Social media advertising presents many exciting opportunities for marketers regarding media, targeting and general flexibility for reaching customers where they hang out.
However, having seemingly unlimited options can make paid social a daunting channel to tackle. Just like you may feel after a long week, it’s sometimes easier to just stay home on a Friday night. But in today’s social media driven world, having a quiet evening at home just isn’t an option.
According to a recent report from Salesforce, 70% of marketers plan to increase their social media ad spend in 2015. Over the last couple of years, social media platforms such as Facebook and Twitter have made numerous updates to their algorithms. These updates have made it even more difficult to engage with your current followers, let alone attract new audiences.