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Lee Odden

Learn SEO, Social Media, Digital PR from TopRank

Lee Odden on May 18th, 2009     Marketing PR Conferences, Online Marketing, Online PR, Other Events, PR Conferences, SEO, Social Media, TopRank Agency News

AudienceOver the next 2 weeks several staff from TopRank be hitting the road for multiple SEO/Social Media/PR speaking and training events. We invite you to attend and would love to meet up with readers of Online Marketing Blog.  

Topics during these events will emphasize the practice areas of our agency: Search Marketing, Online Public Relations and Social Media Marketing. Locations will range from New York to San Francisco to Minneapolis.

May 19: Media Relations Summit, Crowne Plaze Hotel in NYC (event info)

4:30 pm: Mastering SEO, Google AdWords and Other Search Tools to Increase Visibility
If you’re ready to vault your website, landing pages, corporate videos, blogs, press releases, and online newsroom into the top of the search rankings, take in this one-hour bootcamp. You’ll learn all the latest tools, tips and tricks for making Google and Yahoo love you.

Lee Odden

Upcoming PR, SEO, Social Media Marketing Events

Lee Odden on Apr 21st, 2009     Marketing PR Conferences, PR Conferences, Public Relations, SEO

 Keynote Audience PRSAApril has been a relatively quiet month for TopRank speaking events but May will rev things up a bit with the following Public Relations and Direct Marketing industry events focusing on Search Engine Optimization and Social Media Marketing topics.

I’ll also be presenting on SEO for publishers locally this week at a private event for MSP Communications, publishers of Mpls St. Paul Magazine and Twin Cities Business. 

PRSA Digital Impact Social Media: April 30 – May 1, 2009 New York, NY
This event covers how public relations practitioners are effectively using technology for public and media relations.  That means social media, online PR, mobile PR and topics like data visualization. The keynote will be delivered by social media and PR guru, Brian Solis of FutureWorks. 

Lee Odden

PRSA 2008 International Conference Round Up

Lee Odden on Oct 29th, 2008     Marketing PR Conferences, Online Marketing, PR Conferences, Public Relations

Over the weekend, Online Marketing Blog posts as well as my interactions on Twitter took on a decidedly “public relations” flavor with TopRank’s involvement at the 2008 PRSA International conference.  The event is now done and everyone should be back in the swing of things back in the office.

Nicole and Mike from TopRankMarketing.com
This year TopRank had 2 speaking slots (a workshop and a panel) plus Account Manager Mike Yanke and Media Relations Associate Nicole Leach stayed busy attending sessions, keynotes and blogging.

PRSA 2008
The theme of this year’s event was “The Point of Connection” and I think the reference served the interests of attendees well. Social technologies were top of mind for attendees, speakers and the event itself with all the blogging, Twittering and real world networking going on. PR professionals from across the globe converged on Detroit to learn, recognize their peers, conduct business and most of all to connect.

TopRank Online Marketing

PRSA 2008: What’s The ROI On Your Press Release?

TopRank Online Marketing on Oct 28th, 2008     Marketing PR Conferences, Online PR, PR Conferences, Press Release Optimization, Public Relations, SEO

Greg Jarboe at PRSA 2008

Working for TopRank Online Marketing, which offers both SEO and public relations services, I always enjoy attending sessions that focus on both.

In part, it’s an excellent feeling to know that the SEO services we integrate into our online PR programs are ahead of the game in many ways, and in part because there is always something new and of value I can continue to offer to our clients.

That was my exact feeling when attending the PRSA session “What’s The ROI On Your Press Release.”  This excellent session was presented by:

  • Greg Jarboe, President, SEO-PR
  • Laura Sturaitis, Senior Vice President Media Services & Product Strategy, Business Wire
TopRank Online Marketing

PRSA Session: Current Consumer Trends & Communicating with Green Media

TopRank Online Marketing on Oct 28th, 2008     Marketing PR Conferences, PR Conferences

How To Leverage Current Consumer Trends & Most Effectively Communicate with Green Media

At TopRank Online Marketing, many of our clients are intrigued with the prospect of going to market with green messaging. We match their excitement like most firms do when faced with the prospect of communicating an honest-to-goodness good story with so seemingly tailor made for results.

Is it really enough to announce that you’re going green, however, if your objective is to receive coverage?

The session “How To Leverage Current Consumer Trends & Most Effectively Communicate with Green Media” illustrated ways we could help ensure our clients do it right.

Presented by Annie Longsworth of Cohn & Wolfe and Sandy Skees of Communications4Good, the session dispelled the myth that it is simply enough to announce yourself as green in order to achieve increased media coverage.

Lee Odden

PRSA 2008 Detroit Conference Photos

Lee Odden on Oct 27th, 2008     Marketing PR Conferences, Online Marketing, PR Conferences, Public Relations

Cars As with most conferences, we like to take a few photos and the annual Public Relations industry event, PRSA International conference is no different. Held in Detroit this year with attendee goals met and sponsor goals exceeded, there is a feel of optimism both about the city as esposed my Detroit mayor Ken Cockrel and by PRSA President Jeff Julin.

I personally started the conference on Saturday with a 4 hour workshop on SEO for Public Relations which included results of our Journalist Use of Search Survey. At 10am today I’m on a panel with Peter Himler, Rob Key and David Bradfield.  Here are a few of my favorite photos from the first 2 days of PRSA 2008.

