Social Media Marketing

Social media marketing is the art of attracting, engaging and inspiring communities on social networks to discover, consume, share and act on brand social content.

 

92% of companies today consider social media important for their business but keeping up with the latest best practices, social media platforms and changes in the industry can be a challenge for brand marketers. Recognized as a top social media blog by Social Media Examiner and many others, TopRank solves that challenge by sharing social media marketing best practices, industry news, interviews, book reviews and liveblogging of presentations at industry conferences.

 

Browse our social media marketing articles to find the answers to your most pressing social media questions.

 

Lee Odden

YouTube Named TIME Invention of the Year

TIME Magazine has listed their best inventions for 2006 and YouTube has been named Invention of the Year:

“TIME’s 2006 list of the Best Inventions names YouTube as Invention of the Year for creating a new way for millions of people to entertain, educate, shock, rock and ‚Äúgrok‚Äù one another on a scale we‚Äôve never seen before. Three twenty-something guys named Steve Chen, Chad Hurley, and Jawed Karim started it, but the rest of us, in our basements and bedrooms, with our broadband and our webcams, invented it.”

Examples of other products include: a nano-fabric umbrella that never gets wet, a car that travels 3,145 miles on a single gallon of gas, a robot that learned how to bike, cats that are naturally hypoallergenic and with the recent spinach scare, a food sanitizer that kills microbes and removes toxins.

Lee Odden

SEO and Social Media Blogs

As part of my ongoing effort to share SEO, PR and social media blogs here is this week’s list:

SEOPedia – Cristian Mezei’s relentless blog of Diggable content featuring SEO and social media marketing.

Britopian Marketing Blog – Michael Brito’s blog on SEO and social media.

Social Media – Group blog featuring a collaboration of consultants: J.D. Lasica, B.L. Ochman, Jerry Michalski, Kelli Richards, Mark Weaver and Ross Mayfield.

Catherine “Cat” Seda – Cat’s been in the search marketing biz FOREVER and I had the pleasure of meeting her finally at last summer’s SES San Jose conference.

SEO’Brien – Paul O’brien’s SEO blog.

Google Webmaster Central Blog – I decided to start listing some search engine blogs as well. This one from Google is particularly useful.

Lee Odden

Why Use Social Media With Your Press Release?

Social Media News Release – Separating Fact From Fiction

Of the many motivating factors for the use of social media press releases, there are two driving forces that stand out: The changing needs of the end consumer and increasing ease of use for the media.

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Due to the increasingly social and sharing nature of the web and the increasing importance of press releases as direct to consumer communication tools, it is important for marketers and public relations professionals to adjust their message format and delivery to correspond with the needs of today’s web savvy audience.

Lee Odden

Social Bookmark Service Reddit Acquired by Cond?© Nast

It’s a day for announcing acquisitions I guess. I just read over at TechCrunch that the popular social news and bookmarking site Reddit has been acquired by the parent of Wired Magazine, Cond?© Nast.

“All four reddit employees will relocate from Boston to Wired‚Äôs San Francisco office and become part of Wired Digital.”

Congrats to Steve, Alexis, Christopher and Aaron!

Lee Odden

Spamming Social Media

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The buzz amongst online marketers and bloggers about marketing with social media has generated a lot of interesting discussion. One of the memes I’ve been noticing is the issue of spamming social media. A particular aspect brought to my attention recently is the idea that by making it easier for users to bookmark or “vote” for content on social news and bookmarking services, perhaps by using our social bookmarks link tool, that it’s an invitation to spam.

There’s a difference between ease of submission and getting to the first page of a social news or bookmarking site, where the most benefit is. The communities of those social media sites provide a self policing effect against most types of SM spam. I agree, that making submissions easier may attract abuse, but it will be noise hanging at the bottom.

Lee Odden

Search Marketing Links 102206

RSS to Email service FeedBlitz has launched version 2.0 of the service. Lots of upgrades. via Blogger Design.

Google launches a new multivariate testing tool, Google Website Optimizer and is looking for beta testers.

Yahoo launches the new version of their sponsored search program, Panama.

