, Anne Kennedy, Joseph Morin, Andy Beal

Yahoo YPN Sponsored Lunch : What is the Yahoo! Publisher Network
Will Johnson, David Zito, Donald Loeb, Arnie Gullov-Singh

Organic Search Forum
Bruce Clay, Aaron Wall, Todd Friesen, Todd Malicoat

Super Session : Blogging for Fun and Profit
Barry Schwartz, Jeremy Zawodny, Andy Beal, Mark Fletcher, Chris Pirillo

Lee Odden

Tools for search engine optimization

I was looking through my notes from the San Jose Search Engine Strategies conference and noticed I had not posted several of the sessions I had attended. This one is a new session on tools for search engine optimization. It will be repeated at the Chicago SES conference, so it must have gone over well. I know I thought so.

Many top search engine optimization firms and SEO savvy webmasters use tools to help them be more effective and efficient at SEO. There is no such thing as a one size fits all SEO tool that really works. But there are applications for specific tasks that can make certain aspects of SEO more effective and less time consuming.

The session was moderated by Chris Sherman of Search Engine Watch

Lee Odden

MIMA Summit Wrap Up

Lee Odden     MIMA Summit

I just returned from the 4th Annual MIMA Summit and it was another record breaking crowd, almost 200% more than last year. Fantastic venue at the U of M Alumni Center, which has really amazing architecture.

The keynote speaker was Shar VanBoskirk from Forrester which was excellent. Her presentation on what integrated marketing is and really should be, especially the notion of creating personas was enlightening.

Ward Tongen of Findlaw, Scott Ekman of Rockler and myself presented on Search Marketing with Nina Hale from Capella as moderator. That session seemed to go quite well. I was fortunate to speak with many great companies shortly after and look forward to following up later this week. Susan, Karen, Thomas, Jolina and David from our company were able to come which was very much appreciated. Alas, I did not get to do my pigeon rank bit. Maybe next time.

Lee Odden

Online Marketing Resources

I know many companies that want to engage in search or online marketing for the first time and also those that want to step it up a notch are always on the lookout for better resources. You can spend a lot of time lurking in forums, reading blogs and information sites, reading books, attending conferences and networking and still not be sure of what to do next or what’s right for you. There are a few resources that I’ve found to be consistently effective and high quality that I’ll mention here. This is by no means a comprehensive list – it really represents the resources I find myself using often and/or recently:

Books

  • Winning Results with Google AdWords – Andrew Goodman
  • The Virtual Handshake – David Teten & Scott Allen