PRSA President Jeff Julin
It wouldn’t be a proper PRSA conference roundup without a photo of PRSA President Jeff Julin

TopRank Online Marketing

PRSA 2008: Word of Mouth Online or Off – What’s The Difference?

TopRank Online Marketing on Oct 26th, 2008     Marketing PR Conferences, PR Conferences

Can you truly measure the effect of word of mouth in marketing, whether it be online or offline?  If so, which is more effective?  Further, if so, what exactly can we as marketers do with it?

These were the bold questions set forth by Jeffrey Graham,  Executive Director, Customer Insight, New York Times, in the day one PRSA International Conference Session “Word of Mouth Online or Off – What’s the Difference?”

The session’s formal agenda began with the stunning, though entirely unsurprising, admission that word of mouth, while noted as critical towards any marketing campaign’s success, is rarely accounted for in a campaigns budget.

The answer for this is surprisingly direct, in addition to being a complete cop-out: it simply cannot be measured.

TopRank Online Marketing

PRSA International Conference Detroit: A Halloween Perspective

TopRank Online Marketing on Oct 20th, 2008     Online Marketing, PR Conferences, Public Relations, Social Media

Next weekend, I will be deployed to Detroit, MI  to attend 2008’s PRSA International Conference titled “The Point of Connection” and will be sharing thoughts on several sessions, in addition to general overviews of the event itself, on behalf of Online Marketing Blog readers. So what am I looking forward to most about the PRSA International conference?

Visiting Detroit, of course!  When most think of Detroit, they will no doubt reflect on the history of Motown, past flawed baseball greats such as Ty Cobb and Denny McClain, or “Detroit Rock City”.  My nerdom leads me elsewhere, however.

For me, Detroit will always be immortalized as the city that hosted the monumental world premiere of  “Night of the Demons” in Halloween of 1988.  Per IMDB’s invaluable trivia feature, had this filmed opened nationwide with the numbers posted in Detroit, it would have ranked among the top grossing horror films of the decade.

Lee Odden

Upcoming TopRank Conference Schedule

Lee Odden on Aug 14th, 2008     DMA Annual Conference, Marketing PR Conferences, Online Marketing, Other Events, PR Conferences, Pubcon, Search Engine Strategies

I promised myself I’d slow down on conference speaking last year and while I’ve turned down more offers this year than ever before, (and been turned down myself the one time I formally pitched) some really great opportunities have popped up.

Here are the upcoming conferences I’ll be speaking at for pretty much the rest of this year not including private company engagements:

Aug 20, 2008 – Search Engine Strategies, San Jose
Presenting: “SEO Through Blogs and Feeds”
Presenting: “News Search SEO”
Media Sponsor
TopRank is sending 4 bloggers to cover the event (Thomas, Jessica, Dana and Ashley)

Sep 18, 2008 – OMMA Global, NYC
Panel: “Digital Asset Optimization”

Sep 20, 2008 – Blog World Expo, Las Vegas
Moderating a Panel: “SEO and New Media
Media Sponsor

Lee Odden

PRSA Digital Impact: Tracking Social Media Trends

Lee Odden on Jun 16th, 2008     Online Marketing, Online PR, PR Conferences, Social Media

Lee Odden Steve Rubel

Last week at the PRSA Digital Impact conference I met Steve Rubel, SVP Director of Insights from Edelman Digital and famous (sometimes infamous) PR blogger at Micropersuasion. He presented “2008 Digital Trends: Open Files” which talks about the framework Edelman uses (Faint Signals, Watch List and Hallucinations for tracking digital/social media trends.

Read my live blogging notes below or you can view the entire presentation over at Slideshare or Rubel’s post about tracking digital trends here.

Mass vs Micro. It’s less about reach and more about impact. Mass reach is dying. Micro is blogging, Twitter, Friendfeed etc. Even if people are not producing content and media, they’re impacted by it.

Lee Odden

PRSA Digital Impact: Not All Blogs Are Created Equal

Lee Odden on Jun 10th, 2008     Blogging, Online Marketing, Online PR, PR Conferences, Public Relations

This panel at the PRSA Digital Impact Conference includes Heidi Sullivan and Jay Krall of Cision and Jason Falls of Doe Anderson and who writes Social Media Explorer.

Heidi Sullivan from Cision
Heidi starts out a with a poll: How many comments for media relations? and How many have created a social profile for a client? A small number of hands raise for each question.

Jason Falls
Jason: What are three things you want to know?

  1. Less tools and tactics and more to how you’re applying this, illustrating the value of it
  2. More about blogger relations
  3. Strategy and context. Enough about tools. Are blogs for every organization?
Lee Odden

How Many Conferences Can You Attend in 30 Days?

Lee Odden on May 13th, 2008     Marketing PR Conferences, Online Marketing, PR Conferences, Search Engine Strategies, Search Insider Summit, Search Marketing Expo

Audience

Conferences are a big part of TopRank’s marketing and content promotion strategy and it looks like a busy summer is ahead of us. Numerous events are coming up quickly – enough to make your head spin. Here is a summary of our involvement with PRSA, DMA, PUSH, SIS, SES and SMX events over the next 30 days:

05/14/08 – MIMA: Duality Reality – Who Controls Social Media in the Enterprise?
The local interactive marketing association along with inspiration and motivation from Doug Pollei, there will be a very interesting panel of in-house Interactives discussing how large companies (General Mills, Best Buy, Target, Fingerhut and OptumHealth) are adopting and measuring social media programs. If you’re in the Twin Cities this week and involved with social marketing now or in the future, this is a MUST ATTEND event.

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