Here’s a new e-book on social media (pdf) from spannerworks. This is a great companion book to the PR 2.0 Essentials (pdf) document from SHIFT.

Brian Solis publishes the next installment in his series about blogger relations: “Reaching The Blogosphere Part 4 – Writing and Distributing the News”.

Rohit’s “Dark Side of Social Media and How to Avoid It” offers sage advice on how NOT to market with social media.

Lee Odden

Online Public Relations and Blogs

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Later today I’ll be presenting here at DMA-06 on a panel called, Blogs, RSS and Podcasting with Amanda Watlington from Searching for Profit and Stephan Spencer from Netconcepts. Basically, my presentation will cover how blogs can be used as public relations tools in the context of “Push and Pull PR”. The presentation is broken up into:

  • Opportunity
  • Push and Pull PR
  • Blog Optimization & PR
  • Blogger Relations
  • Case Study

The “opportunity” section explains how many journalists are ignoring the noise of getting pitched by so many PR firms and company PR staff. Whether it’s a pitch by phone or email, many members of the media go online (98%) to find news sources (76%), story ideas (92%), experts and to research press releases (73%). The percentages come from a study done by Middleburg/Ross.

Lee Odden

Interview on Social Media, SEO and PR

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I recently did an interview with Neil Patel over at Pronet Advertising blog talking mostly about the SEO business, SEO and PR, social media optimization, blogging and about the future of search.
Speaking of SMO, Danny Sullivan sent me an email last night about participating on a social media optimization panel. I am very much looking forward to that. As you know, I like to talk about SMO. 🙂 Unless something major changes, this will be the last SES Danny is involved with.

Lee Odden

Search, PR and Social Media Blogs

Here’s a list of blogs that I’ve come accross recently that I’ve added to my RSS reader that cover topics related to search engine optimization or new media PR and social media. Some of them are new, some have been around awhile and I am just now getting them added to my reader:

Yodel Anecdotal – Yahoo company blog (not the Yahoo Search Blog)

Read/WriteWeb – Richard McManus

CrunchNotes – Michael Arrington

Somewhat Frank – Frank Gruber (I know I’ve listed Frank before, but just to make sure since he’s a very swell fellow)

LifeDev – Glen Stansberry

Pheedo Blog -  Bill Flitter
Web Analytics World -  Manoj Jasra

Small Business SEM – Matt McGee

Linking Matters – Ken McGaffin

Lee Odden

Where’s Wallop?

Lee Odden     Online Marketing, Social Media

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The Microsoft Research Labs spinoff has launched their Flash based, social networking service, Wallop to compete with MySpace, Facebook, Yahoo 360, etc.

I reviewed Wallop in June of last year. At that time, I don’t know what the official plans are but I would not expect to see Wallop open up as more than a research project.

com.

So many social networking sites, so little time.

Lee Odden

Facebook Opens Up

Lee Odden     Online Marketing, Social Media

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I received my “Join Facebook” email today and registered. You can join one of three networks: Regional, College or Work.

While several employees at our firm, TopRank have Facebook accounts and we may (or may not) have done some things with clients, this is the first time “playing around” with my own account. There’s quite a difference between Facebook and MySpace in terms of layout, customization options and functionality.

For more info from the source, check out this very interesting video interview by Bambi Francisco with Facebook founder Mark Zuckerberg earlier this month after their little redesign fiasco. They discuss whether Facebook is hitting a ceiling, the deal with Microsoft and about opening up Facebook to regional networks.

Lee Odden

Organic Versus Paid Search Results

image courtesy of robot-frog.com
A new WebSideStory study announced today shows that paid search has only a slight advantage over organic search results for conversions.

The study looked at more than 57 million search engine visits on Google, Yahoo and MSN and showed a median order conversion rate of 3.40 percent at business-to-consumer e-commerce sites for pay per click compared to a conversion rate of 3.13 percent for organic search results during the same timeframe.

This announcement is timely, because recently, someone on our MIMA-SM discussion list asked about clickthrough rates on organic versus pay per click ads in search results. It’s pretty common knowledge that most people click on the organic results, but this person was looking for a credible resource citing specific numbers.

So here’s what I found: