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Evan Prokop

5 LinkedIn Marketing Tips That Rock from Jason Miller of LinkedIn #SMMW14

Evan Prokop on Mar 29th, 2014     LinkedIn, Online Marketing, Social Media

Jason Miller LinkedIn Marketing #SMMW14

Once called the “ugly duckling of social media”, rising stock prices, an active community, a lucrative advertising platform and a heavy focus on content have made LinkedIn into one of the most attractive platforms for b2b marketers today. (Disclosure: LinkedIn is a TopRank Content Marketing client)

In a fast paced, entertaining and metal-infused presentation (the Kiss army appeared on several slides), Jason Miller of LinkedIn Marketing Solutions showed off the compelling opportunities which LinkedIn offers to marketers and businesses at Social Media Marketing World 2014.

If you haven’t taken advantage of the awesome marketing power of LinkedIn for your business, there has never been a better time to start. Here’s how:

Emily Bacheller

Employees Are Your Best Social Media Advocates – Here’s Why #SMMW14

Emily Bacheller on Mar 27th, 2014     Social Media, Social Media Marketing World

Jay Baer

What if I told you that you could increase the reach of your social content by a factor of ten by utilizing a resource that you already have?

What resource is this, you ask? Your employees.

Jay Baer, CEO of Convince and Convert explains that when your employees are satisfied with their job, they become your biggest brand advocates. True advocacy is born from culture, not technology or marketing.  Brand advocates, whether they are your customers or employees, appreciate and relate to the culture of your company.

Your employee’s happiness can also have a huge impact on your brand’s social media success. In fact, in 2012, 40 of the top companied to work for were also some of the most successful companies in social media.

Lee Odden

5 Must Read Perspectives on Social Media Marketing Strategy

Lee Odden on Mar 24th, 2014     Online Marketing, Social Media

social media marketing strategy

The eternal debate in marketing: Strategy before tactics vs. Tactics to develop strategy.

So many companies have become comfortable reacting to industry trends and competitors with tactics, that they end up with wasted effort, poor performance and plenty of frustration. This is especially true in the world of social media marketing as companies roll out social media tactics only to be left wondering in 6 months what the ROI is.

Answering Why, for Who and with What tactics is essential for any marketing initiative. A confident and clear sense of purpose is highly motivating and inspires more meaningful and effective marketing.

Lee Odden

5 Social Selling Tactics to Attract, Engage & Convert More Customers

Lee Odden on Mar 20th, 2014     Online Marketing, Social Media

Social Selling

Outside of marketing and customer service, one of the fastest growing areas in the social media world is social selling. With billions of people connected to social networks for personal and business reasons, time and attention of prospects is both valuable and highly competitive.

Connections between people supported by social technologies have become more valuable than ever as trusted sources of information. Interactions with brands don’t have to happen on the corporate website anymore. From customer service to sales – social networks are powering important buyer and brand discussions from awareness to purchase to advocacy.

Lee Odden

Organic Facebook Marketing Tips From the Pros

Lee Odden on Mar 19th, 2014     Facebook, Online Marketing, Social Media

Facebook Marketing

Facebook has become quite a conundrum for many marketers. For years, companies of all sizes have invested in organic and paid efforts to grow their Facebook fans. The “like” served as an opt-in for consumers to receive brand messages sent “organically”.

But over the past few years, Facebook has diminished the organic reach of brand fan page messages to a thin percent of the total opt-in whole. Now the only option to reach fans is to pay for Facebook advertising which can be hit or miss and leaves organic reach all but non-existent.

For companies without large ad budgets, this is obviously a challenge. Luckily, there are options! Here are tips from our latest Social Media Marketing eBook featuring some of the top Facebook marketing experts. They offer insight that can help you regain and optimize some of your organic traction.

Lee Odden

5 LinkedIn Marketing Tips to Optimize Your Social Media Success

Lee Odden on Mar 11th, 2014     LinkedIn, Online Marketing, Social Media, Social Media Marketing World
LinkedIn

Image source: Slideshare

Last week we published the first Social Media Marketing World conference eBook and while it’s had over 15,000 views on Slideshare and many thousands of views here already, I think we’ve just seen the tip of the iceberg.

As a robust sized eBook, it’s full of practical advice including platform specific tips like the following 5 nuggets about LinkedIn.

With over 277 million members, 3.5 million active company profiles and 187 million unique visitors across LinkedIn web properties, there’s a remarkable opportunity for companies to connect with business professionals on LinkedIn. Luckily, when we interviewed a selection of SMMW14 speakers, 5 of them gave specific tips about how to optimize LinkedIn for social media marketing. Here are their excerpts from the SMMW14 eBook:

Lee Odden

Riding the Waves of Social Media – 38 Social Media Marketing Tips from #SMMW14

Lee Odden on Mar 6th, 2014     Marketing PR Conferences, Social Media, Social Media Marketing World

Lee Odden SurfingA few years back while vacationing in Oahu, we decided to take surfing lessons. Well, everyone but me.

