All about the intersection of search engine & social media marketing, optimization and online public relations.
It’s a day for announcing acquisitions I guess. I just read over at TechCrunch that the popular social news and bookmarking site Reddit has been acquired by the parent of Wired Magazine, Cond?© Nast.
“All four reddit employees will relocate from Boston to Wired‚Äôs San Francisco office and become part of Wired Digital.”
Congrats to Steve, Alexis, Christopher and Aaron!
The buzz amongst online marketers and bloggers about marketing with social media has generated a lot of interesting discussion. One of the memes I’ve been noticing is the issue of spamming social media. A particular aspect brought to my attention recently is the idea that by making it easier for users to bookmark or “vote” for content on social news and bookmarking services, perhaps by using our social bookmarks link tool, that it’s an invitation to spam.
Read/WriteWeb has posted an excellent review and comparison of the major social bookmarking services. Digg was not included as they are considered a social news service. The bookmark services reviewed include: BlinkList, Blogmarks, del.icio.us, diigo, Furl, Ma.gnolia, MyWeb, Shadows, Simpy and StumbleUpon.
The result? Del.icio.us and StumbleUpon were the clear winners. I seem to remember something a while back about how StumbleUpon Rocks. 
Personally, I like tend to use del.cio.us the most for work and StumbleUpon for more recreational surfing. But I have found some excellent resources for work that way.
If you’re a social bookmark and tagging fan, then you’ll be interested in this post on jp’s domain, “Digg the Rigged“.¬† More at SEW.
With all the buzz about social media optimization the past week, I thought it would be timely for us to present two updated tools for encouraging the sharing of and linking to content as well as distribution. These are concepts that are fundamental to the notion of social media optimization or SMO.
The first tool is one we’ve received excellent comments on and it’s called the Social Bookmark Creator. In order to make it easy for readers to save a blog post or a web page for reading later or to aggregate resources using a social bookmark service, we’ve created a tool that allows you to add a social bookmark menu after each post or on a static web page.
Todd Defren posts a nice rundown on using del.icio.us for an online PR initiative for bzzagent. Deli.cio.us is used to create content of value to journalists covering WOMM - the word of mouth marketing industry of which bzzagent is the focus.
What are we doing here? Providing any writer who is interested in WOMM with a customized research page containing the top news in the space, including first-hand reaction — on a daily basis — by a WOMM industry pioneer. For media types, et al., who subscribe to the RSS feed of that del.icio.us page, that’s a daily dose of Thought Leadership!
A few recent articles on social search got me thinking about how much search has changed and continues to change. In a meeting with a staff member last week I was explaining the notion of “collective intelligence” and how millions of individual editorial decisions people make through social search and tagging is taking the user search experience to a new level.
Over at iMedia Connection, iProspect’s Naga Krothapalli talks about the pros and cons of social tagging and search. The pros include: an alternative to browser based bookmarks, ease of use due to tags and the “theoretical” improvement in ability for the search engine to provide relevant and more accurate results. The cons: limited number of user adoption and doing tagging as well as limitations of tagging.
PRWeb is at it again with a new announcement on the addition of Technorati and PRWeb tags to the PRWeb news wire and press release distribution service. The press release, “Holy SHIFT! PRWeb Plays Tag with Social Media” comments that the new features will make it easy to add Technorati and PRWeb specific tags to your press releases.
The SHIFT Communications’ social media release was in part a motivator for the new services as the release from PRWeb states:
Piers Fawkes from PSFK sent me a heads up on his latest channel, Marktd which is a library of marketing articles weighted in importance by users. It works like digg or del.icio.us where users submit articles and others vote on them. Articles are displayed as “New”, “Latest” or “Top” based on votes. The categories range from BtoB to Word of Mouth with some Public Relations in between. But nothing about search marketing. Perhaps that’s a category that should be added?
Submit your marketing stories to Marktd.com
Yahoo SearchBlog has announced the update of the Yahoo MyWeb service. The MyWeb blog also offers feature details including:
Yahoo continues to push further into the realm of “social search” and the implications for search marketing is significant.¬† The editorial relevancy that comes with the links as well as tags from the web at large promises to make searching a much different experience than it is now. Hopefully quality is one of those characteristics. But how will search marketers change what they do to help clients take advantage of the changing nature of search relevancy?
This is a re-post, with minor edits, from my blog, Blog on a Stick. I felt that it was worthy of posting here too.
-Thanks Thomas
For those that are just jumping into the blog world, or the Web 2.0 world for that matter, there is a new idea out there called tagging. Much like folders or categories, it’s a way of keeping things organized.
Lets start out simple with folders.
On your computer you have folders. Maybe a documents folder for paperwork, pictures folder for pictures and so on. You’ve probably even created your own folders. “Christmas 2005″ or “Work Documents” The idea is to keep your files organized on your hard drive. Simple enough.
Last night a PR manager from the New Yorker emailed me about the Terry Semel interview, so I watched it and put up a link to the actual video. I emailed a few SEO related bloggers about it and thought nothing more. (other than the interview being great insight into Yahoo).
While the bloggers I emailed did not mention the video, a few other sites did link to the blog post I put up about it including Digg.com (front page right now) and the Financial Times.
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