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Lee Odden

Long Weekend and No SEO

Lee Odden on Apr 6th, 2006     Online Marketing, SEO, SEO Tools

I leave in an hour with the clan to California for a nice long weekend. Being a glutton for work, I will have my laptop with me so my post title is probably not entirely true. Travelling with a group of 5 can be interesting especially if 3 of them are 7 or under. Unless Thomas breaks from the massive mountain of work in front of him, posting will be rather light for a few days.
A couple of quick items:

In case you don’t know about it already, check out SEO Blog RSS feed aggregator site, SearchBrains.com. This site is an awesome way to track what’s happening with most of the top SEO blogs all in one place.

TopRank Online Marketing

Yahoo Site Explorer Firefox Extension

TopRank Online Marketing on Apr 6th, 2006     Online Marketing, SEO, SEO Tools, TopRank Agency News, Yahoo

Thomas here and I just wanted to let you all know that I’ve released a Firefox extension called yExplore to quickly access the Yahoo Site Explorer.

Back in September Yahoo released their site explorer and it’s quite a handy little tool. However, I wanted quicker access to the tool so I created the yExplore Firefox extension. It simply allows you to right click on any web page, select yExplore and it’ll open Yahoo Site Explorer in a background tab with the URL already submitted.

A few more details are available at my yExplore Extension page or you can get yExplore from the Mozilla site.

Lee Odden

Blog Optimization

Lee Odden on Mar 22nd, 2006     Blog Marketing, Blog Optimization, Blogging, Online Marketing, SEO, SEO Tools

There’s all sorts of buzz about blogs lately and yet so many companies are still wondering what to do about it. In fact, there are a tremendous number of business blogs that are not realizing much of their potential visibilty on the web. Why? Because they’re not optimized.

This is very much the same scenario that occurred with web sites in the late nineties. Back then I worked with a company that sold web sites – lots of them. But after getting the site up and running, the traffic didn’t come by itself. So we figured out optimizing for search engines and that was the start of my SEO career. Blogs can generate traffic without search engines, but WITH search engines it can be even better.

Lee Odden

Google Writely

Lee Odden on Mar 17th, 2006     Google, Online Marketing, SEO Tools


Thanks to Phillip Lenssen, I have a Writely account to play with. Seems pretty cool actually. I can see how useful it will be for collaborating on the many group writing projects we have in our PR and SEO firm. We do use jot.com as a Wiki, but that’s more for spreadsheet collaboration.

The list of features for Writely is amazingly long. Whatever you might use a text editor for is applicable for Writely including creating blog posts, MS Word docs, PDFs, web pages, and even Open Office docs. There are tagging features and some cool right click options too.

Do you want a Writely invite? You can either leave a comment here (I only have 5 left) or you can visit the Chat room at Google Blogscoped.

Lee Odden

Interview with Dan Thies of SEO Research Labs

Lee Odden on Mar 13th, 2006     Business of SEO, Interviews, Keyword Research, Online Marketing, SEO, SEO Tools, Spotlight on Search

Spotlight on Search – Interview with Dan Thies of SEO Research Labs

When you think of keyword research services, the name that often comes to mind these days is Dan Thies. In developing his search marketing business, he was able to find a niche in keyword analysis and successfully progress that into search engine marketing and optimization training with SEO Research Labs and also a book, the Search Engine Marketing Kit.

In this interview with Dan, find out how he started out, his take on keyword research tools, common misconceptions about search engine optimization, search engines and SEO training.

Please describe your background and how did you get involved with search marketing?

Lee Odden

Web Marketing Resources

Lee Odden on Feb 21st, 2006     Online Marketing, Search Marketing, SEO, SEO Tools

In my constant search for good online marketing information, one resource continues to deliver the goods. Since 1995, and that’s a million years ago in internet time, Larry Chase has providede an excellent newsletter highlighting useful resources for online marketers world-wide.

The Web Digest for Marketers offers both an Internet Marketing Resource Directory and an email Newsletter which has over 125,000 subscribers. There’s also an interesting Resource Guide that you get for free when you subscribe to his newsletter.

I’ve met Larry a few times at Search Engine Strategies conferences and look forward to another at the upcoming Search Engine Strategies conference in New York, Feb 27-March 2nd where Danny Sullivan and crew will be putting on another fantastic conference. Barry Diller is doing the keynote, so it should be a great show.

