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Lee Odden

Recipe for Blogging Success at BlogWorld New Media Expo

Lee Odden on Sep 28th, 2010     Blog Marketing, Blog Optimization, Blogging, Online Marketing, SEO, SEO Tips, Social Media

social media SEO recipe for successMarketers like formulas and what better metaphor for successful online marketing with blogs than a recipe?

At the upcoming BlogWorldExpo conference in Las Vegas, I’ll be giving my recipe for success using Social Media and SEO in two ways:

First, I’ll be doing a solo presentation on Social Media SEO, giving bloggers a tested methodology for making the most of their content and social networks.

This presentation will focus on the value of combining SEO best practices with social media marketing to amplify the reach and traffic for blogs. I’ll outline and share examples of how to  build a Cycle of Social Media Interaction.  Specifics will include:

  • How bloggers can leverage keyword research to develop a blog editorial calendar
  • Best practices on creating and promote optimized content
Lee Odden

5 Ways to Kill Your Search Rankings & Their Solutions

Lee Odden on Jun 15th, 2010     Online Marketing, SEO, SEO Tips

search engine ranking dead One of the biggest fears for web site owners that have long relied on search traffic for new business is a sudden drop in search engine rankings.  Some webmasters are experiencing this very situation as a result of Google’s recent Mayday update (Matt Cutts video).

In most cases, it takes a lot for a tenured web site to mess up it’s search visibility.  In other situations, it doesn’t take much at all. Avoiding mistakes that result in exclusion, penalties and more often confusion for search engines are often overlooked.  Don’t fall victim to carelessness and ignorance when it comes to maintaining the search visibility achieved from years of content and online marketing by avoiding these common mistakes:

Glen

6 Tips on Image SEO

Glen on Jun 11th, 2010     SEO, SEO Tips

image seoImages as an asset for organic search results and search engine optimization are often overlooked.  Images can drive traffic through image search as well as inclusion in universal search results.

There are actually several dimensions to image optimization that involves better placement in search results, optimization for user experience and in some cases, optimization for easier sharing of images on the social web.

For image SEO, it can be helpful to think of optimizing images like optimizing a tiny webpage within your page. Things like url structure, anchor text and descriptive tagging are factors for optimizing images for search engines, just like regular webpages.

Here are a few tips for optimizing your images to improve their performance on the page and in search.

TopRank Online Marketing

Best Practices In SEO And Marketing: IMS MN 2010

TopRank Online Marketing on May 26th, 2010     Enterprise SEO, Local SEO, Marketing PR Conferences, Online Marketing, SEO, SEO Tips

At the recent Minneapolis Integrated Marketing Summit, TopRank Online Marketing CEO Lee Odden moderated an exciting panel of a diverse group of SEO professionals:

  • Alex Bennert – Chief Search Strategist at The Wall Street Journal
  • Brian Kleisner – Search Engine Marketing Manager for FindLaw
  • Bill Leake – CEO of Apogee Results

The focus of the panel was on search engine optimization best practices, and panelists discussed everything from leveraging web analytics for decision making to how to scale efforts and many topics in between.  Following is a summary of each presenter’s top points:

Alex Bennert – Chief Search Strategist at The Wall Street Journal

Alex spoke on the important of using data to make decisions, including leveraging sources such as Google webmaster tools.  The information provided in webmaster tools has grown significantly since they have implemented it.

Glen

7 Essential SEO Tips for Small Businesses

Glen on May 21st, 2010     Online Marketing, SEO, SEO Tips, Small Business

search engine optimizationWhen it comes to marketing in the current economy, small businesses need all the help they can get. They don’t have the ad budgets, the personnel or the time that the bigger competition has. But none of those factors really matter to search engines, and SEO is a great way to both level the playing field and steal marketshare.

Here are a few tips that small businesses can use to improve their SEO and user experience.

1. Turn everything into content

Content is still King. Search engines still love unique content, and the more useful content there is on your website, the more opportunities you give searchers to find your products and services. Rob Snell gave a fabulous presentation at PUBCON South, and one of the main takeaways was how to turn everything on an e-commerce site into content. Here are some ways to “free” extra content on your site. Here were some of his tips:

Lee Odden

SEO with Feeds & XML

Lee Odden on Apr 15th, 2010     Interviews, Online Marketing, SEO, SEO Tips

SEOMuch of the search engine optimization advice found online and at conferences centers around keywords and links. A lot of the spotlight on internet marketing has focused on content and social media. There’s no question that we’ve been a strong proponent of these tactics, sharing many, many posts on them.

Content and link based SEO relies on the search engine crawlers to find web pages and digital assets on their own. Search engines are far from perfect at this, so the opportunity to provide search engines with structured lists of content via feed, can provide some companies with a competitive advantage.

