Search Engine Optimization

Search engine optimization (SEO) is all about positioning content in front of a relevant audience during the most opportune time in the buying cycle. Because 93% of online experiences begin with a search engine and 75% of users never scroll past the first page of search results, SEO is an essential tactic to include in your digital marketing mix.

 

Recognized as a top source of information about search marketing and how it integrates with other digital marketing tactics, TopRank is dedicated to sharing our expert knowledge on SEO best practices and helping you take your optimization game to the next level. Heck, we wrote the book on optimization, Optimize: How to Attract, Engage and Convert More Customers by Integrating SEO, Social Media and Content Marketing.

 

Browse our SEO articles to find tips, guides, news, expert interviews and much more.

 

Lee Odden

Urchin is Now Google Analytics and it’s Free

I’ve been raving about Urchin to clients for quite a while at only $199/mo and now Google has decided to change Urchin over to Google Analytics and offer it for free. Wow.

The Urchin site is now redirecting to http://www.google.com/analytics/

According to Digital Inspiration blog, “the free version is limited to 5 million pageviews a month but the limit is is removed if you’re also an active AdWords publisher.”

Also, Google Analytics is said to intergrate very well with Google AdWords to better measure paid search ROI and you can track up to 50 profiles.

Online sign up is easy and only requires a Google account. Once signed up, just paste a snippet of JavaScript code into your web pages and that’s about it.

Lee Odden

Tools for search engine optimization

I was looking through my notes from the San Jose Search Engine Strategies conference and noticed I had not posted several of the sessions I had attended. This one is a new session on tools for search engine optimization. It will be repeated at the Chicago SES conference, so it must have gone over well. I know I thought so.

Many top search engine optimization firms and SEO savvy webmasters use tools to help them be more effective and efficient at SEO. There is no such thing as a one size fits all SEO tool that really works. But there are applications for specific tasks that can make certain aspects of SEO more effective and less time consuming.

The session was moderated by Chris Sherman of Search Engine Watch

Lee Odden

Brett Tabke Interview on Pubcon & WebmasterWorld

One of the hottest topics in marketing is search marketing and many webmasters, company marketers and agencies are scrambling to acquire the knowledge necessary to serve their clients.

Next week the search marketing conference, Pubcon 10, kicks off in Las Vegas. Founded by Brett Tabke, who also founded WebmasterWorld, the Pubcon conference has grown significantly in recent years and has served as an excellent resource for search marketers world-wide.

With an audience that started initially with independent webmasters and mom-pop company online marketers, the Pubcon conference now includes a broad range of search marketers and companies including corporate online marketing staff, search marketing and interactive agencies from all over the world.

Lee Odden

Online Marketing Resources Blog

Just a reminder/announcement that I am posting links to very interesting news bits, stories and blog posts over at Online Marketing Resources Blog, when I do not have time to write a complete review here.

Today there are goodies ranging from a new Google patent that will make personalized search standard for everyone to the new and very cool Yahoo Maps beta. Check it out.

Tags: Online Marketing

Lee Odden

Content optimization for better search engine rankings

Lee Odden     Online Marketing, Online PR, SEO

A common problem with many web sites that need improved rankings is a lack of fresh content. If you don’t have a dedicated writer in-house, where can you get good content? Here are a few suggestions:

  • Archive your newsletters
  • Archive and syndicate your own press releases and media coverage
  • Add syndicated news
  • Add press releases content syndicated from other sources
  • Use articles open for re-use from article directories
  • Use Yahoo Creative Commons search to find available content
  • Publish a glossary
  • Publish client testimonials
  • Publish product/service demos
  • Publish a Q & A and/or FAQ

Organize your content according to relevant keyword themes. Include important keywords in the text links between content files, in title tags and on-page headings.

Lee Odden

Online Marketing Resources

I know many companies that want to engage in search or online marketing for the first time and also those that want to step it up a notch are always on the lookout for better resources. You can spend a lot of time lurking in forums, reading blogs and information sites, reading books, attending conferences and networking and still not be sure of what to do next or what’s right for you. There are a few resources that I’ve found to be consistently effective and high quality that I’ll mention here. This is by no means a comprehensive list – it really represents the resources I find myself using often and/or recently:

Books

  • Winning Results with Google AdWords – Andrew Goodman
  • The Virtual Handshake – David Teten & Scott Allen
Lee Odden

Welcome to the TopRank Online Marketing blog!

Lee Odden     Online Marketing, Online PR, SEO

I’m Lee Odden, founder of TopRank, one of the fastest growing online marketing firms that integrates search engine optimization with online public relations.This blog is a place where I’ll post current news and information related to online marketing.

You can visit the TopRank web site at
www.toprankmarketing.com.