I made up all kinds of excuses but when I saw my 8 year old daughter pop up like it was nothing, I had to try. The guy running the lessons had really been around and the young men helping him were clearly “all-in” for the surfing life. They were experts. With their help and my daughter’s example, I quickly went from disinterested to being eager to go again.

That story reminds me of how a lot of marketers take a turn with their digital and social media marketing skills. Getting inspired and then connected with people that really know what they’re doing can be a direct line from zero to social media hero.

Lee Odden

3 Ways to Raise the Bar on Your Social Media and Content Marketing Strategy

Lee Odden on Feb 6th, 2014     Content Marketing, Online Marketing, Social Media

Unlock Social Media SuccessWhen marketers approach Content Marketing and Social Media as a symbiotic relationship, there’s no limit to the business goals you can achieve.

To make that happen, marketers really need to start raising the bar on their approach.

It’s far too easy to get caught up in the distractions of the latest social media and content marketing tactics. Unlocking success with social media and content marketing means developing a solid strategy: A thoughtful, data-informed approach with goals, defined target audience and measurable outcomes that you monitor and optimize for.

This post outlines 3 simple ideas that can help you break free of the crowded marketplace of content and social media du jour to stand out with those that matter most to your business.

Lee Odden

25 Social Media Marketing Experts You Need to Know According to LinkedIn

Lee Odden on Jan 27th, 2014     B2B, Online Marketing, Social Media
25 Social Media Marketing Experts

25 Social Media Marketing Experts Recommended by LinkedIn

In the recently published eBook, The Sophisticated Marketer’s Guide to Linkedin, eight digital marketing smarties were tapped for insights and practical advice on how to get the most out of LinkedIn from optimizing your profile to expanding your network.

My team at TopRank did some great work with this eBook, identifying, engaging and interviewing subject matter experts. I think it turned out well. It’s a timely topic for sure.

If you’re anywhere near the B2B marketing world, social selling or recruiting, getting to know LinkedIn is essential. Heck, mastering LinkedIn is essential.

Why? Check out these stats:

  • With over 259 million members in over 200 countries and territories, 1 out of every 3 professionals on the planet Earth is on LinkedIn.
Lee Odden

Rock & Roll Social Media & Content Marketing Interview with Jason Miller of LinkedIn

Lee Odden on Jan 20th, 2014     Content Marketing, Interviews, Social Media

Jason MillerAs Senior Manager, Content Marketing & Social Media at LinkedIn, Jason Miller is responsible for leading the content and social media marketing efforts for LinkedIn Marketing Solutions. (Disclosure: LinkedIn is a TopRank client)

Not only is Jason an avid fan of 80’s rock and roll, but he’s a marketing rockstar by any definition – with a digital marketing “catalog” that would make any marketer envious.

I can’t count how many times I’ve had discussions with industry thought leaders about creative content and high impact social where Jason’s name was volunteered to me as a go-to resource for best practices in action. But that’s no surprise, as our history with Jason goes way back.

Lee Odden

Strategy vs. Tactics. Does Your Digital Marketer Really Know the Difference?

Lee Odden on Jan 16th, 2014     Digital Marketing, Social Media

Going Digital

Recently I’ve been doing a number of audits for prospective clients, surveying their presence on the search and social web, how they are “known” and taking inventory of digital assets and the overall experience across their owned, earned, paid and shared media.

This exercise has reinforced to me that digital marketing agencies like ours are going to be busy for years to come.

Why?

It’s the difference between tactics and strategy.

More often than not, it’s clear that companies are executing tactics with no cohesive strategy to tie their marketing activities together.  Blogs are often started without regular posts and those that are published: pure self promotion.

Social network profiles offer inconsistent visuals (we are guilty of this!) and in many cases, Facebook cross posts to Twitter which is cross posted to Google+ and a LinkedIn company page.

Lee Odden

Content Plus Social is A Sweet Song to Sing – Interview with Amy Higgins of Concur

Lee Odden on Jan 15th, 2014     Content Marketing, Interviews, Online Marketing, Social Media

Amy Higgins ConcurOne of the truly great things about working at TopRank Marketing are our clients. On a daily basis we get to connect with and solve marketing problems with some of the smartest marketers on the web.

Take for example, Amy Higgins, an ex-Googler that is now the Content and Social Media Manager for Concur SMB. Concur is an automated expense tracking solution that is growing by leaps and bounds. Amy is super smart, goal and customer focused, very nice to work with and highly networked.

While I could talk about the successful engagement we’re having with Amy and Concur, this interview will instead focus on Amy and her unique and valuable insights as an accomplished content and social media marketer. We need more Amys in our world!

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