Social Media Marketing

Social media marketing is the art of attracting, engaging and inspiring communities on social networks to discover, consume, share and act on brand social content.

 

92% of companies today consider social media important for their business but keeping up with the latest best practices, social media platforms and changes in the industry can be a challenge for brand marketers. Recognized as a top social media blog by Social Media Examiner and many others, TopRank solves that challenge by sharing social media marketing best practices, industry news, interviews, book reviews and liveblogging of presentations at industry conferences.

 

Browse our social media marketing articles to find the answers to your most pressing social media questions.

 

Lee Odden

Marketing with Widgets – Interview with Lawrence Coburn

Spotlight on Search Interview with Lawrence Coburn

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I first met Lawrence Coburn when we presented together on a Public Relations panel during a WebmasterWorld Pubcon conference in Boston. Lawrence told a great story about being at the right place at the right time and taking proper advantage to build publicity for his web site, RateItAll.com.

At the recent Pubcon conference in Las Vegas, Lawrence presented on a panel about viral marketing where he focused on using widgets as a way to drive traffic and links. Unfortunately, I was not able to attend this session since I was presentingon a different panel at the same time, but Karen and Jolina did and they came back with excellent feedback. Multiple people mentioned this session to me actually, including Rand Fishkin in this video interview.

Lee Odden

Search Marketing Blogs 112006

With the conference last week, I missed posting my weekly list of SEO, social media and online PR blog links, so let’s start off the week with a nice list. As a reminder, these are blogs that I’ve either recently discovered or recently “re-discovered”.

WebProNews Blog – Fairly new and it’s about time! Mike, Chris and all the WPN gang are revving it up lately.
Web Ink Now – David Meerman Scott’s blog on public relations, marketing and blogging.
Social Media Group – Canadian business blog on social media and corporate blogging.
Natural Search Blog – One of Stephan Spencer’s blogs on SEO.
Abhilash – “Boutique SEO With a Little Brown Sugar”. A persistent SEO with a sense of humor if nothing else. Finally met Abhilash in Vegas last week.
Joe Dolson – Usability and web design wisdom.
Search Engine Land – Danny Sullivan’s new blog with Chris Sherman and Barry Schwartz.
Search Rank Blog – SEO goodness from David Wallace. We’ve both been in the SEO biz for what, a million years and we still have not met at a conference?

Lee Odden

Push Pull Public Relations and Social Media PR

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One of the key components of the presentation I gave this morning at the Las Vegas Pubcon conference presented the idea of press release optimization and social media news releases in the context of push and pull. But before that, it’s important to understand the market opportunity with news search.

According to a report released by comScore, half of all internet users visited news sites in June 2006. Of the most popular news web sites, Yahoo News is #1 surpassing CNN, MSNBC and AOL News.

There’s also an increase in the use of social media both by end consumers and the media for tracking information that interests them. This includes: blog and news search engines, social news, social bookmarks, podcasts and video. The thing that ties all of this together is RSS. RSS enables people to subscribe to the kinds of content from the channels or formats that they are interested in.

Lee Odden

Pubcon 06 Feeds, Blogs, News, and Social Search

I was very torn between attending this session and Big SEO, but I got a bit of both. Here’s the official session description:

“Today’s search landscape is more diverse than ever. There are hundreds of new social bookmarking, community tagging, feed search and news search sites and systems emerging. This panel has representatives from some of the top social and feed search engines on the web today. These expert panelists will look at the top issues they are currently facing, as well as new options they can offer webmasters who are looking to get their sites listed.”

This topic could easily have been broken down into at least 2 different sessions as these are somewhat disparate topics and no one really talked about blogs per se. Speakers included: Owen Byrne from digg, Rick Klau from FeedBurner, Chris Tolles from Topix.net and Niall Kennedy.

Lee Odden

Danny Daggles on News Search vs Social News

Danny Sullivan has posted a very interesting and THOROUGH description of how the Search Engine Watch Blog had two different stories get major play on Digg and Google News at the same time. This provided an opportunity for a comparison and it was interesting to read that Google News sent significantly more traffic than being on the home page of Digg.

He does make the distinction that one event does not make the rule and that the Search Engine Watch blog is included as trusted news source in Google news. There are about 7,000 site included in Google News, so this isn’t a situation you can test on your own. Or is it? I’ve written before about how to get into news search engines, including Google News.

Lee Odden

SEM Scholarship Winner Announced

This morning Andy Beal announced the winner of the SEM Scholarship contest he’s been running the past month:¬† Ben Wills for “The Five Pillars of Social Media Marketing“.

