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Social Media Marketing World


Debbie Friez

Facebook Marketing: Hidden Tactics and Tricks from Leading Brands at #SMMW15

Debbie Friez on Mar 27th, 2015     Facebook, Marketing PR Conferences, Online Marketing, Social Media, Social Media Marketing World
L-R Michael Frenech, Cameron Partridge, Matt Gentile and Joel Price

L-R Michael Frenech, Cameron Partridge, Joel Price and Matt Gentile

How are successful brands like Century 21, Western Union, Roadtrip Nation and the San Diego Chargers building and sustaining their Facebook communities? This Social Media Marketing World (#SMMW15) panel touted engagement as a key to a great community.

Planning

One key to great content goes back to planning. Joel Price, manager of new media, San Diego Chargers, says they review the week’s Facebook performance each Monday and plan posts for the weekend (and the week ahead) each Friday. In addition to engagement, the team is looking to drive traffic to their online assets.

Brooke Furry

How To Encourage Employee Advocacy on Social Media

Brooke Furry on Mar 27th, 2015     Marketing PR Conferences, Social Media Marketing World
Panelv2

Social media employee advocacy panel at Social Media Marketing World, 2015. Panel members, from left to right: Justin Levy, Maria Poveromo, and Martin Jones.

It’s a seemingly small ask to get your employees moving and grooving on social media. Yet many marketers have experienced the pain of creating social activity from within. While it might seem like a no-brainer for employees to get socially involved, many obstacles can prevent them – whether a lack of time, lack of know-how, or even fear of doing something wrong.

If you want to raise a workforce of social media champions, you can – with some strategic effort. Sure, you might be able to bribe your employees with doughnuts, send “please share this” emails high importance, or write social media activity into their performance reviews, but there are more positive, powerful ways to solicit social sharing.

Debbie Friez

Twitter Marketing: How Brands Can Rise to the Top of the Stream #SMMW15

Debbie Friez on Mar 26th, 2015     Online Marketing, Social Media, Social Media Marketing World
L-R: Rob Wolf, Nicole Taylor, Pam Moore, Tyler Anderson, and Eric Tung

L-R: Rob Wolf, Nicole Taylor, Pam Moore, Tyler Anderson, and Eric Tung

What are brands doing to rise to the top of the Twitter stream? Marketers from Microsoft, BMC Software and Renaissance Hotels at Social Media Marketing World (#SMMW15) explained what has been working in their social media world.

Every Brand has Different Goal
Twitter is to inform, says Rob Wolf, social media manager, Microsoft. He manages the corporate Twitter account, which is used to break company news, along with some engagement with customers and influencers. They look to Facebook more as an engagement tool.

Renaissance Hotels, a division of Marriott International, looks to Twitter to distinguish themselves in a crowded brand market. Nicole Taylor, senior manager, digital marketing, says she is challenged to work with the local hotels to help them understand why Twitter is relevant.

Brooke Furry

How to Get Results You Can Measure with Influencer Marketing #SMMW15

Brooke Furry on Mar 26th, 2015     Influencer Marketing, Marketing PR Conferences, Social Media Marketing World

Douglas Karr

Marketers salivate dreaming of attracting attention from “influencers” – be it celebrities, established experts in a particular field, or talking heads. Convincing an influential industry leader to promote your brand would feel like a major win any day, as that kind of exposure can dramatically increase your brand’s reach and influence.

So let’s say you nail a pitch to a Coveted Influencer. You create a partnership. How do you measure the results of that outreach?

Not only has the team at TopRank measured the impact of influencer marketing and seen incredible results, but so has the popular blogger and speaker I’m listening to today at Social Media Marketing World 2015 (#SMMW15).

Debbie Friez

Social Media Marketing World 2015 – What We’re Looking Forward to Most #SMMW15

Debbie Friez on Mar 26th, 2015     Marketing PR Conferences, Online Marketing, Social Media Marketing World

SMMW15

by Debbie Friez & Brooke Furry of TopRank Online Marketing

One of the best ways to succeed in social media marketing is to not be afraid to test and fail. The landscape is ever changing, and as marketers, we need to adapt quickly and learn from others. Social Media Marketing World (#SMMW15) this week in San Diego is just the type of conference that can provide marketers this opportunity.

If you’re not able to attend, don’t worry. Brooke Furry and I will be attending #SMMW15 in order to learn, network and create content (live blog) many of the most important presentations. We’re committed to providing you with social media marketing insights and highlights to inspire you to succeed.

Lee Odden

A Fascinating Interview with Sally Hogshead on Authority, Marketing Success and Personal Brand #authority2015

Lee Odden on Mar 19th, 2015     Interviews, Marketing PR Conferences, Social Media, Social Media Marketing World

Sally Hogshead

Energetic, enthusiastic, smart, funny – fascinating. Those are the words I would use to describe Sally Hogshead. You know, Sally Hogshead, the best-selling author, hall of fame speaker and CEO of Facsinate Inc?

Sally is one of the keynote speakers at the upcoming conference in May from our friends at Copyblogger Media: Authority Rainmaker.

As a preview to her presentation and in between flights, she agreed to answer a few questions about influence, authority and a brand she finds most fascinating. Sally also reveals why we should spend less on marketing and why consumers will spend a LOT more. Her answers are insightful, entertaining and some of them definitely involve fascination.

