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	<title>Online Marketing Blog &#187; SEO Tools</title>
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	<link>http://www.toprankblog.com</link>
	<description>Grow your business with TopRank Online Marketing tips, articles, &#38; expert information on social media, content marketing &#38; search engine marketing.</description>
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		<title>3 Tools To Instantly Boost Your Online Marketing</title>
		<link>http://www.toprankblog.com/2011/11/3-online-marketing-tools/</link>
		<comments>http://www.toprankblog.com/2011/11/3-online-marketing-tools/#comments</comments>
		<pubDate>Wed, 02 Nov 2011 11:20:54 +0000</pubDate>
		<dc:creator>Lee Odden</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO Tools]]></category>
		<category><![CDATA[BoostCTR]]></category>
		<category><![CDATA[bryan eisenberg]]></category>
		<category><![CDATA[Inbound Writer]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[TagCrowd]]></category>
		<category><![CDATA[tools]]></category>

		<guid isPermaLink="false">http://www.toprankblog.com/?p=12882</guid>
		<description><![CDATA[[Note from Lee: This week's guest post is from someone I've known  from the Search Marketing world for a long time.  Bryan Eisenberg is a Wall Street Journal &#38; New York Times Best Selling Author, popular keynote speaker and well respected guru in all things related to marketing and conversion optimization. We serve on the [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-12923" style="margin-left: 5px; margin-right: 5px;" title="online-marketing-tools" src="http://www.toprankblog.com/wp-content/uploads/2011/11/online-marketing-tools.jpg" alt="online marketing tools" width="300" height="199" />[<em>Note from Lee: This week's guest post is from someone I've known  from the Search Marketing world for a long time.  <a href="http://www.bryaneisenberg.com/" target="_blank">Bryan Eisenberg</a> is a Wall Street Journal &amp; New York Times Best Selling Author, popular keynote speaker and well respected guru in all things related to marketing and conversion optimization. We serve on the SES Conference <a href="http://www.searchenginestrategies.com/advisoryboard/" target="_blank">Board of Advisors</a> together and as he's elevated his status in the business world, has always been helpful and full of practical advice. You'll see that in this post about several tools for which he is an advisor.</em>]</p>
<p><img class="alignleft size-full wp-image-12922" style="margin-left: 5px; margin-right: 5px;" title="bryan-eisenberg" src="http://www.toprankblog.com/wp-content/uploads/2011/11/bryan-eisenberg.jpg" alt="bryan eisenberg" width="113" height="122" /></p>
<p>True or false? You never seem to have enough time in the day to get your job done.</p>
<p>If you answered “true”, then lets explore some tools/services that will maximize your time and effectiveness. Marshall McLuhan said “We shape our tools and afterwards our tools shape us.” If the explosion of tools to improve your website and marketing efforts over the last 3 years is any indication of how we are being shaped then there may be hope for the time and resource starved.</p>
<p>If you agree that content is king then we should serve a feast that uses our customers’ own words.  All we have to do is leverage all the  social and search data that uses our customers’ words. I offer that as a common sense recommendation. However, all too often I see people (even experienced SEMs) failing to leverage this data in their everyday workflow. Don’t you think that access to search and social intelligence while writing content that it would make you a more effective writer?</p>
<p>A <a href="http://www.inboundwriter.com/impact" target="_blank">recent study</a> I co-authored helped prove that it provided:  a significant and consistent impact on search engine results, an increase in reader engagement. and an increase in conversion. It did all that and  improved content relevance across a variety of writers and online content types who used a new content coaching tool called <a href="http://www.inboundwriter.com/" target="_blank">Inbound Writer</a>. It’s free for up to 8 documents and month and costs only $19.95 for unlimited documents.</p>
<p>Never write an ad your landing page can’t cash! Do you know who the most successful PPC advertiser of all time is? Amazon! That is because they built their PPC program opposite of the way most people do it. They built and continuously optimize each of their product and category pages to convert at maximum efficiency. They have loads of content to help customers make a buying decision. Only then do they focus on what ads would drive you to that page and then what keywords should trigger that ad. Most advertisers start at the keyword first. One way to avoid that mistake is using a tool like <a href="http://tagcrowd.com/" target="_blank">TagCrowd</a>.</p>
<p>TagCrowd will make a word cloud from any text you paste in (i.e. a press release), a plain text file you can upload or a web page url. The larger that words appear on the tag cloud the more times those words appear on the page (tweak the setting for a minimum frequency of 2 or 3 to filter out some noise). One quick look at the tag cloud should give you a good clue about what your landing page is about. Use those words in your ads and as starting points for the keywords you’ll target.</p>
<div id="attachment_12883" class="wp-caption alignnone" style="width: 510px"><img class="size-full wp-image-12883" title="toprank-word-cloud" src="http://www.toprankblog.com/wp-content/uploads/2011/10/toprank-word-cloud.png" alt="TopRank Newsroom Tag Cloud" width="500" height="293" /><p class="wp-caption-text">Example of TopRank Newsroom Tag Cloud</p></div>
<p>What if you could get an army of writers who would compete on a regular basis to improve the effectiveness of your PPC and FaceBook ads and the only time you ever paid them was when they beat your best effort? Well thanks to crowd-sourcing company <a href="http://www.boostctr.com/" target="_blank">BoostCTR</a> you can take advantage of that opportunity today. While this company is relatively new,  they have been producing guaranteed lifts in click through rates (CTRs) and conversions (by around 30%) for their clients. In fact, they are so confident about their service you can get started with a free trial. You pick the ad group you want their network to optimize, then they will start a contest where their writers compete in an A/B test against your best “control” ad (you pick which of the variations you choose to be included in the contest) and you only pay when you have a winner.</p>
<p>I hope these tool recommendations were useful to you. As an online tool junkie I review tons of other great <a href="http://www.websitetestingtools.com/" target="_blank">online marketing tools</a> you can leverage to improve your website and marketing efforts but hopefully these 3 will give you a good head start over your competition.</p>
<p>&nbsp;</p>
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<p>© <a href="http://www.toprankblog.com">Online Marketing Blog</a>, 2011. |
<a href="http://www.toprankblog.com/2011/11/3-online-marketing-tools/">3 Tools To Instantly Boost Your Online Marketing</a> | http://www.toprankblog.com
</p>]]></content:encoded>
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		<slash:comments>15</slash:comments>
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		<title>Core Content SEO Tools: Keyword Glossary &amp; Editorial Plan</title>
		<link>http://www.toprankblog.com/2011/05/content-seo-tools-keyword-glossary-editorial-plan/</link>
		<comments>http://www.toprankblog.com/2011/05/content-seo-tools-keyword-glossary-editorial-plan/#comments</comments>
		<pubDate>Wed, 18 May 2011 12:20:36 +0000</pubDate>
		<dc:creator>Lee Odden</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO Tools]]></category>
		<category><![CDATA[content plan]]></category>
		<category><![CDATA[editorial plan]]></category>
		<category><![CDATA[keyword glossary]]></category>
		<category><![CDATA[search engine optimization]]></category>

		<guid isPermaLink="false">http://www.toprankblog.com/?p=12252</guid>
		<description><![CDATA[It&#8217;s funny when you work in an industry for a long time that the basic things you create to make life a little easier can save others who are new to the field, a lot of time. I&#8217;ve done a few webinars and speaking events in the past few months where one of the tools [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-12254" style="margin-left: 5px; margin-right: 5px;" title="content-seo-tools" src="http://www.toprankblog.com/wp-content/uploads/2011/05/content-seo-tools1.jpg" alt="Content SEO Tools" width="326" height="273" />It&#8217;s funny when you work in an industry for a long time that the basic things you create to make life a little easier can save others who are new to the field, a lot of time. I&#8217;ve done a few webinars and speaking events in the past few months where one of the tools suggested was a Keyword Glossary (spreadsheet) for managing category and page level optimization, keyword mapping and competitor keyword mapping.</p>
<p>Another tool was an Editorial Plan that documents articles/blog posts, media, promotion and planned re-purposing. There are basic building blocks for becoming more efficient with search engine optimization tasks, but I&#8217;ve received a lot of requests for them.  I thought they might be useful to our readers to use for inspiration to create their own and maybe even modify and mashup into something better.</p>
<p>Below are screen shots which you can click to see larger versions.</p>
<p><a title="SEO Tool: Basic Keyword Glossary @TopRank by toprankonlinemarketing, on Flickr" href="http://www.flickr.com/photos/toprankblog/5731929770/"><img style="border: 2px solid black;" src="http://farm6.static.flickr.com/5022/5731929770_1c943f4484.jpg" alt="SEO Tool: Basic Keyword Glossary @TopRank" width="500" height="337" /></a><br />
<strong>Basic Keyword Glossary</strong></p>
<p>After conducting research using one of the various <a href="http://www.toprankblog.com/2007/06/winner-best-keyword-research-tool/">keyword research tools</a>, organizing that information in a useful format like a Keyword Glossary helps SEOs manage their on page optimization and it brings a measure of accountability as well. The example of above shows a matrix of competitors sites that have been optimized for the target phrases, a list of primary and secondary phrases with measures of popularity and competitiveness. The phrases are also mapped to category levels or individual pages so you know which pages are being optimized for what keywords.</p>
<p><a title="SEO Tool: Basic Editorial Plan @TopRank by toprankonlinemarketing, on Flickr" href="http://www.flickr.com/photos/toprankblog/5731929998/"><img style="border: 2px solid black;" src="http://farm6.static.flickr.com/5166/5731929998_3084be6f25.jpg" alt="SEO Tool: Basic Editorial Plan @TopRank" width="500" height="223" /></a><br />
<strong>Basic Content Plan for a Blog</strong></p>
<p>It&#8217;s no mystery that we like blogs as an online marketing, Social, SEO and content marketing tool. Planning content through an editorial calendar (as a magazine other publication would) is essential for producing content that is of interest to the target audience, that represent target keywords, and keeps authors on track and flush with ideas on what to write about.</p>
<p>The spreadsheet above shows dates for publishing, titles, keywords, categories, media used, cross-posting, promotion channels/tactics and future re-purposing of the content.  Organizing an editorial plan like this helps online marketers gain maximum value for their investment into content creation and also makes curation more valuable.</p>
<p><strong>The best tool or format depends on your own needs and applications.</strong> That&#8217;s why I don&#8217;t link to the actual spreadsheets &#8211; at least part of the reason. <img src='http://www.toprankblog.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>However, will be making the actual spreadsheets available at <a href="http://www.toprankblog.com/2011/05/social-seo-pr-events-0611/">BlogWorld New York and the Vocus User&#8217;s Conference</a> in Baltimore.  Be sure you check out my sessions if you&#8217;re attending those events.</p>
<p>What kinds of templates have you created for managing SEO and content marketing tasks?</p>
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Gain a competitive advantage by subscribing to the<br>TopRank&reg; Online Marketing Newsletter.</a></p>
<p>© <a href="http://www.toprankblog.com">Online Marketing Blog</a>, 2011. |
<a href="http://www.toprankblog.com/2011/05/content-seo-tools-keyword-glossary-editorial-plan/">Core Content SEO Tools: Keyword Glossary &#038; Editorial Plan</a> | http://www.toprankblog.com
</p>]]></content:encoded>
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		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>SES New York 2011 Roundup</title>
		<link>http://www.toprankblog.com/2011/03/ses-new-york-2011-roundup/</link>
		<comments>http://www.toprankblog.com/2011/03/ses-new-york-2011-roundup/#comments</comments>
		<pubDate>Mon, 28 Mar 2011 12:30:25 +0000</pubDate>
		<dc:creator>Jolina Pettice</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search Engine Strategies]]></category>
		<category><![CDATA[SEO Tools]]></category>

		<guid isPermaLink="false">http://www.toprankblog.com/?p=12102</guid>
		<description><![CDATA[The SES New York 2011 conference wrapped up last week on the heels of one of the biggest Google updates in recent years. And although there was enough Panda talk to make a passerby think we might all be zookeepers, there were other themes running through the conference as well including content, paid strategies and [...]]]></description>
			<content:encoded><![CDATA[<p>The SES New York 2011 conference wrapped up last week on the heels of one of the biggest Google updates in recent years.<img class="alignright size-medium wp-image-12103" title="Statue of Liberty" src="http://www.toprankblog.com/wp-content/uploads/2011/03/8422_1095631604763_1645775064_259764_6019732_n-300x225.jpg" alt="" width="300" height="225" /></p>
<p>And although there was enough Panda talk to make a passerby think we might all be zookeepers, there were other themes running through the conference as well including content, paid strategies and tools, tools, tools.</p>
<p>Here&#8217;s a quick recap:</p>
<p>Panda: The Aftermath, as it was called essentially recapped what TopRank and other content advocates have been saying along.</p>
<p>Create unique, quality content that is written first for the target audience and second for the search engines. It&#8217;s those who have been living dangerously &#8211; or maybe just naively &#8211; creating what&#8217;s now referred to as shallow content who likely got hit the worst.</p>
<p>Here are a couple items to check if your site is seeing less results than it was pre-panda:<br />
1. Check your content and outline a <a href="http://www.toprankblog.com/2011/03/content-marketing-principles/">content plan</a> to create more.<br />
Also, remember that the navigations, call-outs etc that live on each page are considered part of the content. If you don&#8217;t have enough unique content on each page to &#8216;out-weigh&#8217; the navigation, you might run into trouble.<br />
2. Google is now paying more attention to spelling and grammar. If your site is lacking in basic writing skills, fix it up.<br />
3.  Check your internal link structure. If you have links pointing to each page on the site, Google will have trouble determining which pages are truly important.</p>
<p>Next, the paid strategy called retargeting also seemed to have people buzzing. Retargeting is the process of delivering ads to people on the web who have either entered a shopping cart and abandoned, or visited your site &#8211; but not entered the shopping cart process.</p>
<p>To get started with retargeting, think about the user action and your next action.<br />
For example, if a visitor abandoned the home page you likely will want them to see a promotional offer featuring the brand.</p>
<p>If a visitor abandoned the shopping cart, you can send them a reminder to complete the purchase or a reminder with a coupon. Think through when and how often you offer the coupon, however, because it doesn&#8217;t take long to train a visitor to abandon the shopping cart because they know a coupon is coming. <img src='http://www.toprankblog.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>Overall, if your site is experiencing a high number of exits in the shopping cart process, then retargeting might be a good option for you.</p>
<p>As always lists and tools are popular at a marketing conference and came together as a list of tools! Check out some of the recommended tools:</p>
<p>1. Crazy Egg &#8211; helps determine where people are clicking on your web pages, visually<br />
2. Clicktale &#8211; use this tool for user session info, advanced link and form analytics<br />
3. Cross Browser Testing &#8211; allows you to test different OS, browser, application settings<br />
4. MockFlow &#8211; an online wireframe tool for helping when developing a website<br />
5. AttentionWizard.com &#8211; a tool for predicting where visual attention exits on a site<br />
6. Clicktale &#8211; use for form analytics<br />
7. 4Q, Kample &#8211; survey tool to illicit from web visitors why they are on their website and if they are completing their intended tasks<br />
8.  Mongoose Metrics, ifbyphone &#8211; for call tracking<br />
9. WebsiteOptimization.com &#8211; if your site is known to load slow, this is a tool to help you check the speed<br />
10.  Smush.it, Dynamicdrive &#8211; a tool for smushing images</p>
<p>If you attended SES New York 2011, feel free to comment below adding what you thought people were buzzing about this year.</p>
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<p>© <a href="http://www.toprankblog.com">Online Marketing Blog</a>, 2011. |
<a href="http://www.toprankblog.com/2011/03/ses-new-york-2011-roundup/">SES New York 2011 Roundup</a> | http://www.toprankblog.com
</p>]]></content:encoded>
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		<slash:comments>7</slash:comments>
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		<title>5 Social Media SEO &amp; Analytics Tools Worth Checking Out</title>
		<link>http://www.toprankblog.com/2010/10/5-social-media-seo-analytics-tools/</link>
		<comments>http://www.toprankblog.com/2010/10/5-social-media-seo-analytics-tools/#comments</comments>
		<pubDate>Tue, 05 Oct 2010 20:21:48 +0000</pubDate>
		<dc:creator>Lee Odden</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO Tools]]></category>

