Lee Odden

What Conferences Are You Attending?

Facebook Marketing Panel Web 2.0 Expo

Jeremiah Owyang posted recently asking his readers what conferences they would be attending in the coming months and I thought that would be a great question for Online Marketing Blog readers as well.

Over the past 3 years we’ve been focused on search marketing conferences but have expanded more into direct marketing, interactive and PR. We’ll continue that trend the rest of this year but with more conferences outside of search as our online marketing agency evolves.

Conferences that I’m attending in the coming months include:

Lee Odden

Media Relations Summit Wrap Up

China Town San Francisco

M&O PR’s Kevin Sawyer and I are now finally back in the office after two jam packed days of Media Relations Summit. Public and media relations professionals, academics and business communicators from across the country gathered at what is known as the largest event for media relations in the world. Kevin blogged the event over at Media Relations blog and I made a few posts here and many more on Twitter.

Here’s a summary of the sessions we attended and covered:

The compelling morning keynote presentations were sandwiched by PR Technology updates and then followed by 4 tracks of sessions. Here are the sessions that Kevin and I blogged:

Lee Odden

Charlie Rose Keynote with Howard Rubenstein

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In the opening keynote at Media Relations Summit, the legendary TV journalist and interviewer, Charlie Rose, had the tables turned and became interviewee with the famous PR guru, Howard Rubenstein.

Rubenstein: Why are your interviews so revealing? How do you get your guests to reveal so much?

Rose: The thing about a story… Describes the recent news over the weekend about the Clinton campaign manager getting sacked. People that do what I do want to advance a story like that. Stories are about communicating the range of emotions that are important to people.

The world I live in is driven by relationships. It’s not who you know, but how you know them.

Lee Odden

Mike Moran Keynote: What Corporations Need From PR in a Web 2.0 World

The day two Media Relations Summit lunch keynote is given by Mike Moran, a distinguished engineer from IBM, who starts out with a question: Did Robert Scoble make you feel technologically stupid this morning and now you’re thinking you have to listen to an engineer? Mike admits he can’t be Robert and neither should we.

“You have permission to sip from the new web 2.0 world, rather than drink from it like a fire hose”. Give yourself permission to do a little bit of this. What I don’t want is for you to feel overwhelmed by all of this. Also, “I’m going to count clips and thats it”. Don’t retreat to what you’re comfortable with. Be willing to experiment.

Lee Odden

The Future of PR: Media Relations Summit 2008

Union Square San Francisco

Our client visit to San Francisco last week fell right next to the Media Relations Summit conference happening this week at the Westin St. Francis on Union Square. The near crossover meant a weekend in one of my favorite cities.

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As one of the largest conferences dedicated to media relations, this event attracts an array of public relations practitioners including the top PR agencies in the world, large and small corporate PR staff and academics from PR programs at major universities. Overall theme seems to be looking to the future.

I am joined by media relations specialist, Kevin Sawyer who will be blogging the event over at Media Relations Blog. Today was made up of pre-conference intensives and workshops. Monday and Tuesday sessions are filled with high level and practical how to programming.

Lee Odden

Bulldog Reporter Advanced PR Technology in Practice

The Bulldog Reporter Advanced PR Technology in Practice in San Francisco wrapped up and here are a few photos. One thing is for sure, I need to buy a new camera. Another thing is that the event started out with lots of conversation about using SEO to drive “pull” PR efforts and ended heavy on the social media. It was a great match for TopRank: SEO and social media for public relations.

Advanced PR Technology in Practice
A modest sized audience, but engaged and plenty of questions.

Jim Sinkinson, Publisher Bulldog Reporter
Jim Sinkinson, Publisher of Bulldog Reporter

Lee Odden
One of my presentations: “Optimizing Press Releases for Search Engines (SEO) and Using RSS to Distribute Releases”.

Bill Barnes Enquiro
My co-panelist Bill Barnes of Enquiro on our panel about driving traffic to corporate web sites and optimizing PR content.

Lee Odden

PRSA Conference: Social Media for PR Practitioners

PRSA

I just returned from the Public Relations Society of America (PRSA) International conference being held in Philadelphia where I participated on a panel, “Social Media, What Every PR Practitioner Needs to Know” with Rob Key of Converseon, Nicco Mele of echoditto and Peter Himler of Flatiron Communications who handled moderation duties.

Lee Odden Peter Himler Nicco Mele Rob Key

Fifteen minutes before the session, the room was packed with people eventually standing against the back wall and it was clear that both the room and the topic of social media were going to be hot.

PR and Social Media Crowd PR and Social Media Crowd

Lee Odden

Social Media Roadtrip: DMA07, SMX & PRSA International

Next week starts one heck of a week starting with DMA07 in Chicago, the largest marketing conference in the world.  On Tuesday afternoon I am speaking on a panel called “Desperately Seeking Links Baiting, Buying and Socializing for Links” with Stephan Spencer, Seth, Besmertnik and Eric Ward.

Then on Thursday, I will be presenting as part of a post conference workshop on new media, specifically social media, with Joseph Jaffee of Crayon. Wednesday afternoon and Thursday morning Joseph is covering blogs, podcasting, video casting and Second Life/virtual worlds. Thursday afternoon I will be presenting on social bookmarking and SEO as well as a grab bag session on Yahoo! Answers, Facebook, YouTube and Flickr. I might have picked a slightly different mix of applications to talk about but then again the topic selection wasn’t my call.