Content has always played an essential part of effective Public Relations. However, PR pros that don’t sink their teeth into content strategy, development and measurement quickly and effectively, will be left behind as the future of PR evolves. That’s a fairly strong statement, but it’s incredibly important and timely.
Over the past 12 years of running a digital marketing and PR agency, we’ve seen major changes in the world of PR and media relations as social technologies, devices and ubiquitous internet access have opened the doors for all-the-time, “everywhere” connectivity to the web.
That connectivity enables consumers and brands alike to: Create, Consume, Publish, Interact and Transact anywhere, anytime. From tablets to smartphones to getting digital content via your car, the relationship between technology and people has had a major impact on how information is discovered, consumed and shared or acted upon.



This week at the PRSA Digital Impact Conference Vanessa DiMauro, CEO of Leader Networks talked to attendees about the benefits of online communities as part of a B2B social media strategy.
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By now you know I’m as sold as one can be on the intersection of 
I’m here at the 
Today at the PRSA 09 conference, it was a packed room for TopRank CEO (and author of Online Marketing Blog)
Here are Odden’s 10 SEO Tips:
sessions today.
Over the next 2 weeks several staff from 





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