I think it’s safe to say that no one starts a new venture or a business simply to be average. There’s a drive, a passion and a vision of possibilities. There’s also confidence that great things can be achieved.
People who start new companies often risk a great deal with substantial investments in time and money to make their ideas a reality. Having some skin in the game also drives many entrepreneurs to succeed because it’s all they have.
Seasoned employees who join a small business also take some risks. But at the same time, they can have a substantial impact on the company through the investment of their experience and skills.
But what if you don’t have that kind of risk or investment at stake? What motivation is there to rise above the minimum?