		<guid isPermaLink="false">http://www.toprankblog.com/?p=11624</guid>
		<description><![CDATA[Checking out new tools is part of what we do to stay current and find ways to be more efficient with Search Engine Optimization and Social Media Marketing.  Sometimes a few tools offer interesting features or stand out for some reason and rather than keep those goodies to ourselves, we share them with you. Here [...]]]></description>
			<content:encoded><![CDATA[<p>Checking out new tools is part of what we do to stay current and find ways to be more efficient with Search Engine Optimization and Social Media Marketing.  Sometimes a few tools offer interesting features or stand out for some reason and rather than keep those goodies to ourselves, we share them with you. Here are a few handy social media, analytics and link building tools worth a look:</p>
<p><a href="http://www.reinvigorate.net" target="_blank"><img class="alignnone size-full wp-image-11627" title="reinvigorate" src="http://www.toprankblog.com/wp-content/uploads/2010/10/reinvigorate.png" alt="reinvigorate" width="400" height="260" /></a><br />
<a href="http://www.reinvigorate.net" target="_blank"><strong>Reinvigorate</strong></a> &#8211; Real-time web analytics with heat maps. Ooh, the colors are so pretty &#8211; all the way to the bank. This service is A-M-A-Z-ing. Monthly, daily, hourly and page level details plus the ability to name tag registered visitors.  If real-time web data is your caffeine, then this is the tool for you. There&#8217;s a dumbed down freebie version and a free trial. The paid service is very low cost starting at $10 per month.</p>
<p><a href="https://www.twentyfeet.com/" target="_blank"><img class="alignnone size-full wp-image-11626" title="twentyfeet" src="http://www.toprankblog.com/wp-content/uploads/2010/10/twentyfeet.png" alt="twentyfeet" width="402" height="265" /></a><br />
<a href="https://www.twentyfeet.com/" target="_blank"><strong>TwentyFeet</strong></a> &#8211; This is a web-based dashboard that aggregates social stats from Twitter, Facebook, YouTube and bit.ly all on one place. It pings you when events are triggered and costs less than a Starbucks &#8220;blah blah latte&#8221; for an entire year. I can see it as a handy tool for a small business or no budget situation where you want to track basic social media sites. The site is run (and funded) by a German web agency in Wiesbaden called //SEIBERT/MEDIA.</p>
<p><a href="http://socialflow.com" target="_blank"><img class="alignnone size-full wp-image-11625" title="socialflow" src="http://www.toprankblog.com/wp-content/uploads/2010/10/socialflow.png" alt="socialflow" width="402" height="264" /></a><br />
<a href="http://socialflow.com" target="_blank"><strong>SocialFlow</strong></a> &#8211; From the same folks that brought us TweetDeck and bit.ly, this social media engagement SaaS promises to &#8220;say the right thing to the right people at the right time&#8221; on Twitter, Facebook and Google Buzz.  Scary. If it works, scary awesome.  According to <a href="http://gigaom.com/2010/06/02/socialflow/" target="_blank">Om Malik</a>, SocialFlow works by optimizing message format (hashtags + link shortening), then posts messages during your audience&#8217;s most receptive time periods, measures CTR, retweets and followers. Repeat. I just signed up for beta access so we&#8217;ll see if I can make it into the SocialFlow club.</p>
<p><strong><a href="http://ontolo.com" target="_blank"><img class="alignnone size-full wp-image-11630" title="ontolo" src="http://www.toprankblog.com/wp-content/uploads/2010/10/ontolo1.png" alt="ontolo" width="402" height="255" /></a><br />
<a href="http://ontolo.com" target="_blank">Ontolo</a> -</strong> From the link building virtuosos Garrett French and Ben Wills comes the new Ontolo Linkbuilding toolset described by my pal Andy Beal as &#8220;<a href="http://www.marketingpilgrim.com/2010/09/ontolo-link-building-tools.html" target="_blank">Link Building on Steroids</a>&#8220;. Ben and Garrett have been diligent and generous in getting us a view and test, which I appreciate and hope to take advantage of soon. For now, my experience is based on the free public demo and from what I&#8217;ve heard, it&#8217;s an impressive link building tool that will save a ton of time when doing link analysis.</p>
<p><strong><img class="alignnone size-full wp-image-11629" title="influencefinder" src="http://www.toprankblog.com/wp-content/uploads/2010/10/influencefinder.png" alt="influencefinder" width="402" height="263" /><br />
<a href="http://www.influencefinder.com" target="_blank">InfluenceFinder</a></strong> &#8211; This new link research tool makes MajesticSEO even better with wicked filtering options for link analysis. And we all know that links are the electricity that makes the Google world go &#8217;round. The website is lite on information and heavy on the 7 day free trial, so you&#8217;ll need to sign up to get a look. Aaron Wall did a <a href="http://www.seobook.com/influence-finder-review" target="_blank">review here</a>.</p>
<p>Funny how all these new tools conjoin two words for their names. Afraid of a little space between words, eh? Oh, what? Ah, yes. <a href="http://twitter.com/toprank" target="_blank">TopRank</a> does the same thing. Damn these companies are smart.</p>
<p>What new analytics or efficient SEO / Social Media Marketing tools have you been testing?</p>
<p><strong><br />
</strong></p>
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<a href="http://www.toprankblog.com/2010/10/5-social-media-seo-analytics-tools/">5 Social Media SEO &#038; Analytics Tools Worth Checking Out</a> | http://www.toprankblog.com
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		<title>5 Ways to Show Digital Assets a Little Respect</title>
		<link>http://www.toprankblog.com/2010/02/5-tips-digital-asset-optimization/</link>
		<comments>http://www.toprankblog.com/2010/02/5-tips-digital-asset-optimization/#comments</comments>
		<pubDate>Fri, 05 Feb 2010 13:00:00 +0000</pubDate>
		<dc:creator>TopRank Online Marketing</dc:creator>
				<category><![CDATA[Digital Asset Optimization]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO Tips]]></category>
		<category><![CDATA[SEO Tools]]></category>
		<category><![CDATA[audio optimization]]></category>
		<category><![CDATA[dao]]></category>
		<category><![CDATA[digital asset optimization]]></category>
		<category><![CDATA[image optimization]]></category>
		<category><![CDATA[PDF optimization]]></category>
		<category><![CDATA[video optimization]]></category>

		<guid isPermaLink="false">http://www.toprankblog.com/?p=8599</guid>
		<description><![CDATA[Don’t fight it: Blended search results, and hence digital asset optimization, are here (at least for now). Text content may be your SEO poster child, but with images, video and audio content often appearing in standard search results, digital assets can no longer be treated as the ugly stepsister in the online marketing family. Many [...]]]></description>
			<content:encoded><![CDATA[<div id="attachment_8602" class="wp-caption alignright" style="width: 277px"><img class="size-full wp-image-8602 " title="Don't ignore your digital assets in your optimization efforts" src="http://www.toprankblog.com/wp-content/uploads/2010/02/iStock_000002081289XSmall.jpg" alt="" width="267" height="176" /><p class="wp-caption-text">Don&#39;t ignore digital assets in your optimization efforts</p></div>
<p>Don’t fight it: Blended search results, and hence <a href="http://www.toprankblog.com/2009/07/what-is-digital-asset-optimization/">digital asset optimization</a>, are here (at least for now).</p>
<p>Text content may be your SEO poster child, but with images, video and audio content often appearing in standard search results, digital assets can no longer be treated as the ugly stepsister in the online marketing family. Many companies produce a variety of content and media that never make it to the public web.</p>
<p>To this point, the majority of marketers have either overlooked or ignored optimization of non-text digital assets. In fact, a recent <a href="http://blogs.forrester.com/marketing/2009/01/the-easiest-way.html" target="_blank">Forrester</a> study found:</p>
<ul>
<li>Less than 20% of marketers insert keywords into the filenames of videos on their sites</li>
<li>Even fewer marketers write keyword-rich captions or create online video libraries</li>
<li>Yet video stands about a 50% greater chance of ranking on page one of Google</li>
</ul>
<p>If digital asset optimization isn&#8217;t on your radar at all or simply stuck on your back burner, it’s time to rethink your strategy.</p>
<p>Show your digital assets a little respect with these 5 optimization tips.</p>
<p><strong>1. Do your homework on the SERPs</strong></p>
<p>Be sure to become familiar with the types of files and media types that Google and other search engines are prone to display for the keyword phrases you&#8217;re targeting.  Certain types of queries are more prone to show local, shopping or news results and if you can identify frequently used data sources, your time figuring out what digital assets to optimize can be a lot more efficient.</p>
<p>In the example below, a search for &#8220;Apple iPad&#8221; shows search results from News, Twitter, Images and Video.  Here, news sources range from mainstream media like CNN to ezinearticles.  A savvy SEO would consider how they might leverage exposure in the news area, via social media such as blogs or Twitter as well as videos and images. Producing, optimizing and promoting relevant video and images provides an additional opportunity for visibility in addition to web pages.</p>
<p><img title="Blended Search Results Google" src="http://www.toprankblog.com/wp-content/uploads/2010/02/blended-serps-google.png" alt="" width="500" height="522" /></p>
<p>The display of blended results, especially where current news is involved, is dynamic. Be sure to revisit the search results page from time to time to uncover any new data sources for assets/media you may be able to focus on.</p>
<p><strong>2. Repurpose content to get the most bang for your buck</strong><br />
Think of innovative ways to reuse your digital assets to gain maximum search benefits. For example, if your CEO gives a presentation at an industry event:</p>
<ul>
<li><strong> </strong>The presentation can often be recorded on video and audio</li>
<li>The <a href="http://www.toprankblog.com/2009/10/video-seo-basic-tips/">video can be optimized</a> and promoted on both your website and numerous video hosting sites such as You Tube</li>
<li>Multiple short video snippets can be created from one master video, all of which can be optimized</li>
<li>A <a href="http://www.toprankblog.com/2007/12/podcastaudio-search/">search-optimized podcast</a> can be created from the audio, which can be placed on your website and promoted on podcast web aggregation sites</li>
<li>Screenshots can be taken from the video, optimized, placed on your website and promoted on sites like Flickr (check out these tools for optimizing images from <a href="http://sixrevisions.com/tools/8-excellent-tools-for-optimizing-your-images/" target="_blank">Six Revisions</a> blog)</li>
<li>The optimized images, podcast and video can all be used with social media press releases for even more exposure</li>
<li>The PowerPoint from the presentation could be uploaded to Slideshare and turned into a video with voiceover for sharing on video hosting sites</li>
</ul>
<p>For even more ideas on re-purposing content, read &#8220;<a href="http://www.toprankblog.com/2009/06/green-online-marketing-5-ways-to-repurpose-content/">Green Online Marketing: 5 Ways to Repurpose Content</a>&#8220;.</p>
<p><strong>3. Use keyword-rich file names and tags – but keep them clear and to the point<br />
</strong>An important element of digital asset optimization is using keyword-rich files names and tags for all images, video and audio, and ALT text for images.</p>
<p>That said, an even <em>more</em> important element is ensuring files names and tags accurately and concisely describe the digital content being presented. As much as you’d like to fit the keyword phrase “circuit breaker” into the file name for an image of a pink elephant, it just might not work.</p>
<p>Think of ALT text, file names and tags like this: If someone couldn’t see your image, watch your video or listen to your audio, would they know what it is from your description?  Be sure to link to your digital assets using keyword anchor text.</p>
<p>If you have a large number of videos, PDFs or Audio files, consider creating a sitemap file that links to each of them. Include descriptive text next to each link as well.  You might even benefit from creating a <a href="http://www.google.com/support/webmasters/bin/answer.py?hl=en&amp;answer=80472" target="_blank">video sitemaps file for Google</a>.</p>
<p><strong>4. Leverage optimized landing pages for digital assets</strong></p>
<p><strong> <span style="font-weight: normal;">Some poster children<strong> </strong>and ugly stepsisters might never find a way to live in harmony, but optimized text and digital assets don’t have to suffer the same fate. Include optimized on-page text a part of your optimization strategy for video and podcasts to get the best of both worlds and maximize search benefits.</span></strong></p>
<p>For example, place videos and podcasts on their own optimized landing pages on your website. Include either keyword-rich transcripts or summaries on the landing page, depending on the length of the video or podcast.</p>
<p>Optimized landing pages help the search engines understand what the video or audio is all about. Plus, you’ll enhance the viewing or listening experience for visitors by giving them a high-level overview of the video or podcast.</p>
<p><strong>5. Don’t forget other file types such as PDFs and MS Office Docs<br />
</strong>If you’ve got PDFs on your site, don’t overlook them in your search engine optimization strategy. True, you could convert PDFs to HTML pages. But particularly in the B2B world, customers are looking for case studies, whitepapers and technical articles &#8212; and PDFs can still be useful for content-heavy pieces.</p>
<p>Keep in mind a few points for optimizing PDFs:</p>
<ul>
<li>Ensure PDFs are text-based (vs all image)</li>
<li>Create a SEO friendly PDF template for use corporate-wide</li>
<li>Include anchor text links where relevant</li>
<li>Optimize the copy as you would a web page</li>
<li>Complete all document properties, including author, subject, description and keyword</li>
</ul>
<p>This Search Engine Land <a href="http://searchengineland.com/eleven-tips-for-optimizing-pdfs-for-search-engines-12156" target="_blank">post</a> offers additional tips for optimizing PDFs for search.</p>
<p>Any other <a href="http://www.google.com/support/webmasters/bin/answer.py?hl=en&amp;answer=35287" target="_blank">document types</a> that Google can crawl, index and rank are also opportunities for optimization.</p>
<p><strong>Are You Ready to Treat Digital Assets as One of the Family?<br />
</strong>Incorporating digital asset optimization into your overall content optimization plan doesn’t have to be difficult, but it can create an important advantage. If you’ve got the digital assets, why not optimize them? You’ll make it that much easier for the search engines to find and index your content – all of it.</p>
<p>What results have you experienced from optimizing images, video, audio and the various document types now found in Google search results?</p>
<p><em>Learn more about digital asset optimization at</em><a href="http://www.searchenginestrategies.com/newyork/agenda-day1.php#digital-optimization" target="_blank"><em> SES New York</em></a><em>, where TopRank Online Marketing CEO <a href="http://twitter.com/leeodden" target="_blank">Lee Odden</a> will be presenting his insights into digital asset marketing strategy, process/workflow and measuring success. </em></p>
<hr />
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Gain a competitive advantage by subscribing to the<br>TopRank&reg; Online Marketing Newsletter.</a></p>
<p>© <a href="http://www.toprankblog.com">Online Marketing Blog</a>, 2010. |
<a href="http://www.toprankblog.com/2010/02/5-tips-digital-asset-optimization/">5 Ways to Show Digital Assets a Little Respect</a> | http://www.toprankblog.com
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		<title>10 Link Building Tools for Tracking Inbound Links</title>
		<link>http://www.toprankblog.com/2009/11/1-seo-tools-for-tracking-inbound-links/</link>
		<comments>http://www.toprankblog.com/2009/11/1-seo-tools-for-tracking-inbound-links/#comments</comments>
		<pubDate>Fri, 27 Nov 2009 17:07:33 +0000</pubDate>
		<dc:creator>TopRank Online Marketing</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Link Building]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO Tools]]></category>
		<category><![CDATA[buzzstream]]></category>
		<category><![CDATA[inbound links]]></category>
		<category><![CDATA[majestic seo]]></category>
		<category><![CDATA[pluginseo]]></category>
		<category><![CDATA[raven seo tools]]></category>
		<category><![CDATA[seomoz linkscape]]></category>
		<category><![CDATA[sheerseo]]></category>
		<category><![CDATA[soloSEO]]></category>
		<category><![CDATA[tracking links]]></category>

