As a marketer, are you a good storyteller? Do you have a content marketing strategy that guides your storytelling?
Maybe you already know how to build a content marketing strategy, but you’re curious to know how to improve it.
Jason Miller, senior manager of content marketing for LinkedIn Marketing Solutions, is a natural storyteller – and he has awesome storytelling tips for marketers. (Disclosure: LinkedIn is a TopRank Marketing client)
In his session at Social Media Marketing World 2015 in San Diego, Jason kept the audience captive, sharing what seemed like a million excellent insights on storytelling to inspire and motivate marketers.
In addition, he gave key insights on how to better use LinkedIn (his area of expertise) for more effective content publishing and promotion.
Tell stories in your voice.