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Brian Larson

Linkbuilding the Right Way #SESCHI

Brian Larson on Nov 6th, 2013     Link Building, Marketing PR Conferences, Online Marketing, Search Engine Strategies, SEO, SEO Tips, SEO Tools

Linkbuilding Panel at #SESCHI

In late July, Google updated it’s stated policy on what ‘linkbuilding’ activities now constitute link schemes. While the update was clear  - heavy hyperlinking in press releases, advertorials and large scale guest-blogging are now considered link schemes – the repercussions of the update and it’s lasting impact on SEO have been far more murky.

Nobody likes murky. Not in a drink and especially not when real business outcomes are associated with search visibility and the traffic it generates.

With the session promise of sharing how to linkuild the right way, Jennifer Slegg introduces Chuck Price, Founder of Measurable SEO. Jumping off the stage to begin his presentation, Price’s goal is clearly to dispel the notions that links ‘no longer matter.’ He starts with humor and honesty, “[l]inkbuilding is NOT sexy! Nor is it fun.” But, Price asserts, links are still the number 1 factor influencing search ranking. Two thing are certain, Matt Cutts has said as recently as July in an interview with Eric Enge, that links still matter and not all linkbuilding is bad.

Miranda Miller

Never Miss an Opportunity to Engage: Social Marketing Tools to Connect with Influencers

Miranda Miller on Apr 17th, 2013     Online Marketing, SEO Tools, Social Media Tool

Engage influencers with social toolsThis month, we learned that although 65% of brands participate in influencer marketing, just 10% of total digital marketing spend goes to social, which includes influencer marketing. Some have cried, don’t people see the opportunity? Why aren’t they spending on influencers!

Technorati Media’s 2013 Digital Influence Report shared the above insight, as well as the fact that a mere 6% of social spend is allotted to marketing to influencers. This doesn’t signal a problem to me at all. In fact, it’s an indication that while influencer marketing is recognized as a valuable piece of the online marketing puzzle and many practice it, it doesn’t require a great deal of budget to accomplish. That, friends, is what we call an opportunity.

Evan Prokop

Marketing Automation Software: Tips for Choosing the Right Solution

Evan Prokop on Apr 9th, 2013     Online Marketing, SEO Tools

How to choose the right marketing automation software solutionMarketing software must be powerful and versatile enough to accomplish specific tasks and automate processes, yet also user-friendly and scalable. The purpose of automation is to help you save time, increase revenue, improve communication and better measure the return on your investment in all marketing activities. However, the right solution for your company must also integrate with your existing solutions and be manageable by the people expected to input data or make sense of the output.

All of these considerations make choosing the right marketing automation software a serious task and not one to be decided on a whim. As an account manager at TopRank, I am often asked to recommend, set up, and manage marketing automation software for our clients. One of the major lessons I’ve learned is that it’s important to choose a platform that is not only within your budget now, but will continue to meet your company’s needs down the road.

Lee Odden

The Incredibly Useful Value of Links Beyond SEO by Dixon Jones

Lee Odden on Jan 29th, 2013     Guest Posts, Link Building, Online Marketing, SEO Tools

links beyond SEOWhether it was at SES London or one of the many other search marketing conferences in the U.S., I’ve always been able to count on Dixon Jones for great advice on link building. Dixon was recently recognized for his content contributions to the online marketing world in our Top UK Online Marketing Influencers and Bloggers list.

Working with Majestic SEO as their Director of Marketing, (TopRank has used Majestic for years) Dixon has been a fountain of smarts when it comes to the value of of links for SEO, but also for many other purposes. Links are the connective tissue of the web. Before Google and other search engines, links were the only way to find content. Their importance has changed over the years but not diminished.

Lee Odden

3 Tools To Instantly Boost Your Online Marketing

Lee Odden on Nov 2nd, 2011     Online Marketing, SEO Tools

online marketing tools[Note from Lee: This week's guest post is from someone I've known  from the Search Marketing world for a long time.  Bryan Eisenberg is a Wall Street Journal & New York Times Best Selling Author, popular keynote speaker and well respected guru in all things related to marketing and conversion optimization. We serve on the SES Conference Board of Advisors together and as he's elevated his status in the business world, has always been helpful and full of practical advice. You'll see that in this post about several tools for which he is an advisor.]

bryan eisenberg

True or false? You never seem to have enough time in the day to get your job done.

Lee Odden

Core Content SEO Tools: Keyword Glossary & Editorial Plan

Lee Odden on May 18th, 2011     Blogging, Content Marketing, Online Marketing, SEO, SEO Tools

Content SEO ToolsIt’s funny when you work in an industry for a long time that the basic things you create to make life a little easier can save others who are new to the field, a lot of time. I’ve done a few webinars and speaking events in the past few months where one of the tools suggested was a Keyword Glossary (spreadsheet) for managing category and page level optimization, keyword mapping and competitor keyword mapping.

