Online Marketing Blog

This is a re-post, with minor edits, from my blog, Blog on a Stick. I felt that it was worthy of posting here too.
-Thanks Thomas

For those that are just jumping into the blog world, or the Web 2.0 world for that matter, there is a new idea out there called tagging. Much like folders or categories, it’s a way of keeping things organized.

Lets start out simple with folders.

On your computer you have folders. Maybe a documents folder for paperwork, pictures folder for pictures and so on. You’ve probably even created your own folders. “Christmas 2005″ or “Work Documents” The idea is to keep your files organized on your hard drive. Simple enough.

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Last night a PR manager from the New Yorker emailed me about the Terry Semel interview, so I watched it and put up a link to the actual video. I emailed a few SEO related bloggers about it and thought nothing more. (other than the interview being great insight into Yahoo).

While the bloggers I emailed did not mention the video, a few other sites did link to the blog post I put up about it including Digg.com (front page right now) and the Financial Times.

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This session covered Blogs, RSS and Podcasts with moderation duties performed by Anne Kennedy of Beyond Ink.
First up is Amanda Watlington of Searching for Profit. “The Art of the Feed”.

The “elegance” in RSS is in the distribution possibilities: Desktop reader, email addon, web browser and mobile devices.

The art of RSS is evident in blogs, sites, pdc, vblogs, rss search engines and web 2.0 applications. (press releases via PRWeb)

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Traffic, everyone wants it and is trying really hard to get more people to their site. Good news, there are creative ways to bring people in without doing a lot of work.

1) Social Bookmarking. It’s been around long enough that some people know all about it and have a tendency to just search del.icio.us or Furl for what they want. Social sites are basically like a user defined search engine. Are you listed? Make sure to bookmark yourself every now and then and add social bookmark links to your blog posts and/or web pages so others can bookmark you too.

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Thomas has done it again. This time he’s created a social bookmark links creator to make it easy to add del.icio.us, digg, furl and more links to your blog.¬† A TopRank version is coming soon and I’ll post in more detail about how to use this excellent tool.

If you need a cool tool for creating RSS feed subscription buttons on your site, be sure to check out another TwisterMC creation: the Automatic RSS Feed Button Maker.

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There’s an interesting thread at Performancing about SEO and PR, as in public relations, not page rank that offers different viewpoints on how search engine optimization and public relations work together and as stand alone tactics. Search engine optimization and public relations are not mutually exclusive tactics as is alluded to in the thread.

This is a particularly interesting concept as I am involved with both a PR agency and a SEO firm. There is crossover on the vast majority of client projects and we perform cross training to leverage that. For example, this week our SEO and blog marketer extraordinaire Thomas will be providing instruction on RSS and tagging to several of our public relations superstars. That knowledge will help us serve our PR clients with improved visibility wherever journalists are researching topics.

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Spotlight on Search - Rand Fishkin

The next interview for Spotlight on Search is with Rand Fishkin of SEOmoz. Two interviews in one day? Well, the repsonse to my queries to interviewees has been fantastic. Plus, Rand has received some excellent attention in the media recently.

First, congratulations on the Newsweek article and for getting Slashdotted, twice in such a short period of time!

I remember reading in the Search Engine Watch forums a while back about how you were considering attending the Search Engine Strategies conference. It seemed shortly after you were explaining Google patents with Dr. Garcia on a SES panel. The growth of your visibility and involvement in the industry is impressive.

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More Search Engine Strategies goodness from Chicago: SEM via Communities, Wikipedia & Tagging

Moderated by Danny SUllivan.  Speakers included: Jeff Watts - National Instruments, Andy Hagans - Text Link Ads, Aaron Wall - SEOBook, Jim Boykin - WeBuildPages

First up was Jeff Watts of National Instruments.  

National Instruments approach to community:

Traffic = Community + Search + Content

Very focused on content development. NI looks at community as a way to find out what people are looking for relevant to their web site.

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