		<guid isPermaLink="false">http://www.toprankblog.com/?p=7730</guid>
		<description><![CDATA[Quality inbound links are an essential element of web site marketing and search engine optimization programs to increase traffic and online sales. The greater the number of relevant and authoritative links to a web page, the greater the potential for higher search engine rankings and qualified traffic. A recent survey from SEOmoz illustrates just how [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright size-full wp-image-7760" title="Measuring Inbound Links" src="http://www.toprankblog.com/wp-content/uploads/2009/11/iStock_000000041737XSmall.jpg" alt="Measuring Inbound Links" width="320" height="240" />Quality inbound links are an essential element of web site marketing and <a href="http://www.toprankblog.com/2009/10/defining-search-engine-optimization/">search engine optimization</a> programs to increase traffic and online sales. The greater the number of relevant and authoritative links to a web page, the greater the potential for higher search engine rankings and qualified traffic.</p>
<p>A recent survey from <a href="http://www.seomoz.org/article/search-ranking-factors" target="_blank">SEOmoz </a>illustrates just how important inbound links are to rankings. An impressive 4 of the top 5 ranking factors involve inbound links:</p>
<ul>
<li>Keyword focused anchor text from external links: 73% very high importance</li>
<li>External link popularity: 71% very high importance</li>
<li>Diversity of link sources: 67% very high importance</li>
<li>Trustworthiness of the domain based on link distance from trusted domains: 66% very high importance</li>
</ul>
<p>Conversely, the No. 2 negative ranking factor was link acquisition from known link brokers or sellers (56% high importance).  Incidentally, TopRank has never engaged in link acquisitions in this manner, focusing instead on earning links through creative content promotions, social media and online public relations.</p>
<p>Tracking links to your web pages &#8212; and those of your competitors &#8212; is a major part of any SEO strategy. Fortunately, a host of free and paid tools exist to provide a comprehensive looks at where your web pages stand.</p>
<p>Since link building is so important, Lee and I have collected these 10 tools for tracking inbound links for you to test:</p>
<p><strong>1. <a href="https://www.majesticseo.com/" target="_blank">Majestic-SEO</a></strong></p>
<p>Majestic-SEO allows users to track link information for any domain – their own sites or those of competitors. Illustrated in the image below, users can access the number of:</p>
<ul>
<li>Sub domains</li>
<li>Pages</li>
<li>Links</li>
<li>Referring domains</li>
<li>Images</li>
<li>NoFollow links</li>
<li>Redirects</li>
</ul>
<p>By verifying ownership of a domain, users can obtain a more detailed report that includes unique links and their anchor text. With registration, the service for your own site is free. Users can buy credits to obtain that same information about other web sites such as competitors. Downloadable data is given on top anchor text, top referring domains and top pages. Plus, the tool offers a “daily update” feature that provides a daily journal of new inbound links.</p>
<div id="attachment_7821" class="wp-caption aligncenter" style="width: 512px"><img class="size-full wp-image-7821 " title="majestic seo" src="http://www.toprankblog.com/wp-content/uploads/2009/11/majestic-seo.png" alt="majestic seo" width="502" height="213" /><p class="wp-caption-text">Majestic SEO</p></div>
<p style="text-align: left;">
<p><strong>2. <a href="http://www.buzzstream.com/link-building" target="_blank">BuzzStream Link Building</a></strong></p>
<p>BuzzStream Link Building focuses on providing tools that help automate redundant tasks in relationship building. It&#8217;s a CRM system for link building with applications for SEO as well as online PR.</p>
<ul>
<li>Find Contact Info</li>
<li>Track Email &amp; Twitter</li>
<li>Manage Link Prospects</li>
<li>Monitor Backlinks for anchor text, nofollows, outbound links, banned words</li>
<li>Track activities and conversion rate</li>
<li>Delegate contacts, split prospecting from outreach</li>
</ul>
<p>BuzzStream Link Building tools are very robust for link detection, suggestions, relationship management and link management. The BuzzMarker bookmarklet allows easy addition of new link opportunities via the browser. Many other tools focus on link detection, acquisition and the technical site of management. The CRM aspect of BuzzStream and the conversion tracking reports make it unique.</p>
<p>There is a free trial for BuzzStream and monthly costs range from $29/mo to $249/mo. There are also options for Agencies and Enterprise use.</p>
<p style="text-align: center;">
<div id="attachment_7828" class="wp-caption aligncenter" style="width: 511px"><img class="size-full wp-image-7828" title="buzzstream link building" src="http://www.toprankblog.com/wp-content/uploads/2009/11/buzzstream-link-building.png" alt="BuzzStream Link Building" width="501" height="513" /><p class="wp-caption-text">BuzzStream Link Building</p></div>
<p><strong>3. <a href="http://www.seomoz.org/linkscape" target="_blank">SEOmoz Linkscape</a></strong></p>
<p>This inbound link tracking tool offers both a free basic version and an advanced version with a subscription to SEOmoz PRO.</p>
<p>The basic search (illustrated in the image below) allows users to determine the number of inbound links to a page and the number of different domains linking to a page. The tool also gives a ranking of the page based on number and quality of inbound links, as well as a ranking of the domain overall.</p>
<p>In the full version, users can not only judge the quality and quantity of links to their own web pages, but to their competitors as well. Users can compare number of links, number of domains and domain ranking side-by-side against competitor sites.</p>
<p>Users can also determine the keywords competitor sites are targeting in their anchor text and identify competitors’ most powerful links.</p>
<p style="text-align: center;">
<div id="attachment_7724" class="wp-caption aligncenter" style="width: 530px"><img class="size-full wp-image-7724   " title="SEOMoz Linkscape" src="http://www.toprankblog.com/wp-content/uploads/2009/11/SEOMoz.jpg" alt="SEOMoz Linkscape" width="520" height="384" /><p class="wp-caption-text">SEOMoz Linkscape</p></div>
<p><strong>4. <a href="http://raven-seo-tools.com/features/link-manager/" target="_blank">Raven SEO Tools</a></strong><br />
Raven is a suite of SEO tools including a Links Manager that allows you to easily manage the link status, contacts and tasks related to each link.</p>
<p>Raven will automatically alert if any changes have occurred on an active link, if the nofollow attribute was added, the anchor text changed, the PageRank changed, or the link was removed. There is team link building management functionality as well as the ability to import, export in CSV format or generate reports online.</p>
<p>A standalone linking too is not available for purchase. The cost for the suite of Raven SEO Tools starts at $79 per month.</p>
<p style="text-align: center;">
<div id="attachment_7822" class="wp-caption aligncenter" style="width: 479px"><img class="size-full wp-image-7822  " title="raven seo link builder" src="http://www.toprankblog.com/wp-content/uploads/2009/11/raven-seo-link-builder.png" alt="Raven SEO Link Builder" width="469" height="258" /><p class="wp-caption-text">Raven SEO Link Builder</p></div>
<p><strong>5. <a href="https://www.soloseo.com/do-it-yourself-seo/link-building.html" target="_blank">SoloSEO Link Building Tools</a></strong><br />
SoloSEO is a collection of SEO campaign management and implementation tools which includes &#8220;Links Manager&#8221; and &#8220;Link Build It!&#8221; modules for building and tracking inbound links to your web site.</p>
<p>The Links Manager module helps discover links, assess the strength and quality and track progress. It also includes ongoing link detection and automatic notification if a link is deleted. Link Build It! is a bookmarklet that shows backlink count, PageRank, and Alexa rank for the site, DMOZ listing, .edu or.gov links and the ability to easily add the URL of the page being viewed to the Links Manager.</p>
<p>There is a free trial and the cost for SoloSEO is $29 per month for 5 domains and $4 per domain after.</p>
<p style="text-align: center;">
<div id="attachment_7823" class="wp-caption aligncenter" style="width: 512px"><img class="size-full wp-image-7823" title="soloseo links manager" src="http://www.toprankblog.com/wp-content/uploads/2009/11/soloseo-links-manager.png" alt="SoloSEO Links Manager" width="502" height="372" /><p class="wp-caption-text">SoloSEO Links Manager</p></div>
<p><strong>6. <a href="http://siteexplorer.search.yahoo.com/" target="_blank">Yahoo! Site Explorer</a></strong><br />
Yahoo! Site Explorer is a popular, free tool for analyzing and tracking inbound links for users’ own and their competitors’ sites. Users can:</p>
<ul>
<li>Determine the number pages within a domain indexed by SLURP, Yahoo&#8217;s search engine crawler</li>
<li>Explore each page to determine inbound links for each</li>
<li>Exclude inbound links from the domain</li>
<li>Exclude inbound links from the subdomain</li>
<li>Export results into a TSV file</li>
</ul>
<p style="text-align: center;">
<div id="attachment_7754" class="wp-caption aligncenter" style="width: 526px"><img class="size-full wp-image-7754  " title="Yahoo! Site Explorer" src="http://www.toprankblog.com/wp-content/uploads/2009/11/Yahoo-Site-Explorer1.jpg" alt="Yahoo! Site Explorer" width="516" height="250" /><p class="wp-caption-text">Yahoo! Site Explorer</p></div>
<p><strong>7. <a href="http://ericmiraglia.com/inlink/" target="_blank">Page Inlink Analyzer</a></strong><br />
Page Inlink Analyzer is a tool created by Eric Miraglia that leverages the Yahoo Site Explorer tool mentioned above in a more useful interface that combines a left side column listing of indexed pages for the site being researched and the inbound links to the focus URL in the right column. This allows the user to quickly research the inbound links to each page of a particular site.</p>
<p>For each inbound link the page level and domain level inlink counts are reported as well as the number of Delicious bookmarks (with a link to view them) for each link and the associated keyword tags.</p>
<p>The Page Inlink Analyzer tool is free.</p>
<p style="text-align: center;">
<div id="attachment_7824" class="wp-caption aligncenter" style="width: 512px"><img class="size-full wp-image-7824" title="page inlink analyzer" src="http://www.toprankblog.com/wp-content/uploads/2009/11/page-inlink-analyzer.png" alt="Page Inlink Analyzer" width="502" height="189" /><p class="wp-caption-text">Page Inlink Analyzer</p></div>
<p><strong>8. <a href="http://pluginseo.com/" target="_blank">pluginSEO Beta Linking Tools</a></strong><br />
pluginSEO is a service in Beta that works to simplify SEO and linking tasks by having users input keywords and competitor URLs to generate advice including link building suggestions.</p>
<p>Link features include:</p>
<ul>
<li><span style="background-color: #ffffff;">The Reactor:Links page makes suggestions</span></li>
<li><span style="background-color: #ffffff;">My Links shows inbound links to your own site</span></li>
<li><span style="background-color: #ffffff;">Competitor links documents inbound links to the competing sites entered</span></li>
<li><span style="background-color: #ffffff;">Link suggestions provides a visual listing of new linking opportunities displayed below</span></li>
</ul>
<p>pluginSEO is in Beta and is now offering free trials.</p>
<p style="text-align: center;">
<div id="attachment_7825" class="wp-caption aligncenter" style="width: 512px"><img class="size-full wp-image-7825" title="plugin seo links -tool" src="http://www.toprankblog.com/wp-content/uploads/2009/11/plugin-seo-links-tool.png" alt="pluginSEO" width="502" height="248" /><p class="wp-caption-text">pluginSEO</p></div>
<p><strong>9. <a href="http://www.sheerseo.com/seo-software/backlinks-watchdog.html" target="_blank">Sheer SEO Backlinks Watchdog</a></strong><br />
Sheer SEO is a set of SEO project management tools, one of which, monitors &#8220;guarded&#8221; inbound links.  The Backlinks Watchdog tool monitors the following link characteristics:</p>
<ul>
<li><span style="background-color: #ffffff;">Anchor text</span></li>
<li><span style="background-color: #ffffff;">Page rank</span></li>
<li><span style="background-color: #ffffff;">Number of outbound links in the referring page</span></li>
<li><span style="background-color: #ffffff;">Availability of the page</span></li>
<li><span style="background-color: #ffffff;">Presence of meta tags &#8220;nofollow&#8221; and &#8220;noindex&#8221;</span></li>
<li><span style="background-color: #ffffff;">Existance of the link to your site</span></li>
<li><span style="background-color: #ffffff;">Presense of &#8220;nofollow&#8221; attribute on the backlink (rel=&#8221;nofollow&#8221; causes the link not to pass rank)</span></li>
</ul>
<p>There is a 90 day free trial for Sheer SEO with paid options ranging from $7 to $40 per month.</p>
<p style="text-align: center;">
<div id="attachment_7826" class="wp-caption aligncenter" style="width: 510px"><img class="size-full wp-image-7826" title="sheerseo links" src="http://www.toprankblog.com/wp-content/uploads/2009/11/sheerseo-links.png" alt="Backlink Watchdog" width="500" height="278" /><p class="wp-caption-text">Backlink Watchdog</p></div>
<p><strong>10. <a href="http://websitegrader.com/" target="_blank">HubSpot Website Grader</a><br />
</strong>This free SEO tool provides an overall SEO score for websites based on inbound links, website traffic, SEO, social popularity and other factors. Users submit their website URL, along with competing site URLs, and are then emailed a detailed report that includes:</p>
<ul>
<li>Google PageRank and number of Google indexed pages</li>
<li>Number of inbound links, with the option to analyze links through HubSpot</li>
<li>Competitive analysis with website grade, Google PageRank, number of inbound links and number of del.icio.us bookmarks</li>
</ul>
<p>A sample report is shown below.</p>
<div class="mceTemp mceIEcenter">
<dl id="attachment_7747" class="wp-caption aligncenter" style="width: 533px;">
<dt class="wp-caption-dt"><img class="size-full wp-image-7747 " title="HubSpot Website Grader" src="http://www.toprankblog.com/wp-content/uploads/2009/11/HubSpot.jpg" alt="HubSpot Website Grader" width="523" height="455" /></dt>
</dl>
</div>
<p>There are many other link building and tracking tools ranging from the <a href="http://tools.seobook.com/seo-toolbar/" target="_blank">SEOBook toolbar</a> and <a href="http://tools.seobook.com/link-tools/backlinks/backlinks.php" target="_blank">Backlink Harvester</a> to SEO Spyglass <a href="http://www.link-assistant.com/linkassistant/" target="_blank">Link Assistant</a>. These 10 should be a good start.</p>
<p>What web based or desktop software tools have you found to be useful for tracking inbound links?</p>
<hr />
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Gain a competitive advantage by subscribing to the<br>TopRank&reg; Online Marketing Newsletter.</a></p>
<p>© <a href="http://www.toprankblog.com">Online Marketing Blog</a>, 2009. |
<a href="http://www.toprankblog.com/2009/11/1-seo-tools-for-tracking-inbound-links/">10 Link Building Tools for Tracking Inbound Links</a> | http://www.toprankblog.com
</p>]]></content:encoded>
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		<slash:comments>52</slash:comments>
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		<title>Reader Poll: Best Paid Subscription SEM Communities</title>
		<link>http://www.toprankblog.com/2009/10/reader-poll-best-paid-subscription-sem-communities/</link>
		<comments>http://www.toprankblog.com/2009/10/reader-poll-best-paid-subscription-sem-communities/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 20:48:52 +0000</pubDate>
		<dc:creator>Lee Odden</dc:creator>
				<category><![CDATA[Business of SEO]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO Tools]]></category>
		<category><![CDATA[SEO Training]]></category>
		<category><![CDATA[Reader Polls]]></category>
		<category><![CDATA[seo communities]]></category>

