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Lee Odden

25 Social Media Marketing Experts You Need to Know According to LinkedIn

Lee Odden on Jan 27th, 2014     B2B, Online Marketing, Social Media
25 Social Media Marketing Experts

25 Social Media Marketing Experts Recommended by LinkedIn

In the recently published eBook, The Sophisticated Marketer’s Guide to Linkedin, eight digital marketing smarties were tapped for insights and practical advice on how to get the most out of LinkedIn from optimizing your profile to expanding your network.

My team at TopRank did some great work with this eBook, identifying, engaging and interviewing subject matter experts. I think it turned out well. It’s a timely topic for sure.

If you’re anywhere near the B2B marketing world, social selling or recruiting, getting to know LinkedIn is essential. Heck, mastering LinkedIn is essential.

Why? Check out these stats:

  • With over 259 million members in over 200 countries and territories, 1 out of every 3 professionals on the planet Earth is on LinkedIn.
Lee Odden

Rock & Roll Social Media & Content Marketing Interview with Jason Miller of LinkedIn

Lee Odden on Jan 20th, 2014     Content Marketing, Interviews, Social Media

Jason MillerAs Senior Manager, Content Marketing & Social Media at LinkedIn, Jason Miller is responsible for leading the content and social media marketing efforts for LinkedIn Marketing Solutions. (Disclosure: LinkedIn is a TopRank client)

Not only is Jason an avid fan of 80′s rock and roll, but he’s a marketing rockstar by any definition – with a digital marketing “catalog” that would make any marketer envious.

I can’t count how many times I’ve had discussions with industry thought leaders about creative content and high impact social where Jason’s name was volunteered to me as a go-to resource for best practices in action. But that’s no surprise, as our history with Jason goes way back.

Lee Odden

Strategy vs. Tactics. Does Your Digital Marketer Really Know the Difference?

Lee Odden on Jan 16th, 2014     Digital Marketing, Social Media

Going Digital

Recently I’ve been doing a number of audits for prospective clients, surveying their presence on the search and social web, how they are “known” and taking inventory of digital assets and the overall experience across their owned, earned, paid and shared media.

This exercise has reinforced to me that digital marketing agencies like ours are going to be busy for years to come.

Why?

It’s the difference between tactics and strategy.

More often than not, it’s clear that companies are executing tactics with no cohesive strategy to tie their marketing activities together.  Blogs are often started without regular posts and those that are published: pure self promotion.

Social network profiles offer inconsistent visuals (we are guilty of this!) and in many cases, Facebook cross posts to Twitter which is cross posted to Google+ and a LinkedIn company page.

Lee Odden

Content Plus Social is A Sweet Song to Sing – Interview with Amy Higgins of Concur

Lee Odden on Jan 15th, 2014     Content Marketing, Interviews, Online Marketing, Social Media

Amy Higgins ConcurOne of the truly great things about working at TopRank Marketing are our clients. On a daily basis we get to connect with and solve marketing problems with some of the smartest marketers on the web.

Take for example, Amy Higgins, an ex-Googler that is now the Content and Social Media Manager for Concur SMB. Concur is an automated expense tracking solution that is growing by leaps and bounds. Amy is super smart, goal and customer focused, very nice to work with and highly networked.

While I could talk about the successful engagement we’re having with Amy and Concur, this interview will instead focus on Amy and her unique and valuable insights as an accomplished content and social media marketer. We need more Amys in our world!

Ben Brausen

How UFC Is Throwing Big Blows On Social Media

Ben Brausen on Jan 9th, 2014     BlogWorld NMX, Facebook, Online Marketing, Social Media, Social Networking

UFC NMX 2014Big sports are big business.  There are billions of dollars to be made and no sport is growing faster than the Ultimate Fighting Championship (UFC).  Millions of viewers worldwide tune in to watch fighters pummel each other.  Jackie Poriadjian SVP/Strategic Marketing/PR & Distribution for UFC and Dave Taylor sat down and discussed How The UFC Rocks Social at NMX 2014.

The Stats

Lets take a look at some of the numbers that make the UFC a true heavyweight.

  • Largest PPV Event In The World – Bigger than the WWE, professional boxing, or any other pay-per-view event out there.  The UFC is the real king of the ring when it comes to transactional viewing events.
  • Broadcast In 28 languages – That’s just as many as the BBC, the world’s largest broadcaster.  That’s the big reach their fighters wish they had.
Nick Ehrenberg

How to Get Thousands of Facebook Fans in 6 Months #NMX

Nick Ehrenberg on Jan 7th, 2014     BlogWorld NMX, Online Marketing, Social Media

Social Marketing, Andrea Vahl, NMXWhen I first wrote this headline, it almost sounded too good to be true. Sure, you can generate Facebook fans via random followings, scattered postings, and local word-of-mouth. Eventually, you’ll run out of steam – and your company page will run out of influence. There is a better way to handle social marketing on Facebook – and it can bring thousands of active people into your community.

