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TopRank Online Marketing

SEO Basics: 6 Tips for Google Webmaster Tools

TopRank Online Marketing on Apr 7th, 2009     Google, Online Marketing, Search Engines, SEO, SEO Tips, SEO Tools

Google Webmaster Tools is a free service that provides a wealth of information directly from Google. Once you have verified a site with Google, they’ll give you access to all sorts of information.

Here are just a few features of Google Webmaster Tools:

1. Errors
Google Webmaster Tools will show all sorts of errors with a site. Not only does it show broken links on the site, but also links that are driving traffic to the site for which there is no valid page. Google even tells you pages it knows about but has been restricted from crawling. That’s good to know incase someone accidently blocks to much.

Google Webmaster Tools Error Report

Google Webmaster Tools Error Report

Lee Odden

Pubcon: Top Secret SEO Tools

Lee Odden on Nov 13th, 2008     Online Marketing, Pubcon, SEO, SEO Tools

Rand Fishkin, Andy Beal, Todd Malicoat

The first post-lunch session of day 3 of Pucon brought together a great mix of SEO experts including: Todd Malicoat, Rand Fishkin and last minute fill-in for Jessie Stricchiola, Andy Beal. Moderator duties were handled by Joe Laratro.

First up is Todd who covered 30 different tools which are too many to mention here but included tools for: browsers, domain server, keywords, competitive research, ranking checkers, backlink checking, on page optimization, spidering, productivity and tools for fixing duplicate content. but the most interesting included:

  • User agent switcher allows you to surf the web as if you were a bot from an engine so you can see sites the way search engine spiders see them.
  • Search Status Firefox plugin shows you various time saving information all in one place 
TopRank Online Marketing

SEO Tools: Firefox Addons for Search Engine Optimization

TopRank Online Marketing on Jan 29th, 2008     SEO, SEO Tools

SEO Tool Firefox[Note from Lee: We tend to get a bit heavy on the industry observations and strategy, so a nice tactics/tools post is in order. ]

There are many different tools out there for SEO’s to use on a website. Each one has different features and benefits depending on how you use them. That’s why TopRank provides SEO Tool Reviews from time to time. We showcase different tools that you may or may not know about. Some free, some paid, all good.

The basis of this SEO tool review is Firefox. “Firefox a SEO tool”, you say? Alone, Firefox is not an SEO tool, but there are many extensions and toolbars that can be added to Firefox to extend it’s possibilities past basic web browsing.

What makes Firefox so great?

Lee Odden

Internet Marketing Interview with Jim of WeBuildPages

Lee Odden on Jan 3rd, 2008     Interviews, SEO, SEO Tips, SEO Tools, SEO Training, Spotlight on Search

Jim Boykin

The Internet Marketing instructional program including videos and tools conceived by We Build Pages, has officially launched. I think a lot of people in the search marketing industry will be wowed by the sheer volume of quality information that’s available. Currently there are a series of 12 videos from the likes of Aaron Wall, Shoemoney, Neil Patel and Jim himself. Plus, most of the famous We Build Pages SEO and link building tools have been taken offline and included in the program along with many of the private WBP tools.

I was fortunate to be included in the program and Jim was good enough to take some time and answer a few questions about Internet Marketing Ninjas during the launch to cover how/why it was started, how he was able to get some of the smartest search marketers to give up their secrets and what future enhancements are in store.

Lee Odden

Raise Conversions By 55% Or More

Lee Odden on Nov 5th, 2007     Online Marketing, Search Marketing, SEO, SEO Tools, Web Analytics

marketingsherpa-landingpages.png

Raise conversions by 55% you say? That’s what Marketing Sherpa says in the promo copy for their new Landing Page Handbook. One of the most popular posts we’ve ever had on Online Marketing Blog was the 10 Landing Page Tips by Jon Miller of Marketo. That’s why I think this new report from Marketing Sherpa may be of interest.

You can spend a lot of time testing and fine tuning landing pages on your own from scratch, but in many cases, it makes a lot of sense to get a bit of a head start. This guide is about both the art and science of landing page creation and optimization.

TopRank Online Marketing

Google Webmaster Tools Review

TopRank Online Marketing on Oct 18th, 2007     Google, Online Marketing, SEO, SEO Tools

SEO Tool ReviewGoogle Webmaster Tools Logo

Google Webmaster Tools is a great resource for any site owner. It’s designed to inform webmasters about how Google bot is interacting with their website. It gives detailed information on broken links, popular keywords and how often Google is stopping by. It’s Googles way of giving site owners the information that they need to be successful.

The Setup

Getting started with Google Webmaster Tools is not to difficult. The first thing you’ll need is a Google account. Since all Google services use the same login, you may already be setup. If you have Gmail, Adwords, Analytics, iGoogle or one of the many other services, then you are ready to go. If not, sign up for a free Google Account.

