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Archive for the 'SEO Tools' Category


Thomas McMahon

SEO Tools: Firefox Addons for Search Engine Optimization

Posted by Thomas McMahon on Jan 29th, 2008 in SEO, SEO Tools |

SEO Tool Firefox[Note from Lee: We tend to get a bit heavy on the industry observations and strategy, so a nice tactics/tools post is in order. ]

There are many different tools out there for SEO’s to use on a website. Each one has different features and benefits depending on how you use them. That’s why TopRank provides SEO Tool Reviews from time to time. We showcase different tools that you may or may not know about. Some free, some paid, all good.

Lee Odden

Internet Marketing Ninja Interview with Jim Boykin

Posted by Lee Odden on Jan 3rd, 2008 in Interviews, SEO, SEO Tips, SEO Tools, SEO Training, Spotlight on Search |

Jim Boykin

The Internet Marketing Ninjas instructional program including videos and tools conceived by Jim Boykin of We Build Pages, has officially launched. I think a lot of people in the search marketing industry will be wowed by the sheer volume of quality information that’s available. Currently there are a series of 12 videos from the likes of Aaron Wall, Shoemoney, Neil Patel and Jim himself. Plus, most of the famous We Build Pages SEO and link building tools have been taken offline and included in the program along with many of the private WBP tools.

Lee Odden

Raise Conversions By 55% Or More

Posted by Lee Odden on Nov 5th, 2007 in Online Marketing, Pay Per Click, SEO, SEO Tools, Web Analytics |

marketingsherpa-landingpages.png

Raise conversions by 55% you say? That’s what Marketing Sherpa says in the promo copy for their new Landing Page Handbook. One of the most popular posts we’ve ever had on Online Marketing Blog was the 10 Landing Page Tips by Jon Miller of Marketo. That’s why I think this new report from Marketing Sherpa may be of interest.

You can spend a lot of time testing and fine tuning landing pages on your own from scratch, but in many cases, it makes a lot of sense to get a bit of a head start. This guide is about both the art and science of landing page creation and optimization.

Thomas McMahon

Google Webmaster Tools Review

Posted by Thomas McMahon on Oct 18th, 2007 in Google, Online Marketing, SEO, SEO Tools |

SEO Tool ReviewGoogle Webmaster Tools Logo

Google Webmaster Tools is a great resource for any site owner. It’s designed to inform webmasters about how Google bot is interacting with their website. It gives detailed information on broken links, popular keywords and how often Google is stopping by. It’s Googles way of giving site owners the information that they need to be successful.

The Setup

Getting started with Google Webmaster Tools is not to difficult. The first thing you’ll need is a Google account. Since all Google services use the same login, you may already be setup. If you have Gmail, Adwords, Analytics, iGoogle or one of the many other services, then you are ready to go. If not, sign up for a free Google Account.

Lee Odden

Windows Live Webmaster Portal Beta

Posted by Lee Odden on Sep 10th, 2007 in MSN, SEO Tools, Search Industry News |

windowslive-webmaster-portal.gif

Earlier this year I participated in an online focus group where questions were asked about various webmaster and SEO tools. The session was run by a third party and I was able to get them to admit it was for Microsoft. Tonight, like many others that showed interest, I received an invite to register from Nathan Buggia, Sr. Product Manager of the Live Search Webmaster Tools Team.

Similar to Google’s Webmaster Tools (Vanessa Fox interview here) and Yahoo’s Site Explorer tools (Tim Mayer interview here), the services included in this Beta of Microsoft’s Windows Live Webmaster Portal appear to be split up into three categories:

Lee Odden

SES Video: Vanessa Fox Google Webmaster Tools

Posted by Lee Odden on Aug 24th, 2007 in Google, Online Marketing, SEO, SEO Tools, Search Engine Strategies |

Even though she’s moved on from Google to Zillow, Vanessa Fox still carries quite a bit of passion for her creation, Google Webmaster Tools which was renamed from Google sitemaps about a year ago. She was even spotted at the Google Dance giving advice to SES attendees at the Google Webmaster Tools product demo table.

Many webmasters and beginning search marketers could benefit a great deal from the features offered by Google Webmaster Tools so I asked Vanessa if she’d do a short video with me to provide a few tips.

For more info on Google Webmaster Central visit the blog.

Lee Odden

Microsoft Webmaster Tools

Posted by Lee Odden on Apr 5th, 2007 in MSN, Online Marketing, SEO, SEO Tools |

Last week I agreed with Barry’s speculation in the comments at Search Engine Land that Microsoft is developing their own set of webmaster tools. After a conversation today, I have an even stronger reason to believe this is so. I cannot disclose the source, but it is credible.

While there are an array of AdCenter tools, Microsoft is also working on additional software to be of assistance to webmasters for use with natural search results ala Google Webmaster Central and/or Yahoo Site Explorer. Unfortunately I do not have a time frame or a specific description of what the tools will be, but I do know Microsoft is putting quite a bit of effort into their development.

Lee Odden

SEO Buttons for Google Toolbar

Posted by Lee Odden on Mar 12th, 2007 in Google, Online Marketing, SEO Tools |

Aaron Wall published a number of nifty custom buttons for Google Toolbar in the past and now that Google Toolbar 4 is out, he’s posted a very nice collection:  Google Toolbar SEO Buttons under categories such as:  Link reputation/popularity, domain age, on-page content analysis, competitive analysis, blog link search, official search engine blogs, a nice collection of SEO related blogs and a “how to create your own buttons” tutorial. Nice.

Lee Odden

Social Bookmark Tool Updated

Posted by Lee Odden on Jan 19th, 2007 in Blog Marketing, Online Marketing, SEO Tools, Social Bookmarking, Social Media |

The super popular social bookmarks tool that Thomas created last year has recently been updated. We’ve been keeping him exceptionally busy with “client projects that are fun, interesting, challenging” for quite a while, but he was still able to sneak in a quick update and added several social news and bookmarking services.

New services added:

  • Google Reader
  • Diigo
  • Netscape
  • DZone
  • Squidoo
  • Looklater
  • RecommendzIt
  • Segnalo
  • StumbleUpon
  • Mr. Wrong

Several of these should have been added a long time ago, but hey, we’re busy helping clients. :)

Lee Odden

Google Webmaster Central

Posted by Lee Odden on Dec 4th, 2006 in Marketing PR Conferences, Online Marketing, SEO Tools, Search Engine Strategies |

Today I had lunch with Joe Dolson and Mike McDonald as well as several hundred other search marketers in the Google Sponsored - Google Webmaster Central session.

I took several photos below as well
Danny Sullivan Amanda Camp Samantha Fox

Danny, Amanda and Vanessa

Amanda Camp and Evan? from Google

Amanda and Evan from Google
Adam Lasnik

Adam Lasnik from Google

I know what you’re thinking, where’s the blog post about this session?¬† It was lunch so I decided to take photos and a few videos instead. It will take a while to get the videos uploaded to Google Video, but I will update this post with those links later this evening.

Thomas McMahon

SoloSEO - Web-Based SEO Project Management Solution

Posted by Thomas McMahon on Nov 30th, 2006 in Online Marketing, SEO, SEO Tools, Search Industry News |

SoloSEO LogoI’ve been working with SoloSEO, a web based SEO project management solution, and it’s a good start to what could be quite a nice system. It doesn’t have quite all the features I’d like, but it does work well at keyword research and ties into search engines for inindex and backlink reporting.

Pros

  • Shows & Charts Backlinks, Indexed pages, PageRank and Alexa Rank
  • Has a link search tool that creates a list of ‘ready to search’ links for Google, Yahoo, MSN or Ask based on your keyword.
Lee Odden

Zippy: SEO Meta Search

Posted by Lee Odden on Nov 13th, 2006 in Online Marketing, SEO, SEO Tools |

Zippy LogoZippy is a new meta search engine that queries other major engines and returns results in a format most suited for Webmasters and SEOs. The site was launched in September by the seasoned SEO Dave Naylor, and provides some valuable tools for site optimization.

Zippy’s design is similar to Technorati’s new design, with a minimalist white background and lots of bright colors. The site is pretty easy to use, and has a slick feel with the help of some ajax. It took only a few minutes worth of playing around to really get a grasp on the functionality. However, a tutorial or features page, would be nice to help introduce the functionally to a new user.


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