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Emily Bacheller

24 Social Media Tools To Boost Your Marketing Performance #SMMW14

Emily Bacheller on Mar 30th, 2014     Social Media, Social Media Marketing World, Social Media Tool

Ian Cleary SMMW14

It appears that Ian Cleary is the King of Social Media tools. With new social media marketing tools coming on the market just about every day, Ian is one of the people you can rely on to test them all – from free to paid.

We’re thrilled that he shared his knowledge of tools with us at Social Media Marketing World this year and now I’ll share them with you.

Tools to Target the Right People

As Ian says, don’t sell hot dogs at a vegetarian conference. You have to know your audience before you can market to them successfully. The social tools below will help you identify and engage with active fans, influencers, and industry relevant people to follow.

Ben Brausen

Want To Be A More Productive and Effective Blogger? Here Are 15 Social Media Tools To Help #NMX

Ben Brausen on Jan 4th, 2014     Blog Marketing, BlogWorld NMX, Online Marketing, Social Media Tool

Ian Cleary Presenting at New Media Expo 2014If you’re a blogger or a social media marketer, you”ll undoubtedly end up multitasking. Multitasking doesn’t usually work very well.  We overwork.  There has to be a better way.  This is where the tools come into play.  In his New Media Expo 2014 session, Ian Cleary reviewed 15 Social Media Tools to Become a More Productive and Effective Blogger.

Some are designed to help you find content to write, others to automate and monitor, or optimize. Regardless, they can all help make your social media life a little easier.

Finding The Best Content To Write

Eliza Steely

3 Tools to Help You Find Influencers in Social

Eliza Steely on Nov 25th, 2013     LinkedIn, Online Marketing, Social Media, Social Media Tool

Finding Influencers on Social MediaInfluencers are influential. They have a significant following on their social channels and are so knowledgeable about a topic that people not only like to consume their content, but share it. Engaging an influencer and being promoted by them is a great way for your brand to increase visibility, grow a following, and rank in search. Sounds simple right? It’s actually something many brands struggle with.

There are over 500 million registered Twitter accounts, 300 million active monthly Google+ users, and 1.26 billion Facebook users. Add to that the 150 million people that are active on Instagram in any given month, the 70 million on Pinterest, and the 238 million members on LinkedIn and it’s no wonder finding influencers is a bit like playing “Where’s Waldo?”

Miranda Miller

Never Miss an Opportunity to Engage: Social Marketing Tools to Connect with Influencers

Miranda Miller on Apr 17th, 2013     Online Marketing, SEO Tools, Social Media Tool

Engage influencers with social toolsThis month, we learned that although 65% of brands participate in influencer marketing, just 10% of total digital marketing spend goes to social, which includes influencer marketing. Some have cried, don’t people see the opportunity? Why aren’t they spending on influencers!

Technorati Media’s 2013 Digital Influence Report shared the above insight, as well as the fact that a mere 6% of social spend is allotted to marketing to influencers. This doesn’t signal a problem to me at all. In fact, it’s an indication that while influencer marketing is recognized as a valuable piece of the online marketing puzzle and many practice it, it doesn’t require a great deal of budget to accomplish. That, friends, is what we call an opportunity.

Ashley Zeckman

Optimize Your Internal Communications – 3 Tools to Improve Communication & Collaboration With Employees

Ashley Zeckman on Oct 2nd, 2012     Online Marketing, Social Media Tool

The Internet is overrun with tools and applications promising to make your life easier, create efficiencies, and save your company money.  When it comes to marketing automation and customer relationship management most companies are taking steps towards simplifying and organizing their process.

Effective communication between teams and offices is still somewhat behind the curve. While some companies are using remote desktop servers for storing information, others have transitioned to file sharing on the cloud.

Miscommunication can affect the way that your teams work together, and ultimately the profitability of your organization.  On the flip side, a group of employees that can communicate effectively is more likely to wrok together to solve problems and share helpful information with their co-workers.  In this post I’ve included three tools to optimize your internal communication strategy.