Lee Odden

Google Toolbar 4 for SEO

Lee Odden on Jan 31st, 2006     Google, SEO Tools

Aaron posts a great rundown on Google Toolbar 4 for Internet Explorer and what it means for search engine optimization.

He offers some cool SEO buttons that you can add to the toolbar as well as these interesting observations:

“If you have not yet started a Google account (or a few of them) it may be worth creating some such that you can leverage them down the road. Older Google accounts with longer search histories may be trusted to weight the end search results more than new accounts (similarly to how Google typically trusts old domains more than new ones).”

“Get busy tagging your sites and friends sites if you have not done so yet. Don’t forget to tag some legit authority sites to also keep your search profile looking somewhat legitimate and trustworthy.”

TopRank Online Marketing

How to create Google & Yahoo Site Maps – Easily

TopRank Online Marketing on Jan 5th, 2006     Google, RSS, SEO, SEO Tools, Yahoo

At TopRank we’ve been building Google & Yahoo site maps ever since each search engine debuted the service. However, recently I’ve been focusing on how to better automate the process and optimize my time spent creating site maps. I’ve researched and tried tool after tool until I came up with one that worked well for us.

It all started at Google. Google actually lists out a bunch of third party resources. How convenient! You can see them here: http://code.google.com/sm_thirdparty.html

Ones listed under Programs/Code Snippets appear to be code that you add to your website to create your own sitemaps. What I was looking for is a program to create site maps for client sites, so those were out.

Lee Odden

SES: Advanced Search term Research Tools

Lee Odden on Dec 5th, 2005     Marketing Industry News, Marketing PR Conferences, Search Engine Strategies, Search Marketing, SEO, SEO Tools

The next session I was able to blog at Chicago Search Engine Strategies was Advanced Search term Research Tools Moderated by Detlev Johnson of PositionTech.

Speakers included:  Christine Churchill – KeyRelevance, Lori Weiman – KeywordMax, Shayn Ryan – LSI Systems, James Lamberti – Comscore, David Warmuz – Trellian

Christine was first up and started with keyword selection consideration for PPC and SEO.

Things to look at:

  • Relevance
  • Keyword popularity = traffic potential
  • State in buying process
  • Competition

Golden rule:  It’s not about the keyword YOU want to be found on. It’s about the keywords the end users are looking at.

Tools:

  • AdWords
  • Yahoo/Overture
  • GoodKeywords.com
  • Wordtracker
  • KeywordIntelligence.com
  • KeywordDiscovery.com
Lee Odden

Urchin is Now Google Analytics and it’s Free

Lee Odden on Nov 14th, 2005     Google, Marketing Industry News, SEO, SEO Tools

Google Analytics

I’ve been raving about Urchin to clients for quite a while at only $199/mo and now Google has decided to change Urchin over to Google Analytics and offer it for free. Wow.

The Urchin site is now redirecting to http://www.google.com/analytics/

According to Digital Inspiration blog, “the free version is limited to 5 million pageviews a month but the limit is is removed if you’re also an active AdWords publisher.”

Also, Google Analytics is said to intergrate very well with Google AdWords to better measure paid search ROI and you can track up to 50 profiles.

Online sign up is easy and only requires a Google account. Once signed up, just paste a snippet of JavaScript code into your web pages and that’s about it.

Lee Odden

Tools for search engine optimization

Lee Odden on Nov 11th, 2005     Search Engine Strategies, SEO, SEO Tools

I was looking through my notes from the San Jose Search Engine Strategies conference and noticed I had not posted several of the sessions I had attended. This one is a new session on tools for search engine optimization. It will be repeated at the Chicago SES conference, so it must have gone over well. I know I thought so.

Many top search engine optimization firms and SEO savvy webmasters use tools to help them be more effective and efficient at SEO. There is no such thing as a one size fits all SEO tool that really works. But there are applications for specific tasks that can make certain aspects of SEO more effective and less time consuming.

The session was moderated by Chris Sherman of Search Engine Watch

Lee Odden

Online Marketing Blog Resources

Lee Odden on Dec 29th, 2003     Blogging, Link Building, Marketing PR Conferences, Online Marketing, Online PR, Search Marketing, SEO, SEO Tools, Web Analytics

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