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Lee Odden

SES New York Day 3 Videos

Lee Odden on Apr 13th, 2007     Interviews, Marketing PR Conferences, Online Marketing, Search Engine Strategies, Search Marketing, Social Bookmarking, Video Interviews, Yahoo

I was able to do just two video interviews before my camera got dropped in a glass of water. I’ll have to explain that in another post.

http://video.google.com/videoplay?docid=5655668133485217314

Here’s Michael Gray, aka graywolf, just before our session with Todd Mailicoat and Neil Patel on “Social Bookmark Strategies” where he talks about tips for conference goers. Coverage of that session can be found at The Lisa, Search Engine Roundtable, Small Business SEM and CenterNetworks.

http://video.google.com/videoplay?docid=-4176575133923097250

I also caught up with Mona Elesseily from Page Zero where she talks about Yahoo Panama pros and cons. Also two new Panama enhancements: Quality based bidding and being able to opt out of Yahoo’s content network.

Lee Odden

Social Media Marketing – Get it Straight

Lee Odden on Apr 6th, 2007     Online Marketing, Social Bookmarking, Social Media, Social Networking

It’s an interesting thing when concepts get defined according to the intentions and goals of a few influential voices. Take social media optimization and marketing (SMO/SMM) for example. What started as a set of tactics unique to their channels (blogs, images, audio, video) became a more closely defined set of tactics ala Rohit’s Rules for Social Media Optimization.

To me, social media is characterized by communities that allow users to do many or all of the following:

  • Create profiles/accounts
  • Grow a network of friends
  • Submit content or collaborate
  • Vote on content
  • Tag content
  • Comment on content

That’s the “social”. The “media” has to do with the platform as well as the content: blog, social network, wiki, news, bookmark, forum, discussion thread and text, image, audio, video for example.

Lee Odden

Social Bookmark Tool Updated

Lee Odden on Jan 19th, 2007     Blog Marketing, Online Marketing, SEO Tools, Social Bookmarking, Social Media

The super popular social bookmarks tool that Thomas created last year has recently been updated. We’ve been keeping him exceptionally busy with “client projects that are fun, interesting, challenging” for quite a while, but he was still able to sneak in a quick update and added several social news and bookmarking services.

New services added:

  • Google Reader
  • Diigo
  • Netscape
  • DZone
  • Squidoo
  • Looklater
  • RecommendzIt
  • Segnalo
  • StumbleUpon
  • Mr. Wrong

Several of these should have been added a long time ago, but hey, we’re busy helping clients. :)

If you’ve used the TopRank social bookmarks tool in the past, you may want to “freshen up” your links with Google, Netscape and StumbleUpon. Hint hint.

As a reminder here are the distinguishing features:

Lee Odden

SES Chicago Videos – Neil Patel & Cameron Olthius

Lee Odden on Dec 7th, 2006     Interviews, Marketing PR Conferences, Online Marketing, Search Engine Strategies, Social Bookmarking, Social Media, Video Interviews

All work and no play makes Jack a dull boy. Well, maybe that should be Neil and Cameron of Advantage Consulting Services, since they are not strangers to after conference festivities nor are they strangers to some of the most successful social media optimization campaigns being run in the SEO industry. Cameron covers the fun part and Neil talks about the SMO or social media optimization panel he spoke on regarding Wikipedia.

http://video.google.com/videoplay?docid=-9082662156698987261

Cameron and Neil write an excellent blog at Pronet Advertising.

Lee Odden

Why Use Social Media With Your Press Release?

Lee Odden on Oct 31st, 2006     Online Marketing, Online PR, Press Release Optimization, SEO, Social Bookmarking, Social Media

Social Media News Release – Separating Fact From Fiction

Of the many motivating factors for the use of social media press releases, there are two driving forces that stand out: The changing needs of the end consumer and increasing ease of use for the media.

smpr-wize.gif

Due to the increasingly social and sharing nature of the web and the increasing importance of press releases as direct to consumer communication tools, it is important for marketers and public relations professionals to adjust their message format and delivery to correspond with the needs of today’s web savvy audience.

Lee Odden

Social Bookmark Service Reddit Acquired by Cond?© Nast

Lee Odden on Oct 31st, 2006     Marketing Industry News, Online Marketing, Social Bookmarking, Social Media

It’s a day for announcing acquisitions I guess. I just read over at TechCrunch that the popular social news and bookmarking site Reddit has been acquired by the parent of Wired Magazine, Cond?© Nast.