Much of your work focuses on how individuals can use ‘fascination’ to help gain trust, respect and influence. How do brands benefit from ‘fascination’?

Evan Prokop

Wrap Up: Waves to Remember from Social Media Marketing World 2014

Evan Prokop on Mar 31st, 2014     Marketing PR Conferences, Online Marketing, Social Media Marketing World

Social Media Waves

Social Media Marketing World (SMMW14) was quite a ride for over 2,000 people from 40 different countries that attended, especially the team at TopRank Online Marketing.

From an opening night reception on an aircraft carrier (The USS Midway) to surfing lessons to over 120 different speakers presenting across 5 to 6 different tracks, this event was one of the biggest mackers of social media conferences. (macker is surfer for “big wave”).

I’m happy to share that TopRank was actually the first and sole media sponsor for SMMW14 and our CEO Lee Odden gave a captivating presentation to a packed room as you can see below. Lee’s talk focused on how content plus an influencer network can help grow your business using the SMMW14 conference eBook he co-created with other speakers as a practical example. Both the eBook and the presentation were mentioned throughout the conference by other speakers, attendees and of course the lightning-paced conference Twitter stream.

Emily Bacheller

Measuring Social Media ROI – Brands Pull Back the Curtain at #SMMW14

Emily Bacheller on Mar 30th, 2014     Social Media, Social Media Marketing World

A panel discusses social media ROI

Marketers are increasingly faced with the challenge of proving the monetary value of social media marketing to the C-suite. Since social media is typically less of a sales tool and more of a means of nurturing new leads and maintaining a relationship with current customers, putting a price tag on social media can be a difficult thing to do.

The C-Suite will always be concerned with profit, so it’s imperative that marketers can either prove that social media is making their brand money by generating new leads or saving their brand money though customer retention.

Nick Robinson of SAP, Scott Gulbransen of DSI (formerly of H&R Block) and Lewis Bertolucci of Humana were all faced with the challenge of measuring social media ROI for their respective companies. At Social Media Marketing World, these big-brand marketers shared their secrets for measuring social media ROI in a session moderated by social ROI expert Nichole Kelly:

Emily Bacheller

24 Social Media Tools To Boost Your Marketing Performance #SMMW14

Emily Bacheller on Mar 30th, 2014     Social Media, Social Media Marketing World, Social Media Tool

Ian Cleary SMMW14

It appears that Ian Cleary is the King of Social Media tools. With new social media marketing tools coming on the market just about every day, Ian is one of the people you can rely on to test them all – from free to paid.

We’re thrilled that he shared his knowledge of tools with us at Social Media Marketing World this year and now I’ll share them with you.

Tools to Target the Right People

As Ian says, don’t sell hot dogs at a vegetarian conference. You have to know your audience before you can market to them successfully. The social tools below will help you identify and engage with active fans, influencers, and industry relevant people to follow.

Evan Prokop

4 Essential Trends in Social Media Marketing in 2014

Evan Prokop on Mar 30th, 2014     Online Marketing, Social Media, Social Media Marketing World

michael stelzner

The energy was sky high at Social Media Marketing World this year.

Marketers, brands, consultants and business owners from over 40 different countries gathered together to learn about the latest innovations in social media marketing, rub shoulders with social media rockstars, and enjoy unprecedented networking opportunities. Having the event in beautiful San Diego CA didn’t hurt either.

I had the pleasure of sitting in the opening keynote speech from the conference organizer Michael Stelzner, and he did not disappoint. Setting the tone for the days to come, Michael discussed the trends that he thinks will be making the biggest impact in social media marketing in 2014. Smart marketers should take note, because his presentation was chock full of excellent opportunities for businesses to increase the value they are getting from social throughout the coming year and beyond. Below are four key takeaways:

Emily Bacheller

How Content Plus an Influencer Network Can Grow Your Business

Emily Bacheller on Mar 28th, 2014     Content Marketing, Social Media Marketing World

Lee Odden

Photo credit: DJ Waldow

Your customers are experiencing content shock. Every day there is more content being created than the day before, and it’s up to savvy content marketers to cut through the noise and increase the number of people who view and engage with their content.

After years of experience, Lee Odden has learned that co-creating content with influential people in your industry can give your brand the visibility that your content needs to succeed. Co-creating content can help you increase the content’s exposure, grow out your social following and increase your brand’s influence.

An excellent example of co-created content is the SlideShare presentation Riding the Waves of Social Media: 38 Tips from the Pros that Lee created for this conference: SMMW14. He’s also co-created 36 Content Marketers who Rock for Content Marketing World 2013 because co-created content works!

Emily Bacheller

Employees Are Your Best Social Media Advocates – Here’s Why #SMMW14

Emily Bacheller on Mar 27th, 2014     Social Media, Social Media Marketing World

Jay Baer

What if I told you that you could increase the reach of your social content by a factor of ten by utilizing a resource that you already have?

What resource is this, you ask? Your employees.

Jay Baer, CEO of Convince and Convert explains that when your employees are satisfied with their job, they become your biggest brand advocates. True advocacy is born from culture, not technology or marketing.  Brand advocates, whether they are your customers or employees, appreciate and relate to the culture of your company.

Your employee’s happiness can also have a huge impact on your brand’s social media success. In fact, in 2012, 40 of the top companied to work for were also some of the most successful companies in social media.

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