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Social Media Smarts


Lee Odden

ComcastCares Social Media Interview with Frank Eliason

Lee Odden on Dec 15th, 2008     Interviews, Marketing Industry News, Online Marketing, Social Media, Social Media Smarts

Social Media Smarts: Interview with Frank Eliason of Comcast aka @ComcastCares

Frank Eliason
Photo by Shel Israel

Twitter has become many things to many people and organizations for that matter, including Comcast.  It really says something when a company experiences the bite of consumer malcontent via social media and then turns around and becomes known as a best practitioner.  This is the experience of Comcast and Director of Digital Care, Frank Eliason.  

Based in Philadelphia, PA, Frank started with Comcast as a Customer Service Manager in September, 2007 and as you’ll read in the interview below has evolved into the social media face of Comcast through his Twitter name ComcastCares.

Lee Odden

Dell Social Media Interview with Richard Binhammer

Lee Odden on Dec 8th, 2008     Interviews, Marketing Industry News, Online Marketing, Social Media, Social Media Smarts

Social Media Smarts: Interview with Richard Binhammer from Dell – @richardatdell

Photo Credit www.briansolis.com 

Of all the companies known for making advances in the realm of social media, Dell holds a place that reaches both ends of the spectrum. References to “Dell Hell” are less about something wrong and more about one of the most popular examples of a major corporation that “gets” social media listening and engagement.  One of the key people at Dell responsible for the successful social media presence so many have come to know is Richard Binhammer. 

Richard has enjoyed a career that has taken him from Canadian politics, lobbying and election campaigns to public relations in the Midwest to Corporate Communications in NYC and then public affairs, now social media/blog outreach at Dell.

Lee Odden

Social Media Interview Shonali Burke

Lee Odden on Dec 2nd, 2008     Social Media, Social Media Smarts

Social Media Smarts Interview with Shonali Burke

 

I first ran into Shonali Burke right before she presented with Katie Paine at the PRSA International conference, “True Tales From the Social Media Measurement Trenches”. We had not met in person before but were connected on Twitter. Social media will do that – facilitate real world connections.  Based on her PR and social media metric savvy, I thought it would be interesting to do an interview as part of our Social Media Smarts posts.

Shonali Burke, ABC, is an award-winning communications consultant and self-confessed measurement fiend. She was formerly a vice president of media and communications at ASPCA. She and her husband are owned by three shelter dogs and live in the Washington, D.C., area. You can also find her on Twitter.

Lee Odden

Cirque du Soleil Jessica Berlin on Social Media Marketing

Lee Odden on Nov 24th, 2008     Online Marketing, Social Media, Social Media Smarts

One of the opportunities from speaking at the Pubcon conference in Las Vegas recently was meeting many client side social media marketing practitioners. Jessica Berlin, one of my co-panelists and social media manager from Cirque du Soleil, offered excellent insights into online reputation management and social media. I’ve invited her to take part in our “Social Media Smarts‘ series of interviews with social media marketing practitioners.

Jess has worked with Cirque du Soleil as a publicist and now as a social media marketing manager. She’s active on Twitter, Facebook and LinkedIn and has received kudos from social media kingmakers like Chris Brogan, who offers an insightful perspective on Jessica as a “trust agent” for Cirque du Soleil and a great story on what to do with 100 bloggers in Las Vegas.

Lee Odden

Big Brand Social Media Interview: Wells Fargo, Home Depot, UPS & Graco

Lee Odden on Oct 22nd, 2008     Interviews, Online Marketing, Other Events, Social Media, Social Media Smarts


As much has been publicized about brands using social media to better connect with their customers, extend brand reach and increase sales, there’s still a high demand for practical insider advice and case studies.

To preview the upcoming BlogWell event Oct 28 on How Big Companies Use Social Media, Online Marketing Blog brings you this first ever group interview with 4 speakers from some of America’s best known brands to share their insights on defining, justifying, testing, outsourcing, measuring and continuing to learn about social media for the enterprise.

Tim Collins from Wells Fargo
Tim Collins, Senior Vice President of Experiential Marketing, is a eleven year veteran of Wells Fargo.  He manages sponsorships, events, virtual worlds, social media, etc.  He also has “Only at Wells Fargo” responsibilities including History Museums and an active Stage Coach Appearance program.

Lee Odden

MiNterview with Gary Koelling from Best Buy on Social Media

Lee Odden on Sep 25th, 2008     Interactive Marketing, Interviews, Online Marketing, Social Media, Social Media Smarts


Gary Koelling at a MIMA Event

It’s social media interview week here at Online Marketing Blog and we have another excellent interview with a social media sage just for you.

Gary Koelling is a blogger, Twitterati, public speaker and a social media pathfinder. He’s also Senior Manager, Social Technology at Best Buy. Best Buy is undoubtedly one of the “best” known brands in retail and in particular with many of the gadget-geeky readers of Online Marketing Blog. After seeing Gary speak at a MIMA event (pictured above) I thought it would be interesting to get a few of his insights as a social media evangelist within a large company as well as advice for others.

