When you work in the digital world, there are insightful, smart and good people you “meet” online that you really look forward to meeting in real life. Ekaterina Walter is one of those people who I finally met at a BlogWorld conference 4 years ago.
Since then “E” has really made her mark as a social innovator at Intel. When I presented at Intel’s first global social media conference a few years ago, Ekaterina had everyone leaning forward and focused on her approach to enterprise social media. She’s a force to be reckoned with for sure. “E” has continued her advancement and sharing by becoming an author: “Think Like Zuck: The Five Business Secrets of Facebook’s Improbably Brilliant CEO Mark Zuckerberg.



Picture this: your company has exciting news to share with customers, shareholders, suppliers and your target market. You’re launching a new product this week and it will be debuted at a popular industry event, sure to be attended by media, influencers and people who will want to buy YOUR product, just as soon as they learn about it.
It has been nearly 2 months since the official launch of Facebook’s 





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