Social Media Marketing

Social media marketing is the art of attracting, engaging and inspiring communities on social networks to discover, consume, share and act on brand social content.

 

92% of companies today consider social media important for their business but keeping up with the latest best practices, social media platforms and changes in the industry can be a challenge for brand marketers. Recognized as a top social media blog by Social Media Examiner and many others, TopRank solves that challenge by sharing social media marketing best practices, industry news, interviews, book reviews and liveblogging of presentations at industry conferences.

 

Browse our social media marketing articles to find the answers to your most pressing social media questions.

 

Lee Odden

Pubcon 06 Feeds, Blogs, News, and Social Search

I was very torn between attending this session and Big SEO, but I got a bit of both. Here’s the official session description:

“Today’s search landscape is more diverse than ever. There are hundreds of new social bookmarking, community tagging, feed search and news search sites and systems emerging. This panel has representatives from some of the top social and feed search engines on the web today. These expert panelists will look at the top issues they are currently facing, as well as new options they can offer webmasters who are looking to get their sites listed.”

This topic could easily have been broken down into at least 2 different sessions as these are somewhat disparate topics and no one really talked about blogs per se. Speakers included: Owen Byrne from digg, Rick Klau from FeedBurner, Chris Tolles from Topix.net and Niall Kennedy.

Lee Odden

Danny Daggles on News Search vs Social News

Danny Sullivan has posted a very interesting and THOROUGH description of how the Search Engine Watch Blog had two different stories get major play on Digg and Google News at the same time. This provided an opportunity for a comparison and it was interesting to read that Google News sent significantly more traffic than being on the home page of Digg.

He does make the distinction that one event does not make the rule and that the Search Engine Watch blog is included as trusted news source in Google news. There are about 7,000 site included in Google News, so this isn’t a situation you can test on your own. Or is it? I’ve written before about how to get into news search engines, including Google News.

Lee Odden

SEM Scholarship Winner Announced

This morning Andy Beal announced the winner of the SEM Scholarship contest he’s been running the past month:¬† Ben Wills for “The Five Pillars of Social Media Marketing“.

As one of the judges for the scholarship, you might imagine that an article about social media would attract my attention and it did.¬† Ben walks away a $6,000 scholarship prize, which in reality, will be worth far more because of the additional knowledge he’ll gain. One on one consulting with Andy Beal alone, is probably worth the six grand.
Ben is not the only winner in this scholarship promotion, Andy Beal and Marketing Pilgrim walk away with a ton of new inbound links, traffic, subscrbers and industry visibility.¬† Not that Andy needs any more of that. 🙂

Lee Odden

SEO, New Media PR and Social Media Links

Here are this week’s list of blogs/sites that I’ve added to my huge list of resources and blogs covering search engine optimization, new media public relations and marketing with social media.

Timboy – Tim Converse at Yahoo offers a great sense of humor and is sometimes referenced as Matt Cutts’ alter ego. One of my favorite posts of Tim’s, “Search Engine Optimization from Black to White“.

SpinThicket is a sort of Fark for public relations and advertising created by PR Firm Idea Grove,who also publishes the excellent Media Orchard blog.

Online Business by Brian Mark – An active WebmasterWorld member, conference speaker and SEO guru for ToolBarn.com

Marshall Clark SEO Consulting Blog – Seven Years In SEO / From Term Vector to TrustRank. Offers a handy post on, “Sun Tzu‚Äôs Guide: Dominate Google in 5 Easy Steps” and other useful how-to’s.

Lee Odden

YouTube Named TIME Invention of the Year

TIME Magazine has listed their best inventions for 2006 and YouTube has been named Invention of the Year:

“TIME’s 2006 list of the Best Inventions names YouTube as Invention of the Year for creating a new way for millions of people to entertain, educate, shock, rock and ‚Äúgrok‚Äù one another on a scale we‚Äôve never seen before. Three twenty-something guys named Steve Chen, Chad Hurley, and Jawed Karim started it, but the rest of us, in our basements and bedrooms, with our broadband and our webcams, invented it.”

Examples of other products include: a nano-fabric umbrella that never gets wet, a car that travels 3,145 miles on a single gallon of gas, a robot that learned how to bike, cats that are naturally hypoallergenic and with the recent spinach scare, a food sanitizer that kills microbes and removes toxins.

