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SEO Tips


Lee Odden

Link Building Tips for News SEO

Lee Odden on May 11th, 2009     Link Building, Online Marketing, Online PR, SEO Tips

Link Building TipsFor those readers just joining us, this is post #8 in a series of 10 on the intersection of search engine optimization and public relations, “Top Ten SEO Tips for PR Professionals“.

Besides content optimization and making sure a site’s news pages and digital assets can be found and indexed, attracting relevant inbound links is the next most important tactic for improving search engine performance of Public Relations related content.

There are literally hundreds of ways to acquire good links. There are even more ways to acquire bad links, so knowing the difference can be important. Read more about that below. But first, we’ll describe some general guidelines for news content link building.

Lee Odden

Pull PR and Newsroom Optimization Tactics

Lee Odden on May 8th, 2009     Online Marketing, Online PR, Public Relations, SEO Tips

Newsroom & Pressroom SEOMost web sites with active media relations programs host an online newsroom. Analysts, journalists and even some bloggers find newsrooms a useful resource for finding past media coverage, press releases, image assets, executive bios, company history, webinars, white papers, case studies and other information helpful for researching stories.

Any content that is published to the web can be optimzed for search and that includes online newsrooms. We prefer to implement online newsrooms with blog software, because of the content management features and inherent search engine benefifts. Automatic RSS feed creation is also a benefit.

Newsrooms should offer easy to find contact information as well as a content categorization scheme that considers keywords as part of the taxonomy. Organizing press releases by date isn’t very useful for searchers. Archiving press releases and other content within the newsroom by categories, chronologically as well as by keyword tag (as in folksonomy, not meta keyword tag) can be quite useful to readers as well as search engines.

Lee Odden

Essential Press Release Optimization Tips

Lee Odden on May 7th, 2009     Online Marketing, Online PR, Press Release Optimization, Public Relations, SEO Tips

Press Release OptimizationOne of the most popular keyword optimization content types for SEOs and Public Relations professionals alike are press releases. As a news communication tool, the value of press releases has undergone changes.  However, press releases provide a substantial amount of content to news search engines and can rank well in standard search engines like Google or Yahoo.

Multiple studies have documented that consumers and journalists are searching for and reading press releases. Optimizing press releases for a specific audience makes them easier to find and therefore, more of an asset for communicating news and attracting traffic to the company web site.  As a result, it makes sense for marketing and PR practitioners alike to understand how to make press release content easier to find.

Lee Odden

Do’s and Don’ts of On-Page SEO for Public Relations

Lee Odden on May 6th, 2009     Online Marketing, Public Relations, SEO, SEO Tips

Search Engine Optimization for PRThis is post #5 in a series of 10 on the intersection of PR and SEO.  We’ll discuss a few best practices content SEO tactics as well as a few things to avoid.

While there is much to understand about successfully implementing and maintaining search engine optimization efforts, there are a few  fundamental concepts worth starting with, including the notion of quantity, quality and time as appropriate to content and links.  For the most part, the more web pages, digital assets and inbound links, the better the search visibility.  Each link is a conduit and each page is a potential entry point into the web site.

As a general guideline, the same is true with quality. The higher quality content and link sources, the more competitive advantage for better search results. 

Lee Odden

How to Choose the Best Keywords for Optimized Public Relations

Lee Odden on May 5th, 2009     Online Marketing, Public Relations, SEO, SEO Tips

SEO Tips for PR 4 The core of search marketing  is the mix of keyword phrases that people use to search for  information on the web. Part of the value of Search Engine Optimization is to identify what searchers actually enter in the search box. If optimization efforts can focus on the phrases that are equally relevant and in demand, there’s a resonable expectation that the optimized news content will attract more visitors of the right kind: journalists, reporters, analysts, bloggers and even end consumers. 

Choosing the best keywords for news content starts with brainstorming using a mix of sources including the main topic of the content, talking to customers, analyzing competitor news content and topically relevant news that already rank wells. Effective keyword research generates a seed list of concepts from the brainstorming exercise and then proceeds to use keyword research tools to determine the popularity of those phrases as well as discovering related phrases in use.

Lee Odden

SEO Tactics For PR: If I Could Only Do One Thing…

Lee Odden on Apr 30th, 2009     Online Marketing, Online PR, Public Relations, SEO, SEO Tips

seo-tip-1

“If Ihad to pick only one thing to do with my web site to improve it’s search engine visibility, what would it be?”

It’s a question that comes up often and most people asking it expect that there’s one right answer. The trouble is, as web sites and situations are different, so is the “just one thing” answer. It really depends on the situation.

