Lee Odden

Groundswell Interview with Charlene Li

This week might as well be called “social media week” with the NewComm Forum, SMX Social Media and the Web 2.0 Expo all happening at pretty much the same time. Companies worldwide are trying their best to make sense of the emerging landscape of social technologies and the new book, Groundswell, from Josh Bernoff and Charlene Li of Forrester does a fantastic job at just that.

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Photo Credit stuartliroff

Charlene Li is Vice President & Principal Analyst at Forrester Research covering social computing and technologies. She is undoubtedly one of the most often quoted analysts on all things dealing with social computing and commerce on the web. After reading a review copy of “Groundswell – Winning in a World Transformed by Social Technologies” I’ve been referring every chance I get. Following is an interview with Charlene about the book and her insights into key questions for companies trying to demystify the social web.

Lee Odden

Joseph Jaffe Interview

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Photo Credit, CC Chapman

At last year’s DMA07 Annual Conference, I had the good fortune of giving half of a workshop on social media with renowned author, speaker and new media marketing guru, Joseph Jaffe. Too many marketing pundits don’t “walk the talk” and I found this not to be the case with Jaffe. A brilliant marketer who dares to challenge established marketing groupthink and advocates experimentation, Jaffe brings a fresh perspective that has attracted blue chip clients like P&G, The Coca-Cola Company, American Airlines and Motorola. He has also written two excellent books: “Life After the 30 Second Spot” and “Join the Conversation“.

Lee Odden

Social Media Marketing Tips

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Not too long ago I queried a number of online marketing and public relations peers ranging from Aaron Wall, Matt McGee and Neil Patel to Todd Defren, Triss Hussey and Peter Himler about sharing a few of their social media marketing tips. Out of that informal survey in combination with community specific solicitations came posts about marketing with MyBlogLog and Twitter.

However, there are many more social media communities and channels besides MBL and Twitter that I received tips on and from very reputable sources which you’ll find below. Enjoy!

Todd Defren from SHIFT Communications shared two of his own posts from a series on social media: Tips on using Twitter for finding and developing relationships and another post on using Del.icio.us for PR “edgework” or direct interactions with consumers.