Lee Odden

DM News Guide to Search Marketing

DM News has announced the next edition of their Essentials Guide to Search Engine Marketing (pdf). Editor in Chief Mickey Alam Khan says:

“Packed within these pages are articles from executives at the nation‚Äôs leading search engine marketing firms, agencies and consultancies. Also inside is commentary from two of the top three search engines, Yahoo and Microsoft. These experts offer tips, best practices, case studies and research on almost every topic under the search sun.”

Lee Odden

SEO Tips – Let the Spider Crawl

Lee Odden     Online Marketing, SEO, SEO Tips

Over time I plan on adding more scheduled topics and features to Online Marketing Blog. The most recent has been the “Spotlight on Search” series of interviews. The newest is, “TopRank Basic SEO Tips” which will cover fundamental how-to’s on search engine optimization. The SEO tips topics will be motivated by client and prospect questions that our team answers daily.

So on to the first TopRank Basic SEO Tip: Let the Spider Crawl

For most sites, one of the first things we check is to make sure the site crawler friendly. “Crawler friendly” you say? What the heck does that mean? Search engines find sites mostly by following links from sites that are already known to find new sites and pages. The sofware programs that search engines use to perform this task are often called “Bots” or “Spiders”. You get the analogy right? “Web”, “Spiders”, “Crawl”.