For those readers just joining us, this is post #8 in a series of 10 on the intersection of search engine optimization and public relations, “Top Ten SEO Tips for PR Professionals“.
Besides content optimization and making sure a site’s news pages and digital assets can be found and indexed, attracting relevant inbound links is the next most important tactic for improving search engine performance of Public Relations related content.
There are literally hundreds of ways to acquire good links. There are even more ways to acquire bad links, so knowing the difference can be important. Read more about that below. But first, we’ll describe some general guidelines for news content link building.