Our CEO at TopRank Online Marketing, Lee Odden (@leeodden), shared his War of Words: Myth-Busting Social, Content Marketing and SEO yesterday at NMX Las Vegas.
The premise of Lee’s presentation was actually crowdsourced; the title War of Words comes from H.G. Wells’ War of the Worlds, which was turned into a radio program by Orson Wells and spawned a mass fear that Mars aliens were on their way to take over Earth. There is much misinformation in content marketing, social media and SEO that the hype spreads much like the alien myths of days gone by, says Lee.



We live in a world where shopping, dating, watching new films and networking can all be done online. In fact, these actions (and many more) have become a part of our everyday life. Many of us may experience buyers remorse for purchasing something online that wasn’t within budget, a desire to post a bad review after a terrible movie, or have a sense of regret after a bad date.
The team at 
Marketing trends come and go, but what other “shiny object” topic has caused more debate than social media?
As consumers we make a few large priced purchases that we remember and many small cost items here and there. For the larger items we expect personalized care and service, whereas the smaller purchases may be out of our mind just as quickly as we’ve purchased them.
Picture this: your company has exciting news to share with customers, shareholders, suppliers and your target market. You’re launching a new product this week and it will be debuted at a popular industry event, sure to be attended by media, influencers and people who will want to buy YOUR product, just as soon as they learn about it.
Implementing a successful social media advertising program is an art form. There are many opportunities for success and failure, which is why it’s imperative that you follow a set of best practices to increase your chances for success.
The music business is tough. Everyone wants to be a star but only some put in the time, effort and bring the talent to really make a difference and become successful.
Thousands of new businesses are started in the U.S. every month. Budding entrepreneurs with minds full of ambition and great ideas turn their understanding of a consumer or business problem within a market into a new product or service solution.
It’s day 2 of SES Chicago, and the online marketing education is flowing full force. I saw an excellent presentation about building a killer B2B social media strategy with Adriel Sanchez (
When I make new connections on social networks like Twitter, Facebook, and LinkedIn I get excited because 9 times out of 10 I have either made a new friend with a similar interest or have found someone that I can either learn from, or help guide.





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