		<guid isPermaLink="false">http://www.toprankblog.com/?p=7317</guid>
		<description><![CDATA[We recently posted a list of over 100 resources our readers could leverage to learn more about marketing online through search. One of the categories was paid subscription SEM communities that offer training, forums and often times templates, forms and guides for implementing effective Search Marketing programs. A pioneer forum that has a paid channel [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignleft" style="margin-left: 6px; margin-right: 6px;" title="Reader Poll" src="http://www.toprankblog.com/wp-content/uploads/2007/06/reader-poll.jpg" alt="" hspace="6" width="143" height="97" /> We recently posted a list of over <a title="Learn Search Marketing" href="http://www.toprankblog.com/2009/09/100-ways-learn-search-marketing/">100 resources</a> our readers could leverage to learn more about marketing online through search. One of the categories was paid subscription SEM communities that offer training, forums and often times templates, forms and guides for implementing effective Search Marketing programs.</p>
<p>A pioneer forum that has a paid channel in this area is the WebmasterWorld Supporter&#8217;s group. SEOmoz has been wildly successful with their Pro community over the past few years and SEO Book launched their training community after discontinuing the actual book.  The newcomer to this group is SEO Dojo.</p>
<p>Below you&#8217;ll find info and links on each community and if you&#8217;re a fan, take this poll to vote which is your favorite:</p>
Note: There is a poll embedded within this post, please visit the site to participate in this post's poll.
<p><strong><img class="size-full wp-image-7324 alignnone" title="Webmaster World Supporters" src="http://www.toprankblog.com/wp-content/uploads/2009/10/wmw-supporters-forum.png" alt="Webmaster World Supporters" width="404" height="302" /><br />
<a href="http://www.webmasterworld.com/supporters/" target="_blank">WebmasterWorld Supporters</a></strong><br />
<strong> Since:</strong> Posts go back to Nov 5, 2002 but I suspect it was started before that.<br />
<strong> Cost:</strong> 6 months $89 &#8211; 12 months $149<br />
<strong>Description:</strong> A private forum for WebmasterWorld supporters dealing with Webmaster, Tech, and Business issues related to operating and promoting a website.</p>
<p><strong><img class="alignnone size-full wp-image-7330" title="seomozpro" src="http://www.toprankblog.com/wp-content/uploads/2009/10/seomozpro.png" alt="seomozpro" width="404" height="300" /><a href="http://www.seomoz.org/pro_landing.php" target="_blank"><br />
SEOmoz Pro</a></strong><br />
<strong> Since:</strong> Feb 2007<br />
<strong> Cost:</strong> Pro $79/mo, Pro Plus $129/mo, Pro Elite $229/mo<br />
<strong>Description:</strong> Access to exclusive tools, processes and knowledge that SEOmoz staff use to provide consulting to their clients. Offers a guarantee.</p>
<p><strong><img class="alignnone size-full wp-image-7325" title="seobook-training" src="http://www.toprankblog.com/wp-content/uploads/2009/10/seobook-training.png" alt="seobook-training" width="404" height="299" /><a href="http://training.seobook.com/" target="_blank"><br />
SEO Book Training</a></strong><br />
<strong> Since:</strong> Feb 2008<br />
<strong> Cost:</strong> $150/mo &#8211; Membership is full<br />
<strong>Description:</strong> Over 100 training modules as well as forums, templates, videos and tools.</p>
<p><strong><img class="alignnone size-full wp-image-7326" title="seodojo" src="http://www.toprankblog.com/wp-content/uploads/2009/10/seodojo.png" alt="seodojo" width="404" height="280" /><a href="http://www.huomah.com/dojo/" target="_blank"><br />
SEO Dojo</a></strong><br />
<strong> Since: </strong>Oct 2009<br />
<strong> Cost:</strong> $30/monthly or $250/full year plus other combinations<br />
<strong>Description:</strong> Community and training resource for search and Internet marketers that includes articles, chat sessions, worksheets/guides and plans for webinars.</p>
<p>What has your experience been with these communities? What are the best features? Training, Tools, Community.  Which paid SEM communities did we miss? Please share in the comments and we&#8217;ll update our 100 Resources list as well as include them in next year&#8217;s poll.</p>
<p><em><strong><span style="color: #800000;">This poll will run until Tuesday 11/03/09 after which we will name the winner both on Online Marketing Blog, which gets close to 100,000 visits per month and we&#8217;ll be issuing a press release for distribution through PRWeb. The winner will also get a free 125X125 ad on the toprankblog.com right side bar for 2 months.</span></strong></em></p>
<hr />
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Gain a competitive advantage by subscribing to the<br>TopRank&reg; Online Marketing Newsletter.</a></p>
<p>© <a href="http://www.toprankblog.com">Online Marketing Blog</a>, 2009. |
<a href="http://www.toprankblog.com/2009/10/reader-poll-best-paid-subscription-sem-communities/">Reader Poll: Best Paid Subscription SEM Communities</a> | http://www.toprankblog.com
</p>]]></content:encoded>
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		<slash:comments>32</slash:comments>
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		<title>SEO Tool Review: BuzzStream for Link Building</title>
		<link>http://www.toprankblog.com/2009/05/seo-tool-review-buzzstream-for-link-building/</link>
		<comments>http://www.toprankblog.com/2009/05/seo-tool-review-buzzstream-for-link-building/#comments</comments>
		<pubDate>Thu, 28 May 2009 13:32:54 +0000</pubDate>
		<dc:creator>TopRank Online Marketing</dc:creator>
				<category><![CDATA[Link Building]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO Tools]]></category>
		<category><![CDATA[buzzstream]]></category>
		<category><![CDATA[links]]></category>

		<guid isPermaLink="false">http://www.toprankblog.com/?p=5355</guid>
		<description><![CDATA[As I work with our clients on their link building projects, I am often testing out new tools to make the process more efficient. After meeting with Lee at PubCon South in March, Jeremy Bencken &#8211; one of the founders of BuzzStream -  followed up with Lee for the opportunity to demo and test out [...]]]></description>
			<content:encoded><![CDATA[<p>As I work with our clients on their link building projects, I am often testing out new tools to make the process more efficient. After meeting with Lee at PubCon South in March, Jeremy Bencken &#8211; one of the founders of BuzzStream -  followed up with Lee for the opportunity to demo and test out their link building tool &#8211; BuzzStream for Link Building. Lee requested that I take a look at this tool, and I was glad for the opportunity.</p>
<p>For many webmasters, managing link building campaigns can seem pretty daunting. Identifying a link building strategy is one key to success. Another is ensuring link building efficiency and follow up. Identifying processes and tools to help increase this efficiency can greatly increase the amount and value of links you achieve.<img class="alignnone size-full wp-image-5374" src="http://www.toprankblog.com/wp-content/uploads/2009/05/buzzstream-link-partner.jpg" alt="BuzzStream for Link Building" width="423" height="216" /></p>
<p>BuzzStream is one such tool. Developed by the creators of ApartmentRatings.com, BuzzStream helps identify sites from which to request links, and makes this link building process efficient and human. The <a href="http://www.buzzstream.com/link-building">BuzzStream for Link Building tool</a> works in 4 key ways: Identifying contact information, managing communications, managing link opportunities and link request sent, and monitoring backlinks achieved.</p>
<p>When searching for link building opportunities, BuzzStream’s BuzzMarker can help quickly identify contact information and website information to easily categorize within your BuzzStream Dashboard. By pulling this information automatically, BuzzMarker helps save time, rather than the link builder spending minutes searching for a contact email address or documenting content categories. Then, when this information is placed in the BuzzStream Dashboard, you are able to sort by a variety of factors, such as PageRank, date found, type of link, and contact status.</p>
<p>BuzzStream also allows you to easily manage communications between themselves and the website’s owner or writer. BuzzStream identifies Tweeting between your accounts, as well as emails being sent back and forth. This communication monitoring helps you, as a link builder, begin a relationship with this webmaster, and build it over time. The website owner is more likely to link to a person they know, so these relationships matter.</p>
<p>Once the link request is sent, BuzzStream catalogs this request to easily be found later. You can search by requests sent within a particular timeframe, requests sent to sites with a certain PageRank and many other sorting factors to make documenting and reporting these request simple and efficient.</p>
<p><img class="alignnone size-full wp-image-5377" src="http://www.toprankblog.com/wp-content/uploads/2009/05/buzzstream-links1.jpg" alt="BuzzStream Links" width="417" height="182" /></p>
<p>The main objective to all of this opportunity documentation and relationship building is acquiring the link. BuzzStream keeps with its efficiency trend and employs a backlink checker which automatically runs each week to detect the achievement of a link from the link requests you’ve sent out. This information is then automatically documented in your contact dashboard, allowing you now to easily sort by which link you’ve received. On top of that, the backlink checker also identifies if any links were taken away, if the links were NoFollowed, if the anchor text changed, or if the page that holds your link all of a sudden becomes populated with spammy content. Because of this, you can also easily see the value of each link you’ve achieved, and you know how to request updates if necessary.</p>
<p>BuzzStream does an great job of streamlining the link request process, and the automatic documentation of it all is incredible. With affordable price points for up to 20 different users, <a href="http://www.buzzstream.com/link-building">BuzzStream</a> can be an effective linking asset for individuals starting their own link building to agencies looking to automate some of their processes.</p>
<hr />
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Gain a competitive advantage by subscribing to the<br>TopRank&reg; Online Marketing Newsletter.</a></p>
<p>© <a href="http://www.toprankblog.com">Online Marketing Blog</a>, 2009. |
<a href="http://www.toprankblog.com/2009/05/seo-tool-review-buzzstream-for-link-building/">SEO Tool Review: BuzzStream for Link Building</a> | http://www.toprankblog.com
</p>]]></content:encoded>
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		<slash:comments>22</slash:comments>
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		<item>
		<title>SEO Basics: 6 Tips for Google Webmaster Tools</title>
		<link>http://www.toprankblog.com/2009/04/6-tips-for-google-webmaster-tools/</link>
		<comments>http://www.toprankblog.com/2009/04/6-tips-for-google-webmaster-tools/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 11:19:41 +0000</pubDate>
		<dc:creator>TopRank Online Marketing</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO Tips]]></category>
		<category><![CDATA[SEO Tools]]></category>
		<category><![CDATA[google webmaster tools]]></category>
		<category><![CDATA[Webmaster]]></category>

		<guid isPermaLink="false">http://www.toprankblog.com/?p=4974</guid>
		<description><![CDATA[Google Webmaster Tools is a free service that provides a wealth of information directly from Google. Once you have verified a site with Google, they&#8217;ll give you access to all sorts of information. Here are just a few features of Google Webmaster Tools: 1. Errors Google Webmaster Tools will show all sorts of errors with [...]]]></description>
			<content:encoded><![CDATA[<p>Google Webmaster Tools is a free service that provides a wealth of information directly from Google.  Once you have verified a site with Google, they&#8217;ll give you access to all sorts of information.</p>
<p>Here are just a few features of <a href="http://www.google.com/webmasters/" target="_blank">Google Webmaster Tools</a>:</p>
<p><strong>1. Errors</strong><br />
Google Webmaster Tools will show all sorts of errors with a site.  Not only does it show broken links on the site, but also links that are driving traffic to the site for which there is no valid page. Google even tells you pages it knows about but has been restricted from crawling.  That&#8217;s good to know incase someone accidently blocks to much.</p>
<div id="attachment_4977" class="wp-caption aligncenter" style="width: 390px"><img class="size-full wp-image-4977" title="Google Webmaster Tools Error Report" src="http://www.toprankblog.com/wp-content/uploads/2009/04/picture-3.png" alt="Google Webmaster Tools Error Report" width="380" height="254" /><p class="wp-caption-text">Google Webmaster Tools Error Report</p></div>
<p><strong>2. Set Site Defaults</strong><br />
Tell Google to show your page with the www or without, set a geographic target and select if you want the images show up in Google&#8217;s enhanced image search; aka <a href="http://images.google.com/imagelabeler/" target="_blank">Google Image Labeler</a>.</p>
<div id="attachment_4978" class="wp-caption aligncenter" style="width: 578px"><img class="size-full wp-image-4978" title="Google Webmaster Tools Site Defaults" src="http://www.toprankblog.com/wp-content/uploads/2009/04/picture-2.png" alt="Google Webmaster Tools Site Defaults" width="568" height="262" /><p class="wp-caption-text">Google Webmaster Tools Site Defaults</p></div>
<p><strong>3. Analyze Meta Descriptions and Title Tags</strong><br />
Google will provide a list of URLs that have duplicate title tags or duplicate meta descriptions as well as if there are pages with to short, or  to long, meta descriptions or titles.</p>
<div id="attachment_4979" class="wp-caption aligncenter" style="width: 468px"><img class="size-full wp-image-4979" title="Google Webmaster Tools Analyzing Meta Data" src="http://www.toprankblog.com/wp-content/uploads/2009/04/picture-4.png" alt="Google Webmaster Tools Analyzing Meta Data" width="458" height="220" /><p class="wp-caption-text">Google Webmaster Tools Analyzing Meta Data</p></div>
<p><strong>4. Top Search Queries</strong><br />
Ever wondered what people search for that your show up for?  Outside of the obvious of course.  This type of information is available in Google Webmaster Tools.  It shows what a site is showing up for and what people are clicking though on along with your ranking.  It can even be filtered by type of search (web, image, mobile) and by country.</p>
<div id="attachment_4982" class="wp-caption aligncenter" style="width: 549px"><img class="size-full wp-image-4982" title="Google Webmaster Tools Top Search Queries" src="http://www.toprankblog.com/wp-content/uploads/2009/04/picture-7.png" alt="Google Webmaster Tools Top Search Queries" width="539" height="362" /><p class="wp-caption-text">Google Webmaster Tools Top Search Queries</p></div>
<p><strong>5. Manage Sitelinks</strong><br />
If a site is lucky enough to get an additional block of links under their listing in Google, these can be managed in Google Webmaster Tools.  You can&#8217;t tell Google what pages to add, but you can tell Google not to show a sitelink it has created.</p>
<div id="attachment_4981" class="wp-caption aligncenter" style="width: 536px"><img class="size-full wp-image-4981" title="Google Sitelinks" src="http://www.toprankblog.com/wp-content/uploads/2009/04/picture-6.png" alt="Google Sitelinks" width="526" height="164" /><p class="wp-caption-text">Google Sitelinks</p></div>
<p><strong>6. Enhance 404 Error Pages</strong><br />
Google can provide a bit of JavaScript that can be embed on a 404 error page so that when it loads, Google will try to guess what the user was looking for based on what Google has indexed.  It also comes with a handy Google site search box.</p>
<div id="attachment_4980" class="wp-caption aligncenter" style="width: 441px"><img class="size-full wp-image-4980" title="Google Webmaster Tools Enhanced 404 Error Pages" src="http://www.toprankblog.com/wp-content/uploads/2009/04/picture-1.png" alt="Google Webmaster Tools Enhanced 404 Error Pages" width="431" height="150" /><p class="wp-caption-text">Google Webmaster Tools Enhanced 404 Error Pages</p></div>
<p>These are just a few of the features of Google Webmaster Tools.  Google continues to add additional features and functionality and we can only hope other search engines follow suit.</p>
<hr />
<p><a href="http://www.toprankmarketing.com/tips-newsletter/subscribe.php?s=omb-feed" style="color:#6CAA3A; font:14px Verdana, Geneva, sans-serif;" onClick="javascript: pageTracker._trackPageview('Outgoing www.toprankmarketing.com/tips-newsletter/subscribe.php'); "><img src="http://www.toprankblog.com/images/email-feed.png" alt="Email Newsletter" width="48" height="37" border="0" align="left" style="margin-right:10px;" />
Gain a competitive advantage by subscribing to the<br>TopRank&reg; Online Marketing Newsletter.</a></p>
<p>© <a href="http://www.toprankblog.com">Online Marketing Blog</a>, 2009. |
<a href="http://www.toprankblog.com/2009/04/6-tips-for-google-webmaster-tools/">SEO Basics: 6 Tips for Google Webmaster Tools</a> | http://www.toprankblog.com
</p>]]></content:encoded>
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		<slash:comments>25</slash:comments>
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		<item>
		<title>Pubcon: Top Secret SEO Tools</title>
		<link>http://www.toprankblog.com/2008/11/pubcon-top-secret-seo-tools/</link>
		<comments>http://www.toprankblog.com/2008/11/pubcon-top-secret-seo-tools/#comments</comments>
		<pubDate>Thu, 13 Nov 2008 22:00:18 +0000</pubDate>
		<dc:creator>Lee Odden</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Pubcon]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO Tools]]></category>
		<category><![CDATA[pubcon 2008]]></category>
		<category><![CDATA[search engine optimization tools]]></category>

