In my search for a new book to read on keywords I went straight to the source, Lee Odden’s office library. Right away I noticed Ron Jones’ new book “Keyword Intelligence” while standing in front of a bookcase full of titles to choose from.
What I appreciate about Jones’ book is that whether you are a search marketing guru or you work in another marketing/communications field, it paints things in a light that you may not have thought about before. Besides a deep dive into keyword research and it’s overall impact on SEO, social media and content marketing, there is a little something in this book for everyone ranging from simple explanations of social networking sites to more detailed information on site migration and architecture. Curious to know what useful tips I found in Ron Jones new book?



A lot of the blog content planning for business blogs focuses on different ways to tell the same story about a company’s products, services and key messages. If it’s an SEO approach, then the focus is on content to justify visibility on search engines for specific keywords. Blogs are a great resource for people that are searching for answers, insight, how to’s, others’ experiences and opinion. Finding a way to create content that meets customer needs as well as achieving high search visibility for relevant business solutions is what makes blogs such useful online marketing assets.
Bringing insights about content marketing to light often involves the importance of understanding what topics and pain points customers care about. Creating content for business communications with customers, peers, employees and the industry is an essential part of doing business.
In my preview post for
If you’re wondering, “Who’s Brian Larson?”, you’re not alone. Before I jump into the details of some of the can’t miss sessions at the upcoming 

Nothing will turn readers away more quickly than blatant errors, boring copy and long-winded writers. Recognizing the deadly sins of 











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