Another tool was an Editorial Plan that documents articles/blog posts, media, promotion and planned re-purposing. There are basic building blocks for becoming more efficient with search engine optimization tasks, but I’ve received a lot of requests for them.  I thought they might be useful to our readers to use for inspiration to create their own and maybe even modify and mashup into something better.

Jolina Pettice

SES New York 2011 Roundup

Jolina Pettice on Mar 28th, 2011     Google, Online Marketing, Search Engine Strategies, SEO Tools

The SES New York 2011 conference wrapped up last week on the heels of one of the biggest Google updates in recent years.

And although there was enough Panda talk to make a passerby think we might all be zookeepers, there were other themes running through the conference as well including content, paid strategies and tools, tools, tools.

Here’s a quick recap:

Panda: The Aftermath, as it was called essentially recapped what TopRank and other content advocates have been saying along.

Create unique, quality content that is written first for the target audience and second for the search engines. It’s those who have been living dangerously – or maybe just naively – creating what’s now referred to as shallow content who likely got hit the worst.

Lee Odden

5 Social Media SEO & Analytics Tools Worth Checking Out

Lee Odden on Oct 5th, 2010     Online Marketing, SEO Tools

Checking out new tools is part of what we do to stay current and find ways to be more efficient with Search Engine Optimization and Social Media Marketing.  Sometimes a few tools offer interesting features or stand out for some reason and rather than keep those goodies to ourselves, we share them with you. Here are a few handy social media, analytics and link building tools worth a look:

reinvigorate
Reinvigorate – Real-time web analytics with heat maps. Ooh, the colors are so pretty – all the way to the bank. This service is A-M-A-Z-ing. Monthly, daily, hourly and page level details plus the ability to name tag registered visitors.  If real-time web data is your caffeine, then this is the tool for you. There’s a dumbed down freebie version and a free trial. The paid service is very low cost starting at $10 per month.

Lee Odden

5 Ways to Show Digital Assets a Little Respect

Lee Odden on Feb 5th, 2010     Digital Asset Optimization, Online Marketing, SEO, SEO Tips, SEO Tools

Don’t ignore digital assets in your optimization efforts

Don’t fight it: Blended search results, and hence digital asset optimization, are here (at least for now).

Text content may be your SEO poster child, but with images, video and audio content often appearing in standard search results, digital assets can no longer be treated as the ugly stepsister in the online marketing family. Many companies produce a variety of content and media that never make it to the public web.

To this point, the majority of marketers have either overlooked or ignored optimization of non-text digital assets. In fact, a recent Forrester study found:

  • Less than 20% of marketers insert keywords into the filenames of videos on their sites
  • Even fewer marketers write keyword-rich captions or create online video libraries
TopRank Online Marketing

10 Link Building Tools for Tracking Inbound Links

TopRank Online Marketing on Nov 27th, 2009     Google, Link Building, Online Marketing, Search Engines, SEO, SEO Tools

Measuring Inbound LinksQuality inbound links are an essential element of web site marketing and search engine optimization programs to increase traffic and online sales. The greater the number of relevant and authoritative links to a web page, the greater the potential for higher search engine rankings and qualified traffic.

A recent survey from SEOmoz illustrates just how important inbound links are to rankings. An impressive 4 of the top 5 ranking factors involve inbound links:

  • Keyword focused anchor text from external links: 73% very high importance
  • External link popularity: 71% very high importance
  • Diversity of link sources: 67% very high importance
  • Trustworthiness of the domain based on link distance from trusted domains: 66% very high importance
Lee Odden

Reader Poll: Best Paid Subscription SEM Communities

Lee Odden on Oct 27th, 2009     Business of SEO, Online Marketing, SEO, SEO Tools, SEO Training

We recently posted a list of over 100 resources our readers could leverage to learn more about marketing online through search. One of the categories was paid subscription SEM communities that offer training, forums and often times templates, forms and guides for implementing effective Search Marketing programs.

A pioneer forum that has a paid channel in this area is the WebmasterWorld Supporter’s group. SEOmoz has been wildly successful with their Pro community over the past few years and SEO Book launched their training community after discontinuing the actual book.  The newcomer to this group is SEO Dojo.

Below you’ll find info and links on each community and if you’re a fan, take this poll to vote which is your favorite:

TopRank Online Marketing

SEO Tool Review: BuzzStream for Link Building

TopRank Online Marketing on May 28th, 2009     Link Building, SEO, SEO Tools

As I work with our clients on their link building projects, I am often testing out new tools to make the process more efficient. After meeting with Lee at PubCon South in March, Jeremy Bencken – one of the founders of BuzzStream -  followed up with Lee for the opportunity to demo and test out their link building tool – BuzzStream for Link Building. Lee requested that I take a look at this tool, and I was glad for the opportunity.

For many webmasters, managing link building campaigns can seem pretty daunting. Identifying a link building strategy is one key to success. Another is ensuring link building efficiency and follow up. Identifying processes and tools to help increase this efficiency can greatly increase the amount and value of links you achieve.BuzzStream for Link Building

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