“All four reddit employees will relocate from Boston to Wired‚Äôs San Francisco office and become part of Wired Digital.”

Congrats to Steve, Alexis, Christopher and Aaron!

Lee Odden

Spamming Social Media

Lee Odden on Oct 26th, 2006     Online Marketing, SEO, Social Bookmarking, Social Media

smo-spam-300.jpg
The buzz amongst online marketers and bloggers about marketing with social media has generated a lot of interesting discussion. One of the memes I’ve been noticing is the issue of spamming social media. A particular aspect brought to my attention recently is the idea that by making it easier for users to bookmark or “vote” for content on social news and bookmarking services, perhaps by using our social bookmarks link tool, that it’s an invitation to spam.

There’s a difference between ease of submission and getting to the first page of a social news or bookmarking site, where the most benefit is. The communities of those social media sites provide a self policing effect against most types of SM spam. I agree, that making submissions easier may attract abuse, but it will be noise hanging at the bottom.

Lee Odden

Social Bookmark Services Feature Review

Lee Odden on Sep 19th, 2006     Online Marketing, Social Bookmarking, Social Media

Read/WriteWeb has posted an excellent review and comparison of the major social bookmarking services. Digg was not included as they are considered a social news service. The bookmark services reviewed include: BlinkList, Blogmarks, del.icio.us, diigo, Furl, Ma.gnolia, MyWeb, Shadows, Simpy and StumbleUpon.

The result? Del.icio.us and StumbleUpon were the clear winners. I seem to remember something a while back about how StumbleUpon Rocks. :)

Personally, I like tend to use del.cio.us the most for work and StumbleUpon for more recreational surfing. But I have found some excellent resources for work that way.

This information is pretty handy for when you creating your social bookmark links.

Lee Odden

The Scoop on Digg

Lee Odden on Sep 7th, 2006     Online Marketing, Social Bookmarking

If you’re a social bookmark and tagging fan, then you’ll be interested in this post on jp’s domain, “Digg the Rigged“.¬† More at SEW.

Lee Odden

New Tools for Social Media Optimization

Lee Odden on Aug 30th, 2006     Blog Marketing, Blog Optimization, Online Marketing, Social Bookmarking, Social Media

With all the buzz about social media optimization the past week, I thought it would be timely for us to present two updated tools for encouraging the sharing of and linking to content as well as distribution. These are concepts that are fundamental to the notion of social media optimization or SMO.

Screen Shot of 2 New Social Media Optimization Tools

The first tool is one we’ve received excellent comments on and it’s called the Social Bookmark Creator. In order to make it easy for readers to save a blog post or a web page for reading later or to aggregate resources using a social bookmark service, we’ve created a tool that allows you to add a social bookmark menu after each post or on a static web page.

Social Bookmarks

Lee Odden

Feeding Journalists With Deli.cio.us

Lee Odden on Jul 17th, 2006     Online Marketing, Online PR, Social Bookmarking, Social Search

Todd Defren posts a nice rundown on using del.icio.us for an online PR initiative for bzzagent. Deli.cio.us is used to create content of value to journalists covering WOMM – the word of mouth marketing industry of which bzzagent is the focus.

What are we doing here? Providing any writer who is interested in WOMM with a customized research page containing the top news in the space, including first-hand reaction — on a daily basis — by a WOMM industry pioneer. For media types, et al., who subscribe to the RSS feed of that del.icio.us page, that’s a daily dose of Thought Leadership!

Lee Odden

Social Search

Lee Odden on Jul 17th, 2006     Online Marketing, Social Bookmarking, Social Search

A few recent articles on social search got me thinking about how much search has changed and continues to change. In a meeting with a staff member last week I was explaining the notion of “collective intelligence” and how millions of individual editorial decisions people make through social search and tagging is taking the user search experience to a new level.

Over at iMedia Connection, iProspect’s Naga Krothapalli talks about the pros and cons of social tagging and search. The pros include: an alternative to browser based bookmarks, ease of use due to tags and the “theoretical” improvement in ability for the search engine to provide relevant and more accurate results. The cons: limited number of user adoption and doing tagging as well as limitations of tagging.

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