		<guid isPermaLink="false">http://www.toprankblog.com/?p=3659</guid>
		<description><![CDATA[The first post-lunch session of day 3 of Pucon brought together a great mix of SEO experts including: Todd Malicoat, Rand Fishkin and last minute fill-in for Jessie Stricchiola, Andy Beal. Moderator duties were handled by Joe Laratro. First up is Todd who covered 30 different tools which are too many to mention here but included tools [...]]]></description>
			<content:encoded><![CDATA[<p><a title="Rand Fishkin, Andy Beal, Todd Malicoat by toprankonlinemarketing, on Flickr" href="http://www.flickr.com/photos/toprankblog/3027711897/"><img src="http://farm4.static.flickr.com/3269/3027711897_4477131a44.jpg" alt="Rand Fishkin, Andy Beal, Todd Malicoat" width="500" height="375" /></a></p>
<p>The first post-lunch session of day 3 of Pucon brought together a great mix of SEO experts including: Todd Malicoat, Rand Fishkin and last minute fill-in for Jessie Stricchiola, Andy Beal. Moderator duties were handled by Joe Laratro.</p>
<p>First up is Todd who covered 30 different tools which are too many to mention here but included tools for: browsers, domain server, keywords, competitive research, ranking checkers, backlink checking, on page optimization, spidering, productivity and tools for fixing duplicate content. but the most interesting included:</p>
<ul>
<li>User agent switcher allows you to surf the web as if you were a bot from an engine so you can see sites the way search engine spiders see them.</li>
<li>Search Status Firefox plugin shows you various time saving information all in one place </li>
<li>Header Checker</li>
<li>SiteUptime lets you know when your site goes down</li>
<li>Domain Tools Bookmarklet that gives you whois information on the domain name you&#8217;re looking at. Also shows other domain names someone owns (paid)</li>
<li>Ping time shows how fast your site responds to web requests. If slow, it can cause issues with spidering.</li>
<li>Keyword tools: <a href="http://www.WordTracker.com" target="_blank">WordTracker.com</a>, <a href="http://www.KeywordDiscovery.com" target="_blank">KeywordDiscovery.com</a>, tools.seobook.com also offers a free keyword tool</li>
<li>SEOBook &#8211; <a href="http://tools.seobook.com/firefox/seo-for-firefox.html" target="_blank">SEO for Firefox</a></li>
<li><a href="http://www.spyfu.com" target="_blank">SpyFu</a> scrapes Google AdWords and can give information about competitor keyword purchase activity</li>
<li><a href="http://www.Compete.com" target="_blank">Compete.com</a> shows competitor traffic and keyword information (paid tool)</li>
<li><a href="http://www.advancedwebranking.com" target="_blank">Caphyon Advanced Web Ranking</a> &#8211; rank checking tool</li>
<li><a href="http://www.linkhounds.com/link-harvester/ " target="_blank">Link Harvester</a> shows unique linking domains to a specific URL, deep link ratio, number of .edu links, etc</li>
<li><a href="http://www.linkhounds.com/hub-finder/" target="_blank">Hub Finder</a> &#8211; will find collections of sites that all link to a particular URL. If they link to that URL, maybe they will link to you.</li>
<li><a href="http://www.internetmarketingninjas.com/lee-odden.php" target="_blank">Interet Marketing Ninjas</a> &#8211; a Strongest Subpage Tool.</li>
<li><a href="http:/www.SoloSEO.com" target="_blank">SoloSEO.com</a> is a project management tool for SEO projects</li>
<li><a href="http://tools.seobook.com/general/link-suggest" target="_blank">Link Suggestion Tool</a> shows a list of search phrases you can combine with keywords to research link opportunities</li>
<li><a href="http://home.snafu.de/tilman/xenulink.html" target="_blank">Xenu Link Sleuth</a> broken link tool. </li>
<li><a href="http://www.roboform.com" target="_blank">Roboform</a> remembers form field information for filling out information</li>
<li><a href="http://www.jingproject.com/" target="_blank">Jing Project ScreenCapture</a></li>
<li><a href="http://www.Copyscape.com" target="_blank">Copyscape</a> will show you any time someone copies your content on the web</li>
<li><a href="http://www.dupecop.com" target="_blank">DupeCop</a></li>
</ul>
<p>Next up is Rand Fishkin of SEOmoz with &#8220;6 Tools that Rock&#8221; and promises there is very little if any overlap with Todd.</p>
<ul>
<li><a href="http://www.seoautomatic.com/app/" target="_blank">SEO Automatic Tool </a>- looks at common on page optimization factors and offers recommendations.</li>
<li><a href="http://tools.davidnaylor.co.uk/keyworddensity/" target="_blank">DaveN&#8217;s Keyword Density Tool</a> will analyze keyword occurrence on-page and it surfs as Googlebot.</li>
<li><a href="http://www.blogpulse.com" target="_blank">blogpulse</a> &#8211; Tracks millions of blog feeds and provides insight into what bloggers are discussing as well as trends of phrases over time.</li>
<li>LinkfromDomain Command @ Live.com &#8211; who is a particular site linking to. <a href="http://search.live.com/results.aspx?q=linkfromdomain:toprankblog.com&amp;go=&amp;form=QBLH" target="_blank">(linkfromdomain:toprankblog.com</a>)</li>
<li>Historical PageRank Lookup from <a href="http://www.seomoz.org/toolbox " target="_blank">SEOmoz tools</a></li>
<li><a href="http://www.seomoz.org/linkscape" target="_blank">Linkscape SEOMoz</a> is a crawl of the web that offers metrics on link and score mozrank on the domain level and at the URL level. Shows who 301 redirects what page, anchor text distribution and others.</li>
</ul>
<p>Last up is Andy Beal from Marketing Pilgrim.</p>
<ul>
<li><a href="http://www.SEOResearchLabs.com" target="_blank">SEOResearchLabs.com</a> offers keyword research for $100. Extensive spreadsheet of keyword data.</li>
<li><a href="http://yoast.com/seo-tools/link-analysis/" target="_blank">SEO Link Analysis</a> - Firefox extension gives you a bit more information when opening such pages, it gathers the PageRank for the linking page, the anchor text used on the link, and checks whether the link is nofollowed or not</li>
<li><a href="http://www.google.com/webmasters/ " target="_blank">Google Webmaster Central</a> - </li>
<li><a href="http://Backlinkwatch.com" target="_blank">Backlinkwatch.com</a> &#8211; Shows the URLs of link sources, PageRank, follow/nofollow.</li>
<li><a href="http://SEMCheck.com" target="_blank">SEMCheck.com</a> &#8211; $12 tool that automates basic SEO functions and issues.</li>
</ul>
<div>Now we have the Q and A which mentioned additional tools:</div>
<div>
<ul>
<li><a href="http://www.httrack.com" target="_blank">HTTrack website copier</a></li>
<li><a href="http://adlab.msn.com" target="_blank">Microsoft AdLabs</a></li>
<li><a href="http://www.SEODigger.com" target="_blank">SEODigger </a>- shows competitor organic rankings</li>
</ul>
<div>Take a look at all of TopRank’s <a href="http://www.toprankblog.com/category/seo-sem-conferences/pubcon/">Pubcon liveblogging coverage</a> here and <a href="http://www.flickr.com/photos/toprankblog/sets/72157608907349074/" target="_blank">Pubcon photos</a> on Flickr.</div>
</div>
<hr />
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Gain a competitive advantage by subscribing to the<br>TopRank&reg; Online Marketing Newsletter.</a></p>
<p>© <a href="http://www.toprankblog.com">Online Marketing Blog</a>, 2008. |
<a href="http://www.toprankblog.com/2008/11/pubcon-top-secret-seo-tools/">Pubcon: Top Secret SEO Tools</a> | http://www.toprankblog.com
</p>]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>SEO Tools: Firefox Addons for Search Engine Optimization</title>
		<link>http://www.toprankblog.com/2008/01/seo-tools-firefox/</link>
		<comments>http://www.toprankblog.com/2008/01/seo-tools-firefox/#comments</comments>
		<pubDate>Tue, 29 Jan 2008 21:04:35 +0000</pubDate>
		<dc:creator>TopRank Online Marketing</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO Tools]]></category>
		<category><![CDATA[firefox]]></category>
		<category><![CDATA[mozilla]]></category>

		<guid isPermaLink="false">http://www.toprankblog.com/2008/01/seo-tools-firefox/</guid>
		<description><![CDATA[[Note from Lee: We tend to get a bit heavy on the industry observations and strategy, so a nice tactics/tools post is in order. ] There are many different tools out there for SEO&#8217;s to use on a website. Each one has different features and benefits depending on how you use them. That&#8217;s why TopRank [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.toprankblog.com/wp-content/uploads/2007/10/tool-firefox.png" title="SEO Tool Firefox" alt="SEO Tool Firefox" align="right" />[<em>Note from Lee: We tend to get a bit heavy on the industry observations and strategy, so a nice tactics/tools post is in order. ]</em></p>
<p>There are many different tools out there for SEO&#8217;s to use on a website.  Each one has different features and benefits depending on how you use them.  That&#8217;s why TopRank provides <a href="http://www.toprankblog.com/category/seo/seo-tools/">SEO Tool Reviews</a> from time to time.  We showcase different tools that you may or may not know about.  Some free, some paid, all good.</p>
<p>The basis of this SEO tool review is Firefox.  &#8220;Firefox a SEO tool&#8221;, you say?  Alone, Firefox is not an SEO tool, but there are many extensions and toolbars that can be added to Firefox to extend it&#8217;s possibilities past basic web browsing.</p>
<p>What makes Firefox so great?</p>
<ul>
<li>It&#8217;s free.</li>
<li>It&#8217;s secure.  If a security issue comes up, the Firefox team plugs it in just a few days.</li>
<li>It works on Windows, Mac and Linux.  Each version with the same features and functionality.</li>
<li>It has a large developer network creating extensions.  Most extensions are platform independent too.</li>
<li>It is what you want it to be.  Between extensions and themes, the user can build a browser that does what they want.  It is really all about you.</li>
</ul>
<p>If you don&#8217;t already have Firefox installed, <a href="http://www.mozilla.com/en-US/firefox/" target="_blank">go grab it</a>!  As for extending Firefox with SEO plugins, here is a list of 11 tools we either use or have tested with descriptions from Lee:</p>
<ul>
<li><a href="http://seopen.com/firefox-extension/index.php" target="_blank">SEOpen</a> &#8211; 23 different metrics from back links on Yahoo and Google to Archived pages, whois and checking robots.txt.</li>
<li><a href="http://tools.seobook.com/firefox/seo-for-firefox.html" target="_blank">SEO For Firefox</a> -Aaron Wall&#8217;s clever and configurable tool with 13 different signals ranging from domain age and Page Rank to del.icio.us bookmark and .edu inbound links.</li>
<li><a href="https://addons.mozilla.org/en-US/firefox/addon/2336" target="_blank">yExplore</a> &#8211; Thomas&#8217; handy tool offering easy right click access to Yahoo Site Explorer info.</li>
<li><a href="http://chrispederick.com/work/web-developer/" target="_blank">Web Developer</a> &#8211; Adds a menu and a toolbar to the browser with various web developer tools including the ability to disable JavaScript, images, and CSS to see what a page looks like in a text browser or for robots.</li>
<li><a href="http://ff.seoquake.com/" target="_blank">SeoQuake</a> &#8211; Interesting tool for analyzing search results and various parameters that may influence SEO.Â  Work can be saved for future reference or comparison to subsequent measurements.Â  Don&#8217;t overdo it or you&#8217;re in trouble.</li>
<li><a href="https://addons.mozilla.org/en-US/firefox/addon/4788" target="_blank">KGen</a> -Keyword generator analyzes a page for keyword frequency and placement. Also offers transfer to clipboard for use when tagging bookmarks.</li>
<li><a href="https://addons.mozilla.org/en-US/firefox/addon/2279" target="_blank">Niche Watch Tool</a> &#8211; Checks back links, indexed pages, keyword frequency and several other SEO signals.</li>
<li><a href="https://addons.mozilla.org/en-US/firefox/addon/1668" target="_blank">MetaTags</a> &#8211; Offers a side bar menu showing a web page&#8217;s meta data, links, keyword frequency and others.</li>
<li><a href="http://www.quirk.biz/searchstatus/" target="_blank">Search Status</a> &#8211; Highlights nofollow links, back links, indexed pages, Alexa and Compete rankings.</li>
<li><a href="http://prefbar.mozdev.org/" target="_blank">Prefbar</a> &#8211; Toggle JavaScript, Flash and images as well as spoof user agent.</li>
</ul>
<p>What are your favorite Firefox addons for SEO?</p>
<hr />
<p><a href="http://www.toprankmarketing.com/tips-newsletter/subscribe.php?s=omb-feed" style="color:#6CAA3A; font:14px Verdana, Geneva, sans-serif;" onClick="javascript: pageTracker._trackPageview('Outgoing www.toprankmarketing.com/tips-newsletter/subscribe.php'); "><img src="http://www.toprankblog.com/images/email-feed.png" alt="Email Newsletter" width="48" height="37" border="0" align="left" style="margin-right:10px;" />
Gain a competitive advantage by subscribing to the<br>TopRank&reg; Online Marketing Newsletter.</a></p>
<p>© <a href="http://www.toprankblog.com">Online Marketing Blog</a>, 2008. |
<a href="http://www.toprankblog.com/2008/01/seo-tools-firefox/">SEO Tools: Firefox Addons for Search Engine Optimization</a> | http://www.toprankblog.com
</p>]]></content:encoded>
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		<slash:comments>38</slash:comments>
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		<title>Internet Marketing Interview with Jim of WeBuildPages</title>
		<link>http://www.toprankblog.com/2008/01/internet-marketing-ninja-interview-with-jim-boykin/</link>
		<comments>http://www.toprankblog.com/2008/01/internet-marketing-ninja-interview-with-jim-boykin/#comments</comments>
		<pubDate>Thu, 03 Jan 2008 16:19:23 +0000</pubDate>
		<dc:creator>Lee Odden</dc:creator>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO Tips]]></category>
		<category><![CDATA[SEO Tools]]></category>
		<category><![CDATA[SEO Training]]></category>
		<category><![CDATA[Spotlight on Search]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[search engine optimization]]></category>