Picture this: A web site with 10,000 pages, 6 years old, 25,000 inbound links and publishes new content daily. Yet the site gets less than 5% of all traffic via organic search. Why might that be?

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SEO Basics: 6 Tips for Google Webmaster Tools

TopRank Online Marketing on Apr 7th, 2009     Google, Online Marketing, Search Engines, SEO, SEO Tips, SEO Tools

Google Webmaster Tools is a free service that provides a wealth of information directly from Google. Once you have verified a site with Google, they’ll give you access to all sorts of information.

Here are just a few features of Google Webmaster Tools:

1. Errors
Google Webmaster Tools will show all sorts of errors with a site. Not only does it show broken links on the site, but also links that are driving traffic to the site for which there is no valid page. Google even tells you pages it knows about but has been restricted from crawling. That’s good to know incase someone accidently blocks to much.

Google Webmaster Tools Error Report

Google Webmaster Tools Error Report

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Charting Effective Search Engine Optimization

TopRank Online Marketing on Mar 31st, 2009     Online Marketing, SEO, SEO Tips

SEO

Search Engine Optimization (SEO) is a necessary component of any successful business website. The internet has become the primary resource for information on virtually everything, from goods and services to relationships. To meet the needs of customers searching for solutions, businesses need to ensure their website content is easily visible and what better way than SEO  to achieve this?

For readers new to SEO, getting started can be a bit of a mystery, like planning a trip in uncharted territory. How do you know which keywords to use in optimization? Can you implement an effective SEO campaign yourself, or will you require outside assistance? TopRank Online Marketing has established 5 SEO Essentials for those who need optimization but don’t know where to begin.

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SEO Copywriting: Lure The ‘Bots – Don’t Become One

TopRank Online Marketing on Mar 27th, 2009     Online Marketing, SEO, SEO Tips
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Harrison Ford may have been a robot. SEO copywriters are not.

Copywriting, and all of marketing really, represent that beautiful intersection between business and creativity.  Those of us lucky enough to find our way into this niche find that, amazingly, we can actually make a living being creative.

Granted, the work we create may not always grab the attention of our hipster friends, but it will put food on our clients’ tables (most important), put food on our own tables (second most important), and put food on our aforementioned hipster friends’ tables (if they’re lucky).

Perhaps the biggest mistake we can make as copywriters when we find ourselves writing specifically for a search engine optimization initiative is becoming untrue to our own creative personalities.

Lee Odden

5 Link Building Tips for New Websites

Lee Odden on Mar 20th, 2009     Link Building, Online Marketing, SEO, SEO Tips

link building

Despite the constantly evolving nature of search engines and ranking methods, inbound links continue be a significant influence on website rankings. The higher quality the link, the more authority that link passes on.

Sites that have been live and active on the web for many years attract a substantial number of links when well promoted. But, what about those sites that are brand new? How should they go about getting quality links right off the bat?

Here is a list of 5 link building tactics for new websites to get them off on the right foot:

  1. Links from Local Organizations - If your company is registered with the Better Business Bureau or the Chamber of Commerce, the links from these sites can be very relevant for geographically specific terms and topics. Also, locate other local businesses and organizations that maintain lists of businesses to request a link from.
Lee Odden

4 Tips For Clean Link Checking

Lee Odden on Feb 2nd, 2009     Online Marketing, SEO, SEO Tips

clean linksIt’s time for another SEO Basics post and this time getting more out of link building efforts is the topic. 

Link building continues to be an important part of marketing and optimizing web sites and web marketers can often get distracted by quantity goals rather than quality.  Link building efforts for search engine optimization purposes rely on clean links that can be crawled by search engine bots.  But what’s a “clean crawlable link”?  It’s one that is not blocked with Robots NoIndex meta tag, JavaScript redirect, blocked with robots.txt or a NoFollow tag.

There are hundreds of ways to attract and acquire links. If link requests, article submissions or other high labor, low impact tactics are used, then it’s important to make sure the links acquired are good for both users and search engines.

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5 Tips to Make the Most of Your SEO Investment

TopRank Online Marketing on Jan 12th, 2009     Online Marketing, SEO, SEO Tips

Make the Most of Your SEO Investment

Whether you’re a marketer at a large Fortune 500 company or a small business, search engine optimization (SEO) can be one of the most cost-effective tools for reaching a broader audience and increasing online sales. A solid and persistent search engine optimization program can increase search visibility for many types of content affecting the bottom line:  sales, customer service, recruiting, public and investor relations.

These are challenging economic times calling for prudent marketing decisions.  Search industry, business and analyst publications agree: search marketing is recission proof, or at least recession resistant.  To make sure your SEO program investment yields effective and efficient marketing results, keep the following tips in mind:

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