We’ve all heard “SEO is Dead” from alarmists, the uninformed, and in countless link bait articles (irony?). But is there any truth to it?
While Search Engine Optimization may look completely different than it did even a year ago, I firmly believe that SEO is not only alive, but thriving. Here’s why:
Some of SEO is Dead
Many tactics that have fallen under the SEO umbrella can safely be considered dead, either because they don’t work anymore, never worked, or still work but are in violation of Google’s guidelines. I’m not going to spend time discussing why they don’t work or are risky, because that’s not what this article is about, and there has been plenty written about the topic.