Lee Odden

Scott Monty Interview – Tips on Social Media for Large Companies

Lee Odden on Sep 22nd, 2008     Interviews, Marketing PR Conferences, Other Events, Social Media, Social Media Smarts

Blogs are undoubtedly a big part of the social media world and that’s why the topic of social media was approached at Blog World Expo from many different angles from monetization and marketing to social media and blogs in corporate public relations.

This interview with Ford’s head of social media, Scott Monty touches on a few things large companies (or any size company for that matter) should be thinking about when evaluating social media as a communications, marketing and community building channel.

http://video.google.com/videoplay?docid=-7593148891752653939

You can read plenty more of Scott Monty’s insights on his blog, The Social Media Marketing Blog and on Twitter at @scottmonty.

Lee Odden

Jason Falls Interview: Waking Up the PR Industry to Social Media

Lee Odden on Sep 21st, 2008     Interviews, Online Marketing, Social Media, Social Media Smarts

The Blog World Expo conference has brought together an amazing mix of marketing, social media and public relations voices making someone like myself feel very much at home discussing the convergence of these three disciplines. Jason Falls, Director of Social Media for ad agency Doe-Anderson, is one of those people who really “gets” the social web and what that means for marketing and PR.

Check out this interview with Jason after the “Blogs and PR” session we both sat on talking more about how to get the PR industry to wake up to the social web.

http://video.google.com/videoplay?docid=-1584896019605948009

As you can see, Jason has a lot to say and he’s both insightful and entertaining. Read more of Jason’s social media smarts over on his blog at Social Media Explorer and I would also highly recommend that you connect with him on Twitter: @jasonfalls.

Lee Odden

MiNterview: Enterprise Social Media Interview with Jim Cuene and Douglas Pollei

Lee Odden on May 14th, 2008     Interactive Marketing, MIMA Seminars, Online Marketing, Social Media, Social Media Smarts

Tonight interactive gurus from General Mills, Best Buy, Target, Fingerhut and Gage will convene at an event hosted by MIMA to discuss: Duality Reality: Who Controls Social Media in the Enterprise?

As a preview, I reached out to Douglas Pollei (left) of Social Media Club Minneapolis and VP of Internet Strategy and Corporate Development for IKANO Communications who helped get the panel created and panelist Jim Cuene (right), who is Director of Interactive at General Mills. to ask a few questions about tonight’s topic.

This dual interview offers everyman definitions of social media, common challenges in large organizations as well as tips and resources for companies trying to figure out how to get their arms around social media in their organizations. We also have reason for new nicknames: “Twitter Jim” and “Wiki Douglas”. Read on.

Lee Odden

Web 2.0 Expo – Video Interview Brian Solis

Lee Odden on Apr 25th, 2008     Interviews, Marketing PR Conferences, Online Marketing, Social Media, Social Media Smarts, Video Interviews, Web 2.0 Expo

Social media evangelist Brian Solis of Future Works, PR2.0 blog and bub.blicio.us during the Web 2.0 Expo in San Francisco. Brian took a few minutes to share his insights into what’s hot in Web 2.0 and the interplay of technology and communications.

http://video.google.com/videoplay?docid=7664387870231379089
Lee Odden

Web 2.0 Expo – Video Interview Dave McClure

Lee Odden on Apr 25th, 2008     Interactive Marketing, Interviews, Marketing PR Conferences, Online Marketing, Social Media, Social Media Smarts, Video Interviews, Web 2.0 Expo

While in the blogtropol.us blogger lounge today, I caught up with a dapper Dave McClure of 500 Hats who took a few minutes before a PayPal reunion dinner to talk about his work helping co-chair the Web 2.0 Expo event, a little something about “AARRR” for startups and thoughts on marketing with Facebook.

http://video.google.com/videoplay?docid=-7601563463451791714
Lee Odden

Groundswell Interview with Charlene Li

Lee Odden on Apr 21st, 2008     Interactive Marketing, Interviews, Online Marketing, Social Media, Social Media Smarts

This week might as well be called “social media week” with the NewComm Forum, SMX Social Media and the Web 2.0 Expo all happening at pretty much the same time. Companies worldwide are trying their best to make sense of the emerging landscape of social technologies and the new book, Groundswell, from Josh Bernoff and Charlene Li of Forrester does a fantastic job at just that.

charlene-li.jpg
Photo Credit stuartliroff

Charlene Li is Vice President & Principal Analyst at Forrester Research covering social computing and technologies. She is undoubtedly one of the most often quoted analysts on all things dealing with social computing and commerce on the web. After reading a review copy of “Groundswell – Winning in a World Transformed by Social Technologies” I’ve been referring every chance I get. Following is an interview with Charlene about the book and her insights into key questions for companies trying to demystify the social web.

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