As one of the judges for the scholarship, you might imagine that an article about social media would attract my attention and it did.¬† Ben walks away a $6,000 scholarship prize, which in reality, will be worth far more because of the additional knowledge he’ll gain. One on one consulting with Andy Beal alone, is probably worth the six grand.
Ben is not the only winner in this scholarship promotion, Andy Beal and Marketing Pilgrim walk away with a ton of new inbound links, traffic, subscrbers and industry visibility.¬† Not that Andy needs any more of that. 🙂

Lee Odden

SEO, New Media PR and Social Media Links

Here are this week’s list of blogs/sites that I’ve added to my huge list of resources and blogs covering search engine optimization, new media public relations and marketing with social media.

Timboy – Tim Converse at Yahoo offers a great sense of humor and is sometimes referenced as Matt Cutts’ alter ego. One of my favorite posts of Tim’s, “Search Engine Optimization from Black to White“.

SpinThicket is a sort of Fark for public relations and advertising created by PR Firm Idea Grove,who also publishes the excellent Media Orchard blog.

Online Business by Brian Mark – An active WebmasterWorld member, conference speaker and SEO guru for ToolBarn.com

Marshall Clark SEO Consulting Blog – Seven Years In SEO / From Term Vector to TrustRank. Offers a handy post on, “Sun Tzu‚Äôs Guide: Dominate Google in 5 Easy Steps” and other useful how-to’s.

Lee Odden

YouTube Named TIME Invention of the Year

TIME Magazine has listed their best inventions for 2006 and YouTube has been named Invention of the Year:

“TIME’s 2006 list of the Best Inventions names YouTube as Invention of the Year for creating a new way for millions of people to entertain, educate, shock, rock and ‚Äúgrok‚Äù one another on a scale we‚Äôve never seen before. Three twenty-something guys named Steve Chen, Chad Hurley, and Jawed Karim started it, but the rest of us, in our basements and bedrooms, with our broadband and our webcams, invented it.”

Examples of other products include: a nano-fabric umbrella that never gets wet, a car that travels 3,145 miles on a single gallon of gas, a robot that learned how to bike, cats that are naturally hypoallergenic and with the recent spinach scare, a food sanitizer that kills microbes and removes toxins.

Lee Odden

SEO and Social Media Blogs

As part of my ongoing effort to share SEO, PR and social media blogs here is this week’s list:

SEOPedia – Cristian Mezei’s relentless blog of Diggable content featuring SEO and social media marketing.

Britopian Marketing Blog – Michael Brito’s blog on SEO and social media.

Social Media – Group blog featuring a collaboration of consultants: J.D. Lasica, B.L. Ochman, Jerry Michalski, Kelli Richards, Mark Weaver and Ross Mayfield.

Catherine “Cat” Seda – Cat’s been in the search marketing biz FOREVER and I had the pleasure of meeting her finally at last summer’s SES San Jose conference.

SEO’Brien – Paul O’brien’s SEO blog.

Google Webmaster Central Blog – I decided to start listing some search engine blogs as well. This one from Google is particularly useful.

Lee Odden

Why Use Social Media With Your Press Release?

Social Media News Release – Separating Fact From Fiction

Of the many motivating factors for the use of social media press releases, there are two driving forces that stand out: The changing needs of the end consumer and increasing ease of use for the media.

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Due to the increasingly social and sharing nature of the web and the increasing importance of press releases as direct to consumer communication tools, it is important for marketers and public relations professionals to adjust their message format and delivery to correspond with the needs of today’s web savvy audience.

Lee Odden

Social Bookmark Service Reddit Acquired by Cond?© Nast

It’s a day for announcing acquisitions I guess. I just read over at TechCrunch that the popular social news and bookmarking site Reddit has been acquired by the parent of Wired Magazine, Cond?© Nast.

“All four reddit employees will relocate from Boston to Wired‚Äôs San Francisco office and become part of Wired Digital.”

Congrats to Steve, Alexis, Christopher and Aaron!

Lee Odden

Spamming Social Media

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The buzz amongst online marketers and bloggers about marketing with social media has generated a lot of interesting discussion. One of the memes I’ve been noticing is the issue of spamming social media. A particular aspect brought to my attention recently is the idea that by making it easier for users to bookmark or “vote” for content on social news and bookmarking services, perhaps by using our social bookmarks link tool, that it’s an invitation to spam.

There’s a difference between ease of submission and getting to the first page of a social news or bookmarking site, where the most benefit is. The communities of those social media sites provide a self policing effect against most types of SM spam. I agree, that making submissions easier may attract abuse, but it will be noise hanging at the bottom.