Lee Odden

Windows Live Webmaster Portal Beta

Lee Odden on Sep 10th, 2007     Marketing Industry News, Microsoft Bing, SEO Tools

windowslive-webmaster-portal.gif

Earlier this year I participated in an online focus group where questions were asked about various webmaster and SEO tools. The session was run by a third party and I was able to get them to admit it was for Microsoft. Tonight, like many others that showed interest, I received an invite to register from Nathan Buggia, Sr. Product Manager of the Live Search Webmaster Tools Team.

Similar to Google’s Webmaster Tools (Vanessa Fox interview here) and Yahoo’s Site Explorer tools (Tim Mayer interview here), the services included in this Beta of Microsoft’s Windows Live Webmaster Portal appear to be split up into three categories:

Troubleshooting

  • Site crawling
  • Site Indexing
  • Robots.txt
  • Sitemaps

Sitemaps

  • Creation
  • Submission (upload, autodiscovery)
  • Ping
Lee Odden

SES Video: Vanessa Fox Google Webmaster Tools

Lee Odden on Aug 24th, 2007     Google, Online Marketing, Search Engine Strategies, SEO, SEO Tools

Even though she’s moved on from Google to Zillow, Vanessa Fox still carries quite a bit of passion for her creation, Google Webmaster Tools which was renamed from Google sitemaps about a year ago. She was even spotted at the Google Dance giving advice to SES attendees at the Google Webmaster Tools product demo table.

YouTube Preview Image

Many webmasters and beginning search marketers could benefit a great deal from the features offered by Google Webmaster Tools so I asked Vanessa if she’d do a short video with me to provide a few tips.

For more info on Google Webmaster Central visit the blog.

Lee Odden

Microsoft Webmaster Tools

Lee Odden on Apr 5th, 2007     Microsoft Bing, Online Marketing, SEO, SEO Tools

Last week I agreed with Barry’s speculation in the comments at Search Engine Land that Microsoft is developing their own set of webmaster tools. After a conversation today, I have an even stronger reason to believe this is so. I cannot disclose the source, but it is credible.

While there are an array of AdCenter tools, Microsoft is also working on additional software to be of assistance to webmasters for use with natural search results ala Google Webmaster Central and/or Yahoo Site Explorer. Unfortunately I do not have a time frame or a specific description of what the tools will be, but I do know Microsoft is putting quite a bit of effort into their development.

Lee Odden

SEO Buttons for Google Toolbar

Lee Odden on Mar 12th, 2007     Google, Online Marketing, SEO Tools

Aaron Wall published a number of nifty custom buttons for Google Toolbar in the past and now that Google Toolbar 4 is out, he’s posted a very nice collection:  Google Toolbar SEO Buttons under categories such as:  Link reputation/popularity, domain age, on-page content analysis, competitive analysis, blog link search, official search engine blogs, a nice collection of SEO related blogs and a “how to create your own buttons” tutorial. Nice.

Lee Odden

Social Bookmark Tool Updated

Lee Odden on Jan 19th, 2007     Blog Marketing, Online Marketing, SEO Tools, Social Bookmarking, Social Media

The super popular social bookmarks tool that Thomas created last year has recently been updated. We’ve been keeping him exceptionally busy with “client projects that are fun, interesting, challenging” for quite a while, but he was still able to sneak in a quick update and added several social news and bookmarking services.

New services added:

  • Google Reader
  • Diigo
  • Netscape
  • DZone
  • Squidoo
  • Looklater
  • RecommendzIt
  • Segnalo
  • StumbleUpon
  • Mr. Wrong

Several of these should have been added a long time ago, but hey, we’re busy helping clients. :)

If you’ve used the TopRank social bookmarks tool in the past, you may want to “freshen up” your links with Google, Netscape and StumbleUpon. Hint hint.

As a reminder here are the distinguishing features:

Lee Odden

Google Webmaster Central

Lee Odden on Dec 4th, 2006     Marketing PR Conferences, Online Marketing, Search Engine Strategies, SEO Tools

Today I had lunch with Joe Dolson and Mike McDonald as well as several hundred other search marketers in the Google Sponsored – Google Webmaster Central session.

I took several photos below as well
Danny Sullivan Amanda Camp Samantha Fox

Danny, Amanda and Vanessa

Amanda Camp and Evan? from Google

Amanda and Evan from Google
Adam Lasnik

Adam Lasnik from Google

I know what you’re thinking, where’s the blog post about this session?¬† It was lunch so I decided to take photos and a few videos instead. It will take a while to get the videos uploaded to Google Video, but I will update this post with those links later this evening.

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