Social media consultant Andrea Vahl presented such a plan at NMX, focusing on the harmonious relationship between content strategy and efficient Facebook page design. You won’t even need to raid the company budget much – Vahl emphasized that these tips are made for businesses with little room for additional social marketing funding.

Here are Vahl’s 5 easy steps to skyrocket your Facebook brand page:

Ben Brausen

Becoming A Pinterest Power User and Taking Your Pinning To The Next Level #NMX

Ben Brausen on Jan 5th, 2014     BlogWorld NMX, Online Marketing, Social Media

Cynthia Sanchez NMX 2014Social media has the power to drive an insane amount of traffic.  While many may not think of it has a source of huge potential, Pinterest drives more traffic than Twitter, LinkedIn, and Reddit combined.  But how do you harness the power of this social network powerhouse to drive that traffic to your blog?  Cynthia Sanchez, one of TopRank’s 25 Women who Rock Social Media, gave a session on Taking Your Pinterest Account to the Next Level. Her  strategies for attracting followers and driving traffic to your blog showed great ways to blow your blog up on Pinterest.

Ben Brausen

Want To Be A More Productive and Effective Blogger? Here Are 15 Social Media Tools To Help #NMX

Ben Brausen on Jan 4th, 2014     Blog Marketing, BlogWorld NMX, Online Marketing, Social Media Tool

Ian Cleary Presenting at New Media Expo 2014If you’re a blogger or a social media marketer, you”ll undoubtedly end up multitasking. Multitasking doesn’t usually work very well.  We overwork.  There has to be a better way.  This is where the tools come into play.  In his New Media Expo 2014 session, Ian Cleary reviewed 15 Social Media Tools to Become a More Productive and Effective Blogger.

Some are designed to help you find content to write, others to automate and monitor, or optimize. Regardless, they can all help make your social media life a little easier.

Finding The Best Content To Write

Lee Odden

Winning Habits of Successful Social Media Influencers and Brands

Lee Odden on Jan 2nd, 2014     Online Marketing, Social Media
Optimize Social Media Habits

“O” is for “Optimized” Social Media Habits – Lion Door Knocker in Madrid, Spain

To be effective as a modern digital marketer, it’s important to develop certain habits. These are tendencies or even routines that often result in desired and positive outcomes – over and over again.

Information overload and fast changing technology make social media a perfect candidate for developing productive habits. Otherwise it can all become a blur of noise without meaning.  I’m pretty sure everyone reading this has felt overwhelmed at some point or another.

At the same time, structure and routine are good but not too much though, or you won’t be adaptable. Being able to recognize real-time opportunities is equally important as having a plan and optimized social media best practices to follow.

Lee Odden

25 Women That Rocked Social Media in 2013

Lee Odden on Dec 31st, 2013     Social Media

women rock social mediaThree years ago I read an article on ClickZ listing “social media rock stars” and while I was honored to be listed, there were very few women were on it.  I published a blog post with a list of 25 women from my own network that were rocking the social web and a meme was born.

women rock social mediaThis is the 4th installment of a yearly list we create, many of which are nominated by past honorees.

We’ve recognized 100 women in all, so if your favorite social media rock star isn’t in this edition, be sure to check 2012, 2011 and 2010.

This year’s list includes a diverse group: brand marketers, consultants and PR pros. Plus others that are doing work where social media plays a significant factor (like fundraising for good causes).  What better way to celebrate New Year’s Eve (day) than to highlight these talented professionals and their contributions?

Lee Odden

What Do You Get With A Social Media Audit?

Lee Odden on Dec 4th, 2013     Online Marketing, Social Media

social media audit

In Optimize, I include guidelines for doing a number of different audits to establish a basis for determining the gap between a company’s current situation and where they need to be in order to succeed.

One of those audits is a type that has gained a tremendous amount of popularity given the dramatic increase in attention and budget towards the area. Of course I’m talking about a Social Media Audit.

Why do an audit? If you don’t know where you’re starting from, a lot of time and resources can be wasted improving things that don’t need it and neglecting things that really need your attention.

Lee Odden

12 Killer Social Media & Content Marketing Blog Posts from 2013

Lee Odden on Dec 2nd, 2013     Content Marketing, Integrated Marketing, Online Marketing, Social Media
top content marketing social media posts

Metro statue from a recent trip to Moscow

This post marks number 3,401 on Online Marketing Blog. Did you know? December is our 10 year blog birthday month!

We’ve covered a variety of topics in depth over those thousands of posts, especially the integration of search, social media and content with marketing and public relations.

TopRank’s Online Marketing Blog has been a top ranked marketing blog on AdAge 150 from day one and is the only blog to have been named the #1 content marketing blog 3 times by Junta42 (Content Marketing Institute).

Reflecting back over the past year there have been more changes in the digital marketing industry than seems reasonable to track best practices on. To help with that, I thought it would be handy to have a list of our top social media and content marketing posts based on traffic, shares and engagement.

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