Lee Odden

Pubcon Photos: Exhibit Hall

Lee Odden     Online Marketing, Pubcon

At every conference there’s an exhibit hall and that’s where plenty of meet and greet networking happens as well as interesting discussions with vendors that server the search marketing industry. There were a good number of exhibitors at Las Vegas Pubcon including Google, Yahoo and Microsoft as well as a variety of vendors ranging from enom which sported a Ferrari to PRWeb to Bruce Clay.

Here are a few photos from the exhibit hall floor:

Vroom! Ferrari and Melanie
Melanie Mitchell making the car look good

Avi and Neil
Neil Patel making the BOTW tank top look um, interesting.

Avi, Chris, Todd and Jim
New York SEOs

Susan Esparza Lisa Barone
Super bloggers Susan Esparza and Lisa Barone

Google
The Google

Yahoo
The Yahoo

Mike McDonald Brett Tabke
Mike McDonald from WebProNews and Brett Tabke in a “Meeting of the minds”

Shoemoney
Shoemoney

Lee Odden

Pubcon Session: Enterprise SEO

Enterprise SEO

The Enterprise Level SEO and SEM Issues panel included a great roundup of search marketing expertise with Andrew Gerhart, Scott Polk, Tanya Vaughan and moderation duties handled by none other than Bruce Clay.

First up was Andrew Gerhart, VP of Search for Source Interlink Enthusiast Media who asked, “Are SEO Technicques different for enterprise SEO?”, and then went on to list similarities and differences along with common problems and solutions.

Same:

  • SEO basics
  • Content focus
  • Link popularity

Different:

  • Impact of basics
  • Internal link structure

When building and optimizing a big site, it’s important to define and optimize the site structure. Think about all the ways a user wants it broken down. Design the structure to be more horizontal and avoid silos in preference of themed pyramid structures.

Lee Odden

Pubcon Session: In House SEO

In House SEO Panel

The “In House SEO” panel included Jessica Bowman formerly with Business.com but now with Yahoo, Bill Macaitis from Fox Interactive Media and Aaron Shear who was from Shopping.com but is now a consultant. Moderator duties were handled by Todd Friesen.

More companies are bringing search marketing in house either because they want to save money, they want to have more control or they want search to be more closely integrated with other business marketing and processes. Moving search in house is a significant undertaking and this session was focused on shedding light on some of the organizational challenges/opportunities to be considered.

When I finally made it to the session, I had missed Jessica’s presentation 🙁 and Bill Macaitis was just starting.

DSC04758

Lee Odden

Pubcon Image Roundup Day 1

Lee Odden     Pubcon

Mixing up a combination of video interviews, session coverage and images is just how we do it here at TopRank. The following is a roundup of my favorite photos from Pubcon on day one. Unfortunately, I forgot the memory chip for my camera while at the Yahoo party at Parasol Down in the Wynn, but I suspect Tamar or Rebecca may have taken a few pics.

Guy Kawasaki
Guy bringing the “smack” back to the search engine smackdown.

Networking at Pubcon
Where there’s beer, there are SEOs.

To Digg or Not to Digg!
To Digg or Not to Digg? That isn’t even a question for Chris Winfield.

Aaron and Giovanna Wall
Aaron and Giovanna Wall

Detlev Johnson Adam Audette
Detlev eyeing up some hot new gadget out of frame.

Marcus and Brent
Marcus and Brent – Couple of kick ass SEOs

Mel Carson Microsoft and Bananna
Two guys from Microsoft and a Banana

Lee Odden

Pubcon Video: Tanya Vaughan Interview

As the Global SEO Program Manager/Diva 🙂 for one of the largest companies in the world, Tanya Vaughan from HP has a tremendous amount of responsibility and knowledge about enterprise SEO. We caught up with Tanya after the Enterprise Search Engine Optimization panel at Pubcon in Las Vegas to ask about her role at HP and to elaborate on a topic from the session, “progressive enhancement”, and what it means for SEO.

[youtube]http://www.youtube.com/watch?v=ERRF137cclk[/youtube]

Be sure to check out the TopRank channel on YouTube for more SEO interviews.

Lee Odden

Pubcon Video: Neil Patel Interview

Known by many as either “Mr. Social Media” or by friends as “Princess”, Neil Patel’s reputation for experimenting and developing new and cutting edge internet marketing tactics is known throughout the industry. At WebmasterWorl’s Pubcon conference in Las Vegas, we caught up with Neil to ask about what his company ACS does for clients as well as his latest social media manipulation – oops, I mean marketing tactics 🙂 and experimenting.