		<guid isPermaLink="false">http://www.toprankblog.com/2008/01/internet-marketing-ninja-interview-with-jim-boykin/</guid>
		<description><![CDATA[The Internet Marketing instructional program including videos and tools conceived by We Build Pages, has officially launched. I think a lot of people in the search marketing industry will be wowed by the sheer volume of quality information that&#8217;s available. Currently there are a series of 12 videos from the likes of Aaron Wall, Shoemoney, [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" src="http://farm3.static.flickr.com/2273/2090789745_dfd2cc1dd6_m.jpg" alt="Jim Boykin" width="240" height="180" /></p>
<p><img title="spotlight on search" src="http://www.toprankblog.com/wp-content/uploads/2010/05/spotlight.png" alt="" width="254" height="64" /></p>
<p><a title="SEO" href="http://www.toprankblog.com/category/spotlight-on-search/"></a>The Internet Marketing instructional program including videos and tools conceived by We Build Pages, has officially launched. I think a lot of people in the search marketing industry will be wowed by the sheer volume of quality information that&#8217;s available. Currently there are a series of 12 videos from the likes of Aaron Wall, Shoemoney, Neil Patel and Jim himself. Plus, most of the famous We Build Pages SEO and link building tools have been taken offline and included in the program along with many of the private WBP tools.</p>
<p>I was fortunate to be included in the program and Jim was good enough to take some time and answer a few questions about Internet Marketing Ninjas during the launch to cover how/why it was started, how he was able to get some of the smartest search marketers to give up their secrets and what future enhancements are in store.</p>
<p><strong>Anyone who has been in the search marketing biz knows WeBuildPages but for those neophytes to SEO from other industries that read our blog, can you share a bit on your background ith SEO and being a Link Master?</strong></p>
<p>First let me say &#8220;Thanks&#8221; again for helping this project by providing an excellent training program presentation. Well done Ninja Master Lee!</p>
<p>I started We Build Pages in 1999 with the slogan &#8220;Designing and marketing websites&#8221;. In 2003 we dropped designing and went with a focus of SEO&#8230;especially with link building. We played the link trade game, the Pagerank buying game, the Florida game, the sandbox game, TrustRank Game, Social Media Game, and will continue to see opportunities and monitor boundaries in search of the &#8220;perfect link&#8221; that will directly increase a site&#8217;s rankings&#8230;without pissing off a search engine.</p>
<p>We&#8217;ve built a team that has grown to about 30, and continues to grow. Most of our employees are &#8220;Link Ninjas&#8221;, working on getting links that help our clients to get more relevant traffic, and increase their rankings along the way.</p>
<p>We also work on many other sites which we own. Sometimes acquiring old trusted websites and we work to monezite them.</p>
<p>Our latest project is the Internet Marketing Ninjas program. We&#8217;ve collected 12 of the most influential Internet Marketing minds and created a training program covering tons of internet marketing related topics.</p>
<p>We&#8217;ve also taken most of the public SEO tools at We Build Pages and made them no longer public. I&#8217;ve decided to throw these tools, as well as several private tools we use at We Build Pages, and offer them for free to those who join Internet Marketing Ninjas.</p>
<p><strong>You had approached several people on the new Internet Marketing Ninjas program about a year a go or so. I am curious where you got the idea?</strong></p>
<p>I got tired of going to conferences and watching 10 minute powerpoints of a 101 overview of a Internet Marketing related topics. Some people know what they&#8217;re talking about, many don&#8217;t. Some people are also on the wrong panels.</p>
<p>I often thought if you could just grab the top people, and let them talk beyond 10 minutes, and get a bit in-depth on what that person specializes in, then I&#8217;d learn way more than listening to panels of presenters. With the help of some Ninja Master Friends, and a bit of elbow grease, I think we&#8217;ve created a product that can be better than the price of an internet marketing conference. You get the &#8220;gold&#8221;, the in depth thoughts on topics covered by the best minds in the business. With the We Build Pages tools thrown in, I think it&#8217;s a steal.</p>
<p><strong>Can you explain what it is and how it works? How will it stay up to date?</strong></p>
<p>You get online Internet Marketing video training by a host of experts in our industry.</p>
<p>We&#8217;ve already got plans for additional Ninja Masters and training videos for 2008 to be included. It&#8217;ll just grow and grow. I can&#8217;t even begin to list the topics covered, often it&#8217;s getting the dirt and the gold nuggets of knowledge. I know my Internet Marketing knowledge jumped greatly after watching these videos (I&#8217;ve seen them many times now). We&#8217;re offering preview videos for each person (about 5 minutes each) as well. There&#8217;s even some nuggets in the previews as well. Members can comment on the member video pages.Â  You also get access to formerly public We Build Pages Tools (most are no longer public), and some of our private tools as well.</p>
<p><strong>You seem to have captured quite an impressive list of participants for the videos. I was surprised and honored to be asked and even more impressed when I saw the final list. How did you get them to do it?</strong></p>
<p>I&#8217;ve been Lucky, I really have. I asked the best people I knew in several internet marketing categories to participate, and most said &#8220;Let&#8217;s do it!&#8221;.   The others I&#8217;ll get to participate tomorrow  <img src='http://www.toprankblog.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
<p><strong>You decided to take the famous WeBuildPages SEO tools down and include them in the Internet Marketing Ninjas program as well as include some of your private tools. The free tools must have been good link magnets for you, why take them down?</strong></p>
<p>Rand actually did a video on SEOmoz that covers the games you have to play with engines when you&#8217;re running tools.  Basically the more people who use your tools, the more often the tools aren&#8217;t going to work, or the results will be skewed.  Most of the public tools were being used thousands of times a day. I know that the tools will now be much more accurate, and we&#8217;ll have a lot less &#8220;hassle&#8221; if we limit the use of these tools. I gave these tools for free for years, but the time has come where I have to limit the use of the tools. I thought I&#8217;d just toss the use of these tools only to members of Internet Marketing Ninjas, as a &#8220;freebee&#8221; to them. I also threw in some tools that have never been public, actually some are the best we&#8217;ve built.</p>
<p><strong>Can you describe some of the private tools that are now available to subscribers?</strong></p>
<p>Jim: There&#8217;s several. Here&#8217;s a few I&#8217;m quite fond of: (<em>Bullets added by Lee</em>)</p>
<ul>
<li>The Amazing Interlinker Tool.  With this tool you can interlink text in your web pages like Wikipedia does. It&#8217;s a pretty powerful on page optimization tool that has other SEO uses as well.</li>
<li>Neighborhood Authority Finder that helps identify sites you should get links from</li>
<li>Common Co-Citation tool</li>
<li>Jim&#8217;s Link Value Tool</li>
</ul>
<p><strong>Some have described the price, just short of $3k, as steep. While I don&#8217;t personally agree since I&#8217;ve seen the videos, what do you say to people who are shy on price for the program?</strong></p>
<p>These training and tools are not for everyone. There&#8217;s something to be said about having a &#8220;club&#8221; with only members serious enough to invest in this program. And I totally believe that those who invest in Ninjas will not be let down.</p>
<p><strong>Outside of the videos and the tools, what else do you have planned for future enhancements? I suspect that after seeing the success of this program and all the exposure it will get, other search marketing experts will want to participate. Do you plan on rotating video participants, keeping the same group or going with an entirely new group next year?</strong></p>
<p>We&#8217;ll just keep adding and updating to IM Ninjas. There&#8217;s already a handful of people that I&#8217;ve been talking with for 2008. We&#8217;ll just keep updating and adding Ninja Masters, as well as we&#8217;ll keep throwing in tools that we develop.</p>
<p><strong>Not to give too much away, but what are some of the best tips you heard from the videos?</strong></p>
<p>Oh man, hard to name so many&#8230;.everyone handed out quality information filled with tips, suggestions, and theories.</p>
<p><strong>Thanks Jim!</strong></p>
<hr />
<p><a href="http://www.toprankmarketing.com/tips-newsletter/subscribe.php?s=omb-feed" style="color:#6CAA3A; font:14px Verdana, Geneva, sans-serif;" onClick="javascript: pageTracker._trackPageview('Outgoing www.toprankmarketing.com/tips-newsletter/subscribe.php'); "><img src="http://www.toprankblog.com/images/email-feed.png" alt="Email Newsletter" width="48" height="37" border="0" align="left" style="margin-right:10px;" />
Gain a competitive advantage by subscribing to the<br>TopRank&reg; Online Marketing Newsletter.</a></p>
<p>© <a href="http://www.toprankblog.com">Online Marketing Blog</a>, 2008. |
<a href="http://www.toprankblog.com/2008/01/internet-marketing-ninja-interview-with-jim-boykin/">Internet Marketing Interview with Jim of WeBuildPages</a> | http://www.toprankblog.com
</p>]]></content:encoded>
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		<slash:comments>12</slash:comments>
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		<item>
		<title>Raise Conversions By 55% Or More</title>
		<link>http://www.toprankblog.com/2007/11/raise-conversions-by-55-or-more/</link>
		<comments>http://www.toprankblog.com/2007/11/raise-conversions-by-55-or-more/#comments</comments>
		<pubDate>Mon, 05 Nov 2007 13:35:59 +0000</pubDate>
		<dc:creator>Lee Odden</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO Tools]]></category>
		<category><![CDATA[Web Analytics]]></category>
		<category><![CDATA[landing page handbook]]></category>
		<category><![CDATA[landing page optimization]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[marketing sherpa]]></category>

		<guid isPermaLink="false">http://www.toprankblog.com/2007/11/raise-conversions-by-55-or-more/</guid>
		<description><![CDATA[Raise conversions by 55% you say? That&#8217;s what Marketing Sherpa says in the promo copy for their new Landing Page Handbook. One of the most popular posts we&#8217;ve ever had on Online Marketing Blog was the 10 Landing Page Tips by Jon Miller of Marketo. That&#8217;s why I think this new report from Marketing Sherpa [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.sherpastore.com/LandingPageHandbook.html?8907" target="_blank"><img src="http://www.toprankblog.com/wp-content/uploads/2007/11/marketingsherpa-landingpages.png" alt="marketingsherpa-landingpages.png" /></a></p>
<p>Raise conversions by 55% you say? That&#8217;s what Marketing Sherpa says in the promo copy for their <a href="http://www.sherpastore.com/LandingPageHandbook.html?8907" target="_blank">new Landing Page Handbook</a>.  One of the most popular posts we&#8217;ve ever had on Online Marketing Blog was the <a href="http://www.toprankblog.com/2007/09/ten-tips-for-lead-generation-landing-pages/">10 Landing Page Tips</a> by Jon Miller of Marketo. That&#8217;s why I think this new report from Marketing Sherpa may be of interest.</p>
<p>You can spend a lot of time testing and fine tuning landing pages on your own from scratch, but in many cases, it makes a lot of sense to get a bit of a head start. This guide is about both the art and science of landing page creation and optimization.</p>
<p>The nuts and bolts of the Landing Page Handbook includes advice on page design, copy writing, tip on getting conversions via search, email, B-to-B, ecommerce and blogs plus over 100 landing page examples. There&#8217;s also research data from the Sherpa &#8220;Marketers Study&#8221; and their &#8220;Observational Study&#8221; revealing best practices and current tactics. It&#8217;s pretty much the &#8220;Landing Page Bible&#8221; when it comes to improving conversions and is no doubt timely with the holiday season fast approaching.</p>
<p>Of course, this is just my opinion so I am curious what others think of the guide. Please share in the comments.</p>
<hr />
<p><a href="http://www.toprankmarketing.com/tips-newsletter/subscribe.php?s=omb-feed" style="color:#6CAA3A; font:14px Verdana, Geneva, sans-serif;" onClick="javascript: pageTracker._trackPageview('Outgoing www.toprankmarketing.com/tips-newsletter/subscribe.php'); "><img src="http://www.toprankblog.com/images/email-feed.png" alt="Email Newsletter" width="48" height="37" border="0" align="left" style="margin-right:10px;" />
Gain a competitive advantage by subscribing to the<br>TopRank&reg; Online Marketing Newsletter.</a></p>
<p>© <a href="http://www.toprankblog.com">Online Marketing Blog</a>, 2007. |
<a href="http://www.toprankblog.com/2007/11/raise-conversions-by-55-or-more/">Raise Conversions By 55% Or More</a> | http://www.toprankblog.com
</p>]]></content:encoded>
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		<title>Google Webmaster Tools Review</title>
		<link>http://www.toprankblog.com/2007/10/google-webmaster-tools-review/</link>
		<comments>http://www.toprankblog.com/2007/10/google-webmaster-tools-review/#comments</comments>
		<pubDate>Thu, 18 Oct 2007 17:07:39 +0000</pubDate>
		<dc:creator>TopRank Online Marketing</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO Tools]]></category>
		<category><![CDATA[google webmaster tools]]></category>

