Online Marketing Blog

Universal search has been touted as the biggest change to happen to search in recent years. Certainly universal and personal search have altered the search landscape to an extent, however to what extent is up for debate. In Universal & Personal Search: This Changes Everything, panelists moderated by Jake Baillie brought differing perspectives to the adjustments SEOs should make in light of universal search.

Brian Combs of Apogee Search began the session with an overview of Universal search. The biggest change, according to Combs, is that search is no longer just about text. Now images, videos, and local results can all rank, and rank highly, for any given keyword term.

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The sheer quantity of different information sources online has resulted in a media circus. The various blogs, tweets and mainstream media outlets are like different acts vying for user attention. Online reputation management amid all the chaos can be difficult. It seems only appropriate that a circus insider, Jessica Berlin of Cirque du Soleil, weighed in with some tried and true advice in Reputation Monitoring and Management.

Andy Beal, Internet Marketing Consultant with Marketing Pilgrim and Lee Odden, CEO of TopRank Online Marketing and primary author of this blog, also contributed their advice for keeping the positive spotlight on your brand in this session moderated by Todd Friesen.

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Thank you to Jonathan Dingman, who writes the Google News, Inside blog, for attending the DPAC II conference in New York this week and blogging the session, “SEO: Is Finding Your Inner DAO the Answer?” which included: Ron Belanger, Vice President, Agency Development at Yahoo!, Anne Kennedy, Managing Partner at Beyond Ink, Jolina Pettice, Senior Account Manager at TopRank Online Marketing and Noah Elkin, Vice President of Corporate Strategy at Steak as moderator.

Digital Asset Optimization (DAO) is something that any publisher, of any kind, ought to be doing on a regular basis. Alright, so if you should be doing it, what exactly is DAO?

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Earlier today, I attended the session “The Next Wave For Online Video,” which covered some high level insights into video advertising and online video trends. This session focused more on practical tips to get videos ranking in both video search engine and universal search results. Joseph Morin of Boost Search Marketing monitored this session in which five online video optimization experts shared their inside tips and tricks for launching your video to the masses. Each expert had a wealth of knowledge to share, so what follows are some highlights from each speakers’ presentation.

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