TopRank Online Marketing

Social Media Smarts


Lee Odden

Social Media Smarts Interview: Justin Levy, Global Social Media at Citrix

Lee Odden on Apr 14th, 2014     Interviews, Online Marketing, Social Media, Social Media Smarts

Justin Levy

When I first met Justin Levy a number of years ago, he gave me a business card for a Brazilian steakhouse and I didn’t quite make the connection with the social media conference we were at. Following him online and running into each other at numerous conferences since, I’ve learned three things about Justin:  1. He’s incredibly fit.  2. He’s an amazing cook.  3. He’s equally intelligent and passionate when it comes to social media.

In this Social Media Smarts interview, Justin covers everything from how he came in to the social media world to how marketing and PR work together with social media programs to what he really thinks of Facebook. He also offers practical tips, insights, tools and resources that he uses to stay social media fit in his role in charge of Global Social Media at Citrix.

Lee Odden

Social Media Smarts Interview: Charlie Kautz of TaylorMade Golf

Lee Odden on Apr 2nd, 2014     Online Marketing, Social Media, Social Media Advertising, Social Media Smarts

Charles Kautz

Social Media at a major brand – I think many people in the social media marketing industry would consider such a position a dream job. Or in the case of Charlie Kautz from TaylorMade Golf, the best job in social media (according to Jay Baer).

While Charlie provided a very useful tip for the recent Social Media Marketing eBook we created for SMMW14, I reached out to him after the conference to get more of a deep dive into his role at TaylorMade Golf, lessons he’s learned, how marketing and PR work together, the importance of SEO and what he really thinks about Facebook.

What makes your job at TaylorMade-adidas “The Best Job in Social Media”? 

Brian Larson

Tips for Pictures That Generate Breakthrough Results in Social #SESCHI

Brian Larson on Nov 7th, 2013     Facebook, Marketing PR Conferences, Online Marketing, Search Engine Strategies, Social Media, Social Media Smarts, Social Networking, User Generated Content

Visuals in Social #SECHI

What picture of your brand are you painting in social? I don’t mean metaphorically, I mean what visuals are you using to represent what you do and what your audience cares about? Study and after study indicates that visual content is far more impactful in social than its text-only counterpart, and yet a majority of brands interacting in social aren’t adjusting their content mix accordingly.

Cliches are Cliches Cause They Work

“A picture is worth a thousand words.” We’ve all heard the phrase, and for good reason. Especially when it comes to engaging your audience in social. Laura Roth, of Incisive Media, moderates today’s session focused on ‘harnessing the power of visuals’ in social.

Ashley Zeckman

4 B2C Examples of How Companies are Using Twitter to Attract & Engage Customers

Ashley Zeckman on Jan 3rd, 2012     B2C, Microblogging, Online Marketing, Social Media Smarts

Make Your Tweets Count

If you are a B2C company, interaction on a social platform like Twitter can increase engagement and even sales if executed properly.  Small businesses like Tender boutique in Birmingham, Michigan have promoted special offers on Twitter and sold out in just a few days.

Social interaction via platforms like Twitter allow companies to gain a true understanding of their prospect base and serve as a real-time source of market research.

Customer engagement is a key benefit of executing a B2C Twitter marketing strategy. A recent survey by Chadwick Martin Bailey found 67% of Twitter users are more likely to buy from or recommend a brand they follow.  Twitter is also a great resource for crowdsourcing new ideas, getting feedback on current products or campaigns, and figuring out what it is that your customers really want.

Ashley Zeckman

4 Tips For Motivating Your Social Media Network to Share

Ashley Zeckman on Dec 13th, 2011     Online Marketing, Social Media, Social Media Smarts, Social Networking

Social Media SharingCreating quality content that not only engages customers but encourages them to share is no easy task.  A recent study by Exact Target found that 55% of Facebook users have “liked” a company and then later decided they no longer wanted to see that company’s post.  Are you doing everything you can to not only keep customers reading with relevant posts, but also providing content that is easily shared?

Tip #1  - Make Sharing a Breeze

I know there may be skeptics out there when it comes to adding social sharing buttons to your website but there are some things I would like you to think about.  Try to consider sharing buttons housed on your website, blog, or email campaigns as low hanging fruit when it comes to sharing content.  A recent study by BrightEdge found that of the 4 million tweets analyzed, websites that had a Twitter share button were 7 times more likely to have increased mentions on the social media platform. If simply adding a few share widgets to your website could create 7 times the amount of sharing, is there any reason not to do it?

Ken Horst

Scoop.It: The Topic-Centric Curation Tool

Ken Horst on Oct 28th, 2011     Online Marketing, Social Media, Social Media Smarts, Social Media Tool, Social Networking

As an Internet marketer I am always on the hunt for new content marketing tools that can increase my efficiencies and improve engagement with my audience.  I cannot begin to express how valuable content curation can be if done right.  It will allow you tap into and respond to what people are searching for, what they like to read and share, what influences their buying decisions and so on.  In my search for a new means of marketing I came across a tool called Scoop.It.  Below I have detailed my review of this tool including some of it’s cool features.

