If you look at almost any set of statistics from 2016, it’s pretty clear that business is booming for social platforms. Consumers are lining up in throngs to setup and utilize accounts, and ad spend is steadily increasing each year.
A study from HootSuite found that nearly 50% of consumers have interacted with companies on at least one of their social networks. That’s great news! But don’t celebrate just yet.
As competition continues to rise for consumers attention, brands will need to up the ante on delivering quality social media content to their followers, in preferred formats.