		<guid isPermaLink="false">http://www.toprankblog.com/2007/10/google-webmaster-tools-review/</guid>
		<description><![CDATA[Google Webmaster Tools is a great resource for any site owner. It&#8217;s designed to inform webmasters about how Google bot is interacting with their website. It gives detailed information on broken links, popular keywords and how often Google is stopping by. It&#8217;s Googles way of giving site owners the information that they need to be [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.toprankblog.com/wp-content/uploads/2007/10/seo-tool-badge.png" title="SEO Tool Review" alt="SEO Tool Review" align="right" /><img src="http://www.toprankblog.com/wp-content/uploads/2007/10/gtoolslogo.png" alt="Google Webmaster Tools Logo" /></p>
<p>Google Webmaster Tools is a great resource for any site owner.  It&#8217;s designed to inform webmasters about how Google bot is interacting with their website.  It gives detailed information on broken links, popular keywords and how often Google is stopping by.  It&#8217;s Googles way of giving site owners the information that they need to be successful.</p>
<p><strong>The Setup</strong></p>
<p>Getting started with Google Webmaster Tools is not to difficult.  The first thing you&#8217;ll need is a Google account.  Since all Google services use the same login, you may already be setup.  If you have Gmail, Adwords, Analytics, iGoogle or one of the many other services, then you are ready to go.  If not, sign up for a free <a href="http://www.google.com/accounts/" target="_blank">Google Account</a>.</p>
<p><a href="http://www.google.com/webmasters" target="_blank"><img src="http://www.toprankblog.com/wp-content/uploads/2007/10/gtoolsbutton.png" title="Google Webmaster Tools Button" alt="Google Webmaster Tools Button" align="right" border="0" hspace="3" vspace="3" /></a>Then signup for the Webmaster Tools service.  Head over to <a href="http://www.google.com/webmasters" target="_blank">Google Webmaster Central</a>  and click on the &#8220;Improve traffic with Google Webmaster Tools&#8221; area.  You&#8217;ll then be required to login or signup for the service.  If you already have an account, then you&#8217;ll be let right in.</p>
<p>Next you&#8217;ll want to add your sites to the Dashboard.  Site owners can add in as many sites as they want.  Each site will then have to be verified before Google gives you insight for it.</p>
<p><img src="http://www.toprankblog.com/wp-content/uploads/2007/10/multiple-sites.gif" alt="Google Webmaster Tools Dashboard" /></p>
<p>To verify, you either upload a text file to the root of the website or add a meta tag to the index page.  My preference is for the meta tag as it has fewer requirements.  If you upload the text file, you&#8217;ll also need to ensure that your 404 error page is setup properly.</p>
<p>Verifying the site takes only a few seconds but access to the web server is necessary.  Verification ensures that you are the site administrator/owner and can get the insight.  If you don&#8217;t own the site, and you can&#8217;t verify it, then Google won&#8217;t give you the detailed information.</p>
<p><strong>The Google Insight</strong></p>
<p>Once verified, Google will automatically show you all kinds of information.</p>
<p><span class="gToolBlue">Overview</span></p>
<p>The Overview page shows you when your homepage was last crawled and how many errors Google sees, pages it can&#8217;t find, restricted files and unreachable URLs.  This information is critical for any site.  If you see that Google can&#8217;t get to most of your site, then there is no way they will rank it.  If there is a bunch of broken links, then 301 redirects should be setup to help correct the issues.</p>
<p><img src="http://www.toprankblog.com/wp-content/uploads/2007/10/overview.gif" alt="Google Webmaster Tools Errors" /></p>
<p><span class="gToolBlue">Diagnostics</span></p>
<p>From the Overview screen, you can click into any of the web crawl errors for more information and you&#8217;ll be taken to the  Diagnostics area.  Google will then tell you every page it can&#8217;t find, every error it&#8217;s seeing and allow you to export those for reporting or sending off to the development team for fixing.</p>
<p>It&#8217;s good to note a few things here.</p>
<ol>
<li> Some pages are restricted for a reason and fixing may not be necessary.  Google is just telling you that it knows about them and the decision is up to you.  If an area is suppose to be private, then don&#8217;t let Google in.</li>
<li>Some broken links could be coming from an outside source.  If site A links to a service page on site B, but site A put in a bad URL, that&#8217;s an issue on the site A&#8217;s page.  However, knowing that issue, a 301 redirect can be setup on site B&#8217;s end to correct the problem.  This is probably easier than trying to contact site A and having them update their site.</li>
<li>Sometimes, Google is crawling your site when maybe your host goes down for a minute or other items interfere with a good crawl.  This could cause Google to report that a valid link is actually broken.  Just take note of that and see if Google continues to say it&#8217;s a problem.  It may just be an isolated crawling error that will fix itself.</li>
</ol>
<p>The other cool thing about the  Diagnostics is that you can choose from web crawl issue and mobile crawl issues.  Google Webmaster Tools are not focused on just regular web.</p>
<p><span class="gToolBlue">Statistics</span></p>
<p>The next area is Statistics.  This is where Google tells you how they see your site, how others see your site, top search queries, index and subscriber stats.</p>
<p><strong>Top Search Queries</strong> are words and phrases that were put into Google that returned your site.  It could be phrases you are optimizing for but are more than likely items you never think of.  This is great information into how people are searching.</p>
<p><img src="http://www.toprankblog.com/wp-content/uploads/2007/10/search-phrases.gif" alt="Google Webmaster Tools Search Phrases" /></p>
<p>When looking at the page you&#8217;ll see &#8220;Top search queries&#8221; and &#8220;Top search queries clicks.&#8221;  The first is phrases that your site often shows up for in Google.  The second is items your site often shows up for and people click on.  The information is similar but what you show up for and what people actually click on can be quite different.</p>
<p>Google also shows you the average top position where you&#8217;re site is showing up in the search results for each phrase.</p>
<p>All of the search query information is averaged over seven days and is only a snapshot in time.</p>
<p>The <strong>What Googlebot sees</strong> area is a great way to understand what Google really thinks of your content.  It&#8217;ll show you phrases in external links to your site, internal links and it&#8217;ll analyze your content.  If you want to be found for sports awards, but Google sees that your site, and links, are more targeted towards high school activities, the you can see that you&#8217;ve got some work to do.  What you see on the What Googlebot sees area should be in line with what you want to be found for.  If it&#8217;s not, it&#8217;ll be harder to rank.</p>
<p><img src="http://www.toprankblog.com/wp-content/uploads/2007/10/external-links.gif" alt="Google Webmaster Tools External Links Text" /></p>
<p>This information can also be sorted by the type of search. For example; web, image mobile and blog.  It can also be sorted by country for those that want to get more information about country specific searches.</p>
<p><img src="http://www.toprankblog.com/wp-content/uploads/2007/10/narrow.gif" alt="Google Webmaster Tools Narrow" /></p>
<p>The <strong>Crawl Stats</strong> area is all about PageRank.  If you want to see what pages have the highest PageRank, this is area will be of interest to you.  However, it doesn&#8217;t actually tell you the PageRank of any pages.</p>
<p><strong>Index Stats </strong>just has quick links to pre-formatted Google searches in case you can&#8217;t remember them.</p>
<p><strong>Subscriber Stats</strong> is an interesting area that&#8217;s lacking true stats.  What it does is look at the feeds on your website and tells you how many people in Google Reader, Orkut or iGoogle are subscribed to those feeds.  It&#8217;s cool because you can easily see if people are subscribed to category or comment feeds.  What&#8217;s lacking is that it&#8217;s not tied into FeedBurner so it doesn&#8217;t report those stats.  So if you use FeedBurner, your subscribers in Google Webmaster Tools will look really low. It also doesn&#8217;t count anything but Google properties numbers.  So it&#8217;s not a true measurement of all subscriber stats.</p>
<p><span class="gToolBlue">Links</span></p>
<p>Then there&#8217;s the Links area.  Here you can find out who else is linking to you, which pages have the highest number of links and your internal linking structure.  Click on any of the numbers and Google will list out the sites linking to that page. All information is downloadable and very handy.  However, Google does say it&#8217;s a larger sampling of links than the link command in Google search shows, but it&#8217;s not necessarily 100% of all your links.</p>
<p><img src="http://www.toprankblog.com/wp-content/uploads/2007/10/pages-links.gif" alt="Google Webmaster Tools Links" /></p>
<p>Not only is the external link data valuable, bus so is the internal link data.  This is how Google sees you linking to your own site.  If there are very few links to any one page, it can be an indication that the internal inking structure should be updated.</p>
<p><span class="gToolBlue">Sitemaps</span></p>
<p>The next area is Sitemaps.  This is where you can upload an XML sitemap to Google to ensure they know of and crawl all the pages on your site.  Stats include when it was submitted, last downloaded and number of URL submitted.</p>
<p><img src="http://www.toprankblog.com/wp-content/uploads/2007/10/sitemap.gif" alt="Google Webmaster Tools Sitemap" /></p>
<p><span class="gToolBlue">Tools</span></p>
<p>Last but not least is the Tools area.  Here you can analyze your robots.txt file and run some tests to ensure the robots file isn&#8217;t blocking any good content.</p>
<p>There is also a <strong>Remove URL from Google</strong> area in case Google got a hold of a page they shouldn&#8217;t have.</p>
<p>You can even tell Google to crawl you site slower or faster with the <strong>Set the crawl rate</strong> area.  For the most part, I&#8217;ve only been able to set Google to crawl slower, not faster.</p>
<p>There is also an <strong>Enhanced image search</strong> option.  This is an interesting one.  It allows users to label your images with the <a href="http://images.google.com/imagelabeler/" target="_blank">Google Image Labeler</a> and improve image results.  This could become quite interesting with Universal Search coming on strong.  However, it&#8217;s more of a game than a technique you can use to optimize your own images.</p>
<p>Google Webaster Tools are a great set of resources to see how Google is interacting with your site.  You can see issues, your site&#8217;s linking structure and how people are finding your site.  It&#8217;s much more than other search engines are doing and something that is highly valuable for any site owner.</p>
<hr />
<p><a href="http://www.toprankmarketing.com/tips-newsletter/subscribe.php?s=omb-feed" style="color:#6CAA3A; font:14px Verdana, Geneva, sans-serif;" onClick="javascript: pageTracker._trackPageview('Outgoing www.toprankmarketing.com/tips-newsletter/subscribe.php'); "><img src="http://www.toprankblog.com/images/email-feed.png" alt="Email Newsletter" width="48" height="37" border="0" align="left" style="margin-right:10px;" />
Gain a competitive advantage by subscribing to the<br>TopRank&reg; Online Marketing Newsletter.</a></p>
<p>© <a href="http://www.toprankblog.com">Online Marketing Blog</a>, 2007. |
<a href="http://www.toprankblog.com/2007/10/google-webmaster-tools-review/">Google Webmaster Tools Review</a> | http://www.toprankblog.com
</p>]]></content:encoded>
			<wfw:commentRss>http://www.toprankblog.com/2007/10/google-webmaster-tools-review/feed/</wfw:commentRss>
		<slash:comments>40</slash:comments>
		</item>
		<item>
		<title>Windows Live Webmaster Portal Beta</title>
		<link>http://www.toprankblog.com/2007/09/windows-live-webmaster-portal-beta/</link>
		<comments>http://www.toprankblog.com/2007/09/windows-live-webmaster-portal-beta/#comments</comments>
		<pubDate>Tue, 11 Sep 2007 01:41:27 +0000</pubDate>
		<dc:creator>Lee Odden</dc:creator>
				<category><![CDATA[Microsoft Bing]]></category>
		<category><![CDATA[Search Industry News]]></category>
		<category><![CDATA[SEO Tools]]></category>
		<category><![CDATA[Windows-Live-Webmaster-Portal]]></category>

		<guid isPermaLink="false">http://www.toprankblog.com/2007/09/windows-live-webmaster-portal-beta/</guid>
		<description><![CDATA[Earlier this year I participated in an online focus group where questions were asked about various webmaster and SEO tools. The session was run by a third party and I was able to get them to admit it was for Microsoft. Tonight, like many others that showed interest, I received an invite to register from [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.toprankblog.com/wp-content/uploads/2007/09/windowslive-webmaster-portal.gif" alt="windowslive-webmaster-portal.gif" /></p>
<p>Earlier this year I participated in an online focus group where questions were asked about various webmaster and SEO tools. The session was run by a third party and I was able to get them to admit it was for Microsoft. Tonight, like many others that showed interest, I received an invite to register from Nathan Buggia, Sr. Product Manager of the Live Search Webmaster Tools Team.</p>
<p>Similar to <a href="www.google.com/webmasters/sitemaps/" target="_blank">Google&#8217;s Webmaster Tools</a> (<a href="http://www.toprankblog.com/2007/08/interview-vanessa-fox/" title="Vanessa Fox">Vanessa Fox interview here</a>) and <a href="http://siteexplorer.search.yahoo.com" target="_blank">Yahoo&#8217;s Site Explorer</a> tools (<a href="http://www.toprankblog.com/2007/08/ses-video-tim-mayer-of-yahoo-interview/" title="Tim Mayer">Tim Mayer interview here</a>), the services included in this Beta of Microsoft&#8217;s Windows Live Webmaster Portal appear to be split up into three categories:</p>
<p><strong>Troubleshooting </strong></p>
<ul>
<li>Site crawling</li>
<li>Site Indexing</li>
<li>Robots.txt</li>
<li>Sitemaps</li>
</ul>
<p><strong>Sitemaps</strong></p>
<ul>
<li>Creation</li>
<li>Submission (upload, autodiscovery)</li>
<li>Ping</li>
</ul>
<p><strong>Stats </strong></p>
<ul>
<li>Top search terms for your domain</li>
<li>Top search terms for other domains</li>
<li>Top keywords on your site</li>
<li>Inbound links to your site</li>
<li>Inbound links to other sites</li>
<li>Outbound links from your site</li>
<li>Outbound links from other sites</li>
<li>Perceived site quality score</li>
<li>Number of pages indexed</li>
</ul>
<p>Search Engine Land has a <a href="http://searchengineland.com/070822-200001.php" target="_blank">blog post</a> with more info as does the <a href="http://blogs.msdn.com/livesearch/archive/2007/08/22/our-new-webmaster-portal-and-an-invitation-to-the-private-beta.aspx" target="_blank">Live Search Weblog</a> from Aug 22.</p>
<p>At the end of the registration form, there&#8217;s an interesting question:</p>
<p>&#8220;Are you willing to do public relations tasks to promote your Technology Adoption Program, such as press releases, press conversations, launch events, public website case studies and videos?&#8221;</p>
<p>I don&#8217;t know if everyone sees that or just the initial beta testers.</p>
<p>Based on how well the tools work, they might be a useful alternative or redundancy. However, if they don&#8217;t work so great, I doubt too many webmasters will use them since Google and Yahoo tools have been out there and tested for a while.</p>
<p>Since I was registering with Firefox, there were issues after I hit submit so I&#8217;ll try again later with MSIE.</p>
<hr />
<p><a href="http://www.toprankmarketing.com/tips-newsletter/subscribe.php?s=omb-feed" style="color:#6CAA3A; font:14px Verdana, Geneva, sans-serif;" onClick="javascript: pageTracker._trackPageview('Outgoing www.toprankmarketing.com/tips-newsletter/subscribe.php'); "><img src="http://www.toprankblog.com/images/email-feed.png" alt="Email Newsletter" width="48" height="37" border="0" align="left" style="margin-right:10px;" />
Gain a competitive advantage by subscribing to the<br>TopRank&reg; Online Marketing Newsletter.</a></p>
<p>© <a href="http://www.toprankblog.com">Online Marketing Blog</a>, 2007. |
<a href="http://www.toprankblog.com/2007/09/windows-live-webmaster-portal-beta/">Windows Live Webmaster Portal Beta</a> | http://www.toprankblog.com
</p>]]></content:encoded>
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		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>SES Video: Vanessa Fox Google Webmaster Tools</title>
		<link>http://www.toprankblog.com/2007/08/interview-vanessa-fox/</link>
		<comments>http://www.toprankblog.com/2007/08/interview-vanessa-fox/#comments</comments>
		<pubDate>Fri, 24 Aug 2007 16:39:19 +0000</pubDate>
		<dc:creator>Lee Odden</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search Engine Strategies]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO Tools]]></category>
		<category><![CDATA[google webmaster central]]></category>
		<category><![CDATA[google webmaster tools]]></category>
		<category><![CDATA[search engine strategies]]></category>
		<category><![CDATA[ses san jose]]></category>
		<category><![CDATA[sessanjose2007]]></category>
		<category><![CDATA[vanessa fox]]></category>