Lee Odden

SEO and Social Media Blogs

As part of my ongoing effort to share SEO, PR and social media blogs here is this week’s list:

SEOPedia – Cristian Mezei’s relentless blog of Diggable content featuring SEO and social media marketing.

Britopian Marketing Blog – Michael Brito’s blog on SEO and social media.

Social Media – Group blog featuring a collaboration of consultants: J.D. Lasica, B.L. Ochman, Jerry Michalski, Kelli Richards, Mark Weaver and Ross Mayfield.

Catherine “Cat” Seda – Cat’s been in the search marketing biz FOREVER and I had the pleasure of meeting her finally at last summer’s SES San Jose conference.

SEO’Brien – Paul O’brien’s SEO blog.

Google Webmaster Central Blog – I decided to start listing some search engine blogs as well. This one from Google is particularly useful.

Lee Odden

Why Use Social Media With Your Press Release?

Social Media News Release – Separating Fact From Fiction

Of the many motivating factors for the use of social media press releases, there are two driving forces that stand out: The changing needs of the end consumer and increasing ease of use for the media.

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Due to the increasingly social and sharing nature of the web and the increasing importance of press releases as direct to consumer communication tools, it is important for marketers and public relations professionals to adjust their message format and delivery to correspond with the needs of today’s web savvy audience.

Lee Odden

Social Bookmark Service Reddit Acquired by Cond?© Nast

It’s a day for announcing acquisitions I guess. I just read over at TechCrunch that the popular social news and bookmarking site Reddit has been acquired by the parent of Wired Magazine, Cond?© Nast.

“All four reddit employees will relocate from Boston to Wired‚Äôs San Francisco office and become part of Wired Digital.”

Congrats to Steve, Alexis, Christopher and Aaron!

Lee Odden

Spamming Social Media

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The buzz amongst online marketers and bloggers about marketing with social media has generated a lot of interesting discussion. One of the memes I’ve been noticing is the issue of spamming social media. A particular aspect brought to my attention recently is the idea that by making it easier for users to bookmark or “vote” for content on social news and bookmarking services, perhaps by using our social bookmarks link tool, that it’s an invitation to spam.

There’s a difference between ease of submission and getting to the first page of a social news or bookmarking site, where the most benefit is. The communities of those social media sites provide a self policing effect against most types of SM spam. I agree, that making submissions easier may attract abuse, but it will be noise hanging at the bottom.

Lee Odden

Search Marketing Links 102206

RSS to Email service FeedBlitz has launched version 2.0 of the service. Lots of upgrades. via Blogger Design.

Google launches a new multivariate testing tool, Google Website Optimizer and is looking for beta testers.

Yahoo launches the new version of their sponsored search program, Panama.

Here’s a new e-book on social media (pdf) from spannerworks. This is a great companion book to the PR 2.0 Essentials (pdf) document from SHIFT.

Brian Solis publishes the next installment in his series about blogger relations: “Reaching The Blogosphere Part 4 – Writing and Distributing the News”.

Rohit’s “Dark Side of Social Media and How to Avoid It” offers sage advice on how NOT to market with social media.

Lee Odden

Online Public Relations and Blogs

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Later today I’ll be presenting here at DMA-06 on a panel called, Blogs, RSS and Podcasting with Amanda Watlington from Searching for Profit and Stephan Spencer from Netconcepts. Basically, my presentation will cover how blogs can be used as public relations tools in the context of “Push and Pull PR”. The presentation is broken up into:

  • Opportunity
  • Push and Pull PR
  • Blog Optimization & PR
  • Blogger Relations
  • Case Study

The “opportunity” section explains how many journalists are ignoring the noise of getting pitched by so many PR firms and company PR staff. Whether it’s a pitch by phone or email, many members of the media go online (98%) to find news sources (76%), story ideas (92%), experts and to research press releases (73%). The percentages come from a study done by Middleburg/Ross.

Lee Odden

Interview on Social Media, SEO and PR

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I recently did an interview with Neil Patel over at Pronet Advertising blog talking mostly about the SEO business, SEO and PR, social media optimization, blogging and about the future of search.
Speaking of SMO, Danny Sullivan sent me an email last night about participating on a social media optimization panel. I am very much looking forward to that. As you know, I like to talk about SMO. 🙂 Unless something major changes, this will be the last SES Danny is involved with.