Lee Odden

Session: In House Big SEO

It can be incredibly laborious when deploying search engine optimization for an enterprise company with tens of divisions, thousands of products, and tens of thousands of web pages. Bill Macaitis, Marshall D. Simmonds, Melanie Mitchell, and Bill Hunt led the “In House: Big SEO” discussion providing insight into how to effectively manage SEO campaigns of tremendous magnitude.

Simmonds of the New York Times shared 5 items to ensure the success of a huge SEO campaign:

  • Organization – The development and time frame of an SEO project plan
  • Analysis – The collection of data describing a program’s current situation
  • Education – The process of sharing tactical knowledge with each member of the team
  • Execution – The implementation of the tactics designed the meet the company’s objectives