It’s a situation you have never before found yourself in. It is fraught with anticipation – and potentially –danger. And oftentimes – it can be the difference between success or failure.
It is the square zero experience – and if you find yourself developing a keyword glossary that will drive your online marketing campaigns for an indefinite amount of time – you might be in one.
For a good primer on keyword research, check out chapter 7 of Optimize, of which I am a contributor. But showing you the implementation steps for keyword research alone isn’t enough to prepare you for the reality of creating the topical framework that will define your entire online marketing strategy – and could help shape the life of your online business.