[youtube]http://www.youtube.com/watch?v=usA98kk-EuU[/youtube]

Be sure to check out the TopRank channel on YouTube for more SEO Interview Videos.

Lee Odden

Pubcon Video: Adam Audette Interview

With 10 years under its belt, LED Digest is famous with long time SEOs for providing an exceptionally productive platform for sharing ideas, tactics and insights about search marketing. The digest would not have it’s luster without the formidable moderating skills of Adam Audette and we had the chance to finally meet Adam in person at Pubcon in Las Vegas.

In this short video interview, Adam describes how LED Digest was started as well as a tidbit about Universal search.

[youtube]http://www.youtube.com/watch?v=TAkvkqo7XQc[/youtube]

Be sure to check out the TopRank channel on YouTube for more SEO interviews.

Lee Odden

Pucon Keynote: Craig Newmark of craigslist

Craig Newmark Pubcon Keynote

WebmasterWorld Pubcon opened up today with opening remarks from Brett Tabke and a keynote presentation by Craig Newmark of craigslist.

“There’s nothing alturistic about craigslist”

As often happens with companies that grow successfully, founder Craig Newmark is not running craigslist any longer. Turns out his skills are better served working customer service.

Craig started things out by sharing the history of craigslist to a huge crowd in a cavernous room at the Las Vegas Convention center. This also included the disclosure that he did wear a plastic pocket protector and the black glasses taped together along with the social skills that go with the stereotype. But then moved to San Francisco.

Lee Odden

Blogging Pubcon Las Vegas 2007

Las Vegas
View from the Wynn

I finally arrived in Las Vegas and bumped into Detlev Johnson while checking in to the Wynn. He showed me his cool new Blackberry Curve.  It’s a cool phone but I don’t have Tmobile and am not sure about switching networks again.  He has a pet name for it that really fits, but I can’t mention it here. If you see me at the conference, ask. Better yet, ask Detlev.

There’s quite a schedule for day one of WebmasterWorld’s Pubcon conference here in Las Vegas. To blog all the concurrent sessions with any degree of quality is near impossible, but here is the array of sessions I hope to sit in on for day one. And from the looks of it, apparently I am a closet Jake Baillie junkie.

Lee Odden

Why Pubcon Rocks

pubcon-vegas-2007.jpg

Next week offers one of the most significant opportunities for those in the search marketing world to up their knowledge, industry networks and have a great time doing it. WebmasterWorld’s Pubcon conference in Las Vegas has acquired a certain gravitational pull that’s impossible to ignore. There are many reasons why this is true, so I’ve pinged a few Pubcon veterans to share why they love Pubcon and why it’s something search marketers should seriously consider getting involved with.

We don’t have 100 reasons just yet, but that’s our goal, so please be sure to leave yours in the comments. Not only is this a great collection of reasons why search marketers appreciate Pubcon, but it’s also a great list of some of the top search marketing talent and blogs in the industry. The list is in order of replies received.

Lee Odden

Serendipity of Web Awards, Cirque du Soleil and Upcoming Speaking Gigs

This week will be some light blogging for me as I’ll be on vacation for the rest of the week. We decided it would be a Cirque du Soleil – fest so where better to go for that than Las Vegas? We’ll see 3 of the Cirque shows there so hopefully it will satisfy any urges for peculiar French inspired circus acts for a while.

While in Las Vegas it’s possible, but unlikely, we’ll run into some of the search marketers speaking at the Shop.org conference. In fact, there’s one session on link building with Stephan Spencer and Eric Ward who I am speaking on the same topic with at the DMA07 show “Desperately Seeking Links” in Chicago Oct 16. Other SEMs on the Shop.org linking panel include Neil Patel from ACS and Rebecca Kelley from SEOmoz.

Lee Odden

Reader Poll: Can SES, SMX and Pubcon Coexist?

SES New York Audience

A lot has changed in the search marketing conference industry in the past year. The biggest news being the addition of Kevin Ryan to oversee Search Engine Watch and Search Engine Strategies along with the departure of Danny Sullivan from SES to start his own venture, Third Door Media and the Search Marketing Expo or SMX series of conferences.

Additional news includes the success of new conferences like MediaPost’s Search Insider Summit, programmed by David Berkowitz as well as the reduction in conference dates for Brett Tabke’s WebmasterWorld’s Pubcon down to one (albeit, temporarily) in Las Vegas. With the number of new and niche conferences popping up it begs the question as to whether the market demand can support so many events?

reader poll