Lee Odden

Common B2B SEO Mistakes and How to Solve Them

Lee Odden on Mar 31st, 2010     B2B, Online Marketing, SEO, SEO Tips

Working with a variety of companies large and small, local and international, B2B and B2C, on SEO projects over the past 12 years has revealed a variety of common obstacles to success.  For many reasons, B2B marketers often lag behind B2C in terms of tactics and adoption of new marketing technologies.  The customer acquisition and buying cycle are very different for business to business than consumer oriented products and services.

Since SEO presents the biggest opportunity to generate a high quantity and quality of B2B leads, more B2B marketers are speeding up their ability to test innovative search engine optimization programs. Unfortunately, there are a mix of common mistakes that persist.  Here are 5 common mistakes and how to avoid them.

1. Using Keywords More Important to You Than Your Customers

Lee Odden

7 Answers to News SEO Questions You Should Know

Lee Odden on Feb 11th, 2010     Online Marketing, Online PR, Other Events, Press Release Optimization, SEO, SEO Tips

Recently I was invited to give a basics webinar on optimizing news content  for search.  The intersection of search and PR/communications are obviously something quite familiar.

The outcome exceeded all expectations thanks to the excellent promotions by PRWeb and SEW plus Mike Grehan’s smooth handling of moderator duties amidst technical difficulties. Over 7,000 people registered, there were over 400 questions and 650 Tweets using the #prweb hash tag during the webinar.

The way it goes with many webinars when you’re invited by an organization to participate, is that the topic and title/description are determined beforehand. The speaker adapts themselves to that.  This presentation content focused on optimizing writing for the web with a particular emphasis on optimizing content common to public relations.

Lee Odden

5 Ways to Show Digital Assets a Little Respect

Lee Odden on Feb 5th, 2010     Digital Asset Optimization, Online Marketing, SEO, SEO Tips, SEO Tools

Don’t ignore digital assets in your optimization efforts

Don’t fight it: Blended search results, and hence digital asset optimization, are here (at least for now).

Text content may be your SEO poster child, but with images, video and audio content often appearing in standard search results, digital assets can no longer be treated as the ugly stepsister in the online marketing family. Many companies produce a variety of content and media that never make it to the public web.

To this point, the majority of marketers have either overlooked or ignored optimization of non-text digital assets. In fact, a recent Forrester study found:

  • Less than 20% of marketers insert keywords into the filenames of videos on their sites
  • Even fewer marketers write keyword-rich captions or create online video libraries
TopRank Online Marketing

5 Online Marketing Resolutions for 2010

TopRank Online Marketing on Jan 8th, 2010     Email Marketing, Online Marketing, Search Marketing, SEO, SEO Tips, Social Media

We may already be a week into 2010, but that doesn’t mean it’s too late to starting making resolutions.

Resolve to give your online marketing efforts a boost this year by recognizing areas for improvement and putting in place a plan to make positive changes.

To help you get started, TopRank Online Marketing has come up with New Year’s resolutions for 5 different online marketing channels: Search Engine Optimization (SEO), Social Media, Email Marketing, Pay-Per-Click and Mobile Marketing.

Lee Odden

Top 10 Social SEO Posts of 2009

Lee Odden on Dec 31st, 2009     Online Marketing, SEO, SEO Tips

You don’t have to look far to find social media roundup posts this time of year. But what about the most effective one-two marketing punch for building community AND delivering conversions and ROI?  Social Media and Search Engine Optimization – or “Social SEO” as we like to call it.

Out of the 300 or so posts published in 2009, I’ve picked the best of the year based on a mix of my own opinion and metrics such as comments, inbound links, pageviews and social engagement off the blog through social news, bookmarking, Twitter and similar services using PostRank.

Here are TopRank’s Top 10 Social SEO Posts of 2009. Enjoy!

TopRank Online Marketing

Top 5 Reasons for Ongoing SEO Services

TopRank Online Marketing on Dec 11th, 2009     Link Building, Online Marketing, SEO, SEO Tips

Ongoing search marketing consultingFor many companies, an ideal world involving Search Engine Optimization would be simple, quick and a one-time task to check off a list. An organization would create a website, optimize its content for target keywords and promote the site. Soon, the website would acquire a strong number of inbound links and start ranking for those target keywords. End of story.

Unfortunately, that’s just not the case. In reality, SEO isn’t just about adding keywords and linking. SEO is increasingly social and sits at the intersection of multiple business functions outside of marketing including public relations, customer service, recuitment and branding.

Ongoing SEO consulting is an important part of any internet marketing mix. Truly good consultants save companies significant expenses and contribute to increased leads and sales by providing unique expertise and insight into the technical, creative and increasingly social sides of internet marketing.

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