Ashley Zeckman

Trackur: 5 Clever Ways You’re Probably Not Using Social Media Monitoring

Ashley Zeckman on Aug 14th, 2012     Online Marketing, Social Media, Social Media Tool

[Sponsored Post: Trackur is an online reputation management and social media monitoring tool.  This post is from Andy Beal, CEO of Trackur.]

When it comes to social media monitoring, I’m going to assume that you’re already monitoring your brand name, the names of your key executives, and, perhaps, your most important products. If not, you do not have permission to read the remainder of this article, until you have these set up at Google Alerts, or your favorite social media monitoring tool. ;-)

OK, for the rest of us, I want to show you 5 clever ways of using social media monitoring that you’ve probably not considered.

1. Find your industry influencers

Ashley Zeckman

Tips & Tools for Organizing, Implementing, & Monitoring Social Content Marketing

Ashley Zeckman on Mar 6th, 2012     Content Marketing, Online Marketing, Small Business, Social Media, Social Media Tool

tips for getting organizedWorking in the marketing department for any sized organization takes organization, dedication, innovation, and standardization.  BIA/Kelsey estimates that digital marketing spending among small and midsize companies will reach $16.6 billion annually by 2015. As online marketing budgets grow there is more room for testing and implementing search and social media tools that will help streamline processes and monitor results.

With all the moving pieces involved in creating a successful online marketing program, it is easy to get caught up in the thrill of testing and purchasing new products and software tools meant to make your life easier. Believe me, I know about this first hand.

Over the past few years I’ve experienced selecting tools the right way, and the wrong way.  I hope that my experience will help you better select your own approach to finding new processes and tools that will make your own social media and content marketing efforts more successful.

Ashley Zeckman

The Key to Social Media Success is Understanding Your Audience

Ashley Zeckman on Feb 21st, 2012     Content Marketing, Mobile, Online Marketing, Online Marketing Summit, Social Media, Social Media Tool

What are customers saying about your brand?

I recently attended a great presentation by Taylor Pratt (@taylorpratt) of Raven Tools at OMS in San Diego.  He focused on the importance of using content marketing for improved social engagement.

TopRank has been a long time and well-recognized advocate for the notion of customer centric content marketing.  Over the years we have seen SEO, social media, and content marketing industry change and grow at a rapid rate, so now more than ever marketers must create content to meet customer needs in order to execute a successful online strategy.  The social media game is not only evolving but the way that our audience consumes this information is constantly changing.

Ashley Zeckman

Optimize Your Social Media Schedule: 4 Tips for Avoiding the Social Media Time Suck

Ashley Zeckman on Jan 24th, 2012     B2B, B2C, Online Marketing, Social Bookmarking, Social Media, Social Media Tool, Social Networking

optimize social media time

Making the time to execute on a social media strategy can rattle even the most experienced marketers.  Unlike traditional marketing, social media marketing can present many different challenges and distractions.  According to a study by eMarketer 73% of marketers say finding the time to create content as their biggest marketing challenge.

I recently ran a poll of @TopRank Twitter followers to get a sense of how they spend their time online.  I asked “If you had only 20 minutes a day to spend on social media what would you focus on?”  Some of the answers we received were:

  • @henryroominates – “I would try to connect with powerful Twitter users and Tweet content from my blog.”
  • @SebastianX – “I’d read my Twitter Followanyday List.”
Ken Horst

Scoop.It: The Topic-Centric Curation Tool

Ken Horst on Oct 28th, 2011     Online Marketing, Social Media, Social Media Smarts, Social Media Tool, Social Networking

As an Internet marketer I am always on the hunt for new content marketing tools that can increase my efficiencies and improve engagement with my audience.  I cannot begin to express how valuable content curation can be if done right.  It will allow you tap into and respond to what people are searching for, what they like to read and share, what influences their buying decisions and so on.  In my search for a new means of marketing I came across a tool called Scoop.It.  Below I have detailed my review of this tool including some of it’s cool features.

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