TopRank Online Marketing

5 Twitter Tips for Staying Authentic and Transparent

TopRank Online Marketing on Sep 28th, 2009     Microblogging, Online Marketing, Social Media, Social Media Smarts, Social Networking

Twitter Tips for Staying Transparent Any marketer who’s successfully made the move to social media will tell you the rules of traditional marketing have to be reexamined. That’s particularly true with Twitter, where brands have just 140 characters to inform, evoke emotion and inspire action. One of the most basic and critical rules for brands on Twitter? Be authentic and transparent in all you do.

Check out these 5 Twitter tips for staying authentic and transparent:

1. Reveal who’s behind the Tweets. It doesn’t necessarily matter who it is—the CEO, the social media manager or a marketing intern. It just matters that the person is in fact a person. Putting a face and name behind your Tweets through a photo and brief bio can help followers relate to and connect with your brand.

Lee Odden

Social Media MiNterview: Lee Aase of Mayo Clinic

Lee Odden on Aug 3rd, 2009     Online Marketing, Social Media, Social Media Smarts

Social Media Smarts: Interview with Lee Aase, Social Media Manager at Mayo Clinic

Lee Aase By day, Lee Aase is manager of syndication and social media for Mayo Clinic and by night, he is chancellor of Social Media University, Global (SMUG). I first met Lee at a media relations conference in San Francisco a few years ago. He was kind enough to sit in on a presentation I gave to the public relations community on search engine optimization for news content. It was a pleasure to meet another Minnesotan at an industry conference and Lee’s savvy with social media was immediately apparent.

In the Q and A post below, Lee Aase provides insights into social media within the Mayo clinic, offers advice for other companies on his “MacGyver-style” testing , developing a strategy, winning management approval, measuring social media ROI and his work with SMUG.

Lee Odden

25 Must Read Social Media Marketing Tips

Lee Odden on Apr 27th, 2009     Interviews, Online Marketing, Social Media, Social Media Smarts

Social Media Marketing

For Social Media Marketing Services and Training, contact TopRank Online Marketing 1-877-872-6628 .

The benefit from a firm grasp of social media for companies is impossible to ignore. Whether you work in marketing, advertising, public relations or interactive, there are distinct competitive advantages for both individuals and businesses from a better understanding of the social web.

This post provides specific advice from in-house social media marketers including: Dell, Comcast, HP, Wells Fargo, Intel, Best Buy, General Mills, Ford, UPS, Home Depot, Cirque du Soleil and a mix of SMM consultants/agencies: Altimeter Group, Crayon, Ogilvy 360, Future Works, Doe Anderson, New Marketing Labs and others. Advice includes justifying investment in social media strategy, how to decide on tactics and measuring success.

Lee Odden

The Copyblogger Files – Interview with Brian Clark

Lee Odden on Jan 27th, 2009     Blog Marketing, Blog Optimization, Blogging, Interviews, Online Marketing, Social Media Smarts

brian clark
 After being a fan of Copyblogger and other projects, Brian Clark was kind enough to do a panel on SEO I was moderating at BlogWorld. Then I ran into him again recently at Affiliate Summit thinking each time what a great thing it would be for our readers to do an interview with him for Online Marketing Blog

Brian is a fantastic writer and marketer, recovering attorney and someone that over 50,000 people have decided to subscribe to at copyblogger.com - one of the most popular blogs on the internet.  Brian has a lot of what people want: knowledge, talent and success.  Read on to tap into some of that Copyblogger goodness.

How did you go from being a lawyer to an internet entrepreneur?

Lee Odden

Social Media Marketing An Hour A Day: Dave Evans

Lee Odden on Jan 20th, 2009     Interviews, Online Marketing, Social Media, Social Media Smarts

Social Media Smarts Interview with Dave Evans, Author of Social Media Marketing An Hour A  Day

Social Media Marketing An Hour A DayRecently I came across the new book by Dave Evans, Social Media Marketing An Hour a Day. It’s one of the few marketing books I actually purchased in 2008 because it seemed thorough (as far as a book can be on a fast changing topic) and since so many publishers send us free copies to review.

The notion of taking a slice of time per day to conduct social media marketing activities is such spot-on advice, that I wanted to bring more insights from the book author, Dave Evans, to our readers.  

In this interview Dave talks about the genesis of the book, thoughts on social media strategy, innovation, building a business case, practical examples and measuring success. Enjoy!

Lee Odden

Social Media Interview: HP’s Tac Anderson

Lee Odden on Jan 15th, 2009     Interviews, Online Marketing, Social Media, Social Media Smarts

Social Media Smarts: Interview with Tac Anderson, Social Media Man of Hewlett Packard

tac anderson

One of the great things about the social web is the opportunity socialize offline as well as online. That is how I finally got the chance to meet Tac Anderson from HP during BlogWorldExpo.

Tac currently leads social media activities across Hewlett Packard for both internal collaboration and external marketing. Tac is also the Entrepreneur in Residence for Highway 12 Ventures, an early stage venture capital firm, where he advises them on potential investment opportunities in the social media space. Tac blogs regularly at www.newcommbiz.com.

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