		<guid isPermaLink="false">http://www.toprankblog.com/2007/08/interview-vanessa-fox/</guid>
		<description><![CDATA[Even though she&#8217;s moved on from Google to Zillow, Vanessa Fox still carries quite a bit of passion for her creation, Google Webmaster Tools which was renamed from Google sitemaps about a year ago. She was even spotted at the Google Dance giving advice to SES attendees at the Google Webmaster Tools product demo table. [...]]]></description>
			<content:encoded><![CDATA[<p>Even though she&#8217;s moved on from Google to Zillow, Vanessa Fox still carries quite a bit of passion for her creation, <a target="_blank" href="http://www.google.com/webmasters/">Google Webmaster Tools</a> which was renamed from Google sitemaps about a year ago. She was even spotted at the Google Dance giving advice to SES attendees at the Google Webmaster Tools product demo table.</p>
<p><a href="http://www.toprankblog.com/2007/08/interview-vanessa-fox/"><em>Click here to view the embedded video.</em></a></p>
<p>Many webmasters and beginning search marketers could benefit a great deal from the features offered by Google Webmaster Tools so I asked Vanessa if she&#8217;d do a short video with me to provide a few tips.</p>
<p>For more info on Google Webmaster Central <a target="_blank" href="http://googlewebmastercentral.blogspot.com/">visit the blog</a>.</p>
<hr />
<p><a href="http://www.toprankmarketing.com/tips-newsletter/subscribe.php?s=omb-feed" style="color:#6CAA3A; font:14px Verdana, Geneva, sans-serif;" onClick="javascript: pageTracker._trackPageview('Outgoing www.toprankmarketing.com/tips-newsletter/subscribe.php'); "><img src="http://www.toprankblog.com/images/email-feed.png" alt="Email Newsletter" width="48" height="37" border="0" align="left" style="margin-right:10px;" />
Gain a competitive advantage by subscribing to the<br>TopRank&reg; Online Marketing Newsletter.</a></p>
<p>© <a href="http://www.toprankblog.com">Online Marketing Blog</a>, 2007. |
<a href="http://www.toprankblog.com/2007/08/interview-vanessa-fox/">SES Video: Vanessa Fox Google Webmaster Tools</a> | http://www.toprankblog.com
</p>]]></content:encoded>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Microsoft Webmaster Tools</title>
		<link>http://www.toprankblog.com/2007/04/microsoft-webmaster-tools/</link>
		<comments>http://www.toprankblog.com/2007/04/microsoft-webmaster-tools/#comments</comments>
		<pubDate>Thu, 05 Apr 2007 21:25:03 +0000</pubDate>
		<dc:creator>Lee Odden</dc:creator>
				<category><![CDATA[Microsoft Bing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SEO Tools]]></category>
		<category><![CDATA[microsoft-webmaster-tools]]></category>

		<guid isPermaLink="false">http://www.toprankblog.com/2007/04/microsoft-webmaster-tools/</guid>
		<description><![CDATA[Last week I agreed with Barry&#8217;s speculation in the comments at Search Engine Land that Microsoft is developing their own set of webmaster tools. After a conversation today, I have an even stronger reason to believe this is so. I cannot disclose the source, but it is credible. While there are an array of AdCenter [...]]]></description>
			<content:encoded><![CDATA[<p>Last week <a target="_blank" href="http://searchengineland.com/070329-064423.php">I agreed with Barry&#8217;s speculation</a> in the comments at Search Engine Land that Microsoft is developing their own set of webmaster tools. After a conversation today, I have an even stronger reason to believe this is so. I cannot disclose the source, but it is credible.</p>
<p>While there are an array of <a target="_blank" href="http://adlab.msn.com/">AdCenter tools</a>, Microsoft is also working on additional software to be of assistance to webmasters for use with natural search results ala Google Webmaster Central and/or Yahoo Site Explorer.  Unfortunately I do not have a time frame or a specific description of what the tools will be, but I do know Microsoft is putting quite a bit of effort into their development.</p>
<p>Personally, I say the more the merrier. If the tools are useful for general site optimization, troubleshooting, etc, then I would have no reason not to use them.</p>
<p>Has anyone else heard specifics on Microsoft Webmaster Tools?</p>
<hr />
<p><a href="http://www.toprankmarketing.com/tips-newsletter/subscribe.php?s=omb-feed" style="color:#6CAA3A; font:14px Verdana, Geneva, sans-serif;" onClick="javascript: pageTracker._trackPageview('Outgoing www.toprankmarketing.com/tips-newsletter/subscribe.php'); "><img src="http://www.toprankblog.com/images/email-feed.png" alt="Email Newsletter" width="48" height="37" border="0" align="left" style="margin-right:10px;" />
Gain a competitive advantage by subscribing to the<br>TopRank&reg; Online Marketing Newsletter.</a></p>
<p>© <a href="http://www.toprankblog.com">Online Marketing Blog</a>, 2007. |
<a href="http://www.toprankblog.com/2007/04/microsoft-webmaster-tools/">Microsoft Webmaster Tools</a> | http://www.toprankblog.com
</p>]]></content:encoded>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>SEO Buttons for Google Toolbar</title>
		<link>http://www.toprankblog.com/2007/03/seo-buttons-for-google-toolbar/</link>
		<comments>http://www.toprankblog.com/2007/03/seo-buttons-for-google-toolbar/#comments</comments>
		<pubDate>Mon, 12 Mar 2007 15:46:38 +0000</pubDate>
		<dc:creator>Lee Odden</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO Tools]]></category>
		<category><![CDATA[Aaron Wall]]></category>
		<category><![CDATA[google-toolbar]]></category>
		<category><![CDATA[seobook]]></category>
		<category><![CDATA[toolbar-buttons]]></category>

		<guid isPermaLink="false">http://www.toprankblog.com/2007/03/seo-buttons-for-google-toolbar/</guid>
		<description><![CDATA[Aaron Wall published a number of nifty custom buttons for Google Toolbar in the past and now that Google Toolbar 4 is out, he&#8217;s posted a very nice collection:Â  Google Toolbar SEO Buttons under categories such as:Â  Link reputation/popularity, domain age, on-page content analysis, competitive analysis, blog link search, official search engine blogs, a nice [...]]]></description>
			<content:encoded><![CDATA[<p>Aaron Wall published a number of nifty custom buttons for Google Toolbar in the past and now that Google Toolbar 4 is out, he&#8217;s posted a very nice collection:Â  <a target="_blank" href="http://tools.seobook.com/buttons/">Google Toolbar SEO Buttons</a> under categories such as:Â  Link reputation/popularity, domain age, on-page content analysis, competitive analysis, blog link search, official search engine blogs, a nice collection of SEO related blogs and a &#8220;how to create your own buttons&#8221; tutorial. Nice.</p>
<hr />
<p><a href="http://www.toprankmarketing.com/tips-newsletter/subscribe.php?s=omb-feed" style="color:#6CAA3A; font:14px Verdana, Geneva, sans-serif;" onClick="javascript: pageTracker._trackPageview('Outgoing www.toprankmarketing.com/tips-newsletter/subscribe.php'); "><img src="http://www.toprankblog.com/images/email-feed.png" alt="Email Newsletter" width="48" height="37" border="0" align="left" style="margin-right:10px;" />
Gain a competitive advantage by subscribing to the<br>TopRank&reg; Online Marketing Newsletter.</a></p>
<p>© <a href="http://www.toprankblog.com">Online Marketing Blog</a>, 2007. |
<a href="http://www.toprankblog.com/2007/03/seo-buttons-for-google-toolbar/">SEO Buttons for Google Toolbar</a> | http://www.toprankblog.com
</p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Social Bookmark Tool Updated</title>
		<link>http://www.toprankblog.com/2007/01/social-bookmark-tool-updated/</link>
		<comments>http://www.toprankblog.com/2007/01/social-bookmark-tool-updated/#comments</comments>
		<pubDate>Fri, 19 Jan 2007 16:44:30 +0000</pubDate>
		<dc:creator>Lee Odden</dc:creator>
				<category><![CDATA[Blog Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[SEO Tools]]></category>
		<category><![CDATA[Social Bookmarking]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social bookmarks]]></category>
		<category><![CDATA[social news]]></category>

		<guid isPermaLink="false">http://www.toprankblog.com/2007/01/social-bookmark-tool-updated/</guid>
		<description><![CDATA[The super popular social bookmarks tool that Thomas created last year has recently been updated. We&#8217;ve been keeping him exceptionally busy with &#8220;client projects that are fun, interesting, challenging&#8221; for quite a while, but he was still able to sneak in a quick update and added several social news and bookmarking services. New services added: [...]]]></description>
			<content:encoded><![CDATA[<p>The super popular <a href="http://www.toprankblog.com/tools/social-bookmarks/">social bookmarks tool</a> that Thomas created last year has recently been updated. We&#8217;ve been keeping him exceptionally busy with &#8220;client projects that are fun, interesting, challenging&#8221; for quite a while, but he was still able to sneak in a quick update and added several social news and bookmarking services.</p>
<p>New services added:</p>
<ul>
<li>Google Reader</li>
<li>Diigo</li>
<li>Netscape</li>
<li>DZone</li>
<li>Squidoo</li>
<li>Looklater</li>
<li>RecommendzIt</li>
<li>Segnalo</li>
<li>StumbleUpon</li>
<li>Mr. Wrong</li>
</ul>
<p>Several of these should have been added a long time ago, but hey, we&#8217;re busy helping clients. <img src='http://www.toprankblog.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>If you&#8217;ve used the TopRank social bookmarks tool in the past, you may want to &#8220;freshen up&#8221; your links with Google, Netscape and StumbleUpon. Hint hint.</p>
<p>As a reminder here are the distinguishing features:</p>
<ul>
<li>Add as few or as many bookmark services as you like</li>
<li>Provides text links or to save screen space, a drop down menu</li>
<li>Works with most blog templates</li>
<li>Works with static web pages</li>
<li>Does not send visitors to a 3rd party site</li>
</ul>
<p>The benefit of adding social bookmarks to your blog template or article pages on your web site is to make it easier for readers to share your content with others on social news sites and to make it easier for them to save links or bookmarks to good content using their favorite social bookmarks service.</p>
<p>Unlike some of the other services that launched after the one Thomas created, the TopRank <a href="http://www.toprankblog.com/tools/social-bookmarks/">social bookmarks tool</a>  will not send your visitors off your blog to a 3rd party site where they can pick the bookmark service to use. The TopRank tool creates links directly to the social news/bookmarking services without any intermediary.</p>
<p>Should you add 35 different social bookmarks under each post? I would not recommend it. As <a title="wow, two links in one day!" target="_blank" href="http://www.pronetadvertising.com/articles/why-too-many-little-icons-can-easily-distract-your-visitors.html">Neil</a> suggested recently, pick the social news and bookmark services that seem to resonate the best with your readership and pick those to display.  For now, Online Marketing Blog will continue to display a variety of links to illustrate the tool.</p>
<p>If you have any feedback or enhancement suggestions, we&#8217;d love to hear them!</p>
<hr />
<p><a href="http://www.toprankmarketing.com/tips-newsletter/subscribe.php?s=omb-feed" style="color:#6CAA3A; font:14px Verdana, Geneva, sans-serif;" onClick="javascript: pageTracker._trackPageview('Outgoing www.toprankmarketing.com/tips-newsletter/subscribe.php'); "><img src="http://www.toprankblog.com/images/email-feed.png" alt="Email Newsletter" width="48" height="37" border="0" align="left" style="margin-right:10px;" />
Gain a competitive advantage by subscribing to the<br>TopRank&reg; Online Marketing Newsletter.</a></p>
<p>© <a href="http://www.toprankblog.com">Online Marketing Blog</a>, 2007. |
<a href="http://www.toprankblog.com/2007/01/social-bookmark-tool-updated/">Social Bookmark Tool Updated</a> | http://www.toprankblog.com
</p>]]></content:encoded>
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		<title>Google Webmaster Central</title>
		<link>http://www.toprankblog.com/2006/12/google-webmaster-central-2/</link>
		<comments>http://www.toprankblog.com/2006/12/google-webmaster-central-2/#comments</comments>
		<pubDate>Mon, 04 Dec 2006 23:48:32 +0000</pubDate>
		<dc:creator>Lee Odden</dc:creator>
				<category><![CDATA[Marketing PR Conferences]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search Engine Strategies]]></category>
		<category><![CDATA[SEO Tools]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[seschicago06]]></category>
		<category><![CDATA[webmaster central]]></category>

		<guid isPermaLink="false">http://www.toprankblog.com/2006/12/google-webmaster-central-2/</guid>
		<description><![CDATA[Today I had lunch with Joe Dolson and Mike McDonald as well as several hundred other search marketers in the Google Sponsored &#8211; Google Webmaster Central session. I took several photos below as well Danny, Amanda and Vanessa Amanda and Evan from Google Adam Lasnik from Google I know what you&#8217;re thinking, where&#8217;s the blog [...]]]></description>
			<content:encoded><![CDATA[<p>Today I had lunch with Joe Dolson and Mike McDonald as well as several hundred other search marketers in the Google Sponsored &#8211; Google Webmaster Central session.</p>
<p>I took several photos below as well<br />
<a title="Photo Sharing" href="http://www.flickr.com/photos/toprank/314263682/"><img width="240" height="180" alt="Danny Sullivan Amanda Camp Samantha Fox" src="http://static.flickr.com/115/314263682_ab12a412cc_m.jpg" /></a></p>
<p>Danny, Amanda and Vanessa</p>
<p><a title="Photo Sharing" href="http://www.flickr.com/photos/toprank/314263687/"><img width="240" height="180" alt="Amanda Camp and Evan? from Google" src="http://static.flickr.com/110/314263687_f77023d928_m.jpg" /></a></p>
<p>Amanda and Evan from Google<br />
<a title="Photo Sharing" href="http://www.flickr.com/photos/toprank/314263689/"><img width="240" height="180" alt="Adam Lasnik" src="http://static.flickr.com/117/314263689_cdd1cd75a8_m.jpg" /></a></p>
<p>Adam Lasnik from Google</p>
<p>I know what you&#8217;re thinking, where&#8217;s the blog post about this session?¬† It was lunch so I decided to take photos and a few videos instead. It will take a while to get the videos uploaded to Google Video, but I will update this post with those links later this evening.</p>
<hr />
<p><a href="http://www.toprankmarketing.com/tips-newsletter/subscribe.php?s=omb-feed" style="color:#6CAA3A; font:14px Verdana, Geneva, sans-serif;" onClick="javascript: pageTracker._trackPageview('Outgoing www.toprankmarketing.com/tips-newsletter/subscribe.php'); "><img src="http://www.toprankblog.com/images/email-feed.png" alt="Email Newsletter" width="48" height="37" border="0" align="left" style="margin-right:10px;" />
Gain a competitive advantage by subscribing to the<br>TopRank&reg; Online Marketing Newsletter.</a></p>
<p>© <a href="http://www.toprankblog.com">Online Marketing Blog</a>, 2006. |
<a href="http://www.toprankblog.com/2006/12/google-webmaster-central-2/">Google Webmaster Central</a> | http://www.toprankblog.com
</p>]]></content:encoded>
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