We live in a world where shopping, dating, watching new films and networking can all be done online. In fact, these actions (and many more) have become a part of our everyday life. Many of us may experience buyers remorse for purchasing something online that wasn’t within budget, a desire to post a bad review after a terrible movie, or have a sense of regret after a bad date.
When it comes to networking for personal and more importantly business use, there are many benefits to be had and pitfalls to be avoided. If you are able to effectively engage your online community you can experience many advantages including:
- An introduction to someone such as a thought leader you might not otherwise have access to.


When I make new connections on social networks like Twitter, Facebook, and LinkedIn I get excited because 9 times out of 10 I have either made a new friend with a similar interest or have found someone that I can either learn from, or help guide.

A lot of businesses, large and small, consumer and B2B focused, are grappling with how the social web will be a tool for their business. Research is actually showing 

If you’ve been involved with marketing on the web for 10 years or more, could you have imagined what the web looks like today back in 2002? Considering the changes over the past year between Google, Facebook, Pinterest and Mobile, looking ahead just 12 months can be a challenge. The state of constant change requires an adaptable approach. One that involves a cyclical process of planning, implementation, scale and refinement.



Creating quality content that not only engages customers but encourages them to share is no easy task. A recent study by Exact Target found that 





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